Small-town market profile · Illinois
Canton, IL area market data
How the Canton area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,901
- −2.0% since 2020
- Households
- 13,795
- Median household income
- $60,599
- Median home value
- $107,200
- Jobs located here
- 8,322
- Highest market score
- 73
- Dentists and orthodontists, #56 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Canton area by name and distance, and the households and spending within reach. Or open the report at the center of the Canton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Canton area has an estimated 32,901 people and 13,795 households. Population estimates show the Canton area declined 2.0% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Canton area is $60,599, 25% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Canton area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in the Canton area, dentists and orthodontists (73), fast food and sandwich shops (70) and medical and dental practices (69) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #56 of 526 scored small-town markets.
The Canton area is made up of one county, Fulton County. Against the U.S., map listings per household run highest for pizza places (81% above the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
All 56 business types in the Canton area
Highest Groundwork market score first. Each score compares the Canton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 73 | #56 of 526 | 9 | 6.5 | $2M | 199 | 5 |
| Fast food and sandwich shops | 70 | #84 of 537 | 11 | 8.0 | $4.3M | 141 | 17 |
| Doctors, dentists and clinics | 69 | #93 of 538 | 52 | 37.7 | $340K | 223 | 28 |
| Salons, barbers and spas | 68 | #61 of 538 | 28 | 20.3 | $437K | 205 | 6 |
| Auto repair and car care | 67 | #103 of 538 | 44 | 31.9 | $333K | 124 | 18 |
| Real estate | 64 | #90 of 536 | 13 | 9.4 | Index only | 314 | 3 |
| Hair salons | 64 | #103 of 538 | 18 | 13.0 | $679K | 158 | Under 3 |
| Real estate agents and brokers | 63 | #96 of 533 | 11 | 8.0 | Index only | 295 | 3 |
| Auto repair shops | 63 | #128 of 538 | 24 | 17.4 | $610K | 137 | 15 |
| Clothing, shoes and laundry | 61 | #169 of 536 | 22 | 15.9 | $1.1M | 126 | 3 |
| Car washes and detailing | 60 | #136 of 441 | 5 | 3.6 | $2.9M | 116 | Under 3 |
| Grocery and convenience stores | 58 | #197 of 538 | 26 | 18.8 | $3M | 88 | 6 |
| Clothing and shoe stores | 58 | #200 of 536 | 17 | 12.3 | $1.4M | 113 | 3 |
| Collision repair and body shops | 57 | #138 of 387 | 5 | 3.6 | $2.9M | 95 | 3 |
| Pet businesses | 57 | #171 of 527 | 13 | 9.4 | $781K | 89 | 4 |
| Grocery stores | 57 | #181 of 506 | 6 | 4.3 | $13M | 139 | 6 |
| Spas and skin care | 55 | #192 of 504 | 6 | 4.3 | $2M | 233 | 3 |
| Convenience stores | 55 | #233 of 529 | 10 | 7.2 | $7.8M | 99 | Under 3 |
| Physical therapy | 54 | #180 of 400 | 5 | 3.6 | $3.5M | 147 | 6 |
| Home repair trades | 53 | #226 of 526 | 13 | 9.4 | $2.6M | 106 | 14 |
| HVAC and plumbing | 48 | #255 of 476 | 7 | 5.1 | $4.8M | 100 | 10 |
| Lawn, cleaning and pest control | 47 | #259 of 481 | 8 | 5.8 | $1.9M | 114 | 13 |
| Restaurants and cafes | 46 | #308 of 538 | 142 | 102.9 | $334K | 90 | 50 |
| Pet grooming and boarding | 45 | #233 of 387 | 5 | 3.6 | $2M | 80 | Under 3 |
| Gas stations | 45 | #323 of 536 | 18 | 13.0 | $2.1M | 88 | 19 |
| Electricians | 44 | #190 of 295 | 5 | 3.6 | $6.7M | 56 | 4 |
| Veterinarians | 44 | #241 of 398 | 5 | 3.6 | $2M | 75 | 4 |
| Gyms, studios and classes | 44 | #349 of 535 | 18 | 13.0 | $544K | 82 | 3 |
| Sit-down restaurants | 42 | #347 of 538 | 73 | 52.9 | $650K | 98 | 23 |
| Pizza | 39 | #375 of 520 | 20 | 14.5 | $2.4M | 47 | 17 |
| Gyms | 38 | #384 of 506 | 11 | 8.0 | $890K | 68 | 3 |
| Martial arts and dance studios | 34 | #303 of 378 | 6 | 4.3 | $1.6M | 81 | Under 3 |
| Chiropractors | 33 | #350 of 426 | 10 | 7.2 | $1.8M | 74 | 6 |
| Bakeries and dessert shops | 33 | #425 of 507 | 12 | 8.7 | $4M | 95 | 10 |
| Insurance agencies | 27 | #448 of 537 | 18 | 13.0 | $1.3M | 102 | 17 |
| Coffee shops and cafes | 26 | #495 of 529 | 17 | 12.3 | $2.8M | 75 | 10 |
| Funeral homes | 19 | #347 of 365 | 9 | 6.5 | $235K | 35 | 5 |
| Child care and preschools | Not scored | Not scored | 4 | 2.9 | $1.1M | 111 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.9 | $3.8M | 131 | 7 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.9 | $4.4M | 141 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.2 | $5.1M | 80 | 6 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $8.1M | 65 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.2 | $4.9M | 195 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.4 | $6.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $6.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.4 | $8.8M | Too few | 11 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $33.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $9.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Canton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.6M | $1,061 | 111 |
| Gasoline and other fuels | $37.9M | $2,751 | 106 |
| Food away from home | $47.5M | $3,442 | 85 |
| Groceries | $77.7M | $5,635 | 89 |
| Personal care products and services | $12.2M | $886 | 88 |
| Child care and other personal services | $4.5M | $323 | 56 |
| Memberships, classes and admissions | $9.8M | $710 | 72 |
| Medical and dental services | $17.7M | $1,280 | 99 |
| Pets | $10.2M | $736 | 81 |
| Clothing, shoes and related services | $24.4M | $1,767 | 86 |
| Vehicle insurance | $23.2M | $1,678 | 86 |
| Home repairs, maintenance and insurance | $33.4M | $2,424 | 80 |
| Lawn care, cleaning and other household services | $15.4M | $1,113 | 79 |
| Rent and homeowner costs | $177M | $12,833 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Canton area
- Population, 2025 estimate
- 32,901−2.0% since 2020
- Households
- 13,795
- Median age
- 44.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 866 sq. mi.
- People per square mile
- 38
- Median household income
- $60,599
- Average household income
- $78,763
- Median home value
- $107,200
- Jobs located here
- 8,322
- Daytime population
- 27,980Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Canton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Canton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Canton area 1
- Fulton County, IL33,020 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Canton, IL area growing?
Population estimates put the Canton area at 32,901 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 13,795 households.
How much do households in the Canton, IL area spend?
Households in the Canton area spend about $177M a year on rent and homeowner costs, $77.7M on groceries and $47.5M on food away from home. Set against the U.S., households in the Canton area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in the Canton, IL area?
The highest Groundwork market scores in the Canton area are for dentists and orthodontists (73), fast food and sandwich shops (70) and medical and dental practices (69). The Canton area ranks #56 of 526 scored small-town markets for dentists and orthodontists.
How does the Canton, IL area compare with the U.S.?
The median household income in the Canton area is $60,599 a year, 25% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,200, against $332,700 for the U.S. For its number of households, the Canton area has the most map listings, relative to the U.S., for pizza places (81% above the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Canton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Canton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Canton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Canton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.