County profile · Illinois
Ogle County, IL market data
How Ogle County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,399
- −0.7% since 2020
- Households
- 20,821
- Median household income
- $82,132
- +34.7% vs. 2015–2019, before inflation
- Median home value
- $189,200
- Jobs located here
- 15,354
- Highest market score
- 77
- Primary care and pediatrics, #117 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Ogle County by name and distance, and the households and spending within reach. Or open the report at the center of Ogle County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ogle County has an estimated 51,399 people and 20,821 households. Population estimates put the population change in Ogle County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. Median household income in Ogle County is $82,132, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.7%, before inflation.
Relative to the U.S., household spending in Ogle County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Of the business types scored in Ogle County, primary care and pediatric clinics (77), bakeries and dessert shops (76) and coffee shops and cafes (75) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #117 of 1,656 scored counties.
Ogle County is part of the Rochelle area. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for spas and skin care studios (50% below the U.S. rate).
All 56 business types in Ogle County
Highest Groundwork market score first. Each score compares Ogle County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 77 | #117 of 1,656 | 8 | 3.8 | $3.7M | 210 | 12 |
| Bakeries and dessert shops | 76 | #142 of 1,889 | 12 | 5.8 | $6.8M | 165 | 3 |
| Coffee shops and cafes | 75 | #187 of 2,063 | 14 | 6.7 | $5.9M | 158 | 3 |
| Clothing and shoe stores | 74 | #257 of 2,087 | 17 | 8.2 | $2.4M | 191 | 3 |
| Dentists and orthodontists | 73 | #199 of 1,886 | 16 | 7.7 | $1.9M | 190 | 10 |
| Clothing, shoes and laundry | 73 | #291 of 2,210 | 25 | 12.0 | $1.7M | 188 | 3 |
| Home repair trades | 70 | #210 of 2,057 | 17 | 8.2 | $3.4M | 138 | 18 |
| Tire shops | 70 | #259 of 1,530 | 5 | 2.4 | $4.6M | 183 | Under 3 |
| Nail salons | 69 | #162 of 1,328 | 6 | 2.9 | $3.5M | 209 | Under 3 |
| Hair salons | 67 | #396 of 2,339 | 40 | 19.2 | $524K | 122 | 6 |
| Spas and skin care | 66 | #321 of 1,769 | 12 | 5.8 | $1.7M | 199 | 4 |
| Physical therapy | 65 | #319 of 1,422 | 7 | 3.4 | $4.3M | 177 | 8 |
| Martial arts and dance studios | 64 | #276 of 1,334 | 7 | 3.4 | $2.7M | 134 | Under 3 |
| Doctors, dentists and clinics | 64 | #577 of 2,394 | 105 | 50.4 | $284K | 186 | 43 |
| Fast food and sandwich shops | 64 | #578 of 2,222 | 24 | 11.5 | $3.4M | 112 | 31 |
| HVAC and plumbing | 63 | #395 of 1,707 | 11 | 5.3 | $5.2M | 109 | 11 |
| Salons, barbers and spas | 63 | #535 of 2,385 | 67 | 32.2 | $313K | 147 | 13 |
| Convenience stores | 63 | #645 of 2,261 | 13 | 6.2 | $9.8M | 124 | 6 |
| Gyms, studios and classes | 61 | #556 of 2,088 | 24 | 11.5 | $787K | 119 | Under 3 |
| Grocery and convenience stores | 61 | #757 of 2,402 | 37 | 17.8 | $3.4M | 102 | 12 |
| Pet businesses | 60 | #653 of 2,200 | 20 | 9.6 | $891K | 101 | 10 |
| Pet grooming and boarding | 58 | #526 of 1,461 | 7 | 3.4 | $2.5M | 100 | 4 |
| Lawn, cleaning and pest control | 58 | #549 of 1,771 | 12 | 5.8 | $2.2M | 128 | 22 |
| Grocery stores | 58 | #757 of 2,070 | 15 | 7.2 | $8.5M | 91 | 6 |
| Barbershops | 56 | #544 of 1,356 | 9 | 4.3 | $2.3M | 123 | Under 3 |
| Restaurants and cafes | 56 | #932 of 2,405 | 213 | 102.3 | $386K | 104 | 69 |
| Child care and preschools | 55 | #691 of 1,611 | 10 | 4.8 | $850K | 85 | 6 |
| Gyms | 55 | #727 of 1,792 | 15 | 7.2 | $1.3M | 97 | Under 3 |
| Sit-down restaurants | 54 | #989 of 2,405 | 108 | 51.9 | $761K | 115 | 34 |
| Veterinarians | 52 | #685 of 1,485 | 7 | 3.4 | $2.5M | 94 | 6 |
| Landscaping and lawn care | 50 | #697 of 1,493 | 9 | 4.3 | $2.9M | 98 | 17 |
| Collision repair and body shops | 48 | #689 of 1,327 | 6 | 2.9 | $3.8M | 124 | 12 |
| Pizza | 47 | #1,167 of 2,090 | 27 | 13.0 | $3M | 60 | 31 |
| Real estate agents and brokers | 44 | #1,364 of 2,176 | 33 | 15.8 | Index only | 164 | 21 |
| Car washes and detailing | 42 | #946 of 1,451 | 14 | 6.7 | $1.6M | 65 | 3 |
| Real estate | 41 | #1,557 of 2,229 | 43 | 20.7 | Index only | 159 | 38 |
| Auto repair and car care | 40 | #1,655 of 2,401 | 89 | 42.7 | $257K | 96 | 42 |
| Funeral homes | 37 | #1,056 of 1,472 | 10 | 4.8 | $344K | 51 | 7 |
| Gas stations | 37 | #1,699 of 2,358 | 30 | 14.4 | $1.9M | 81 | 32 |
| Chiropractors | 36 | #1,122 of 1,490 | 19 | 9.1 | $1.6M | 66 | 9 |
| Auto repair shops | 34 | #1,873 of 2,378 | 58 | 27.9 | $395K | 89 | 35 |
| Insurance agencies | 22 | #2,025 of 2,272 | 33 | 15.8 | $1.1M | 85 | 27 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $14.3M | 119 | 7 |
| Home inspectors | Not scored | Not scored | 4 | 1.9 | Index only | 28 | 5 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.9 | $7.5M | 238 | 4 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $8.6M | 135 | 5 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $13.8M | 110 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.4 | Index only | 252 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $5.9M | 131 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 177 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $11.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $28.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $9.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $41.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ogle County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.9M | $1,101 | 115 |
| Gasoline and other fuels | $57.8M | $2,778 | 107 |
| Food away from home | $82.2M | $3,946 | 97 |
| Groceries | $127.3M | $6,114 | 97 |
| Personal care products and services | $21M | $1,006 | 100 |
| Child care and other personal services | $8.5M | $408 | 70 |
| Memberships, classes and admissions | $18.9M | $907 | 92 |
| Medical and dental services | $29.9M | $1,434 | 111 |
| Pets | $17.8M | $856 | 94 |
| Clothing, shoes and related services | $41.3M | $1,982 | 96 |
| Vehicle insurance | $35.1M | $1,687 | 86 |
| Home repairs, maintenance and insurance | $57.2M | $2,746 | 91 |
| Lawn care, cleaning and other household services | $25.9M | $1,243 | 88 |
| Rent and homeowner costs | $295.5M | $14,194 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ogle County
- Population, 2025 estimate
- 51,399−0.7% since 2020
- Households
- 20,821
- Median age
- 42.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 759 sq. mi.
- People per square mile
- 68
- Median household income
- $82,132+34.7% vs. 2015–2019, before inflation
- Average household income
- $98,173
- Median home value
- $189,200
- Jobs located here
- 15,354
- Daytime population
- 44,010Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ogle County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ogle County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ogle County, IL growing?
Population estimates put Ogle County at 51,399 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 20,821 households. Median household income rose 34.7% from the 2015–2019 survey, before inflation.
How much do households in Ogle County, IL spend?
Households in Ogle County spend about $295.5M a year on rent and homeowner costs, $127.3M on groceries and $82.2M on food away from home. Set against the U.S., households in Ogle County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (70).
Which business types have the highest market scores in Ogle County, IL?
The highest Groundwork market scores in Ogle County are for primary care and pediatric clinics (77), bakeries and dessert shops (76) and coffee shops and cafes (75). Ogle County ranks #117 of 1,656 scored counties for primary care and pediatric clinics.
How does Ogle County, IL compare with the U.S.?
The median household income in Ogle County is $82,132 a year, 2% above the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,200, against $332,700 for the U.S. For its number of households, Ogle County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for spas and skin care studios (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Ogle County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ogle County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ogle County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ogle County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.