Small-town market profile · Illinois
Marion-Herrin, IL area market data
How the Marion-Herrin area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,225
- +0.2% since 2020
- Households
- 28,983
- Median household income
- $65,604
- Median home value
- $156,400
- Jobs located here
- 28,604
- Highest market score
- 80
- Grocery and convenience stores, #18 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Marion-Herrin area by name and distance, and the households and spending within reach. Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Marion-Herrin area has an estimated 67,225 people and 28,983 households. Between 2020 and 2025, the population of the Marion-Herrin area grew 0.2%, slower than the U.S. (+3.1%). Median household income in the Marion-Herrin area is $65,604, 19% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Marion-Herrin area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in the Marion-Herrin area, grocery and convenience stores (80), grocery stores (80) and coffee shops and cafes (67) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #18 of 538 scored small-town markets.
The Marion-Herrin area is made up of one county, Williamson County. Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for spas and skin care studios (37% below the U.S. rate).
All 56 business types in the Marion-Herrin area
Highest Groundwork market score first. Each score compares the Marion-Herrin area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 80 | #18 of 538 | 37 | 12.8 | $4.5M | 134 | 5 |
| Grocery stores | 80 | #24 of 506 | 9 | 3.1 | $18.6M | 200 | 5 |
| Coffee shops and cafes | 67 | #82 of 529 | 23 | 7.9 | $4.6M | 123 | 10 |
| Tire shops | 67 | #102 of 431 | 11 | 3.8 | $2.7M | 107 | 4 |
| Spas and skin care | 66 | #93 of 504 | 21 | 7.2 | $1.3M | 146 | 3 |
| Bakeries and dessert shops | 65 | #96 of 507 | 18 | 6.2 | $5.8M | 141 | 13 |
| Physical therapy | 63 | #102 of 400 | 10 | 3.5 | $3.9M | 160 | 12 |
| Auto repair shops | 63 | #138 of 538 | 68 | 23.5 | $435K | 98 | 18 |
| Convenience stores | 63 | #147 of 529 | 23 | 7.9 | $7.3M | 93 | Under 3 |
| Optometrists and eye care | 62 | #114 of 400 | 13 | 4.5 | $3M | 95 | 5 |
| Mortgage brokers and lenders | 61 | #44 of 177 | 6 | 2.1 | Index only | 165 | 3 |
| Hair salons | 61 | #144 of 538 | 60 | 20.7 | $447K | 104 | 9 |
| Child care and preschools | 60 | #146 of 454 | 12 | 4.1 | $874K | 87 | 10 |
| Auto repair and car care | 60 | #184 of 538 | 120 | 41.4 | $246K | 92 | 32 |
| Barbershops | 59 | #132 of 377 | 12 | 4.1 | $2.2M | 119 | Under 3 |
| Gyms | 59 | #161 of 506 | 20 | 6.9 | $1.1M | 87 | 6 |
| House cleaning | 58 | #45 of 142 | 5 | 1.7 | $6.7M | 105 | 9 |
| Martial arts and dance studios | 58 | #132 of 378 | 8 | 2.8 | $2.8M | 141 | 9 |
| Salons, barbers and spas | 58 | #167 of 538 | 110 | 38.0 | $244K | 115 | 15 |
| Gas stations | 58 | #181 of 536 | 22 | 7.6 | $3.5M | 145 | 38 |
| Clothing, shoes and laundry | 57 | #215 of 536 | 55 | 19.0 | $975K | 111 | 15 |
| Collision repair and body shops | 56 | #144 of 387 | 12 | 4.1 | $2.5M | 80 | 5 |
| Nail salons | 56 | #159 of 387 | 17 | 5.9 | $1.6M | 94 | 3 |
| Restaurants and cafes | 55 | #214 of 538 | 283 | 97.6 | $371K | 100 | 122 |
| Dentists and orthodontists | 55 | #221 of 526 | 26 | 9.0 | $1.5M | 151 | 24 |
| Clothing and shoe stores | 55 | #229 of 536 | 43 | 14.8 | $1.2M | 98 | 15 |
| Gyms, studios and classes | 54 | #220 of 535 | 30 | 10.4 | $758K | 114 | 15 |
| Sit-down restaurants | 54 | #224 of 538 | 155 | 53.5 | $677K | 102 | 49 |
| Veterinarians | 52 | #192 of 398 | 11 | 3.8 | $2.1M | 76 | 9 |
| Chiropractors | 52 | #200 of 426 | 19 | 6.6 | $2M | 85 | 8 |
| Pet stores | 51 | #105 of 220 | 8 | 2.8 | $2.8M | 63 | 3 |
| Primary care and pediatrics | 50 | #235 of 458 | 21 | 7.2 | $1.8M | 103 | 46 |
| Pet grooming and boarding | 49 | #207 of 387 | 15 | 5.2 | $1.5M | 59 | 5 |
| Roofing and gutters | 47 | #162 of 288 | 11 | 3.8 | $6.7M | 79 | 5 |
| Electricians | 43 | #196 of 295 | 12 | 4.1 | $6.1M | 51 | 16 |
| Doctors, dentists and clinics | 42 | #350 of 538 | 238 | 82.1 | $162K | 106 | 100 |
| HVAC and plumbing | 41 | #323 of 476 | 19 | 6.6 | $3.9M | 81 | 28 |
| Fast food and sandwich shops | 40 | #368 of 537 | 47 | 16.2 | $2.2M | 73 | 62 |
| Car washes and detailing | 37 | #324 of 441 | 15 | 5.2 | $2M | 78 | 9 |
| Home repair trades | 37 | #409 of 526 | 42 | 14.5 | $1.7M | 72 | 49 |
| Lawn, cleaning and pest control | 36 | #377 of 481 | 27 | 9.3 | $1.2M | 74 | 33 |
| Pizza | 36 | #401 of 520 | 35 | 12.1 | $3M | 59 | 62 |
| Landscaping and lawn care | 35 | #308 of 399 | 20 | 6.9 | $1.7M | 57 | 21 |
| Pet businesses | 34 | #437 of 527 | 44 | 15.2 | $515K | 59 | 17 |
| Funeral homes | 30 | #313 of 365 | 13 | 4.5 | $312K | 46 | 9 |
| Real estate agents and brokers | 27 | #516 of 533 | 73 | 25.2 | Index only | 97 | 24 |
| Real estate | 27 | #517 of 536 | 85 | 29.3 | Index only | 105 | 40 |
| Insurance agencies | 18 | #504 of 537 | 62 | 21.4 | $743K | 59 | 38 |
| Laundromats | Not scored | Not scored | 4 | 1.4 | $13.4M | 107 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.4 | Index only | 173 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $16.8M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.7 | $11.4M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $53.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $38.5M | Too few | 5 |
Household spending in the Marion-Herrin area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.6M | $1,021 | 107 |
| Gasoline and other fuels | $76M | $2,621 | 101 |
| Food away from home | $104.9M | $3,621 | 89 |
| Groceries | $167.7M | $5,785 | 92 |
| Personal care products and services | $26.8M | $926 | 92 |
| Child care and other personal services | $10.5M | $362 | 62 |
| Memberships, classes and admissions | $22.7M | $784 | 80 |
| Medical and dental services | $38.5M | $1,330 | 103 |
| Pets | $22.7M | $782 | 86 |
| Clothing, shoes and related services | $53.7M | $1,851 | 90 |
| Vehicle insurance | $46.1M | $1,589 | 81 |
| Home repairs, maintenance and insurance | $73.4M | $2,533 | 84 |
| Lawn care, cleaning and other household services | $33.6M | $1,158 | 82 |
| Rent and homeowner costs | $385.2M | $13,291 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Marion-Herrin area
- Population, 2025 estimate
- 67,225+0.2% since 2020
- Households
- 28,983
- Median age
- 42.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 420 sq. mi.
- People per square mile
- 159
- Median household income
- $65,604
- Average household income
- $85,846
- Median home value
- $156,400
- Jobs located here
- 28,604
- Daytime population
- 68,042Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marion-Herrin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Marion-Herrin area 1
- Williamson County, IL66,876 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Sterling, IL area54,947 people
Questions
How fast is the Marion-Herrin, IL area growing?
Population estimates put the Marion-Herrin area at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households.
How much do households in the Marion-Herrin, IL area spend?
Households in the Marion-Herrin area spend about $385.2M a year on rent and homeowner costs, $167.7M on groceries and $104.9M on food away from home. Set against the U.S., households in the Marion-Herrin area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in the Marion-Herrin, IL area?
The highest Groundwork market scores in the Marion-Herrin area are for grocery and convenience stores (80), grocery stores (80) and coffee shops and cafes (67). The Marion-Herrin area ranks #18 of 538 scored small-town markets for grocery and convenience stores.
How does the Marion-Herrin, IL area compare with the U.S.?
The median household income in the Marion-Herrin area is $65,604 a year, 19% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,400, against $332,700 for the U.S. For its number of households, the Marion-Herrin area has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for spas and skin care studios (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Marion-Herrin area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marion-Herrin area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in the Marion-Herrin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.