Groundwork

County profile · Illinois

Jersey County, IL market data

Population, household spending and competition for 56 business types in Jersey County, each scored against other counties.

Population, 2025
21,160
−1.5% since 2020
Households
7,965
Median household income
$80,361
+27.5% vs. 2015–2019, before inflation
Median home value
$171,900
Jobs located here
5,045
Highest market score
68
Gyms, studios and classes, #294 of 2,088 scored counties

A site report maps the competitors on map listings around any address in Jersey County by name and distance, and the households and spending within reach. Or open the report at the center of Jersey County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 21,160 people live in Jersey County, in 7,965 households. Population estimates put the population change in Jersey County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. The median household income in Jersey County is $80,361 a year, in line with the U.S. median of $80,734. That rose 27.5% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Jersey County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (74).

The highest Groundwork market scores in Jersey County are for gyms and studios (68), hair salons (66) and auto repair shops (65). Jersey County ranks #294 of 2,088 scored counties for gyms and studios.

Jersey County is part of the St. Louis metro area. For its number of households, Jersey County has the most map listings, relative to the U.S., for pizza places (73% above the U.S. rate) and the fewest for real estate businesses (67% below the U.S. rate).

All 56 business types in Jersey County

Highest Groundwork market score first. Each score compares Jersey County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Jersey County, IL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Gyms, studios and classes68#294 of 2,08856.3$1.5M2233
Hair salons66#413 of 2,3391316.3$618K144Under 3
Auto repair shops65#517 of 2,3781620.1$599K1358
Salons, barbers and spas63#528 of 2,3852430.1$335K157Under 3
Auto repair and car care63#609 of 2,4012733.9$355K13212
Real estate agents and brokers60#548 of 2,176911.3Index only2314
Real estate60#560 of 2,2291012.6Index only2627
Convenience stores60#751 of 2,26167.5$8.1M103Under 3
Gas stations60#752 of 2,3581012.6$2.4M1017
Pet businesses59#690 of 2,200810.0$863K98Under 3
Grocery and convenience stores59#825 of 2,4021417.6$3.5M103Under 3
Spas and skin care57#608 of 1,76967.5$1.3M153Under 3
Dentists and orthodontists56#709 of 1,886810.0$1.4M1456
Home repair trades53#901 of 2,0571012.6$2.2M908
Clothing and shoe stores53#928 of 2,0871012.6$1.6M126Under 3
Doctors, dentists and clinics53#1,056 of 2,3945872.8$197K12916
Clothing, shoes and laundry52#1,047 of 2,2101417.6$1.1M130Under 3
Bakeries and dessert shops48#988 of 1,88978.8$4.5M1095
Grocery stores46#1,145 of 2,07067.5$8.1M87Under 3
Fast food and sandwich shops46#1,308 of 2,2221215.1$2.6M8615
Car washes and detailing43#913 of 1,45156.3$1.9M76Under 3
Chiropractors42#959 of 1,49067.5$1.9M79Under 3
Coffee shops and cafes42#1,315 of 2,063911.3$3.5M955
HVAC and plumbing41#1,190 of 1,707810.0$2.7M584
Pizza37#1,567 of 2,0901113.8$2.9M5715
Sit-down restaurants32#1,971 of 2,4055670.3$564K8517
Restaurants and cafes31#1,990 of 2,405108135.6$293K7937
Insurance agencies19#2,100 of 2,2721721.3$852K6810
Nail salonsNot scoredNot scored45.0$2M120Under 3
GymsNot scoredNot scored33.8$2.5M189Under 3
Pet grooming and boardingNot scoredNot scored33.8$2.3M90Under 3
ElectriciansNot scoredNot scored22.5$11MToo few4
Funeral homesNot scoredNot scored22.5$647KToo fewUnder 3
LaundromatsNot scoredNot scored22.5$8MToo fewUnder 3
Lawn, cleaning and pest controlNot scoredNot scored22.5$5MToo few7
Martial arts and dance studiosNot scoredNot scored22.5$3.7MToo few3
Optometrists and eye careNot scoredNot scored22.5$5.7MToo fewUnder 3
BarbershopsNot scoredNot scored11.3$8MToo fewUnder 3
Child care and preschoolsNot scoredNot scored11.3$3.4MToo few4
Collision repair and body shopsNot scoredNot scored11.3$9.6MToo fewUnder 3
Dry cleanersNot scoredNot scored11.3$16MToo fewUnder 3
Landscaping and lawn careNot scoredNot scored11.3$10MToo few7
Pest controlNot scoredNot scored11.3$10MToo fewUnder 3
Pet storesNot scoredNot scored11.3$6.9MToo fewUnder 3
Physical therapyNot scoredNot scored11.3$11.4MToo few4
Primary care and pediatricsNot scoredNot scored11.3$11.4MToo few6
Property managementNot scoredNot scored11.3Index onlyToo fewUnder 3
Tire shopsNot scoredNot scored11.3$9.6MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored11.3$11.4MToo fewUnder 3
VeterinariansNot scoredNot scored11.3$6.9MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
House cleaningNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Roofing and guttersNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Jersey County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Jersey County, IL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$9.6M$1,203126
Gasoline and other fuels$24M$3,016116
Food away from home$31.6M$3,96897
Groceries$48.7M$6,11797
Personal care products and services$8M$1,009100
Child care and other personal services$3.4M$43074
Memberships, classes and admissions$7.4M$92994
Medical and dental services$11.4M$1,433111
Pets$6.9M$86795
Clothing, shoes and related services$16M$2,00898
Vehicle insurance$14.5M$1,81893
Home repairs, maintenance and insurance$22M$2,75991
Lawn care, cleaning and other household services$10M$1,25088
Rent and homeowner costs$113.5M$14,25186

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Jersey County

Population, 2025 estimate
21,160−1.5% since 2020
Households
7,965
Median age
42.6
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
370 sq. mi.
People per square mile
58
Median household income
$80,361+27.5% vs. 2015–2019, before inflation
Average household income
$98,416
Median home value
$171,900
Jobs located here
5,045
Daytime population
16,288Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jersey County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Jersey County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Jersey County is part of the St. Louis, MO-IL metro area.

Questions

How fast is Jersey County, IL growing?

Population estimates put Jersey County at 21,160 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 7,965 households. Against the 2015–2019 survey, median household income rose 27.5%, before inflation.

How much do households in Jersey County, IL spend?

Households in Jersey County spend about $113.5M a year on rent and homeowner costs, $48.7M on groceries and $31.6M on food away from home. Relative to the U.S., household spending in Jersey County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (74).

Which business types have the highest market scores in Jersey County, IL?

Of the business types scored in Jersey County, gyms and studios (68), hair salons (66) and auto repair shops (65) have the highest Groundwork market scores. For gyms and studios, that ranks #294 of 2,088 scored counties.

How does Jersey County, IL compare with the U.S.?

Median household income in Jersey County is $80,361, in line with the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (73% above the U.S. rate) and lowest for real estate businesses (67% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Jersey County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jersey County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Jersey County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jersey County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.