County profile · Illinois
Douglas County, IL market data
Population, household spending and competition for 56 business types in Douglas County, each scored against other counties.
- Population, 2025
- 19,880
- +0.5% since 2020
- Households
- 7,765
- Median household income
- $77,320
- +36.3% vs. 2015–2019, before inflation
- Median home value
- $150,400
- Jobs located here
- 8,030
- Highest market score
- 76
- Salons, barbers and spas, #132 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,880 people live in Douglas County, in 7,765 households. Between 2020 and 2025, the population of Douglas County grew 0.5%, slower than the U.S. (+3.1%). The median household income in Douglas County is $77,320 a year, 4% below the U.S. median of $80,734. That rose 36.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Douglas County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in Douglas County are for salons, barbers and spas (76); dentists and orthodontists (75); and real estate agents and brokers (68). Douglas County ranks #132 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Douglas County has the most map listings, relative to the U.S., for clothing and shoe stores (2.3 times the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
All 56 business types in Douglas County
Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 76 | #132 of 2,385 | 17 | 21.9 | $444K | 209 | 3 |
| Dentists and orthodontists | 75 | #147 of 1,886 | 5 | 6.4 | $2.1M | 218 | 4 |
| Real estate agents and brokers | 68 | #263 of 2,176 | 7 | 9.0 | Index only | 282 | 3 |
| Real estate | 67 | #304 of 2,229 | 11 | 14.2 | Index only | 226 | 3 |
| Doctors, dentists and clinics | 67 | #435 of 2,394 | 28 | 36.1 | $384K | 252 | 20 |
| Gyms, studios and classes | 64 | #447 of 2,088 | 8 | 10.3 | $821K | 124 | Under 3 |
| Hair salons | 64 | #494 of 2,339 | 14 | 18.0 | $539K | 125 | Under 3 |
| Auto repair shops | 63 | #588 of 2,378 | 11 | 14.2 | $781K | 176 | 10 |
| Auto repair and car care | 62 | #654 of 2,401 | 25 | 32.2 | $343K | 128 | 12 |
| Coffee shops and cafes | 54 | #850 of 2,063 | 7 | 9.0 | $4.2M | 113 | Under 3 |
| Bakeries and dessert shops | 49 | #964 of 1,889 | 7 | 9.0 | $4.2M | 101 | Under 3 |
| Fast food and sandwich shops | 45 | #1,337 of 2,222 | 11 | 14.2 | $2.7M | 88 | 16 |
| Chiropractors | 40 | #1,007 of 1,490 | 5 | 6.4 | $2.1M | 90 | 5 |
| Grocery stores | 40 | #1,351 of 2,070 | 6 | 7.7 | $7.7M | 83 | 5 |
| Gas stations | 40 | #1,577 of 2,358 | 10 | 12.9 | $2.2M | 92 | 15 |
| Restaurants and cafes | 40 | #1,619 of 2,405 | 84 | 108.2 | $350K | 94 | 37 |
| Grocery and convenience stores | 38 | #1,690 of 2,402 | 27 | 34.8 | $1.7M | 51 | 5 |
| Gyms | 36 | #1,358 of 1,792 | 8 | 10.3 | $821K | 63 | Under 3 |
| Convenience stores | 36 | #1,622 of 2,261 | 13 | 16.7 | $3.6M | 45 | Under 3 |
| Sit-down restaurants | 35 | #1,833 of 2,405 | 47 | 60.5 | $626K | 94 | 19 |
| Pizza | 34 | #1,675 of 2,090 | 11 | 14.2 | $2.7M | 53 | 16 |
| Home repair trades | 32 | #1,789 of 2,057 | 11 | 14.2 | $1.9M | 77 | 18 |
| Clothing, shoes and laundry | 28 | #1,909 of 2,210 | 32 | 41.2 | $462K | 53 | 8 |
| Clothing and shoe stores | 25 | #1,857 of 2,087 | 29 | 37.3 | $510K | 40 | 8 |
| Funeral homes | 24 | #1,341 of 1,472 | 6 | 7.7 | $200K | 29 | 4 |
| Lawn, cleaning and pest control | 24 | #1,689 of 1,771 | 10 | 12.9 | $933K | 56 | 12 |
| Pet businesses | 22 | #2,081 of 2,200 | 17 | 21.9 | $373K | 42 | 7 |
| Landscaping and lawn care | 20 | #1,443 of 1,493 | 9 | 11.6 | $1M | 35 | 9 |
| Insurance agencies | 16 | #2,164 of 2,272 | 17 | 21.9 | $783K | 62 | 13 |
| Roofing and gutters | 14 | #1,156 of 1,177 | 7 | 9.0 | $3M | 35 | 6 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.2 | $2.7M | 86 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.2 | $1.6M | 62 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.2 | $1.6M | 58 | 7 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.9 | $2.9M | 114 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.9 | $6.9M | 145 | 6 |
| Barbershops | Not scored | Not scored | 2 | 2.6 | $3.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.6 | $4.3M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.6 | $7.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.6 | $3.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.6 | $5.4M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.6 | $4.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.3 | $2.9M | Too few | 4 |
| Electricians | Not scored | Not scored | 1 | 1.3 | $20.7M | Too few | 6 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $9.3M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.3 | $7.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Douglas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.6M | $1,106 | 115 |
| Gasoline and other fuels | $21.9M | $2,815 | 108 |
| Food away from home | $29.4M | $3,789 | 93 |
| Groceries | $46.5M | $5,988 | 95 |
| Personal care products and services | $7.6M | $972 | 97 |
| Child care and other personal services | $2.9M | $377 | 65 |
| Memberships, classes and admissions | $6.6M | $845 | 86 |
| Medical and dental services | $10.7M | $1,383 | 107 |
| Pets | $6.3M | $816 | 90 |
| Clothing, shoes and related services | $14.8M | $1,905 | 93 |
| Vehicle insurance | $13.3M | $1,714 | 88 |
| Home repairs, maintenance and insurance | $20.7M | $2,666 | 88 |
| Lawn care, cleaning and other household services | $9.3M | $1,202 | 85 |
| Rent and homeowner costs | $107.5M | $13,842 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Douglas County
- Population, 2025 estimate
- 19,880+0.5% since 2020
- Households
- 7,765
- Median age
- 39.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 417 sq. mi.
- People per square mile
- 47
- Median household income
- $77,320+36.3% vs. 2015–2019, before inflation
- Average household income
- $92,377
- Median home value
- $150,400
- Jobs located here
- 8,030
- Daytime population
- 18,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Coles County, IL46,777 people
- Moultrie County, IL14,424 people
- Piatt County, IL16,695 people
- Champaign County, IL208,741 people
- Edgar County, IL16,535 people
- Cumberland County, IL10,334 people
- Macon County, IL101,849 people
- Shelby County, IL20,720 people
Questions
How fast is Douglas County, IL growing?
Population estimates put Douglas County at 19,880 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 7,765 households. Against the 2015–2019 survey, median household income rose 36.3%, before inflation.
How much do households in Douglas County, IL spend?
Households in Douglas County spend about $107.5M a year on rent and homeowner costs, $46.5M on groceries and $29.4M on food away from home. Relative to the U.S., household spending in Douglas County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in Douglas County, IL?
Of the business types scored in Douglas County, salons, barbers and spas (76); dentists and orthodontists (75); and real estate agents and brokers (68) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #132 of 2,385 scored counties.
How does Douglas County, IL compare with the U.S.?
Median household income in Douglas County is $77,320, 4% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (2.3 times the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Douglas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.