Metro area profile · Missouri
St. Louis, MO-IL metro area market data
Population, household spending and competition for 56 business types in the St. Louis metro area, each scored against other metro areas.
- Population, 2025
- 2,814,421
- −0.2% since 2020
- Households
- 1,160,386
- Median household income
- $80,196
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $244,800
- Jobs located here
- 1,400,208
- Highest market score
- 75
- Urgent care and walk-in clinics, #16 of 197 scored metro areas
A site report maps the competitors on map listings around any address in the St. Louis metro area by name and distance, and the households and spending within reach. Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,814,421 people live in the St. Louis metro area, in 1,160,386 households. Population estimates put the population change in the St. Louis metro area from 2020 to 2025 at −0.2%, against +3.1% for the U.S. The median household income in the St. Louis metro area is $80,196 a year, in line with the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the St. Louis metro area spend the most on medical and dental services (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (79).
The highest Groundwork market scores in the St. Louis metro area are for urgent care and walk-in clinics (75), coffee shops and cafes (69) and electricians (68). The St. Louis metro area ranks #16 of 197 scored metro areas for urgent care and walk-in clinics.
The St. Louis metro area takes in 15 counties: St. Louis County, MO; St. Charles County, MO; St. Louis city, MO; Madison County, IL; and 11 more. For its number of households, the St. Louis metro area has the most map listings, relative to the U.S., for chiropractors (37% above the U.S. rate) and the fewest for primary care and pediatric clinics (28% below the U.S. rate).
All 56 business types in the St. Louis metro area
Highest Groundwork market score first. Each score compares the St. Louis metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Urgent care and walk-in clinics | 75 | #16 of 197 | 46 | 0.4 | $37.4M | 153 | 58 |
| Coffee shops and cafes | 69 | #46 of 387 | 952 | 8.2 | $5M | 135 | 507 |
| Electricians | 68 | #53 of 383 | 222 | 1.9 | $14.9M | 124 | 511 |
| Barbershops | 68 | #66 of 387 | 474 | 4.1 | $2.5M | 135 | 40 |
| Bakeries and dessert shops | 66 | #66 of 387 | 911 | 7.9 | $5.2M | 126 | 579 |
| Primary care and pediatrics | 64 | #90 of 387 | 601 | 5.2 | $2.9M | 161 | 1,905 |
| Dentists and orthodontists | 64 | #92 of 387 | 1,273 | 11.0 | $1.4M | 138 | 1,017 |
| Restaurants and cafes | 64 | #103 of 387 | 11,274 | 97.2 | $423K | 114 | 4,893 |
| Doctors, dentists and clinics | 63 | #89 of 387 | 8,229 | 70.9 | $209K | 137 | 4,266 |
| Grocery and convenience stores | 62 | #117 of 387 | 1,871 | 16.1 | $3.9M | 114 | 602 |
| Convenience stores | 61 | #121 of 387 | 849 | 7.3 | $8.5M | 108 | 155 |
| Salons, barbers and spas | 60 | #81 of 387 | 4,640 | 40.0 | $260K | 122 | 1,153 |
| Hair salons | 60 | #100 of 387 | 2,407 | 20.7 | $502K | 117 | 654 |
| Sit-down restaurants | 60 | #111 of 387 | 6,121 | 52.7 | $779K | 117 | 2,019 |
| Spas and skin care | 59 | #103 of 387 | 1,041 | 9.0 | $1.2M | 132 | 247 |
| Auto repair and car care | 58 | #133 of 387 | 3,808 | 32.8 | $318K | 119 | 1,741 |
| Clothing and shoe stores | 58 | #149 of 387 | 1,695 | 14.6 | $1.4M | 112 | 807 |
| Tire shops | 58 | #150 of 386 | 413 | 3.6 | $2.9M | 117 | 160 |
| Veterinarians | 57 | #143 of 384 | 365 | 3.1 | $2.9M | 105 | 278 |
| Car washes and detailing | 57 | #146 of 387 | 463 | 4.0 | $2.6M | 104 | 165 |
| Clothing, shoes and laundry | 57 | #151 of 387 | 2,369 | 20.4 | $1M | 116 | 995 |
| Martial arts and dance studios | 56 | #126 of 387 | 510 | 4.4 | $2.3M | 113 | 284 |
| Laundromats | 56 | #141 of 364 | 158 | 1.4 | $15.3M | 122 | 76 |
| Auto repair shops | 56 | #144 of 387 | 2,259 | 19.5 | $537K | 121 | 1,265 |
| Home repair trades | 56 | #146 of 387 | 1,452 | 12.5 | $2.3M | 94 | 1,559 |
| Pet businesses | 56 | #148 of 387 | 1,123 | 9.7 | $928K | 106 | 623 |
| HVAC and plumbing | 55 | #155 of 387 | 715 | 6.2 | $4.6M | 98 | 806 |
| Fast food and sandwich shops | 55 | #163 of 387 | 1,533 | 13.2 | $3.1M | 102 | 2,334 |
| Gyms, studios and classes | 54 | #145 of 387 | 1,630 | 14.0 | $711K | 107 | 686 |
| Nail salons | 54 | #157 of 387 | 621 | 5.4 | $1.9M | 116 | 189 |
| Physical therapy | 54 | #158 of 386 | 593 | 5.1 | $2.9M | 121 | 549 |
| Pet stores | 53 | #166 of 382 | 204 | 1.8 | $5.1M | 113 | 97 |
| Grocery stores | 53 | #181 of 387 | 680 | 5.9 | $10.6M | 114 | 447 |
| Pizza | 51 | #186 of 387 | 954 | 8.2 | $5M | 98 | 2,334 |
| Optometrists and eye care | 51 | #188 of 386 | 506 | 4.4 | $3.4M | 109 | 240 |
| Yoga, Pilates and fitness studios | 50 | #163 of 347 | 229 | 2.0 | $5.1M | 125 | 402 |
| Gyms | 50 | #191 of 387 | 891 | 7.7 | $1.3M | 100 | 402 |
| Pet grooming and boarding | 50 | #200 of 386 | 410 | 3.5 | $2.5M | 100 | 248 |
| House cleaning | 49 | #190 of 375 | 204 | 1.8 | $7.4M | 115 | 650 |
| Property management | 49 | #196 of 374 | 266 | 2.3 | Index only | 115 | 475 |
| Oil change and quick lube | 47 | #168 of 290 | 101 | 0.9 | $12M | 87 | 99 |
| Home inspectors | 46 | #145 of 243 | 69 | 0.6 | Index only | 94 | 63 |
| Dry cleaners | 46 | #164 of 272 | 145 | 1.2 | $16.7M | 106 | 112 |
| Pest control | 46 | #195 of 345 | 148 | 1.3 | $10.1M | 99 | 126 |
| Gas stations | 46 | #221 of 387 | 1,153 | 9.9 | $2.6M | 110 | 923 |
| Funeral homes | 44 | #210 of 377 | 232 | 2.0 | $692K | 102 | 143 |
| Collision repair and body shops | 43 | #245 of 381 | 354 | 3.1 | $3.4M | 111 | 347 |
| Lawn, cleaning and pest control | 42 | #244 of 387 | 1,010 | 8.7 | $1.5M | 89 | 1,868 |
| Real estate | 40 | #278 of 387 | 3,717 | 32.0 | Index only | 105 | 2,083 |
| Real estate agents and brokers | 40 | #279 of 387 | 2,857 | 24.6 | Index only | 109 | 1,099 |
| Landscaping and lawn care | 39 | #259 of 385 | 658 | 5.7 | $2.3M | 78 | 1,092 |
| Roofing and gutters | 39 | #278 of 381 | 515 | 4.4 | $6.4M | 76 | 242 |
| Child care and preschools | 38 | #280 of 387 | 665 | 5.7 | $804K | 80 | 660 |
| Chiropractors | 38 | #288 of 386 | 854 | 7.4 | $2M | 84 | 497 |
| Mortgage brokers and lenders | 32 | #344 of 373 | 525 | 4.5 | Index only | 83 | 187 |
| Insurance agencies | 12 | #385 of 387 | 2,250 | 19.4 | $809K | 64 | 1,509 |
Household spending in the St. Louis metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.2B | $1,045 | 109 |
| Gasoline and other fuels | $3B | $2,599 | 100 |
| Food away from home | $4.8B | $4,109 | 101 |
| Groceries | $7.2B | $6,214 | 98 |
| Personal care products and services | $1.2B | $1,040 | 104 |
| Child care and other personal services | $534.4M | $461 | 79 |
| Memberships, classes and admissions | $1.2B | $999 | 102 |
| Medical and dental services | $1.7B | $1,484 | 115 |
| Pets | $1B | $899 | 99 |
| Clothing, shoes and related services | $2.4B | $2,085 | 101 |
| Vehicle insurance | $1.8B | $1,569 | 80 |
| Home repairs, maintenance and insurance | $3.3B | $2,859 | 95 |
| Lawn care, cleaning and other household services | $1.5B | $1,294 | 92 |
| Rent and homeowner costs | $16.9B | $14,601 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the St. Louis metro area
- Population, 2025 estimate
- 2,814,421−0.2% since 2020
- Households
- 1,160,386
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 7,864 sq. mi.
- People per square mile
- 357
- Median household income
- $80,196+25.9% vs. 2015–2019, before inflation
- Average household income
- $109,353
- Median home value
- $244,800
- Jobs located here
- 1,400,208
- Daytime population
- 2,847,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Louis metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the St. Louis metro area 15
- St. Louis County, MO995,569 people
- St. Charles County, MO414,535 people
- St. Louis city, MO288,512 people
- Madison County, IL264,238 people
- St. Clair County, IL253,694 people
- Jefferson County, MO229,458 people
- Franklin County, MO105,950 people
- Lincoln County, MO63,057 people
- Macoupin County, IL44,350 people
- Warren County, MO37,177 people
- Clinton County, IL36,954 people
- Monroe County, IL35,036 people
- Jersey County, IL21,274 people
- Bond County, IL16,716 people
- Calhoun County, IL4,330 people
Other markets based in Missouri 12
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the St. Louis, MO-IL metro area growing?
Population estimates put the St. Louis metro area at 2,814,421 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 1,160,386 households. Against the 2015–2019 survey, median household income rose 25.9%, before inflation.
How much do households in the St. Louis, MO-IL metro area spend?
Households in the St. Louis metro area spend about $16.9B a year on rent and homeowner costs, $7.2B on groceries and $4.8B on food away from home. Relative to the U.S., household spending in the St. Louis metro area runs highest on medical and dental services (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (79).
Which business types have the highest market scores in the St. Louis, MO-IL metro area?
Of the business types scored in the St. Louis metro area, urgent care and walk-in clinics (75), coffee shops and cafes (69) and electricians (68) have the highest Groundwork market scores. For urgent care and walk-in clinics, that ranks #16 of 197 scored metro areas.
How does the St. Louis, MO-IL metro area compare with the U.S.?
Median household income in the St. Louis metro area is $80,196, in line with the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $244,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (37% above the U.S. rate) and lowest for primary care and pediatric clinics (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the St. Louis metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Louis metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the St. Louis metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.