Groundwork

County profile · Illinois

Washington County, IL market data

How Washington County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
13,564
−1.2% since 2020
Households
5,795
Median household income
$78,224
+26.7% vs. 2015–2019, before inflation
Median home value
$155,700
Jobs located here
7,142
Highest market score
74
Doctors, dentists and clinics, #229 of 2,394 scored counties

A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Washington County has an estimated 13,564 people and 5,795 households. Population estimates put the population change in Washington County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Median household income in Washington County is $78,224, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.

Relative to the U.S., household spending in Washington County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on child care and other personal services (64).

Of the business types scored in Washington County, medical and dental practices (74); hair salons (70); and salons, barbers and spas (67) have the highest Groundwork market scores. For medical and dental practices, that ranks #229 of 2,394 scored counties.

Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for medical and dental practices (57% below the U.S. rate).

All 56 business types in Washington County

Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Washington County, IL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Doctors, dentists and clinics74#229 of 2,3942136.2$383K2516
Hair salons70#274 of 2,339712.1$804K187Under 3
Salons, barbers and spas67#370 of 2,3851424.2$402K189Under 3
Clothing, shoes and laundry63#582 of 2,210610.4$1.8M209Under 3
Real estate60#556 of 2,22958.6Index only369Under 3
Fast food and sandwich shops60#746 of 2,222712.1$3.1M1038
Restaurants and cafes58#850 of 2,4055798.4$386K10415
Real estate agents and brokers57#668 of 2,17658.6Index only293Under 3
Sit-down restaurants54#1,003 of 2,4053153.5$710K1077
Auto repair and car care54#1,019 of 2,4012238.0$323K12012
Auto repair shops53#1,039 of 2,3781220.7$593K13311
Pizza50#1,036 of 2,090610.4$3.7M728
Gyms, studios and classes50#1,044 of 2,088712.1$683K103Under 3
Grocery and convenience stores44#1,429 of 2,4021220.7$2.9M855
Gyms37#1,320 of 1,79258.6$956K73Under 3
Pet businesses37#1,635 of 2,200813.8$594K68Under 3
Convenience stores36#1,615 of 2,261813.8$4.3M55Under 3
Spas and skin care34#1,441 of 1,769712.1$804K92Under 3
Lawn, cleaning and pest control28#1,626 of 1,771610.4$1.2M698
Gas stations27#2,064 of 2,3581627.6$1.1M4811
Funeral homes26#1,306 of 1,47258.6$180K27Under 3
Insurance agencies22#2,024 of 2,2721017.3$1.1M8811
ChiropractorsNot scoredNot scored46.9$2M843
Clothing and shoe storesNot scoredNot scored46.9$2.8M217Under 3
Collision repair and body shopsNot scoredNot scored46.9$1.8M584
Dentists and orthodontistsNot scoredNot scored46.9$2M2043
Landscaping and lawn careNot scoredNot scored46.9$1.7M598
VeterinariansNot scoredNot scored46.9$1.2M44Under 3
Grocery storesNot scoredNot scored35.2$11.6M1255
Tire shopsNot scoredNot scored35.2$2.4M95Under 3
Bakeries and dessert shopsNot scoredNot scored23.5$11MToo fewUnder 3
Car washes and detailingNot scoredNot scored23.5$3.6MToo fewUnder 3
Coffee shops and cafesNot scoredNot scored23.5$11MToo fewUnder 3
Home repair tradesNot scoredNot scored23.5$7.7MToo few4
HVAC and plumbingNot scoredNot scored23.5$7.7MToo fewUnder 3
LaundromatsNot scoredNot scored23.5$5.5MToo fewUnder 3
Optometrists and eye careNot scoredNot scored23.5$4MToo fewUnder 3
Primary care and pediatricsNot scoredNot scored23.5$4MToo fewUnder 3
Child care and preschoolsNot scoredNot scored11.7$2.2MToo few3
House cleaningNot scoredNot scored11.7$7MToo fewUnder 3
Martial arts and dance studiosNot scoredNot scored11.7$4.8MToo fewUnder 3
Pest controlNot scoredNot scored11.7$7MToo fewUnder 3
Pet grooming and boardingNot scoredNot scored11.7$4.8MToo fewUnder 3
Pet storesNot scoredNot scored11.7$4.8MToo fewUnder 3
Physical therapyNot scoredNot scored11.7$8MToo fewUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored11.7$4.8MToo fewUnder 3
BarbershopsNot scoredNot scored00.0None listedNone listedUnder 3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
ElectriciansNot scoredNot scored00.0None listedNone listed4
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Nail salonsNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listedUnder 3
Roofing and guttersNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Washington County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Washington County, IL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$7.1M$1,228128
Gasoline and other fuels$18.2M$3,146121
Food away from home$22M$3,80093
Groceries$34.7M$5,99395
Personal care products and services$5.6M$97197
Child care and other personal services$2.2M$37564
Memberships, classes and admissions$4.8M$82584
Medical and dental services$8M$1,388108
Pets$4.8M$82190
Clothing, shoes and related services$11M$1,90593
Vehicle insurance$11.1M$1,91098
Home repairs, maintenance and insurance$15.3M$2,64588
Lawn care, cleaning and other household services$7M$1,20085
Rent and homeowner costs$79.8M$13,77483

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Washington County

Population, 2025 estimate
13,564−1.2% since 2020
Households
5,795
Median age
45.0
Homes lived in by their owners
84%
Vehicles per household
2.2
Land area
563 sq. mi.
People per square mile
24
Median household income
$78,224+26.7% vs. 2015–2019, before inflation
Average household income
$93,788
Median home value
$155,700
Jobs located here
7,142
Daytime population
13,814Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Questions

How fast is Washington County, IL growing?

Population estimates put Washington County at 13,564 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 5,795 households. Median household income rose 26.7% from the 2015–2019 survey, before inflation.

How much do households in Washington County, IL spend?

Households in Washington County spend about $79.8M a year on rent and homeowner costs, $34.7M on groceries and $22M on food away from home. Set against the U.S., households in Washington County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on child care and other personal services (64).

Which business types have the highest market scores in Washington County, IL?

The highest Groundwork market scores in Washington County are for medical and dental practices (74); hair salons (70); and salons, barbers and spas (67). Washington County ranks #229 of 2,394 scored counties for medical and dental practices.

How does Washington County, IL compare with the U.S.?

The median household income in Washington County is $78,224 a year, 3% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,700, against $332,700 for the U.S. For its number of households, Washington County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for medical and dental practices (57% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Washington County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Illinois · Every U.S. market · How we measure

Screening a site or an acquisition in Washington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.