County profile · Illinois
Iroquois County, IL market data
How Iroquois County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,150
- −3.0% since 2020
- Households
- 11,443
- Median household income
- $66,255
- +25.7% vs. 2015–2019, before inflation
- Median home value
- $137,800
- Jobs located here
- 6,989
- Highest market score
- 65
- Dentists and orthodontists, #402 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Iroquois County by name and distance, and the households and spending within reach. Or open the report at the center of Iroquois County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Iroquois County has an estimated 26,150 people and 11,443 households. Population estimates show Iroquois County declined 3.0% from 2020 to 2025, against +3.1% for the U.S. Median household income in Iroquois County is $66,255, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
Relative to the U.S., household spending in Iroquois County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Iroquois County, dentists and orthodontists (65); clothing and shoe stores (60); and clothing, shoe and laundry businesses (60) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #402 of 1,886 scored counties.
Against the U.S., map listings per household run highest for gas stations (76% above the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
All 56 business types in Iroquois County
Highest Groundwork market score first. Each score compares Iroquois County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 65 | #402 of 1,886 | 8 | 7.0 | $1.9M | 191 | 6 |
| Clothing and shoe stores | 60 | #663 of 2,087 | 6 | 5.2 | $3.5M | 273 | Under 3 |
| Clothing, shoes and laundry | 60 | #696 of 2,210 | 9 | 7.9 | $2.3M | 263 | Under 3 |
| Bakeries and dessert shops | 58 | #598 of 1,889 | 5 | 4.4 | $8.2M | 197 | Under 3 |
| Salons, barbers and spas | 58 | #731 of 2,385 | 28 | 24.5 | $374K | 176 | Under 3 |
| Fast food and sandwich shops | 58 | #815 of 2,222 | 12 | 10.5 | $3.4M | 112 | 14 |
| Spas and skin care | 57 | #601 of 1,769 | 6 | 5.2 | $1.7M | 199 | Under 3 |
| Coffee shops and cafes | 57 | #712 of 2,063 | 6 | 5.2 | $6.8M | 184 | Under 3 |
| Hair salons | 57 | #800 of 2,339 | 17 | 14.9 | $616K | 143 | Under 3 |
| Doctors, dentists and clinics | 56 | #903 of 2,394 | 53 | 46.3 | $284K | 186 | 25 |
| Real estate | 53 | #915 of 2,229 | 19 | 16.6 | Index only | 183 | 3 |
| Real estate agents and brokers | 51 | #987 of 2,176 | 16 | 14.0 | Index only | 173 | 3 |
| Lawn, cleaning and pest control | 48 | #921 of 1,771 | 7 | 6.1 | $1.9M | 111 | 11 |
| Pet businesses | 48 | #1,182 of 2,200 | 10 | 8.7 | $880K | 100 | Under 3 |
| Gyms, studios and classes | 46 | #1,244 of 2,088 | 12 | 10.5 | $720K | 109 | Under 3 |
| Auto repair shops | 46 | #1,390 of 2,378 | 29 | 25.3 | $437K | 98 | 12 |
| Restaurants and cafes | 45 | #1,402 of 2,405 | 112 | 97.9 | $365K | 98 | 37 |
| Gyms | 43 | #1,155 of 1,792 | 7 | 6.1 | $1.2M | 95 | Under 3 |
| Pizza | 38 | #1,531 of 2,090 | 15 | 13.1 | $2.7M | 54 | 14 |
| Landscaping and lawn care | 37 | #1,085 of 1,493 | 5 | 4.4 | $2.6M | 89 | 11 |
| Auto repair and car care | 37 | #1,777 of 2,401 | 54 | 47.2 | $234K | 87 | 19 |
| Convenience stores | 36 | #1,610 of 2,261 | 12 | 10.5 | $5.5M | 70 | Under 3 |
| Sit-down restaurants | 36 | #1,795 of 2,405 | 62 | 54.2 | $659K | 99 | 20 |
| Home repair trades | 33 | #1,752 of 2,057 | 13 | 11.4 | $2.2M | 91 | 20 |
| Gas stations | 33 | #1,858 of 2,358 | 22 | 19.2 | $1.5M | 62 | 14 |
| Tire shops | 32 | #1,202 of 1,530 | 8 | 7.0 | $1.6M | 63 | 3 |
| Grocery and convenience stores | 26 | #2,072 of 2,402 | 34 | 29.7 | $1.9M | 57 | 9 |
| Grocery stores | 23 | #1,814 of 2,070 | 10 | 8.7 | $6.6M | 71 | 9 |
| Funeral homes | 22 | #1,370 of 1,472 | 8 | 7.0 | $231K | 34 | 7 |
| HVAC and plumbing | 17 | #1,674 of 1,707 | 9 | 7.9 | $3.2M | 67 | 14 |
| Insurance agencies | 9 | #2,253 of 2,272 | 28 | 24.5 | $708K | 56 | 22 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.5 | $2.2M | 107 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.5 | $3.8M | 157 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.5 | $3.8M | 211 | 19 |
| Barbershops | Not scored | Not scored | 3 | 2.6 | $3.5M | 185 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.6 | $4.2M | 168 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.6 | $1.3M | 132 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.6 | $2.9M | 115 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.7 | $7.5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.7 | $6.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $14.3M | Too few | 6 |
| House cleaning | Not scored | Not scored | 2 | 1.7 | $6.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.7 | $5.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.7 | $7.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.7 | $14.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.7 | $4.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $20.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $12.7M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $15M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $8.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Iroquois County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.7M | $1,106 | 115 |
| Gasoline and other fuels | $32.7M | $2,857 | 110 |
| Food away from home | $40.8M | $3,568 | 88 |
| Groceries | $65.8M | $5,753 | 91 |
| Personal care products and services | $10.5M | $915 | 91 |
| Child care and other personal services | $4M | $347 | 60 |
| Memberships, classes and admissions | $8.6M | $755 | 77 |
| Medical and dental services | $15M | $1,315 | 102 |
| Pets | $8.8M | $769 | 85 |
| Clothing, shoes and related services | $20.8M | $1,818 | 88 |
| Vehicle insurance | $19.8M | $1,733 | 89 |
| Home repairs, maintenance and insurance | $28.6M | $2,501 | 83 |
| Lawn care, cleaning and other household services | $13.1M | $1,141 | 81 |
| Rent and homeowner costs | $150.7M | $13,169 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Iroquois County
- Population, 2025 estimate
- 26,150−3.0% since 2020
- Households
- 11,443
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 1,117 sq. mi.
- People per square mile
- 24
- Median household income
- $66,255+25.7% vs. 2015–2019, before inflation
- Average household income
- $84,073
- Median home value
- $137,800
- Jobs located here
- 6,989
- Daytime population
- 21,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iroquois County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Iroquois County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Iroquois County, IL growing?
Population estimates put Iroquois County at 26,150 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 11,443 households. Median household income rose 25.7% from the 2015–2019 survey, before inflation.
How much do households in Iroquois County, IL spend?
Households in Iroquois County spend about $150.7M a year on rent and homeowner costs, $65.8M on groceries and $40.8M on food away from home. Set against the U.S., households in Iroquois County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Iroquois County, IL?
The highest Groundwork market scores in Iroquois County are for dentists and orthodontists (65); clothing and shoe stores (60); and clothing, shoe and laundry businesses (60). Iroquois County ranks #402 of 1,886 scored counties for dentists and orthodontists.
How does Iroquois County, IL compare with the U.S.?
The median household income in Iroquois County is $66,255 a year, 18% below the U.S. median of $80,734. The population fell 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $137,800, against $332,700 for the U.S. For its number of households, Iroquois County has the most map listings, relative to the U.S., for gas stations (76% above the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Iroquois County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iroquois County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Iroquois County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iroquois County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.