County profile · Illinois
Crawford County, IL market data
How Crawford County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,648
- +0.1% since 2020
- Households
- 7,492
- Median household income
- $71,674
- +44.0% vs. 2015–2019, before inflation
- Median home value
- $121,100
- Jobs located here
- 7,190
- Highest market score
- 75
- Doctors, dentists and clinics, #213 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Crawford County by name and distance, and the households and spending within reach. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Crawford County has an estimated 18,648 people and 7,492 households. Population estimates put the population change in Crawford County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Median household income in Crawford County is $71,674, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.0%, before inflation.
Relative to the U.S., household spending in Crawford County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Crawford County, medical and dental practices (75), dentists and orthodontists (71) and auto repair and car care businesses (71) have the highest Groundwork market scores. For medical and dental practices, that ranks #213 of 2,394 scored counties.
Against the U.S., map listings per household run highest for pizza places (2.5 times the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Crawford County
Highest Groundwork market score first. Each score compares Crawford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 75 | #213 of 2,394 | 32 | 42.7 | $317K | 208 | 4 |
| Dentists and orthodontists | 71 | #234 of 1,886 | 5 | 6.7 | $2M | 206 | Under 3 |
| Auto repair and car care | 71 | #346 of 2,401 | 28 | 37.4 | $306K | 114 | 6 |
| Auto repair shops | 67 | #477 of 2,378 | 18 | 24.0 | $475K | 107 | 4 |
| Bakeries and dessert shops | 59 | #574 of 1,889 | 5 | 6.7 | $5.6M | 134 | Under 3 |
| Salons, barbers and spas | 57 | #789 of 2,385 | 25 | 33.4 | $283K | 133 | 5 |
| Convenience stores | 56 | #893 of 2,261 | 6 | 8.0 | $7.3M | 93 | Under 3 |
| Home repair trades | 53 | #891 of 2,057 | 8 | 10.7 | $2.4M | 99 | 9 |
| Gas stations | 53 | #1,018 of 2,358 | 8 | 10.7 | $2.7M | 115 | 11 |
| Lawn, cleaning and pest control | 52 | #774 of 1,771 | 5 | 6.7 | $1.8M | 105 | 7 |
| Gyms, studios and classes | 52 | #953 of 2,088 | 9 | 12.0 | $675K | 102 | Under 3 |
| Fast food and sandwich shops | 51 | #1,090 of 2,222 | 7 | 9.3 | $4M | 130 | 18 |
| Grocery and convenience stores | 50 | #1,206 of 2,402 | 15 | 20.0 | $2.9M | 87 | 5 |
| Clothing, shoes and laundry | 47 | #1,239 of 2,210 | 14 | 18.7 | $1M | 114 | Under 3 |
| Restaurants and cafes | 46 | #1,344 of 2,405 | 71 | 94.8 | $391K | 105 | 33 |
| Clothing and shoe stores | 45 | #1,215 of 2,087 | 11 | 14.7 | $1.3M | 101 | Under 3 |
| Grocery stores | 44 | #1,212 of 2,070 | 5 | 6.7 | $8.8M | 95 | 4 |
| Real estate | 44 | #1,381 of 2,229 | 15 | 20.0 | Index only | 156 | 9 |
| Sit-down restaurants | 42 | #1,530 of 2,405 | 40 | 53.4 | $694K | 105 | 15 |
| Pet businesses | 41 | #1,499 of 2,200 | 12 | 16.0 | $502K | 57 | 3 |
| Chiropractors | 39 | #1,049 of 1,490 | 6 | 8.0 | $1.7M | 71 | Under 3 |
| Real estate agents and brokers | 39 | #1,636 of 2,176 | 14 | 18.7 | Index only | 132 | 6 |
| Hair salons | 37 | #1,795 of 2,339 | 20 | 26.7 | $354K | 82 | Under 3 |
| Gyms | 36 | #1,354 of 1,792 | 7 | 9.3 | $867K | 67 | Under 3 |
| Coffee shops and cafes | 34 | #1,622 of 2,063 | 10 | 13.3 | $2.8M | 75 | Under 3 |
| Insurance agencies | 31 | #1,767 of 2,272 | 10 | 13.3 | $1.3M | 105 | 10 |
| Pizza | 23 | #1,964 of 2,090 | 15 | 20.0 | $1.9M | 36 | 18 |
| Funeral homes | 22 | #1,373 of 1,472 | 5 | 6.7 | $226K | 33 | 6 |
| Electricians | Not scored | Not scored | 4 | 5.3 | $4.8M | 40 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 5.3 | $2.2M | 75 | 3 |
| Pet stores | Not scored | Not scored | 4 | 5.3 | $1.5M | 33 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.3 | $2.5M | 142 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.0 | $2.9M | 93 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 4.0 | $2.4M | 141 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.0 | $2M | 79 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.0 | $3.4M | 141 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.7 | $4.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.7 | $9.6M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 2.7 | $7.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.7 | $3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.7 | $9.6M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.7 | $4.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.3 | $7.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.3 | $2.8M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $8.8M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.3 | $10.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.3 | $7.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.3 | $6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Crawford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.6M | $1,142 | 119 |
| Gasoline and other fuels | $21.9M | $2,919 | 112 |
| Food away from home | $27.8M | $3,706 | 91 |
| Groceries | $44M | $5,872 | 93 |
| Personal care products and services | $7.1M | $945 | 94 |
| Child care and other personal services | $2.8M | $378 | 65 |
| Memberships, classes and admissions | $6.1M | $810 | 82 |
| Medical and dental services | $10.1M | $1,352 | 105 |
| Pets | $6M | $804 | 88 |
| Clothing, shoes and related services | $14.1M | $1,882 | 92 |
| Vehicle insurance | $13.2M | $1,762 | 90 |
| Home repairs, maintenance and insurance | $19.2M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $8.8M | $1,174 | 83 |
| Rent and homeowner costs | $101.1M | $13,495 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Crawford County
- Population, 2025 estimate
- 18,648+0.1% since 2020
- Households
- 7,492
- Median age
- 42.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 444 sq. mi.
- People per square mile
- 42
- Median household income
- $71,674+44.0% vs. 2015–2019, before inflation
- Average household income
- $88,845
- Median home value
- $121,100
- Jobs located here
- 7,190
- Daytime population
- 17,690Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crawford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Lawrence County, IL15,031 people
- Jasper County, IL9,180 people
- Clark County, IL15,266 people
- Richland County, IL15,598 people
- Cumberland County, IL10,334 people
- Wabash County, IL11,119 people
- Coles County, IL46,777 people
- Edgar County, IL16,535 people
Questions
How fast is Crawford County, IL growing?
Population estimates put Crawford County at 18,648 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 7,492 households. Median household income rose 44.0% from the 2015–2019 survey, before inflation.
How much do households in Crawford County, IL spend?
Households in Crawford County spend about $101.1M a year on rent and homeowner costs, $44M on groceries and $27.8M on food away from home. Set against the U.S., households in Crawford County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Crawford County, IL?
The highest Groundwork market scores in Crawford County are for medical and dental practices (75), dentists and orthodontists (71) and auto repair and car care businesses (71). Crawford County ranks #213 of 2,394 scored counties for medical and dental practices.
How does Crawford County, IL compare with the U.S.?
The median household income in Crawford County is $71,674 a year, 11% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,100, against $332,700 for the U.S. For its number of households, Crawford County has the most map listings, relative to the U.S., for pizza places (2.5 times the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Crawford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crawford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in Crawford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.