County profile · Illinois
Champaign County, IL market data
How Champaign County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 209,972
- +1.8% since 2020
- Households
- 85,472
- Median household income
- $63,683
- +20.6% vs. 2015–2019, before inflation
- Median home value
- $211,500
- Jobs located here
- 92,426
- Highest market score
- 82
- Primary care and pediatrics, #63 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Champaign County by name and distance, and the households and spending within reach. Or open the report at the center of Champaign County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Champaign County has an estimated 209,972 people and 85,472 households. Population estimates show Champaign County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Champaign County is $63,683, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
Relative to the U.S., household spending in Champaign County runs highest on medical and dental services (an index of 105, where 100 is the U.S. average) and lowest on vehicle insurance (68).
Of the business types scored in Champaign County, primary care and pediatric clinics (82), optometrists and eye clinics (79) and pet stores (74) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #63 of 1,656 scored counties.
Champaign County is part of the Champaign-Urbana metro area. Against the U.S., map listings per household run highest for veterinarians (61% above the U.S. rate) and lowest for primary care and pediatric clinics (69% below the U.S. rate).
All 56 business types in Champaign County
Highest Groundwork market score first. Each score compares Champaign County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 82 | #63 of 1,656 | 19 | 2.2 | $6.1M | 341 | 50 |
| Optometrists and eye care | 79 | #64 of 1,302 | 24 | 2.8 | $4.8M | 154 | 9 |
| Pet stores | 74 | #108 of 974 | 6 | 0.7 | $11.4M | 252 | 4 |
| Convenience stores | 74 | #319 of 2,261 | 56 | 6.6 | $8.8M | 112 | 3 |
| Physical therapy | 71 | #204 of 1,422 | 36 | 4.2 | $3.2M | 134 | 21 |
| Gas stations | 69 | #420 of 2,358 | 45 | 5.3 | $4.2M | 177 | 55 |
| Laundromats | 68 | #181 of 785 | 10 | 1.2 | $16.3M | 130 | 3 |
| Spas and skin care | 68 | #273 of 1,769 | 56 | 6.6 | $1.4M | 163 | 12 |
| Chiropractors | 67 | #284 of 1,490 | 38 | 4.4 | $3M | 127 | 22 |
| Grocery and convenience stores | 67 | #526 of 2,402 | 131 | 15.3 | $3.8M | 112 | 42 |
| Doctors, dentists and clinics | 66 | #491 of 2,394 | 439 | 51.4 | $263K | 173 | 168 |
| Pet grooming and boarding | 65 | #355 of 1,461 | 28 | 3.3 | $2.4M | 96 | 11 |
| Mortgage brokers and lenders | 63 | #200 of 887 | 17 | 2.0 | Index only | 173 | 5 |
| Electricians | 63 | #283 of 1,160 | 16 | 1.9 | $13.7M | 114 | 31 |
| Nail salons | 62 | #346 of 1,328 | 38 | 4.4 | $2.1M | 126 | 11 |
| Dentists and orthodontists | 62 | #507 of 1,886 | 80 | 9.4 | $1.4M | 147 | 62 |
| Yoga, Pilates and fitness studios | 61 | #197 of 777 | 14 | 1.6 | $5.2M | 128 | 21 |
| Barbershops | 60 | #450 of 1,356 | 32 | 3.7 | $2.5M | 133 | Under 3 |
| Gyms | 59 | #574 of 1,792 | 60 | 7.0 | $1.2M | 93 | 21 |
| Auto repair and car care | 58 | #837 of 2,401 | 257 | 30.1 | $293K | 109 | 95 |
| Collision repair and body shops | 57 | #500 of 1,327 | 20 | 2.3 | $3.8M | 122 | 20 |
| Tire shops | 57 | #596 of 1,530 | 26 | 3.0 | $2.9M | 116 | 13 |
| Martial arts and dance studios | 56 | #498 of 1,334 | 37 | 4.3 | $2M | 97 | 19 |
| Pet businesses | 56 | #821 of 2,200 | 86 | 10.1 | $795K | 91 | 43 |
| Auto repair shops | 56 | #904 of 2,378 | 156 | 18.3 | $482K | 108 | 65 |
| Pest control | 55 | #289 of 699 | 10 | 1.2 | $10M | 98 | 5 |
| Car washes and detailing | 54 | #633 of 1,451 | 35 | 4.1 | $2.1M | 85 | 6 |
| Gyms, studios and classes | 54 | #864 of 2,088 | 111 | 13.0 | $655K | 99 | 40 |
| Grocery stores | 54 | #873 of 2,070 | 49 | 5.7 | $10.1M | 109 | 39 |
| HVAC and plumbing | 52 | #791 of 1,707 | 54 | 6.3 | $4.1M | 85 | 53 |
| Bakeries and dessert shops | 51 | #886 of 1,889 | 68 | 8.0 | $4.6M | 112 | 57 |
| Salons, barbers and spas | 51 | #1,105 of 2,385 | 312 | 36.5 | $257K | 121 | 78 |
| Coffee shops and cafes | 50 | #996 of 2,063 | 79 | 9.2 | $4M | 108 | 51 |
| Home repair trades | 50 | #1,046 of 2,057 | 106 | 12.4 | $2.1M | 85 | 97 |
| Hair salons | 50 | #1,177 of 2,339 | 179 | 20.9 | $447K | 104 | 52 |
| Child care and preschools | 48 | #879 of 1,611 | 47 | 5.5 | $743K | 74 | 44 |
| Roofing and gutters | 43 | #745 of 1,177 | 36 | 4.2 | $6.1M | 72 | 13 |
| Funeral homes | 43 | #894 of 1,472 | 21 | 2.5 | $442K | 65 | 12 |
| Clothing and shoe stores | 43 | #1,297 of 2,087 | 143 | 16.7 | $1.1M | 90 | 66 |
| Pizza | 43 | #1,314 of 2,090 | 77 | 9.0 | $4.1M | 81 | 199 |
| Dry cleaners | 42 | #336 of 507 | 12 | 1.4 | $13.6M | 86 | 8 |
| Landscaping and lawn care | 42 | #942 of 1,493 | 48 | 5.6 | $2.1M | 71 | 69 |
| Clothing, shoes and laundry | 42 | #1,419 of 2,210 | 195 | 22.8 | $834K | 95 | 77 |
| Home inspectors | 39 | #298 of 415 | 6 | 0.7 | Index only | 73 | 5 |
| Fast food and sandwich shops | 38 | #1,565 of 2,222 | 130 | 15.2 | $2.4M | 80 | 199 |
| Restaurants and cafes | 38 | #1,702 of 2,405 | 920 | 107.6 | $343K | 92 | 439 |
| Sit-down restaurants | 37 | #1,772 of 2,405 | 515 | 60.3 | $612K | 92 | 188 |
| Real estate agents and brokers | 36 | #1,799 of 2,176 | 194 | 22.7 | Index only | 109 | 69 |
| Veterinarians | 35 | #1,101 of 1,485 | 45 | 5.3 | $1.5M | 56 | 28 |
| Real estate | 33 | #1,972 of 2,229 | 252 | 29.5 | Index only | 105 | 137 |
| Lawn, cleaning and pest control | 32 | #1,515 of 1,771 | 86 | 10.1 | $1.2M | 69 | 122 |
| Oil change and quick lube | 27 | #420 of 479 | 9 | 1.1 | $8.4M | 61 | 10 |
| House cleaning | 25 | #788 of 847 | 28 | 3.3 | $3.6M | 56 | 48 |
| Property management | 25 | #843 of 910 | 35 | 4.1 | Index only | 59 | 46 |
| Insurance agencies | 24 | #1,985 of 2,272 | 126 | 14.7 | $905K | 72 | 91 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Champaign County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $75.2M | $880 | 92 |
| Gasoline and other fuels | $190.1M | $2,224 | 86 |
| Food away from home | $315.4M | $3,690 | 91 |
| Groceries | $495M | $5,791 | 92 |
| Personal care products and services | $80.1M | $937 | 93 |
| Child care and other personal services | $34.9M | $409 | 70 |
| Memberships, classes and admissions | $72.7M | $851 | 87 |
| Medical and dental services | $115.5M | $1,352 | 105 |
| Pets | $68.4M | $800 | 88 |
| Clothing, shoes and related services | $162.6M | $1,903 | 93 |
| Vehicle insurance | $114M | $1,334 | 68 |
| Home repairs, maintenance and insurance | $218.7M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $100.3M | $1,173 | 83 |
| Rent and homeowner costs | $1.2B | $13,456 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Champaign County
- Population, 2025 estimate
- 209,972+1.8% since 2020
- Households
- 85,472
- Median age
- 35.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.6
- Land area
- 996 sq. mi.
- People per square mile
- 210
- Median household income
- $63,683+20.6% vs. 2015–2019, before inflation
- Average household income
- $91,413
- Median home value
- $211,500
- Jobs located here
- 92,426
- Daytime population
- 220,386Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Champaign County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Champaign County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Douglas County, IL19,751 people
- Ford County, IL13,406 people
- Vermilion County, IL72,386 people
- De Witt County, IL15,373 people
- Moultrie County, IL14,424 people
- Macon County, IL101,849 people
- Edgar County, IL16,535 people
Questions
How fast is Champaign County, IL growing?
Population estimates put Champaign County at 209,972 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 85,472 households. Median household income rose 20.6% from the 2015–2019 survey, before inflation.
How much do households in Champaign County, IL spend?
Households in Champaign County spend about $1.2B a year on rent and homeowner costs, $495M on groceries and $315.4M on food away from home. Set against the U.S., households in Champaign County spend the most on medical and dental services (an index of 105, where 100 is the U.S. average) and the least on vehicle insurance (68).
Which business types have the highest market scores in Champaign County, IL?
The highest Groundwork market scores in Champaign County are for primary care and pediatric clinics (82), optometrists and eye clinics (79) and pet stores (74). Champaign County ranks #63 of 1,656 scored counties for primary care and pediatric clinics.
How does Champaign County, IL compare with the U.S.?
The median household income in Champaign County is $63,683 a year, 21% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,500, against $332,700 for the U.S. For its number of households, Champaign County has the most map listings, relative to the U.S., for veterinarians (61% above the U.S. rate) and the fewest for primary care and pediatric clinics (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Champaign County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Champaign County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Champaign County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Champaign County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.