County profile · Illinois
Pike County, IL market data
How Pike County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,231
- −2.8% since 2020
- Households
- 5,965
- Median household income
- $59,777
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $101,400
- Jobs located here
- 3,812
- Highest market score
- 58
- Salons, barbers and spas, #732 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Pike County by name and distance, and the households and spending within reach. Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pike County has an estimated 14,231 people and 5,965 households. Between 2020 and 2025, the population of Pike County declined 2.8%, against +3.1% for the U.S. Median household income in Pike County is $59,777, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
Relative to the U.S., household spending in Pike County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in Pike County, salons, barbers and spas (58); medical and dental practices (57); and fast food and sandwich shops (56) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #732 of 2,385 scored counties.
Against the U.S., map listings per household run highest for pet businesses (2.4 times the U.S. rate) and lowest for salons, barbers and spas (50% below the U.S. rate).
All 56 business types in Pike County
Highest Groundwork market score first. Each score compares Pike County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 58 | #732 of 2,385 | 14 | 23.5 | $368K | 173 | 3 |
| Doctors, dentists and clinics | 57 | #874 of 2,394 | 33 | 55.3 | $226K | 148 | 6 |
| Fast food and sandwich shops | 56 | #884 of 2,222 | 5 | 8.4 | $4M | 131 | 9 |
| Real estate | 54 | #851 of 2,229 | 7 | 11.7 | Index only | 248 | 3 |
| Dentists and orthodontists | 51 | #882 of 1,886 | 5 | 8.4 | $1.5M | 152 | Under 3 |
| Hair salons | 50 | #1,152 of 2,339 | 9 | 15.1 | $572K | 133 | Under 3 |
| Clothing and shoe stores | 47 | #1,147 of 2,087 | 5 | 8.4 | $2.1M | 162 | Under 3 |
| Clothing, shoes and laundry | 47 | #1,228 of 2,210 | 7 | 11.7 | $1.5M | 167 | Under 3 |
| Real estate agents and brokers | 46 | #1,258 of 2,176 | 7 | 11.7 | Index only | 197 | 3 |
| Funeral homes | 31 | #1,205 of 1,472 | 6 | 10.1 | $185K | 27 | Under 3 |
| Home repair trades | 31 | #1,809 of 2,057 | 6 | 10.1 | $2.3M | 96 | 11 |
| Auto repair and car care | 31 | #1,978 of 2,401 | 26 | 43.6 | $248K | 92 | 15 |
| Pizza | 30 | #1,803 of 2,090 | 8 | 13.4 | $2.5M | 49 | 9 |
| Bakeries and dessert shops | 29 | #1,637 of 1,889 | 5 | 8.4 | $4M | 96 | Under 3 |
| Restaurants and cafes | 28 | #2,102 of 2,405 | 67 | 112.3 | $298K | 80 | 23 |
| Auto repair shops | 27 | #2,105 of 2,378 | 17 | 28.5 | $379K | 85 | 12 |
| Convenience stores | 26 | #1,901 of 2,261 | 7 | 11.7 | $4.7M | 60 | Under 3 |
| Grocery and convenience stores | 24 | #2,124 of 2,402 | 16 | 26.8 | $2.1M | 61 | 5 |
| Chiropractors | 22 | #1,404 of 1,490 | 5 | 8.4 | $1.5M | 62 | 3 |
| Gyms, studios and classes | 22 | #1,944 of 2,088 | 8 | 13.4 | $498K | 75 | Under 3 |
| Pet businesses | 19 | #2,134 of 2,200 | 15 | 25.1 | $287K | 33 | 3 |
| Gas stations | 19 | #2,227 of 2,358 | 13 | 21.8 | $1.3M | 54 | 12 |
| Sit-down restaurants | 19 | #2,322 of 2,405 | 37 | 62.0 | $540K | 81 | 13 |
| Collision repair and body shops | 16 | #1,294 of 1,327 | 5 | 8.4 | $1.3M | 42 | 5 |
| Grocery stores | 15 | #1,958 of 2,070 | 7 | 11.7 | $4.7M | 51 | 4 |
| Coffee shops and cafes | 13 | #2,041 of 2,063 | 10 | 16.8 | $2M | 54 | Under 3 |
| Martial arts and dance studios | 9 | #1,318 of 1,334 | 5 | 8.4 | $798K | 40 | Under 3 |
| Veterinarians | 8 | #1,481 of 1,485 | 5 | 8.4 | $860K | 32 | 3 |
| Pet grooming and boarding | 7 | #1,454 of 1,461 | 5 | 8.4 | $860K | 34 | Under 3 |
| Insurance agencies | 7 | #2,268 of 2,272 | 22 | 36.9 | $464K | 37 | 15 |
| Car washes and detailing | Not scored | Not scored | 4 | 6.7 | $1.6M | 64 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.7 | $465K | 46 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 5.0 | $4.7M | 39 | 5 |
| Gyms | Not scored | Not scored | 3 | 5.0 | $1.3M | 102 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 5.0 | $4.7M | 98 | 6 |
| Spas and skin care | Not scored | Not scored | 3 | 5.0 | $1.7M | 196 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.4 | $2.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.4 | $2.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.4 | $3.7M | Too few | 3 |
| Tire shops | Not scored | Not scored | 2 | 3.4 | $3.2M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.7 | $6.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $10.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.7 | $6.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.7 | $7.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $7.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.7 | $7.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pike County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $1,080 | 113 |
| Gasoline and other fuels | $16.8M | $2,822 | 109 |
| Food away from home | $20M | $3,349 | 82 |
| Groceries | $33.1M | $5,549 | 88 |
| Personal care products and services | $5.1M | $863 | 86 |
| Child care and other personal services | $1.9M | $312 | 54 |
| Memberships, classes and admissions | $4M | $669 | 68 |
| Medical and dental services | $7.5M | $1,250 | 97 |
| Pets | $4.3M | $721 | 79 |
| Clothing, shoes and related services | $10.3M | $1,720 | 84 |
| Vehicle insurance | $10.2M | $1,710 | 87 |
| Home repairs, maintenance and insurance | $14M | $2,351 | 78 |
| Lawn care, cleaning and other household services | $6.4M | $1,080 | 76 |
| Rent and homeowner costs | $75.1M | $12,587 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pike County
- Population, 2025 estimate
- 14,231−2.8% since 2020
- Households
- 5,965
- Median age
- 42.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 831 sq. mi.
- People per square mile
- 17
- Median household income
- $59,777+25.9% vs. 2015–2019, before inflation
- Average household income
- $74,896
- Median home value
- $101,400
- Jobs located here
- 3,812
- Daytime population
- 11,803Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pike County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Brown County, IL6,322 people
- Greene County, IL11,683 people
- Adams County, IL64,754 people
- Morgan County, IL33,021 people
- Calhoun County, IL4,330 people
- Cass County, IL12,784 people
- Schuyler County, IL6,787 people
Questions
How fast is Pike County, IL growing?
Population estimates put Pike County at 14,231 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 5,965 households. Median household income rose 25.9% from the 2015–2019 survey, before inflation.
How much do households in Pike County, IL spend?
Households in Pike County spend about $75.1M a year on rent and homeowner costs, $33.1M on groceries and $20M on food away from home. Set against the U.S., households in Pike County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in Pike County, IL?
The highest Groundwork market scores in Pike County are for salons, barbers and spas (58); medical and dental practices (57); and fast food and sandwich shops (56). Pike County ranks #732 of 2,385 scored counties for salons, barbers and spas.
How does Pike County, IL compare with the U.S.?
The median household income in Pike County is $59,777 a year, 26% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $101,400, against $332,700 for the U.S. For its number of households, Pike County has the most map listings, relative to the U.S., for pet businesses (2.4 times the U.S. rate) and the fewest for salons, barbers and spas (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Pike County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pike County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pike County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.