Metro area profile · Illinois
Springfield, IL metro area market data
How the Springfield metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 206,033
- −1.2% since 2020
- Households
- 89,990
- Median household income
- $75,895
- +21.4% vs. 2015–2019, before inflation
- Median home value
- $177,300
- Jobs located here
- 129,873
- Highest market score
- 79
- Optometrists and eye care, #12 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Springfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Springfield metro area has an estimated 206,033 people and 89,990 households. Population estimates put the population change in the Springfield metro area from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Median household income in the Springfield metro area is $75,895, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
Relative to the U.S., household spending in the Springfield metro area runs highest on medical and dental services (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (74).
Of the business types scored in the Springfield metro area, optometrists and eye clinics (79), primary care and pediatric clinics (73) and dry cleaners (69) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #12 of 386 scored metro areas.
The Springfield metro area takes in 2 counties: Sangamon County and Menard County. Against the U.S., map listings per household run highest for veterinarians (42% above the U.S. rate) and lowest for mortgage brokers and lenders (70% below the U.S. rate).
All 56 business types in the Springfield metro area
Highest Groundwork market score first. Each score compares the Springfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 79 | #12 of 386 | 23 | 2.6 | $5.6M | 179 | 6 |
| Primary care and pediatrics | 73 | #43 of 387 | 36 | 4.0 | $3.6M | 201 | 96 |
| Dry cleaners | 69 | #31 of 272 | 6 | 0.7 | $29.9M | 191 | 5 |
| Physical therapy | 69 | #63 of 386 | 37 | 4.1 | $3.5M | 145 | 24 |
| Mortgage brokers and lenders | 66 | #48 of 373 | 12 | 1.3 | Index only | 271 | 4 |
| Dentists and orthodontists | 64 | #89 of 387 | 82 | 9.1 | $1.6M | 160 | 81 |
| Bakeries and dessert shops | 63 | #89 of 387 | 62 | 6.9 | $5.7M | 138 | 49 |
| Auto repair shops | 63 | #91 of 387 | 158 | 17.6 | $565K | 127 | 81 |
| Doctors, dentists and clinics | 63 | #95 of 387 | 729 | 81.0 | $177K | 116 | 243 |
| Spas and skin care | 62 | #76 of 387 | 73 | 8.1 | $1.2M | 141 | 16 |
| Auto repair and car care | 60 | #121 of 387 | 282 | 31.3 | $317K | 118 | 120 |
| Grocery and convenience stores | 60 | #123 of 387 | 130 | 14.4 | $4.2M | 124 | 48 |
| Electricians | 59 | #119 of 383 | 19 | 2.1 | $12.9M | 108 | 31 |
| Martial arts and dance studios | 58 | #111 of 387 | 37 | 4.1 | $2.2M | 111 | 16 |
| Grocery stores | 58 | #134 of 387 | 40 | 4.4 | $13.6M | 147 | 35 |
| Tire shops | 58 | #148 of 386 | 28 | 3.1 | $3.2M | 127 | 12 |
| Barbershops | 55 | #147 of 387 | 35 | 3.9 | $2.6M | 136 | 5 |
| Coffee shops and cafes | 55 | #150 of 387 | 82 | 9.1 | $4.3M | 117 | 44 |
| Child care and preschools | 55 | #160 of 387 | 31 | 3.4 | $1.2M | 124 | 46 |
| Convenience stores | 55 | #167 of 387 | 66 | 7.3 | $8.3M | 105 | 13 |
| Laundromats | 53 | #159 of 364 | 9 | 1.0 | $20M | 160 | 8 |
| Gas stations | 53 | #170 of 387 | 58 | 6.4 | $3.9M | 163 | 73 |
| HVAC and plumbing | 53 | #172 of 387 | 49 | 5.4 | $5M | 105 | 64 |
| Yoga, Pilates and fitness studios | 52 | #141 of 347 | 14 | 1.6 | $5.9M | 146 | 30 |
| Real estate | 51 | #169 of 387 | 208 | 23.1 | Index only | 141 | 136 |
| Nail salons | 51 | #186 of 387 | 53 | 5.9 | $1.7M | 102 | 9 |
| Home repair trades | 50 | #192 of 387 | 108 | 12.0 | $2.3M | 94 | 119 |
| Real estate agents and brokers | 49 | #184 of 387 | 173 | 19.2 | Index only | 135 | 66 |
| Property management | 49 | #193 of 374 | 16 | 1.8 | Index only | 143 | 40 |
| Salons, barbers and spas | 49 | #201 of 387 | 381 | 42.3 | $236K | 111 | 94 |
| Gyms, studios and classes | 46 | #226 of 387 | 135 | 15.0 | $614K | 93 | 46 |
| Car washes and detailing | 45 | #237 of 387 | 35 | 3.9 | $2.6M | 101 | 16 |
| Pet stores | 44 | #237 of 382 | 16 | 1.8 | $4.8M | 106 | 8 |
| Clothing, shoes and laundry | 44 | #245 of 387 | 190 | 21.1 | $945K | 107 | 90 |
| Oil change and quick lube | 42 | #192 of 290 | 8 | 0.9 | $11.2M | 81 | 7 |
| Sit-down restaurants | 42 | #258 of 387 | 507 | 56.3 | $699K | 105 | 171 |
| Hair salons | 40 | #293 of 387 | 211 | 23.4 | $426K | 99 | 61 |
| Collision repair and body shops | 39 | #267 of 381 | 26 | 2.9 | $3.4M | 111 | 27 |
| Restaurants and cafes | 38 | #273 of 387 | 973 | 108.1 | $364K | 98 | 421 |
| Clothing and shoe stores | 38 | #276 of 387 | 152 | 16.9 | $1.2M | 93 | 77 |
| Chiropractors | 38 | #290 of 386 | 65 | 7.2 | $2M | 83 | 30 |
| Fast food and sandwich shops | 35 | #285 of 387 | 136 | 15.1 | $2.6M | 85 | 202 |
| House cleaning | 34 | #305 of 375 | 18 | 2.0 | $6.2M | 97 | 56 |
| Funeral homes | 33 | #293 of 377 | 23 | 2.6 | $552K | 81 | 12 |
| Gyms | 33 | #332 of 387 | 84 | 9.3 | $987K | 76 | 30 |
| Home inspectors | 32 | #203 of 243 | 7 | 0.8 | Index only | 69 | 5 |
| Pet grooming and boarding | 31 | #322 of 386 | 43 | 4.8 | $1.8M | 70 | 19 |
| Pest control | 29 | #308 of 345 | 16 | 1.8 | $7M | 68 | 10 |
| Pizza | 29 | #342 of 387 | 92 | 10.2 | $3.9M | 76 | 202 |
| Pet businesses | 27 | #351 of 387 | 114 | 12.7 | $675K | 77 | 58 |
| Roofing and gutters | 26 | #359 of 381 | 40 | 4.4 | $6.1M | 73 | 24 |
| Landscaping and lawn care | 22 | #362 of 385 | 60 | 6.7 | $1.9M | 64 | 90 |
| Lawn, cleaning and pest control | 22 | #373 of 387 | 94 | 10.4 | $1.2M | 71 | 156 |
| Veterinarians | 21 | #367 of 384 | 42 | 4.7 | $1.8M | 67 | 31 |
| Insurance agencies | 9 | #387 of 387 | 179 | 19.9 | $758K | 60 | 114 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $32.2M | 131 | 6 |
Household spending in the Springfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $89.3M | $992 | 104 |
| Gasoline and other fuels | $224.9M | $2,499 | 96 |
| Food away from home | $354.5M | $3,939 | 97 |
| Groceries | $545.2M | $6,059 | 96 |
| Personal care products and services | $89.9M | $999 | 99 |
| Child care and other personal services | $38.5M | $428 | 74 |
| Memberships, classes and admissions | $82.9M | $921 | 94 |
| Medical and dental services | $128.8M | $1,432 | 111 |
| Pets | $77M | $855 | 94 |
| Clothing, shoes and related services | $179.6M | $1,996 | 97 |
| Vehicle insurance | $135.7M | $1,508 | 77 |
| Home repairs, maintenance and insurance | $245.9M | $2,732 | 91 |
| Lawn care, cleaning and other household services | $111.7M | $1,241 | 88 |
| Rent and homeowner costs | $1.3B | $14,122 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 206,033−1.2% since 2020
- Households
- 89,990
- Median age
- 41.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 1,183 sq. mi.
- People per square mile
- 175
- Median household income
- $75,895+21.4% vs. 2015–2019, before inflation
- Average household income
- $100,041
- Median home value
- $177,300
- Jobs located here
- 129,873
- Daytime population
- 241,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Springfield metro area 2
- Sangamon County, IL194,947 people
- Menard County, IL12,095 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Springfield, IL metro area growing?
Population estimates put the Springfield metro area at 206,033 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 89,990 households. Median household income rose 21.4% from the 2015–2019 survey, before inflation.
How much do households in the Springfield, IL metro area spend?
Households in the Springfield metro area spend about $1.3B a year on rent and homeowner costs, $545.2M on groceries and $354.5M on food away from home. Set against the U.S., households in the Springfield metro area spend the most on medical and dental services (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (74).
Which business types have the highest market scores in the Springfield, IL metro area?
The highest Groundwork market scores in the Springfield metro area are for optometrists and eye clinics (79), primary care and pediatric clinics (73) and dry cleaners (69). The Springfield metro area ranks #12 of 386 scored metro areas for optometrists and eye clinics.
How does the Springfield, IL metro area compare with the U.S.?
The median household income in the Springfield metro area is $75,895 a year, 6% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,300, against $332,700 for the U.S. For its number of households, the Springfield metro area has the most map listings, relative to the U.S., for veterinarians (42% above the U.S. rate) and the fewest for mortgage brokers and lenders (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Springfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.