County profile · Illinois
Will County, IL market data
Population, household spending and competition for 56 business types in Will County, each scored against other counties.
- Population, 2025
- 712,253
- +2.2% since 2020
- Households
- 244,273
- Median household income
- $109,984
- +26.5% vs. 2015–2019, before inflation
- Median home value
- $319,600
- Jobs located here
- 272,349
- Highest market score
- 85
- Convenience stores, #89 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Will County by name and distance, and the households and spending within reach. Or open the report at the center of Will County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 712,253 people live in Will County, in 244,273 households. Population estimates put the population change in Will County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The median household income in Will County is $109,984 a year, 36% above the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Will County spend the most on medical and dental services (an index of 132, where 100 is the U.S. average) and the least on vehicle insurance (93).
The highest Groundwork market scores in Will County are for convenience stores (85), grocery and convenience stores (81) and car washes and detailers (79). Will County ranks #89 of 2,261 scored counties for convenience stores.
Will County is part of the Chicago-Naperville-Elgin metro area. For its number of households, Will County has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for property management companies (57% below the U.S. rate).
All 56 business types in Will County
Highest Groundwork market score first. Each score compares Will County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 85 | #89 of 2,261 | 136 | 5.6 | $12.3M | 156 | 32 |
| Grocery and convenience stores | 81 | #156 of 2,402 | 307 | 12.6 | $5.4M | 160 | 135 |
| Car washes and detailing | 79 | #66 of 1,451 | 94 | 3.8 | $3.3M | 130 | 32 |
| Veterinarians | 75 | #176 of 1,485 | 71 | 2.9 | $3.7M | 135 | 65 |
| Gas stations | 75 | #260 of 2,358 | 249 | 10.2 | $3M | 125 | 189 |
| Property management | 74 | #93 of 910 | 32 | 1.3 | Index only | 224 | 68 |
| Grocery stores | 74 | #310 of 2,070 | 120 | 4.9 | $13.9M | 149 | 103 |
| Clothing and shoe stores | 73 | #289 of 2,087 | 266 | 10.9 | $2.2M | 174 | 118 |
| Pest control | 72 | #73 of 699 | 27 | 1.1 | $13.3M | 131 | 21 |
| Laundromats | 71 | #142 of 785 | 29 | 1.2 | $20.2M | 162 | 19 |
| Barbershops | 71 | #210 of 1,356 | 122 | 5.0 | $2.4M | 127 | 12 |
| Sit-down restaurants | 70 | #382 of 2,405 | 1,307 | 53.5 | $898K | 135 | 407 |
| Electricians | 69 | #175 of 1,160 | 59 | 2.4 | $13.5M | 113 | 152 |
| Nail salons | 69 | #176 of 1,328 | 127 | 5.2 | $2.3M | 138 | 44 |
| Tire shops | 69 | #313 of 1,530 | 114 | 4.7 | $2.7M | 107 | 39 |
| Clothing, shoes and laundry | 69 | #404 of 2,210 | 395 | 16.2 | $1.5M | 169 | 165 |
| Coffee shops and cafes | 68 | #348 of 2,063 | 206 | 8.4 | $5.7M | 154 | 152 |
| Urgent care and walk-in clinics | 67 | #56 of 325 | 20 | 0.8 | $20.7M | 84 | 11 |
| Oil change and quick lube | 66 | #105 of 479 | 22 | 0.9 | $13.9M | 101 | 17 |
| Optometrists and eye care | 66 | #283 of 1,302 | 119 | 4.9 | $3.5M | 111 | 46 |
| Pet businesses | 66 | #426 of 2,200 | 272 | 11.1 | $957K | 109 | 150 |
| Gyms | 65 | #356 of 1,792 | 202 | 8.3 | $1.5M | 119 | 90 |
| Pet stores | 64 | #252 of 974 | 55 | 2.3 | $4.7M | 105 | 22 |
| Child care and preschools | 64 | #432 of 1,611 | 149 | 6.1 | $970K | 97 | 127 |
| Restaurants and cafes | 64 | #599 of 2,405 | 2,438 | 99.8 | $481K | 130 | 1,129 |
| Chiropractors | 63 | #377 of 1,490 | 148 | 6.1 | $2.8M | 117 | 94 |
| Yoga, Pilates and fitness studios | 62 | #184 of 777 | 58 | 2.4 | $5.4M | 132 | 90 |
| Martial arts and dance studios | 62 | #323 of 1,334 | 128 | 5.2 | $2.4M | 121 | 92 |
| Primary care and pediatrics | 62 | #459 of 1,656 | 168 | 6.9 | $2.5M | 138 | 436 |
| Gyms, studios and classes | 61 | #554 of 2,088 | 388 | 15.9 | $803K | 121 | 182 |
| Mortgage brokers and lenders | 60 | #254 of 887 | 88 | 3.6 | Index only | 116 | 27 |
| Pet grooming and boarding | 60 | #483 of 1,461 | 115 | 4.7 | $2.3M | 89 | 63 |
| Pizza | 60 | #638 of 2,090 | 215 | 8.8 | $5.5M | 107 | 567 |
| Fast food and sandwich shops | 60 | #737 of 2,222 | 333 | 13.6 | $3.5M | 115 | 567 |
| Hair salons | 59 | #724 of 2,339 | 541 | 22.1 | $541K | 126 | 211 |
| Auto repair and car care | 59 | #781 of 2,401 | 979 | 40.1 | $313K | 117 | 517 |
| Funeral homes | 58 | #517 of 1,472 | 52 | 2.1 | $647K | 95 | 30 |
| Spas and skin care | 58 | #585 of 1,769 | 252 | 10.3 | $1.2M | 133 | 66 |
| Auto repair shops | 58 | #803 of 2,378 | 587 | 24.0 | $522K | 117 | 405 |
| Dry cleaners | 57 | #195 of 507 | 35 | 1.4 | $16.8M | 107 | 28 |
| Bakeries and dessert shops | 57 | #659 of 1,889 | 259 | 10.6 | $4.5M | 109 | 171 |
| Salons, barbers and spas | 56 | #840 of 2,385 | 1,057 | 43.3 | $277K | 130 | 337 |
| Roofing and gutters | 55 | #482 of 1,177 | 103 | 4.2 | $7.7M | 91 | 66 |
| House cleaning | 54 | #333 of 847 | 56 | 2.3 | $6.4M | 101 | 151 |
| Collision repair and body shops | 52 | #618 of 1,327 | 105 | 4.3 | $2.9M | 95 | 104 |
| Real estate agents and brokers | 50 | #1,053 of 2,176 | 545 | 22.3 | Index only | 134 | 248 |
| Real estate | 49 | #1,137 of 2,229 | 694 | 28.4 | Index only | 133 | 413 |
| Physical therapy | 48 | #767 of 1,422 | 175 | 7.2 | $2.4M | 98 | 328 |
| Dentists and orthodontists | 47 | #1,055 of 1,886 | 378 | 15.5 | $1.1M | 111 | 309 |
| Home repair trades | 46 | #1,244 of 2,057 | 421 | 17.2 | $1.9M | 78 | 511 |
| Doctors, dentists and clinics | 46 | #1,371 of 2,394 | 2,292 | 93.8 | $181K | 118 | 1,224 |
| Lawn, cleaning and pest control | 41 | #1,224 of 1,771 | 278 | 11.4 | $1.3M | 77 | 550 |
| HVAC and plumbing | 40 | #1,216 of 1,707 | 259 | 10.6 | $3.1M | 65 | 293 |
| Insurance agencies | 40 | #1,464 of 2,272 | 372 | 15.2 | $1.2M | 95 | 237 |
| Home inspectors | 39 | #300 of 415 | 29 | 1.2 | Index only | 52 | 15 |
| Landscaping and lawn care | 39 | #1,051 of 1,493 | 195 | 8.0 | $1.8M | 63 | 378 |
Household spending in Will County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $306.7M | $1,255 | 131 |
| Gasoline and other fuels | $741.1M | $3,034 | 117 |
| Food away from home | $1.2B | $4,802 | 118 |
| Groceries | $1.7B | $6,821 | 108 |
| Personal care products and services | $292.6M | $1,198 | 119 |
| Child care and other personal services | $144.5M | $592 | 102 |
| Memberships, classes and admissions | $311.7M | $1,276 | 130 |
| Medical and dental services | $414M | $1,695 | 132 |
| Pets | $260.3M | $1,065 | 117 |
| Clothing, shoes and related services | $586.8M | $2,402 | 117 |
| Vehicle insurance | $443.9M | $1,817 | 93 |
| Home repairs, maintenance and insurance | $797.1M | $3,263 | 108 |
| Lawn care, cleaning and other household services | $360.3M | $1,475 | 104 |
| Rent and homeowner costs | $4B | $16,333 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Will County
- Population, 2025 estimate
- 712,253+2.2% since 2020
- Households
- 244,273
- Median age
- 39.7
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 836 sq. mi.
- People per square mile
- 839
- Median household income
- $109,984+26.5% vs. 2015–2019, before inflation
- Average household income
- $134,183
- Median home value
- $319,600
- Jobs located here
- 272,349
- Daytime population
- 615,002Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Will County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Will County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Kendall County, IL137,675 people
- DuPage County, IL930,024 people
- Grundy County, IL53,219 people
- Cook County, IL5,182,090 people
- Kane County, IL517,255 people
- Kankakee County, IL106,635 people
- DeKalb County, IL100,703 people
- LaSalle County, IL108,714 people
Questions
How fast is Will County, IL growing?
Population estimates put Will County at 712,253 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 244,273 households. Against the 2015–2019 survey, median household income rose 26.5%, before inflation.
How much do households in Will County, IL spend?
Households in Will County spend about $4B a year on rent and homeowner costs, $1.7B on groceries and $1.2B on food away from home. Relative to the U.S., household spending in Will County runs highest on medical and dental services (an index of 132, where 100 is the U.S. average) and lowest on vehicle insurance (93).
Which business types have the highest market scores in Will County, IL?
Of the business types scored in Will County, convenience stores (85), grocery and convenience stores (81) and car washes and detailers (79) have the highest Groundwork market scores. For convenience stores, that ranks #89 of 2,261 scored counties.
How does Will County, IL compare with the U.S.?
Median household income in Will County is $109,984, 36% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $319,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for property management companies (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Will County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Will County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in Will County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Will County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.