Metro area profile · Illinois
Bloomington, IL metro area market data
Population, household spending and competition for 56 business types in the Bloomington metro area, each scored against other metro areas.
- Population, 2025
- 171,419
- +0.1% since 2020
- Households
- 70,220
- Median household income
- $79,905
- +18.1% vs. 2015–2019, before inflation
- Median home value
- $208,400
- Jobs located here
- 88,959
- Highest market score
- 82
- Optometrists and eye care, #6 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Bloomington metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 171,419 people live in the Bloomington metro area, in 70,220 households. Population estimates show the Bloomington metro area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Bloomington metro area is $79,905 a year, in line with the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Bloomington metro area spend the most on medical and dental services (an index of 114, where 100 is the U.S. average) and the least on vehicle insurance (78).
The highest Groundwork market scores in the Bloomington metro area are for optometrists and eye clinics (82), bakeries and dessert shops (74) and primary care and pediatric clinics (74). The Bloomington metro area ranks #6 of 386 scored metro areas for optometrists and eye clinics.
The Bloomington metro area is made up of one county, McLean County. For its number of households, the Bloomington metro area has the most map listings, relative to the U.S., for HVAC and plumbing companies (35% above the U.S. rate) and the fewest for bakeries and dessert shops (43% below the U.S. rate).
All 56 business types in the Bloomington metro area
Highest Groundwork market score first. Each score compares the Bloomington metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 82 | #6 of 386 | 20 | 2.8 | $5.2M | 165 | 5 |
| Bakeries and dessert shops | 74 | #19 of 387 | 39 | 5.6 | $7.3M | 176 | 34 |
| Primary care and pediatrics | 74 | #40 of 387 | 38 | 5.4 | $2.7M | 152 | 70 |
| Laundromats | 72 | #48 of 364 | 6 | 0.9 | $24.1M | 193 | Under 3 |
| Convenience stores | 72 | #54 of 387 | 40 | 5.7 | $10.8M | 137 | 5 |
| Dentists and orthodontists | 71 | #46 of 387 | 70 | 10.0 | $1.5M | 150 | 58 |
| Dry cleaners | 68 | #37 of 272 | 5 | 0.7 | $29M | 185 | Under 3 |
| Auto repair shops | 67 | #71 of 387 | 129 | 18.4 | $557K | 125 | 61 |
| Auto repair and car care | 66 | #76 of 387 | 213 | 30.3 | $337K | 126 | 94 |
| Restaurants and cafes | 66 | #87 of 387 | 674 | 96.0 | $423K | 114 | 288 |
| Doctors, dentists and clinics | 65 | #83 of 387 | 620 | 88.3 | $166K | 109 | 187 |
| Veterinarians | 64 | #92 of 384 | 19 | 2.7 | $3.3M | 121 | 16 |
| Grocery and convenience stores | 64 | #97 of 387 | 103 | 14.7 | $4.2M | 124 | 40 |
| Clothing, shoes and laundry | 64 | #103 of 387 | 144 | 20.5 | $1M | 114 | 46 |
| Barbershops | 63 | #91 of 387 | 28 | 4.0 | $2.6M | 136 | Under 3 |
| Sit-down restaurants | 63 | #93 of 387 | 360 | 51.3 | $791K | 119 | 115 |
| Physical therapy | 63 | #97 of 386 | 33 | 4.7 | $3.1M | 130 | 26 |
| Collision repair and body shops | 62 | #113 of 381 | 18 | 2.6 | $4M | 129 | 15 |
| Coffee shops and cafes | 61 | #104 of 387 | 68 | 9.7 | $4.2M | 113 | 30 |
| Salons, barbers and spas | 60 | #82 of 387 | 279 | 39.7 | $258K | 121 | 70 |
| Nail salons | 60 | #96 of 387 | 33 | 4.7 | $2.2M | 130 | 11 |
| Spas and skin care | 59 | #102 of 387 | 62 | 8.8 | $1.2M | 132 | 15 |
| Martial arts and dance studios | 59 | #103 of 387 | 29 | 4.1 | $2.4M | 118 | 16 |
| Mortgage brokers and lenders | 59 | #107 of 373 | 18 | 2.6 | Index only | 144 | 5 |
| Chiropractors | 58 | #127 of 386 | 38 | 5.4 | $2.7M | 113 | 19 |
| Child care and preschools | 58 | #137 of 387 | 31 | 4.4 | $1M | 104 | 32 |
| Electricians | 56 | #147 of 383 | 17 | 2.4 | $11.6M | 96 | 32 |
| Hair salons | 55 | #136 of 387 | 149 | 21.2 | $483K | 112 | 43 |
| Roofing and gutters | 54 | #161 of 381 | 28 | 4.0 | $7M | 83 | 6 |
| Clothing and shoe stores | 54 | #181 of 387 | 113 | 16.1 | $1.3M | 101 | 46 |
| Car washes and detailing | 51 | #184 of 387 | 26 | 3.7 | $2.8M | 110 | 13 |
| Grocery stores | 51 | #193 of 387 | 36 | 5.1 | $12M | 129 | 35 |
| Tire shops | 51 | #202 of 386 | 29 | 4.1 | $2.5M | 99 | 10 |
| Real estate agents and brokers | 50 | #181 of 387 | 170 | 24.2 | Index only | 109 | 32 |
| Pest control | 49 | #179 of 345 | 9 | 1.3 | $9.9M | 97 | 6 |
| Real estate | 49 | #190 of 387 | 217 | 30.9 | Index only | 108 | 74 |
| House cleaning | 48 | #201 of 375 | 13 | 1.9 | $6.9M | 108 | 35 |
| Gyms, studios and classes | 48 | #207 of 387 | 106 | 15.1 | $652K | 98 | 43 |
| Gas stations | 48 | #207 of 387 | 56 | 8.0 | $3.2M | 134 | 65 |
| Fast food and sandwich shops | 46 | #222 of 387 | 106 | 15.1 | $2.7M | 88 | 143 |
| Home inspectors | 45 | #150 of 243 | 5 | 0.7 | Index only | 77 | 3 |
| Home repair trades | 45 | #231 of 387 | 105 | 15.0 | $1.9M | 77 | 85 |
| Funeral homes | 44 | #211 of 377 | 12 | 1.7 | $681K | 100 | 6 |
| Yoga, Pilates and fitness studios | 43 | #230 of 347 | 15 | 2.1 | $4.6M | 113 | 27 |
| Pet businesses | 42 | #258 of 387 | 79 | 11.3 | $789K | 90 | 42 |
| Property management | 41 | #264 of 374 | 24 | 3.4 | Index only | 76 | 20 |
| Pet grooming and boarding | 40 | #274 of 386 | 28 | 4.0 | $2.2M | 87 | 18 |
| Lawn, cleaning and pest control | 39 | #275 of 387 | 65 | 9.3 | $1.4M | 82 | 106 |
| Pizza | 39 | #277 of 387 | 72 | 10.3 | $4M | 78 | 143 |
| HVAC and plumbing | 39 | #286 of 387 | 60 | 8.5 | $3.3M | 69 | 47 |
| Gyms | 38 | #299 of 387 | 62 | 8.8 | $1.1M | 86 | 27 |
| Oil change and quick lube | 34 | #226 of 290 | 7 | 1.0 | $10.3M | 75 | 8 |
| Landscaping and lawn care | 34 | #288 of 385 | 43 | 6.1 | $2.1M | 71 | 65 |
| Pet stores | 29 | #336 of 382 | 18 | 2.6 | $3.5M | 77 | 8 |
| Insurance agencies | 22 | #355 of 387 | 123 | 17.5 | $875K | 70 | 68 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.6 | $25.8M | 105 | 9 |
Household spending in the Bloomington metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $71.8M | $1,023 | 107 |
| Gasoline and other fuels | $179M | $2,549 | 98 |
| Food away from home | $284.9M | $4,057 | 100 |
| Groceries | $431.4M | $6,144 | 97 |
| Personal care products and services | $71.9M | $1,025 | 102 |
| Child care and other personal services | $32.3M | $460 | 79 |
| Memberships, classes and admissions | $69.1M | $984 | 100 |
| Medical and dental services | $103.1M | $1,468 | 114 |
| Pets | $62.3M | $888 | 98 |
| Clothing, shoes and related services | $144.8M | $2,063 | 100 |
| Vehicle insurance | $107.6M | $1,532 | 78 |
| Home repairs, maintenance and insurance | $196.8M | $2,803 | 93 |
| Lawn care, cleaning and other household services | $89.5M | $1,274 | 90 |
| Rent and homeowner costs | $1B | $14,423 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bloomington metro area
- Population, 2025 estimate
- 171,419+0.1% since 2020
- Households
- 70,220
- Median age
- 37.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 1,183 sq. mi.
- People per square mile
- 145
- Median household income
- $79,905+18.1% vs. 2015–2019, before inflation
- Average household income
- $105,003
- Median home value
- $208,400
- Jobs located here
- 88,959
- Daytime population
- 180,672Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bloomington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bloomington metro area 1
- McLean County, IL171,556 people
Other markets based in Illinois 12
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- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Bloomington, IL metro area growing?
Population estimates put the Bloomington metro area at 171,419 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 70,220 households. Against the 2015–2019 survey, median household income rose 18.1%, before inflation.
How much do households in the Bloomington, IL metro area spend?
Households in the Bloomington metro area spend about $1B a year on rent and homeowner costs, $431.4M on groceries and $284.9M on food away from home. Relative to the U.S., household spending in the Bloomington metro area runs highest on medical and dental services (an index of 114, where 100 is the U.S. average) and lowest on vehicle insurance (78).
Which business types have the highest market scores in the Bloomington, IL metro area?
Of the business types scored in the Bloomington metro area, optometrists and eye clinics (82), bakeries and dessert shops (74) and primary care and pediatric clinics (74) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #6 of 386 scored metro areas.
How does the Bloomington, IL metro area compare with the U.S.?
Median household income in the Bloomington metro area is $79,905, in line with the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (35% above the U.S. rate) and lowest for bakeries and dessert shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Bloomington metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bloomington metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bloomington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.