Small-town market profile · Illinois
Freeport, IL area market data
Population, household spending and competition for 56 business types in the Freeport area, each scored against other small-town markets.
- Population, 2025
- 43,220
- −3.0% since 2020
- Households
- 19,358
- Median household income
- $64,043
- +31.2% vs. 2015–2019, before inflation
- Median home value
- $134,900
- Jobs located here
- 17,326
- Highest market score
- 71
- Primary care and pediatrics, #67 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Freeport area by name and distance, and the households and spending within reach. Or open the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 43,220 people live in the Freeport area, in 19,358 households. Between 2020 and 2025, the population of the Freeport area declined 3.0%, against +3.1% for the U.S. The median household income in the Freeport area is $64,043 a year, 21% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Freeport area spend the most on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in the Freeport area are for primary care and pediatric clinics (71), funeral homes (64) and medical and dental practices (63). The Freeport area ranks #67 of 458 scored small-town markets for primary care and pediatric clinics.
The Freeport area is made up of one county, Stephenson County. For its number of households, the Freeport area has the most map listings, relative to the U.S., for HVAC and plumbing companies (71% above the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in the Freeport area
Highest Groundwork market score first. Each score compares the Freeport area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 71 | #67 of 458 | 5 | 2.6 | $5M | 280 | 14 |
| Funeral homes | 64 | #93 of 365 | 7 | 3.6 | $498K | 73 | 4 |
| Doctors, dentists and clinics | 63 | #142 of 538 | 89 | 46.0 | $280K | 184 | 43 |
| Coffee shops and cafes | 62 | #126 of 529 | 9 | 4.6 | $7.5M | 202 | Under 3 |
| Restaurants and cafes | 62 | #151 of 538 | 167 | 86.3 | $403K | 109 | 57 |
| Optometrists and eye care | 61 | #117 of 400 | 6 | 3.1 | $4.2M | 133 | Under 3 |
| Salons, barbers and spas | 60 | #148 of 538 | 61 | 31.5 | $285K | 134 | 8 |
| Barbershops | 58 | #141 of 377 | 6 | 3.1 | $2.9M | 154 | Under 3 |
| Pizza | 58 | #168 of 520 | 15 | 7.7 | $4.5M | 88 | 24 |
| Sit-down restaurants | 56 | #199 of 538 | 81 | 41.8 | $832K | 125 | 31 |
| Grocery stores | 55 | #217 of 506 | 9 | 4.6 | $12.2M | 132 | 8 |
| Convenience stores | 55 | #232 of 529 | 12 | 6.2 | $9.2M | 116 | 6 |
| Spas and skin care | 54 | #202 of 504 | 11 | 5.7 | $1.6M | 181 | Under 3 |
| Hair salons | 54 | #224 of 538 | 35 | 18.1 | $497K | 115 | 7 |
| Clothing, shoes and laundry | 54 | #236 of 536 | 32 | 16.5 | $1.1M | 122 | 7 |
| Fast food and sandwich shops | 54 | #242 of 537 | 27 | 13.9 | $2.5M | 82 | 24 |
| Physical therapy | 52 | #190 of 400 | 7 | 3.6 | $3.6M | 148 | 9 |
| Dentists and orthodontists | 51 | #245 of 526 | 19 | 9.8 | $1.3M | 133 | 12 |
| Clothing and shoe stores | 51 | #265 of 536 | 26 | 13.4 | $1.3M | 104 | 7 |
| Grocery and convenience stores | 48 | #299 of 538 | 35 | 18.1 | $3.1M | 93 | 14 |
| Bakeries and dessert shops | 43 | #325 of 507 | 15 | 7.7 | $4.5M | 108 | Under 3 |
| Real estate | 43 | #345 of 536 | 33 | 17.0 | Index only | 176 | 18 |
| Real estate agents and brokers | 43 | #346 of 533 | 25 | 12.9 | Index only | 185 | 11 |
| Gas stations | 41 | #367 of 536 | 28 | 14.5 | $1.7M | 72 | 20 |
| Gyms, studios and classes | 38 | #413 of 535 | 26 | 13.4 | $545K | 82 | 6 |
| Martial arts and dance studios | 37 | #280 of 378 | 8 | 4.1 | $1.8M | 88 | Under 3 |
| Chiropractors | 33 | #349 of 426 | 14 | 7.2 | $1.8M | 74 | 8 |
| Pet grooming and boarding | 31 | #325 of 387 | 9 | 4.6 | $1.6M | 63 | 5 |
| Gyms | 31 | #434 of 506 | 16 | 8.3 | $885K | 68 | 6 |
| Child care and preschools | 30 | #379 of 454 | 9 | 4.6 | $709K | 71 | Under 3 |
| Veterinarians | 27 | #347 of 398 | 9 | 4.6 | $1.6M | 59 | 7 |
| Car washes and detailing | 26 | #400 of 441 | 12 | 6.2 | $1.5M | 61 | 4 |
| Auto repair and car care | 26 | #478 of 538 | 90 | 46.5 | $206K | 77 | 36 |
| Pet businesses | 26 | #484 of 527 | 26 | 13.4 | $554K | 63 | 12 |
| Collision repair and body shops | 24 | #357 of 387 | 9 | 4.6 | $2.1M | 67 | 8 |
| Roofing and gutters | 23 | #276 of 288 | 10 | 5.2 | $4.8M | 57 | 4 |
| Home repair trades | 21 | #517 of 526 | 34 | 17.6 | $1.4M | 58 | 32 |
| Auto repair shops | 20 | #508 of 538 | 59 | 30.5 | $314K | 71 | 30 |
| Landscaping and lawn care | 18 | #394 of 399 | 12 | 6.2 | $1.8M | 62 | 23 |
| HVAC and plumbing | 18 | #473 of 476 | 21 | 10.8 | $2.3M | 48 | 18 |
| House cleaning | 17 | #142 of 142 | 9 | 4.6 | $2.4M | 38 | 9 |
| Lawn, cleaning and pest control | 15 | #480 of 481 | 21 | 10.8 | $1M | 62 | 32 |
| Insurance agencies | 7 | #536 of 537 | 43 | 22.2 | $680K | 54 | 29 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.1 | Index only | 161 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $15.9M | 133 | 10 |
| Nail salons | Not scored | Not scored | 3 | 1.5 | $5.8M | 347 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $9.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $7.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 5 |
| Tire shops | Not scored | Not scored | 2 | 1.0 | $9.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $7.1M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $34.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $34.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $24.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Freeport area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.5M | $957 | 100 |
| Gasoline and other fuels | $47.9M | $2,474 | 95 |
| Food away from home | $67.4M | $3,481 | 86 |
| Groceries | $110.1M | $5,686 | 90 |
| Personal care products and services | $17.4M | $898 | 89 |
| Child care and other personal services | $6.4M | $329 | 57 |
| Memberships, classes and admissions | $14.2M | $731 | 74 |
| Medical and dental services | $24.9M | $1,287 | 100 |
| Pets | $14.4M | $744 | 82 |
| Clothing, shoes and related services | $34.5M | $1,780 | 87 |
| Vehicle insurance | $29.2M | $1,510 | 77 |
| Home repairs, maintenance and insurance | $47.8M | $2,470 | 82 |
| Lawn care, cleaning and other household services | $21.8M | $1,124 | 79 |
| Rent and homeowner costs | $251.8M | $13,008 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Freeport area
- Population, 2025 estimate
- 43,220−3.0% since 2020
- Households
- 19,358
- Median age
- 45.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 564 sq. mi.
- People per square mile
- 78
- Median household income
- $64,043+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,920
- Median home value
- $134,900
- Jobs located here
- 17,326
- Daytime population
- 40,359Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Freeport area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Freeport area 1
- Stephenson County, IL43,768 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Freeport, IL area growing?
Population estimates put the Freeport area at 43,220 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 19,358 households. Against the 2015–2019 survey, median household income rose 31.2%, before inflation.
How much do households in the Freeport, IL area spend?
Households in the Freeport area spend about $251.8M a year on rent and homeowner costs, $110.1M on groceries and $67.4M on food away from home. Relative to the U.S., household spending in the Freeport area runs highest on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in the Freeport, IL area?
Of the business types scored in the Freeport area, primary care and pediatric clinics (71), funeral homes (64) and medical and dental practices (63) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #67 of 458 scored small-town markets.
How does the Freeport, IL area compare with the U.S.?
Median household income in the Freeport area is $64,043, 21% below the U.S. median of $80,734. The population fell 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $134,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (71% above the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Freeport area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Freeport area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Freeport area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.