Market rankings · Illinois
Insurance agencies in Illinois
Every metro area, small-town market and county in Illinois, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 9,188
- 1,938 chain locations (21%)
- Official establishments
- 5,679
- −7.0% since 2019
- Household spending a year
- $7.3B
- On vehicle insurance
- Listings per 10k households
- 18.2
- 17% above the U.S.
- Spending per listing
- $795K
- 37% below the U.S.
- Rank among states
- #51 of 51
- Market score 11 · Low
A site report maps the insurance agencies on map listings around any address in Illinois by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Illinois has 9,188 insurance agencies on map listings as of September 2026. 1,938 of them (21%) are chain locations, against 21% across the U.S. That is 18.2 per 10,000 households, 17% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Illinois comes to about $7.3B a year: $1,450 per household, 26% below the U.S. average. That works out to $795K per agency, 37% below the U.S. figure of $1.3M.
Official counts show 5,679 businesses with payroll classed as insurance agencies and brokerages in Illinois in 2023, down 7.0% from 2019. That is one for every 887 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 97 SBA-backed loans worth $29.4M have gone to businesses classed as insurance agencies and brokerages in Illinois.
Among the 50 states and DC, Illinois ranks #51 for insurance agencies, with a Groundwork market score of 11 (low). Of the 12 scored metro areas in or partly in Illinois, the Paducah metro area scores highest (42). Of the 21 scored small-town markets in or partly in Illinois, the Canton area scores highest (27).
Every market in Illinois for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Illinois, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Paducah, KY-IL | 42 | 73 | 17.5 | $1.4M | −1.2% | #238 of 387 |
| 1Bloomington, IL | 22 | 123 | 17.5 | $875K | +0.1% | #355 of 387 |
| 2Kankakee, IL | 21 | 71 | 17.3 | $943K | −1.7% | #360 of 387 |
| 3Champaign-Urbana, IL | 19 | 144 | 14.7 | $953K | +1.5% | #367 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 18 | 265 | 16.4 | $969K | −0.9% | #370 of 387 |
| 4Rockford, IL | 16 | 270 | 19.9 | $770K | −0.3% | #378 of 387 |
| 5Decatur, IL | 16 | 84 | 19.3 | $753K | −4.3% | #379 of 387 |
| 6Chicago-Naperville-Elgin, IL-IN | 14 | 6,470 | 17.8 | $789K | 0.0% | #382 of 387 |
| Cape Girardeau, MO-IL | 14 | 104 | 27.2 | $617K | +1.7% | #383 of 387 |
| 7Peoria, IL | 13 | 307 | 20.0 | $785K | −1.3% | #384 of 387 |
| St. Louis, MO-IL | 12 | 2,250 | 19.4 | $809K | −0.2% | #385 of 387 |
| 8Springfield, IL | 9 | 179 | 19.9 | $758K | −1.2% | #387 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canton, IL | 27 | 18 | 13.0 | $1.3M | −2.0% | #448 of 537 |
| 2Danville, IL | 26 | 44 | 14.6 | $994K | −3.7% | #458 of 537 |
| 3Ottawa, IL | 25 | 96 | 15.5 | $1.1M | −1.6% | #463 of 537 |
| 4Charleston-Mattoon, IL | 25 | 30 | 14.4 | $997K | −1.0% | #464 of 537 |
| 5Rochelle, IL | 24 | 33 | 15.8 | $1.1M | −0.7% | #470 of 537 |
| 6Macomb, IL | 20 | 17 | 14.3 | $1M | −4.5% | #484 of 537 |
| 7Carbondale, IL | 19 | 43 | 18.7 | $756K | −1.5% | #498 of 537 |
| 8Taylorville, IL | 18 | 24 | 17.7 | $924K | −1.5% | #500 of 537 |
| 9Marion-Herrin, IL | 18 | 62 | 21.4 | $743K | +0.2% | #504 of 537 |
| 10Effingham, IL | 16 | 47 | 25.9 | $696K | −0.9% | #511 of 537 |
| Burlington, IA-IL | 15 | 36 | 18.1 | $932K | −2.5% | #513 of 537 |
| 11Sterling, IL | 15 | 43 | 18.6 | $877K | −2.6% | #514 of 537 |
| 12Galesburg, IL | 15 | 42 | 20.0 | $756K | −4.1% | #515 of 537 |
| 13Pontiac, IL | 14 | 31 | 21.2 | $796K | −2.1% | #518 of 537 |
| 14Mount Vernon, IL | 13 | 30 | 20.2 | $831K | −2.3% | #522 of 537 |
| 15Lincoln, IL | 12 | 22 | 19.5 | $810K | −2.5% | #524 of 537 |
| 16Jacksonville, IL | 12 | 35 | 23.1 | $717K | −3.1% | #525 of 537 |
| 17Quincy, IL-MO | 9 | 68 | 21.9 | $740K | −2.0% | #532 of 537 |
| 18Dixon, IL | 9 | 31 | 23.2 | $712K | −3.4% | #533 of 537 |
| 19Centralia, IL | 7 | 35 | 22.6 | $702K | −3.4% | #535 of 537 |
| 20Freeport, IL | 7 | 43 | 22.2 | $680K | −3.0% | #536 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendall County, IL | 59 | 56 | 12.3 | $1.5M | +9.9% | #816 of 2,272 |
| 2Boone County, IL | 48 | 21 | 10.8 | $1.7M | +0.4% | #1,169 of 2,272 |
| 3Will County, IL | 40 | 372 | 15.2 | $1.2M | +2.2% | #1,464 of 2,272 |
| 4DeKalb County, IL | 39 | 47 | 11.9 | $1.3M | +1.5% | #1,499 of 2,272 |
| 5Piatt County, IL | 36 | 10 | 14.4 | $1.3M | +0.6% | #1,598 of 2,272 |
| 6Mercer County, IL | 35 | 7 | 10.7 | $1.8M | −2.6% | #1,630 of 2,272 |
| 7Grundy County, IL | 35 | 35 | 17.0 | $1.1M | +2.9% | #1,654 of 2,272 |
| 8McHenry County, IL | 35 | 209 | 17.8 | $1M | +2.5% | #1,660 of 2,272 |
| 9Menard County, IL | 34 | 5 | 9.6 | $1.8M | −3.3% | #1,667 of 2,272 |
| 10Jo Daviess County, IL | 33 | 11 | 10.6 | $1.6M | −2.2% | #1,698 of 2,272 |
| 11Crawford County, IL | 31 | 10 | 13.3 | $1.3M | +0.1% | #1,767 of 2,272 |
| 12Cass County, IL | 30 | 5 | 9.8 | $1.8M | −4.0% | #1,789 of 2,272 |
| 13Marshall County, IL | 30 | 7 | 13.7 | $1.3M | −2.0% | #1,792 of 2,272 |
| 14Rock Island County, IL | 27 | 97 | 15.7 | $952K | −1.7% | #1,902 of 2,272 |
| 15Fulton County, IL | 26 | 18 | 13.0 | $1.3M | −2.0% | #1,911 of 2,272 |
| 16Franklin County, IL | 26 | 26 | 16.1 | $1M | −2.1% | #1,923 of 2,272 |
| 17Clinton County, IL | 26 | 31 | 21.3 | $876K | +0.6% | #1,933 of 2,272 |
| 18LaSalle County, IL | 25 | 71 | 15.6 | $1M | −1.5% | #1,944 of 2,272 |
| 19Bond County, IL | 25 | 10 | 16.3 | $1M | +0.6% | #1,945 of 2,272 |
| 20Johnson County, IL | 25 | 8 | 19.5 | $925K | +0.4% | #1,954 of 2,272 |
| 21Kane County, IL | 25 | 390 | 21.1 | $841K | +1.8% | #1,962 of 2,272 |
| 22Vermilion County, IL | 24 | 44 | 14.6 | $994K | −3.7% | #1,978 of 2,272 |
| 23Champaign County, IL | 24 | 126 | 14.7 | $905K | +1.8% | #1,985 of 2,272 |
| 24Lake County, IL | 23 | 486 | 18.8 | $897K | +0.8% | #2,010 of 2,272 |
| 25McLean County, IL | 23 | 123 | 17.5 | $875K | +0.1% | #2,011 of 2,272 |
Show all 102 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Warren County, IL | 23 | 15 | 22.1 | $719K | −3.6% | #2,023 of 2,272 |
| 27Washington County, IL | 22 | 10 | 17.3 | $1.1M | −1.2% | #2,024 of 2,272 |
| 28Ogle County, IL | 22 | 33 | 15.8 | $1.1M | −0.7% | #2,025 of 2,272 |
| 29Coles County, IL | 22 | 30 | 14.4 | $997K | −1.0% | #2,029 of 2,272 |
| 30St. Clair County, IL | 22 | 160 | 15.9 | $989K | −2.5% | #2,030 of 2,272 |
| 31Kankakee County, IL | 22 | 71 | 17.3 | $943K | −1.7% | #2,034 of 2,272 |
| 32Tazewell County, IL | 22 | 97 | 17.9 | $912K | −0.9% | #2,037 of 2,272 |
| 33Woodford County, IL | 21 | 29 | 19.7 | $920K | −0.8% | #2,056 of 2,272 |
| 34Ford County, IL | 20 | 8 | 13.7 | $1.2M | −2.2% | #2,067 of 2,272 |
| 35Massac County, IL | 20 | 10 | 18.3 | $886K | −4.5% | #2,075 of 2,272 |
| 36McDonough County, IL | 19 | 17 | 14.3 | $1M | −4.5% | #2,087 of 2,272 |
| 37Shelby County, IL | 19 | 18 | 20.2 | $908K | −1.6% | #2,096 of 2,272 |
| 38Jersey County, IL | 19 | 17 | 21.3 | $852K | −1.5% | #2,100 of 2,272 |
| 39De Witt County, IL | 19 | 14 | 21.2 | $800K | −2.1% | #2,102 of 2,272 |
| 40Macoupin County, IL | 18 | 33 | 18.8 | $957K | −2.6% | #2,115 of 2,272 |
| 41Madison County, IL | 18 | 223 | 20.2 | $802K | −1.0% | #2,120 of 2,272 |
| 42Cumberland County, IL | 17 | 8 | 19.2 | $928K | −2.1% | #2,129 of 2,272 |
| 43Christian County, IL | 17 | 24 | 17.7 | $924K | −1.5% | #2,130 of 2,272 |
| 44Monroe County, IL | 17 | 30 | 21.7 | $847K | −0.3% | #2,136 of 2,272 |
| 45Jackson County, IL | 17 | 43 | 18.7 | $756K | −1.5% | #2,142 of 2,272 |
| 46Macon County, IL | 17 | 84 | 19.3 | $753K | −4.3% | #2,144 of 2,272 |
| 47Cook County, IL | 17 | 3,486 | 16.6 | $710K | −1.3% | #2,146 of 2,272 |
| 48Winnebago County, IL | 17 | 249 | 21.5 | $694K | −0.4% | #2,148 of 2,272 |
| 49Randolph County, IL | 17 | 31 | 26.0 | $669K | −0.6% | #2,151 of 2,272 |
| 50Bureau County, IL | 16 | 24 | 17.1 | $973K | −2.1% | #2,159 of 2,272 |
| 51Douglas County, IL | 16 | 17 | 21.9 | $783K | +0.5% | #2,164 of 2,272 |
| 52Williamson County, IL | 16 | 62 | 21.4 | $743K | +0.2% | #2,167 of 2,272 |
| 53Henry County, IL | 15 | 36 | 17.8 | $965K | −2.2% | #2,171 of 2,272 |
| 54Fayette County, IL | 15 | 14 | 17.9 | $955K | −3.2% | #2,172 of 2,272 |
| 55Union County, IL | 15 | 15 | 21.8 | $720K | −3.7% | #2,179 of 2,272 |
| 56Edgar County, IL | 15 | 17 | 22.5 | $701K | −2.9% | #2,182 of 2,272 |
| 57Montgomery County, IL | 15 | 31 | 27.4 | $613K | −0.6% | #2,185 of 2,272 |
| 58Whiteside County, IL | 14 | 43 | 18.6 | $877K | −2.6% | #2,189 of 2,272 |
| 59Wayne County, IL | 14 | 14 | 20.4 | $861K | −1.6% | #2,191 of 2,272 |
| 60Knox County, IL | 14 | 42 | 20.0 | $756K | −4.1% | #2,195 of 2,272 |
| 61Carroll County, IL | 13 | 11 | 16.7 | $961K | −1.7% | #2,201 of 2,272 |
| 62Hancock County, IL | 13 | 14 | 18.4 | $960K | −4.4% | #2,202 of 2,272 |
| 63Mason County, IL | 13 | 11 | 19.0 | $901K | −4.9% | #2,205 of 2,272 |
| 64Greene County, IL | 13 | 9 | 20.2 | $892K | −5.1% | #2,206 of 2,272 |
| 65Moultrie County, IL | 13 | 12 | 20.6 | $775K | −0.8% | #2,213 of 2,272 |
| 66Clark County, IL | 13 | 16 | 24.4 | $747K | −2.2% | #2,214 of 2,272 |
| 67Sangamon County, IL | 13 | 174 | 20.5 | $728K | −1.0% | #2,215 of 2,272 |
| 68Peoria County, IL | 13 | 168 | 21.6 | $671K | −1.6% | #2,218 of 2,272 |
| 69Effingham County, IL | 13 | 39 | 28.0 | $649K | −0.5% | #2,219 of 2,272 |
| 70Jefferson County, IL | 12 | 30 | 20.2 | $831K | −2.3% | #2,223 of 2,272 |
| 71Logan County, IL | 12 | 22 | 19.5 | $810K | −2.5% | #2,224 of 2,272 |
| 72Livingston County, IL | 12 | 31 | 21.2 | $796K | −2.1% | #2,225 of 2,272 |
| 73Morgan County, IL | 12 | 31 | 23.7 | $691K | −2.9% | #2,229 of 2,272 |
| 74Wabash County, IL | 11 | 8 | 16.9 | $928K | −3.6% | #2,236 of 2,272 |
| 75Perry County, IL | 11 | 17 | 21.6 | $790K | −3.5% | #2,237 of 2,272 |
| 76DuPage County, IL | 11 | 951 | 27.1 | $592K | +0.3% | #2,241 of 2,272 |
| 77Lawrence County, IL | 9 | 10 | 18.3 | $890K | −9.7% | #2,249 of 2,272 |
| 78Clay County, IL | 9 | 12 | 22.6 | $766K | −3.6% | #2,251 of 2,272 |
| 79Lee County, IL | 9 | 31 | 23.2 | $712K | −3.4% | #2,252 of 2,272 |
| 80Iroquois County, IL | 9 | 28 | 24.5 | $708K | −3.0% | #2,253 of 2,272 |
| 81Adams County, IL | 8 | 62 | 22.2 | $720K | −2.1% | #2,258 of 2,272 |
| 82Marion County, IL | 7 | 35 | 22.6 | $702K | −3.4% | #2,264 of 2,272 |
| 83Stephenson County, IL | 7 | 43 | 22.2 | $680K | −3.0% | #2,265 of 2,272 |
| 84White County, IL | 7 | 15 | 26.4 | $623K | −4.0% | #2,266 of 2,272 |
| 85Pike County, IL | 7 | 22 | 36.9 | $464K | −2.8% | #2,268 of 2,272 |
| 86Saline County, IL | 6 | 22 | 21.9 | $711K | −4.1% | #2,269 of 2,272 |
| 87Richland County, IL | 5 | 16 | 24.8 | $648K | −3.7% | #2,272 of 2,272 |
| Jasper County, IL | Not scored | 8 | 21.3 | $937K | −2.4% | |
| Hamilton County, IL | Not scored | 10 | 29.5 | $593K | −1.7% | |
| Schuyler County, IL | Not scored | 7 | 25.6 | $668K | −3.0% | |
| Brown County, IL | Not scored | 5 | 24.5 | $642K | +2.7% | |
| Henderson County, IL | Not scored | 5 | 18.5 | $996K | −5.6% | |
| Edwards County, IL | Not scored | 7 | 26.3 | $683K | −5.0% | |
| Putnam County, IL | Not scored | 1 | 4.1 | $4.3M | −0.1% | |
| Stark County, IL | Not scored | 6 | 26.3 | $640K | −1.2% | |
| Pulaski County, IL | Not scored | 1 | 5.2 | $2.8M | −6.9% | |
| Scott County, IL | Not scored | 4 | 19.6 | $919K | −4.0% | |
| Alexander County, IL | Not scored | 4 | 21.0 | $698K | −11.6% | |
| Gallatin County, IL | Not scored | 2 | 9.5 | $1.8M | −6.4% | |
| Calhoun County, IL | Not scored | 4 | 32.3 | $691K | −2.2% | |
| Pope County, IL | Not scored | 3 | 21.7 | $780K | −2.2% | |
| Hardin County, IL | Not scored | 1 | 6.5 | $2.5M | −1.8% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Illinois?
Map listings as of September 2026 show 9,188 insurance agencies in Illinois. 1,938 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 5,679 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.0% from 2019.
How much do households in Illinois spend on vehicle insurance?
About $7.3B a year, or $1,450 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 9,188 insurance agencies on map listings, it comes to $795K per agency. It is estimated from the incomes of the 5,036,449 households in Illinois and national spending patterns by income.
How does Illinois compare with the U.S. for insurance agencies?
Illinois has 18.2 insurance agencies per 10,000 households, 17% above the U.S. rate of 15.6. Spending per agency is $795K, 37% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Illinois would have about 5,818, against 9,188 on map listings. There is one business with payroll in the industry for every 887 households, against one for every 966 across the U.S. The official count fell 7.0% from 2019 to 2023, against −1.0% for the U.S.
Which market in Illinois has the highest market score for insurance agencies?
Among 12 scored metro areas in or partly in Illinois, the Paducah metro area scores highest, at 42 (lower middle). Among 21 scored small-town markets in or partly in Illinois, the Canton area scores highest, at 27 (lower middle). Among 87 scored counties in Illinois, Kendall County scores highest, at 59 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Illinois scores 11 for insurance agencies (low), #51 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Illinois. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Illinois
Related business types in Illinois
- Auto repair and car care16,677 listings
- Auto repair shops10,242 listings
- Collision repair and body shops1,635 listings
- Car washes and detailing1,829 listings
- Tire shops1,561 listings
- Oil change and quick lube397 listings
- Gas stations4,621 listings
Screening a site or an acquisition in Illinois?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.