County profile · Illinois
Madison County, IL market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 263,110
- −1.0% since 2020
- Households
- 110,134
- Median household income
- $75,793
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $173,000
- Jobs located here
- 107,257
- Highest market score
- 67
- Pet stores, #209 of 974 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 263,110 people live in Madison County, in 110,134 households. Population estimates show Madison County declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The median household income in Madison County is $75,793 a year, 6% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Madison County are for pet stores (67), electricians (67) and barbershops (67). Madison County ranks #209 of 974 scored counties for pet stores.
Madison County is part of the St. Louis metro area. For its number of households, Madison County has the most map listings, relative to the U.S., for chiropractors (72% above the U.S. rate) and the fewest for property management companies (50% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 67 | #209 of 974 | 17 | 1.5 | $5.6M | 123 | 5 |
| Electricians | 67 | #212 of 1,160 | 20 | 1.8 | $15.2M | 126 | 36 |
| Barbershops | 67 | #289 of 1,356 | 42 | 3.8 | $2.6M | 139 | 4 |
| Coffee shops and cafes | 66 | #402 of 2,063 | 85 | 7.7 | $5.1M | 138 | 38 |
| Dry cleaners | 65 | #101 of 507 | 10 | 0.9 | $22M | 141 | 4 |
| Primary care and pediatrics | 64 | #402 of 1,656 | 63 | 5.7 | $2.5M | 140 | 115 |
| Nail salons | 63 | #326 of 1,328 | 48 | 4.4 | $2.3M | 138 | 14 |
| Property management | 62 | #248 of 910 | 17 | 1.5 | Index only | 165 | 14 |
| Tire shops | 62 | #473 of 1,530 | 45 | 4.1 | $2.6M | 104 | 13 |
| Clothing and shoe stores | 62 | #611 of 2,087 | 121 | 11.0 | $1.8M | 143 | 41 |
| House cleaning | 61 | #214 of 847 | 16 | 1.5 | $8.6M | 134 | 32 |
| Bakeries and dessert shops | 61 | #506 of 1,889 | 84 | 7.6 | $5.2M | 125 | 46 |
| Grocery stores | 61 | #650 of 2,070 | 62 | 5.6 | $10.8M | 116 | 39 |
| Grocery and convenience stores | 60 | #790 of 2,402 | 180 | 16.3 | $3.7M | 110 | 71 |
| Child care and preschools | 59 | #568 of 1,611 | 43 | 3.9 | $1.1M | 108 | 49 |
| Convenience stores | 59 | #789 of 2,261 | 83 | 7.5 | $8.1M | 102 | 32 |
| Veterinarians | 58 | #530 of 1,485 | 31 | 2.8 | $3.1M | 112 | 31 |
| Clothing, shoes and laundry | 58 | #778 of 2,210 | 171 | 15.5 | $1.3M | 146 | 61 |
| Gas stations | 58 | #821 of 2,358 | 103 | 9.4 | $2.9M | 120 | 95 |
| Hair salons | 57 | #828 of 2,339 | 232 | 21.1 | $476K | 111 | 44 |
| Martial arts and dance studios | 55 | #521 of 1,334 | 54 | 4.9 | $1.9M | 93 | 18 |
| Pet businesses | 54 | #902 of 2,200 | 117 | 10.6 | $808K | 92 | 58 |
| Pest control | 53 | #309 of 699 | 12 | 1.1 | $11.4M | 112 | 9 |
| Salons, barbers and spas | 51 | #1,103 of 2,385 | 424 | 38.5 | $260K | 122 | 89 |
| Spas and skin care | 50 | #883 of 1,769 | 100 | 9.1 | $1.1M | 126 | 25 |
| Sit-down restaurants | 50 | #1,165 of 2,405 | 582 | 52.8 | $745K | 112 | 198 |
| Pet grooming and boarding | 49 | #763 of 1,461 | 48 | 4.4 | $2M | 77 | 22 |
| Restaurants and cafes | 49 | #1,222 of 2,405 | 1,079 | 98.0 | $402K | 108 | 477 |
| Auto repair and car care | 48 | #1,292 of 2,401 | 410 | 37.2 | $287K | 107 | 188 |
| Yoga, Pilates and fitness studios | 47 | #438 of 777 | 20 | 1.8 | $5.1M | 125 | 43 |
| Roofing and gutters | 47 | #657 of 1,177 | 40 | 3.6 | $7.6M | 90 | 20 |
| Gyms | 47 | #1,018 of 1,792 | 80 | 7.3 | $1.3M | 98 | 43 |
| Home repair trades | 47 | #1,191 of 2,057 | 142 | 12.9 | $2.1M | 88 | 153 |
| Gyms, studios and classes | 47 | #1,205 of 2,088 | 154 | 14.0 | $660K | 100 | 61 |
| Auto repair shops | 47 | #1,322 of 2,378 | 246 | 22.3 | $479K | 108 | 138 |
| Doctors, dentists and clinics | 47 | #1,326 of 2,394 | 765 | 69.5 | $206K | 135 | 362 |
| Dentists and orthodontists | 46 | #1,090 of 1,886 | 131 | 11.9 | $1.2M | 122 | 102 |
| Optometrists and eye care | 45 | #791 of 1,302 | 49 | 4.4 | $3.2M | 103 | 31 |
| Collision repair and body shops | 44 | #789 of 1,327 | 37 | 3.4 | $3.2M | 103 | 41 |
| Mortgage brokers and lenders | 43 | #565 of 887 | 33 | 3.0 | Index only | 121 | 17 |
| Physical therapy | 43 | #890 of 1,422 | 67 | 6.1 | $2.4M | 98 | 60 |
| Pizza | 43 | #1,310 of 2,090 | 104 | 9.4 | $4.2M | 82 | 239 |
| Fast food and sandwich shops | 43 | #1,395 of 2,222 | 156 | 14.2 | $2.8M | 91 | 239 |
| Funeral homes | 42 | #917 of 1,472 | 32 | 2.9 | $485K | 72 | 20 |
| Home inspectors | 41 | #273 of 415 | 8 | 0.7 | Index only | 74 | 5 |
| Oil change and quick lube | 41 | #328 of 479 | 11 | 1.0 | $10.7M | 78 | 11 |
| HVAC and plumbing | 40 | #1,206 of 1,707 | 82 | 7.4 | $3.7M | 78 | 97 |
| Real estate agents and brokers | 40 | #1,583 of 2,176 | 244 | 22.2 | Index only | 117 | 76 |
| Car washes and detailing | 38 | #1,039 of 1,451 | 61 | 5.5 | $1.9M | 77 | 22 |
| Real estate | 38 | #1,735 of 2,229 | 302 | 27.4 | Index only | 119 | 134 |
| Lawn, cleaning and pest control | 35 | #1,423 of 1,771 | 112 | 10.2 | $1.2M | 73 | 133 |
| Chiropractors | 34 | #1,177 of 1,490 | 102 | 9.3 | $1.5M | 65 | 48 |
| Laundromats | 31 | #603 of 785 | 23 | 2.1 | $9.6M | 77 | 16 |
| Landscaping and lawn care | 31 | #1,255 of 1,493 | 84 | 7.6 | $1.6M | 56 | 92 |
| Insurance agencies | 18 | #2,120 of 2,272 | 223 | 20.2 | $802K | 64 | 124 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $39.4M | 160 | 6 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $117.7M | $1,069 | 112 |
| Gasoline and other fuels | $295.7M | $2,685 | 103 |
| Food away from home | $433.7M | $3,938 | 97 |
| Groceries | $669M | $6,075 | 96 |
| Personal care products and services | $110.3M | $1,002 | 100 |
| Child care and other personal services | $46.7M | $424 | 73 |
| Memberships, classes and admissions | $101.6M | $923 | 94 |
| Medical and dental services | $157.5M | $1,430 | 111 |
| Pets | $94.6M | $859 | 94 |
| Clothing, shoes and related services | $220.3M | $2,001 | 97 |
| Vehicle insurance | $178.8M | $1,623 | 83 |
| Home repairs, maintenance and insurance | $303.2M | $2,753 | 91 |
| Lawn care, cleaning and other household services | $137.3M | $1,247 | 88 |
| Rent and homeowner costs | $1.6B | $14,171 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 263,110−1.0% since 2020
- Households
- 110,134
- Median age
- 41.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 716 sq. mi.
- People per square mile
- 369
- Median household income
- $75,793+24.8% vs. 2015–2019, before inflation
- Average household income
- $98,419
- Median home value
- $173,000
- Jobs located here
- 107,257
- Daytime population
- 246,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
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- Jersey County, IL21,274 people
- Macoupin County, IL44,350 people
- Monroe County, IL35,036 people
- Clinton County, IL36,954 people
- Bond County, IL16,716 people
- Montgomery County, IL27,942 people
- Calhoun County, IL4,330 people
Questions
How fast is Madison County, IL growing?
Population estimates put Madison County at 263,110 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 110,134 households. Against the 2015–2019 survey, median household income rose 24.8%, before inflation.
How much do households in Madison County, IL spend?
Households in Madison County spend about $1.6B a year on rent and homeowner costs, $669M on groceries and $433.7M on food away from home. Relative to the U.S., household spending in Madison County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Madison County, IL?
Of the business types scored in Madison County, pet stores (67), electricians (67) and barbershops (67) have the highest Groundwork market scores. For pet stores, that ranks #209 of 974 scored counties.
How does Madison County, IL compare with the U.S.?
Median household income in Madison County is $75,793, 6% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (72% above the U.S. rate) and lowest for property management companies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.