Metro area profile · Illinois
Peoria, IL metro area market data
How the Peoria metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 363,505
- −1.3% since 2020
- Households
- 153,870
- Median household income
- $71,857
- Median home value
- $164,200
- Jobs located here
- 167,885
- Highest market score
- 70
- Dentists and orthodontists, #52 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Peoria metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Peoria metro area has an estimated 363,505 people and 153,870 households. Population estimates put the population change in the Peoria metro area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. Median household income in the Peoria metro area is $71,857, 11% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Peoria metro area runs highest on medical and dental services (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Of the business types scored in the Peoria metro area, dentists and orthodontists (70); tire shops (66); and yoga, Pilates and fitness studios (64) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #52 of 387 scored metro areas.
The Peoria metro area takes in 5 counties: Peoria County, Tazewell County, Woodford County, Marshall County and Stark County. Against the U.S., map listings per household run highest for funeral homes (62% above the U.S. rate) and lowest for mortgage brokers and lenders (58% below the U.S. rate).
All 56 business types in the Peoria metro area
Highest Groundwork market score first. Each score compares the Peoria metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 70 | #52 of 387 | 137 | 8.9 | $1.6M | 160 | 116 |
| Tire shops | 66 | #95 of 386 | 45 | 2.9 | $3.5M | 140 | 15 |
| Yoga, Pilates and fitness studios | 64 | #55 of 347 | 16 | 1.0 | $8.6M | 211 | 39 |
| Optometrists and eye care | 64 | #89 of 386 | 65 | 4.2 | $3.3M | 106 | 13 |
| Dry cleaners | 63 | #65 of 272 | 13 | 0.8 | $23.3M | 148 | 8 |
| Physical therapy | 63 | #99 of 386 | 77 | 5.0 | $2.8M | 117 | 42 |
| Pet stores | 63 | #99 of 382 | 24 | 1.6 | $5.4M | 119 | 6 |
| Laundromats | 63 | #101 of 364 | 18 | 1.2 | $16.8M | 134 | 6 |
| Spas and skin care | 61 | #86 of 387 | 129 | 8.4 | $1.2M | 134 | 24 |
| Nail salons | 61 | #93 of 387 | 69 | 4.5 | $2.2M | 131 | 13 |
| Salons, barbers and spas | 60 | #86 of 387 | 630 | 40.9 | $240K | 113 | 95 |
| Fast food and sandwich shops | 60 | #133 of 387 | 180 | 11.7 | $3.3M | 108 | 272 |
| Clothing, shoes and laundry | 59 | #131 of 387 | 284 | 18.5 | $1.1M | 121 | 108 |
| Auto repair shops | 58 | #124 of 387 | 278 | 18.1 | $569K | 128 | 160 |
| Primary care and pediatrics | 58 | #134 of 387 | 105 | 6.8 | $2.1M | 116 | 179 |
| Grocery and convenience stores | 58 | #138 of 387 | 223 | 14.5 | $4.1M | 122 | 83 |
| Convenience stores | 58 | #146 of 387 | 96 | 6.2 | $9.6M | 122 | 21 |
| Real estate | 57 | #112 of 387 | 321 | 20.9 | Index only | 154 | 161 |
| Coffee shops and cafes | 56 | #139 of 387 | 127 | 8.3 | $4.7M | 126 | 78 |
| Real estate agents and brokers | 55 | #128 of 387 | 250 | 16.2 | Index only | 157 | 88 |
| Mortgage brokers and lenders | 55 | #139 of 373 | 28 | 1.8 | Index only | 196 | 15 |
| Restaurants and cafes | 55 | #155 of 387 | 1,519 | 98.7 | $390K | 105 | 615 |
| Doctors, dentists and clinics | 55 | #155 of 387 | 1,449 | 94.2 | $149K | 98 | 409 |
| Property management | 54 | #147 of 374 | 31 | 2.0 | Index only | 124 | 29 |
| Clothing and shoe stores | 54 | #179 of 387 | 219 | 14.2 | $1.4M | 109 | 94 |
| Bakeries and dessert shops | 53 | #171 of 387 | 122 | 7.9 | $4.9M | 117 | 89 |
| Auto repair and car care | 53 | #177 of 387 | 511 | 33.2 | $310K | 115 | 230 |
| House cleaning | 51 | #170 of 375 | 19 | 1.2 | $9.9M | 155 | 82 |
| Hair salons | 51 | #172 of 387 | 358 | 23.3 | $421K | 98 | 56 |
| Barbershops | 51 | #183 of 387 | 65 | 4.2 | $2.3M | 123 | Under 3 |
| Grocery stores | 50 | #203 of 387 | 78 | 5.1 | $11.8M | 127 | 62 |
| Sit-down restaurants | 49 | #195 of 387 | 814 | 52.9 | $728K | 110 | 264 |
| Gyms, studios and classes | 49 | #196 of 387 | 211 | 13.7 | $649K | 98 | 72 |
| Electricians | 48 | #209 of 383 | 36 | 2.3 | $11.5M | 96 | 73 |
| Gyms | 48 | #214 of 387 | 117 | 7.6 | $1.2M | 90 | 39 |
| Pet grooming and boarding | 47 | #225 of 386 | 57 | 3.7 | $2.3M | 89 | 25 |
| Collision repair and body shops | 43 | #246 of 381 | 50 | 3.2 | $3.2M | 103 | 38 |
| Home inspectors | 41 | #166 of 243 | 12 | 0.8 | Index only | 68 | 3 |
| Martial arts and dance studios | 40 | #287 of 387 | 78 | 5.1 | $1.8M | 87 | 33 |
| Pizza | 39 | #280 of 387 | 168 | 10.9 | $3.5M | 69 | 272 |
| Pet businesses | 39 | #281 of 387 | 167 | 10.9 | $773K | 88 | 84 |
| Child care and preschools | 38 | #281 of 387 | 91 | 5.9 | $697K | 70 | 55 |
| Oil change and quick lube | 37 | #211 of 290 | 15 | 1.0 | $10.5M | 77 | 14 |
| Roofing and gutters | 37 | #292 of 381 | 65 | 4.2 | $6.4M | 75 | 24 |
| Chiropractors | 37 | #297 of 386 | 102 | 6.6 | $2.1M | 89 | 55 |
| Home repair trades | 35 | #317 of 387 | 218 | 14.2 | $1.9M | 78 | 227 |
| Pest control | 33 | #285 of 345 | 23 | 1.5 | $8.2M | 80 | 18 |
| Gas stations | 32 | #315 of 387 | 176 | 11.4 | $2.3M | 95 | 153 |
| Car washes and detailing | 32 | #326 of 387 | 76 | 4.9 | $2.1M | 83 | 32 |
| Funeral homes | 30 | #314 of 377 | 52 | 3.4 | $435K | 64 | 21 |
| HVAC and plumbing | 27 | #360 of 387 | 117 | 7.6 | $3.5M | 74 | 130 |
| Veterinarians | 24 | #357 of 384 | 62 | 4.0 | $2.1M | 77 | 53 |
| Lawn, cleaning and pest control | 23 | #368 of 387 | 154 | 10.0 | $1.2M | 73 | 262 |
| Landscaping and lawn care | 17 | #381 of 385 | 112 | 7.3 | $1.7M | 57 | 162 |
| Insurance agencies | 13 | #384 of 387 | 307 | 20.0 | $785K | 63 | 174 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.2 | $72M | 293 | 4 |
Household spending in the Peoria metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $158.2M | $1,028 | 107 |
| Gasoline and other fuels | $399M | $2,593 | 100 |
| Food away from home | $592.9M | $3,853 | 95 |
| Groceries | $921.6M | $5,989 | 95 |
| Personal care products and services | $150.9M | $981 | 98 |
| Child care and other personal services | $63.5M | $412 | 71 |
| Memberships, classes and admissions | $136.9M | $889 | 90 |
| Medical and dental services | $216.1M | $1,404 | 109 |
| Pets | $129.2M | $839 | 92 |
| Clothing, shoes and related services | $302.3M | $1,965 | 96 |
| Vehicle insurance | $241M | $1,566 | 80 |
| Home repairs, maintenance and insurance | $414M | $2,690 | 89 |
| Lawn care, cleaning and other household services | $188.1M | $1,223 | 86 |
| Rent and homeowner costs | $2.1B | $13,927 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Peoria metro area
- Population, 2025 estimate
- 363,505−1.3% since 2020
- Households
- 153,870
- Median age
- 40.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 2,468 sq. mi.
- People per square mile
- 148
- Median household income
- $71,857
- Average household income
- $95,895
- Median home value
- $164,200
- Jobs located here
- 167,885
- Daytime population
- 365,155Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Peoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Peoria metro area 5
- Peoria County, IL179,645 people
- Tazewell County, IL130,290 people
- Woodford County, IL38,312 people
- Marshall County, IL11,647 people
- Stark County, IL5,308 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Peoria, IL metro area growing?
Population estimates put the Peoria metro area at 363,505 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 153,870 households.
How much do households in the Peoria, IL metro area spend?
Households in the Peoria metro area spend about $2.1B a year on rent and homeowner costs, $921.6M on groceries and $592.9M on food away from home. Set against the U.S., households in the Peoria metro area spend the most on medical and dental services (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (71).
Which business types have the highest market scores in the Peoria, IL metro area?
The highest Groundwork market scores in the Peoria metro area are for dentists and orthodontists (70); tire shops (66); and yoga, Pilates and fitness studios (64). The Peoria metro area ranks #52 of 387 scored metro areas for dentists and orthodontists.
How does the Peoria, IL metro area compare with the U.S.?
The median household income in the Peoria metro area is $71,857 a year, 11% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,200, against $332,700 for the U.S. For its number of households, the Peoria metro area has the most map listings, relative to the U.S., for funeral homes (62% above the U.S. rate) and the fewest for mortgage brokers and lenders (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Peoria metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Peoria metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Peoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.