County profile · Illinois
Moultrie County, IL market data
Population, household spending and competition for 56 business types in Moultrie County, each scored against other counties.
- Population, 2025
- 14,371
- −0.8% since 2020
- Households
- 5,817
- Median household income
- $71,784
- +16.8% vs. 2015–2019, before inflation
- Median home value
- $134,000
- Jobs located here
- 5,116
- Highest market score
- 73
- Fast food and sandwich shops, #277 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Moultrie County by name and distance, and the households and spending within reach. Or open the report at the center of Moultrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,371 people live in Moultrie County, in 5,817 households. Between 2020 and 2025, the population of Moultrie County declined 0.8%, against +3.1% for the U.S. The median household income in Moultrie County is $71,784 a year, 11% below the U.S. median of $80,734. That rose 16.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Moultrie County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in Moultrie County are for fast food and sandwich shops (73); clothing, shoe and laundry businesses (67); and salons, barbers and spas (65). Moultrie County ranks #277 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Moultrie County has the most map listings, relative to the U.S., for pet businesses (2.1 times the U.S. rate) and the fewest for salons, barbers and spas (45% below the U.S. rate).
All 56 business types in Moultrie County
Highest Groundwork market score first. Each score compares Moultrie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 73 | #277 of 2,222 | 5 | 8.6 | $4.3M | 142 | 4 |
| Clothing, shoes and laundry | 67 | #444 of 2,210 | 5 | 8.6 | $2.2M | 249 | Under 3 |
| Salons, barbers and spas | 65 | #452 of 2,385 | 15 | 25.8 | $370K | 174 | Under 3 |
| Restaurants and cafes | 65 | #571 of 2,405 | 49 | 84.2 | $442K | 119 | 13 |
| Auto repair and car care | 64 | #583 of 2,401 | 20 | 34.4 | $298K | 111 | 4 |
| Doctors, dentists and clinics | 63 | #620 of 2,394 | 31 | 53.3 | $254K | 167 | 9 |
| Sit-down restaurants | 62 | #676 of 2,405 | 27 | 46.4 | $801K | 121 | 6 |
| Hair salons | 61 | #631 of 2,339 | 10 | 17.2 | $555K | 129 | Under 3 |
| Auto repair shops | 56 | #893 of 2,378 | 11 | 18.9 | $542K | 122 | Under 3 |
| Gas stations | 51 | #1,110 of 2,358 | 6 | 10.3 | $2.5M | 106 | 6 |
| Pizza | 50 | #1,049 of 2,090 | 7 | 12.0 | $3.1M | 61 | 4 |
| Gyms, studios and classes | 43 | #1,383 of 2,088 | 8 | 13.8 | $599K | 91 | Under 3 |
| Lawn, cleaning and pest control | 37 | #1,349 of 1,771 | 5 | 8.6 | $1.4M | 82 | 7 |
| Real estate | 36 | #1,828 of 2,229 | 13 | 22.3 | Index only | 141 | Under 3 |
| Real estate agents and brokers | 32 | #1,958 of 2,176 | 12 | 20.6 | Index only | 121 | Under 3 |
| Gyms | 30 | #1,496 of 1,792 | 6 | 10.3 | $799K | 61 | Under 3 |
| Home repair trades | 23 | #1,954 of 2,057 | 9 | 15.5 | $1.7M | 69 | 14 |
| Pet businesses | 21 | #2,104 of 2,200 | 13 | 22.3 | $357K | 41 | Under 3 |
| Veterinarians | 18 | #1,404 of 1,485 | 5 | 8.6 | $927K | 34 | Under 3 |
| Insurance agencies | 13 | #2,213 of 2,272 | 12 | 20.6 | $775K | 62 | 8 |
| Roofing and gutters | 9 | #1,170 of 1,177 | 5 | 8.6 | $3M | 36 | 7 |
| Barbershops | Not scored | Not scored | 4 | 6.9 | $1.4M | 74 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 6.9 | $1.5M | 59 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 6.9 | $226K | 33 | 4 |
| Grocery and convenience stores | Not scored | Not scored | 4 | 6.9 | $8.6M | 253 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.2 | $3.7M | 287 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 5.2 | $11.4M | 123 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 5.2 | $2.3M | 78 | 7 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.2 | $1.5M | 61 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 5.2 | $2.6M | 109 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.4 | $10.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.4 | $3.9M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 3.4 | $10.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.4 | $3M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.4 | $3.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 3.4 | $7.6M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.4 | $7.6M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 3.4 | $5.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.4 | $2.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.4 | $3.9M | Too few | 5 |
| Tire shops | Not scored | Not scored | 2 | 3.4 | $3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.7 | $2.1M | Too few | Under 3 |
| Convenience stores | Not scored | Not scored | 1 | 1.7 | $34.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $6.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.7 | $7.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.7 | $6.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.7 | $5.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Moultrie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6M | $1,025 | 107 |
| Gasoline and other fuels | $15.2M | $2,620 | 101 |
| Food away from home | $21.6M | $3,719 | 91 |
| Groceries | $34.3M | $5,903 | 93 |
| Personal care products and services | $5.5M | $954 | 95 |
| Child care and other personal services | $2.1M | $368 | 63 |
| Memberships, classes and admissions | $4.8M | $824 | 84 |
| Medical and dental services | $7.9M | $1,356 | 105 |
| Pets | $4.6M | $797 | 88 |
| Clothing, shoes and related services | $11M | $1,883 | 92 |
| Vehicle insurance | $9.3M | $1,599 | 82 |
| Home repairs, maintenance and insurance | $15.2M | $2,609 | 86 |
| Lawn care, cleaning and other household services | $6.9M | $1,185 | 84 |
| Rent and homeowner costs | $79.2M | $13,608 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Moultrie County
- Population, 2025 estimate
- 14,371−0.8% since 2020
- Households
- 5,817
- Median age
- 40.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 336 sq. mi.
- People per square mile
- 43
- Median household income
- $71,784+16.8% vs. 2015–2019, before inflation
- Average household income
- $90,465
- Median home value
- $134,000
- Jobs located here
- 5,116
- Daytime population
- 12,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Moultrie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Moultrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Shelby County, IL20,720 people
- Douglas County, IL19,751 people
- Coles County, IL46,777 people
- Macon County, IL101,849 people
- Piatt County, IL16,695 people
- Cumberland County, IL10,334 people
- Christian County, IL33,538 people
- Effingham County, IL34,522 people
Questions
How fast is Moultrie County, IL growing?
Population estimates put Moultrie County at 14,371 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 5,817 households. Against the 2015–2019 survey, median household income rose 16.8%, before inflation.
How much do households in Moultrie County, IL spend?
Households in Moultrie County spend about $79.2M a year on rent and homeowner costs, $34.3M on groceries and $21.6M on food away from home. Relative to the U.S., household spending in Moultrie County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in Moultrie County, IL?
Of the business types scored in Moultrie County, fast food and sandwich shops (73); clothing, shoe and laundry businesses (67); and salons, barbers and spas (65) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #277 of 2,222 scored counties.
How does Moultrie County, IL compare with the U.S.?
Median household income in Moultrie County is $71,784, 11% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $134,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.1 times the U.S. rate) and lowest for salons, barbers and spas (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Moultrie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Moultrie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Moultrie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Moultrie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.