County profile · Illinois
Lee County, IL market data
How Lee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,914
- −3.4% since 2020
- Households
- 13,337
- Median household income
- $70,292
- +20.8% vs. 2015–2019, before inflation
- Median home value
- $154,600
- Jobs located here
- 12,678
- Highest market score
- 67
- Bakeries and dessert shops, #326 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Lee County by name and distance, and the households and spending within reach. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lee County has an estimated 32,914 people and 13,337 households. Population estimates show Lee County declined 3.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Lee County is $70,292, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.8%, before inflation.
Relative to the U.S., household spending in Lee County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in Lee County, bakeries and dessert shops (67), primary care and pediatric clinics (65) and coffee shops and cafes (64) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #326 of 1,889 scored counties.
Lee County is part of the Dixon area. Against the U.S., map listings per household run highest for pizza places (59% above the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
All 56 business types in Lee County
Highest Groundwork market score first. Each score compares Lee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 67 | #326 of 1,889 | 7 | 5.2 | $7.1M | 172 | 4 |
| Primary care and pediatrics | 65 | #360 of 1,656 | 5 | 3.7 | $3.6M | 203 | 14 |
| Coffee shops and cafes | 64 | #457 of 2,063 | 9 | 6.7 | $5.5M | 149 | 4 |
| Salons, barbers and spas | 62 | #569 of 2,385 | 43 | 32.2 | $297K | 139 | 5 |
| Convenience stores | 61 | #703 of 2,261 | 7 | 5.2 | $11.3M | 143 | Under 3 |
| Hair salons | 60 | #685 of 2,339 | 26 | 19.5 | $491K | 114 | 3 |
| Grocery and convenience stores | 59 | #821 of 2,402 | 21 | 15.7 | $3.8M | 111 | 7 |
| Dentists and orthodontists | 58 | #645 of 1,886 | 12 | 9.0 | $1.5M | 153 | 8 |
| Optometrists and eye care | 55 | #550 of 1,302 | 5 | 3.7 | $3.6M | 115 | Under 3 |
| Car washes and detailing | 55 | #586 of 1,451 | 5 | 3.7 | $2.9M | 114 | Under 3 |
| Pet businesses | 55 | #873 of 2,200 | 15 | 11.2 | $719K | 82 | 3 |
| Spas and skin care | 54 | #724 of 1,769 | 9 | 6.7 | $1.4M | 162 | Under 3 |
| Clothing, shoes and laundry | 54 | #964 of 2,210 | 25 | 18.7 | $1M | 115 | 3 |
| Home repair trades | 53 | #880 of 2,057 | 13 | 9.7 | $2.7M | 111 | 17 |
| Real estate | 53 | #916 of 2,229 | 23 | 17.2 | Index only | 183 | 7 |
| Clothing and shoe stores | 53 | #945 of 2,087 | 19 | 14.2 | $1.3M | 105 | 3 |
| Fast food and sandwich shops | 53 | #1,024 of 2,222 | 17 | 12.7 | $2.9M | 96 | 19 |
| Grocery stores | 52 | #933 of 2,070 | 8 | 6.0 | $9.9M | 106 | 5 |
| Doctors, dentists and clinics | 50 | #1,169 of 2,394 | 82 | 61.5 | $221K | 145 | 31 |
| Real estate agents and brokers | 48 | #1,143 of 2,176 | 20 | 15.0 | Index only | 167 | 7 |
| Gyms | 46 | #1,045 of 1,792 | 9 | 6.7 | $1.2M | 95 | Under 3 |
| HVAC and plumbing | 45 | #1,023 of 1,707 | 8 | 6.0 | $4.4M | 92 | 10 |
| Auto repair and car care | 44 | #1,460 of 2,401 | 53 | 39.7 | $271K | 101 | 21 |
| Collision repair and body shops | 43 | #810 of 1,327 | 5 | 3.7 | $2.9M | 93 | 4 |
| Pet grooming and boarding | 42 | #909 of 1,461 | 5 | 3.7 | $2.2M | 85 | Under 3 |
| Veterinarians | 41 | #962 of 1,485 | 6 | 4.5 | $1.8M | 66 | 3 |
| Pizza | 40 | #1,453 of 2,090 | 17 | 12.7 | $2.9M | 58 | 19 |
| Martial arts and dance studios | 39 | #959 of 1,334 | 6 | 4.5 | $1.8M | 92 | Under 3 |
| Chiropractors | 39 | #1,036 of 1,490 | 8 | 6.0 | $2.3M | 94 | 6 |
| Auto repair shops | 39 | #1,685 of 2,378 | 32 | 24.0 | $448K | 101 | 18 |
| Funeral homes | 37 | #1,064 of 1,472 | 8 | 6.0 | $296K | 44 | 3 |
| Restaurants and cafes | 37 | #1,752 of 2,405 | 152 | 114.0 | $327K | 88 | 52 |
| Child care and preschools | 36 | #1,179 of 1,611 | 7 | 5.2 | $725K | 72 | 7 |
| Gas stations | 36 | #1,738 of 2,358 | 19 | 14.2 | $1.9M | 80 | 17 |
| Lawn, cleaning and pest control | 32 | #1,517 of 1,771 | 14 | 10.5 | $1.1M | 68 | 12 |
| Sit-down restaurants | 32 | #1,954 of 2,405 | 77 | 57.7 | $646K | 97 | 29 |
| Gyms, studios and classes | 31 | #1,755 of 2,088 | 21 | 15.7 | $527K | 80 | Under 3 |
| Landscaping and lawn care | 27 | #1,337 of 1,493 | 9 | 6.7 | $1.8M | 60 | 12 |
| Yoga, Pilates and fitness studios | 15 | #766 of 777 | 6 | 4.5 | $1.8M | 45 | Under 3 |
| Insurance agencies | 9 | #2,252 of 2,272 | 31 | 23.2 | $712K | 57 | 20 |
| Electricians | Not scored | Not scored | 4 | 3.0 | $8.7M | 73 | 7 |
| House cleaning | Not scored | Not scored | 4 | 3.0 | $4M | 62 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.0 | $3.6M | 143 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $8.4M | 68 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.2 | $4.3M | 254 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.2 | $6M | 251 | 3 |
| Barbershops | Not scored | Not scored | 2 | 1.5 | $6.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $25.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $10.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $34.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $18.1M | Too few | Under 3 |
Household spending in Lee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.3M | $1,076 | 112 |
| Gasoline and other fuels | $36.4M | $2,732 | 105 |
| Food away from home | $49.8M | $3,732 | 92 |
| Groceries | $78.9M | $5,916 | 94 |
| Personal care products and services | $12.8M | $956 | 95 |
| Child care and other personal services | $5.1M | $381 | 66 |
| Memberships, classes and admissions | $11.1M | $831 | 84 |
| Medical and dental services | $18.1M | $1,356 | 105 |
| Pets | $10.8M | $809 | 89 |
| Clothing, shoes and related services | $25.3M | $1,900 | 92 |
| Vehicle insurance | $22.1M | $1,655 | 85 |
| Home repairs, maintenance and insurance | $34.9M | $2,620 | 87 |
| Lawn care, cleaning and other household services | $15.9M | $1,190 | 84 |
| Rent and homeowner costs | $182.1M | $13,652 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lee County
- Population, 2025 estimate
- 32,914−3.4% since 2020
- Households
- 13,337
- Median age
- 43.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 725 sq. mi.
- People per square mile
- 47
- Median household income
- $70,292+20.8% vs. 2015–2019, before inflation
- Average household income
- $90,634
- Median home value
- $154,600
- Jobs located here
- 12,678
- Daytime population
- 30,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Lee County, IL growing?
Population estimates put Lee County at 32,914 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 13,337 households. Median household income rose 20.8% from the 2015–2019 survey, before inflation.
How much do households in Lee County, IL spend?
Households in Lee County spend about $182.1M a year on rent and homeowner costs, $78.9M on groceries and $49.8M on food away from home. Set against the U.S., households in Lee County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in Lee County, IL?
The highest Groundwork market scores in Lee County are for bakeries and dessert shops (67), primary care and pediatric clinics (65) and coffee shops and cafes (64). Lee County ranks #326 of 1,889 scored counties for bakeries and dessert shops.
How does Lee County, IL compare with the U.S.?
The median household income in Lee County is $70,292 a year, 13% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,600, against $332,700 for the U.S. For its number of households, Lee County has the most map listings, relative to the U.S., for pizza places (59% above the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Lee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.