County profile · Illinois
Fulton County, IL market data
How Fulton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,901
- −2.0% since 2020
- Households
- 13,795
- Median household income
- $60,599
- +17.3% vs. 2015–2019, before inflation
- Median home value
- $107,200
- Jobs located here
- 8,322
- Highest market score
- 70
- Dentists and orthodontists, #264 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Fulton County by name and distance, and the households and spending within reach. Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fulton County has an estimated 32,901 people and 13,795 households. Population estimates put the population change in Fulton County from 2020 to 2025 at −2.0%, against +3.1% for the U.S. Median household income in Fulton County is $60,599, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.3%, before inflation.
Relative to the U.S., household spending in Fulton County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in Fulton County, dentists and orthodontists (70); salons, barbers and spas (65); and fast food and sandwich shops (63) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #264 of 1,886 scored counties.
Fulton County is part of the Canton area. Against the U.S., map listings per household run highest for pizza places (81% above the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
All 56 business types in Fulton County
Highest Groundwork market score first. Each score compares Fulton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 70 | #264 of 1,886 | 9 | 6.5 | $2M | 199 | 5 |
| Salons, barbers and spas | 65 | #446 of 2,385 | 28 | 20.3 | $437K | 205 | 6 |
| Fast food and sandwich shops | 63 | #598 of 2,222 | 11 | 8.0 | $4.3M | 141 | 17 |
| Real estate | 62 | #481 of 2,229 | 13 | 9.4 | Index only | 314 | 3 |
| Real estate agents and brokers | 61 | #503 of 2,176 | 11 | 8.0 | Index only | 295 | 3 |
| Doctors, dentists and clinics | 61 | #692 of 2,394 | 52 | 37.7 | $340K | 223 | 28 |
| Auto repair and car care | 60 | #727 of 2,401 | 44 | 31.9 | $333K | 124 | 18 |
| Hair salons | 59 | #713 of 2,339 | 18 | 13.0 | $679K | 158 | Under 3 |
| Car washes and detailing | 57 | #536 of 1,451 | 5 | 3.6 | $2.9M | 116 | Under 3 |
| Spas and skin care | 57 | #600 of 1,769 | 6 | 4.3 | $2M | 233 | 3 |
| Auto repair shops | 57 | #836 of 2,378 | 24 | 17.4 | $610K | 137 | 15 |
| Clothing, shoes and laundry | 54 | #953 of 2,210 | 22 | 15.9 | $1.1M | 126 | 3 |
| Physical therapy | 53 | #631 of 1,422 | 5 | 3.6 | $3.5M | 147 | 6 |
| Grocery stores | 53 | #900 of 2,070 | 6 | 4.3 | $13M | 139 | 6 |
| Pet businesses | 53 | #948 of 2,200 | 13 | 9.4 | $781K | 89 | 4 |
| Collision repair and body shops | 52 | #617 of 1,327 | 5 | 3.6 | $2.9M | 95 | 3 |
| Clothing and shoe stores | 52 | #977 of 2,087 | 17 | 12.3 | $1.4M | 113 | 3 |
| Grocery and convenience stores | 52 | #1,116 of 2,402 | 26 | 18.8 | $3M | 88 | 6 |
| Home repair trades | 50 | #1,014 of 2,057 | 13 | 9.4 | $2.6M | 106 | 14 |
| Lawn, cleaning and pest control | 49 | #885 of 1,771 | 8 | 5.8 | $1.9M | 114 | 13 |
| Convenience stores | 49 | #1,148 of 2,261 | 10 | 7.2 | $7.8M | 99 | Under 3 |
| HVAC and plumbing | 44 | #1,044 of 1,707 | 7 | 5.1 | $4.8M | 100 | 10 |
| Gyms, studios and classes | 43 | #1,396 of 2,088 | 18 | 13.0 | $544K | 82 | 3 |
| Gas stations | 39 | #1,616 of 2,358 | 18 | 13.0 | $2.1M | 88 | 19 |
| Gyms | 38 | #1,298 of 1,792 | 11 | 8.0 | $890K | 68 | 3 |
| Restaurants and cafes | 36 | #1,783 of 2,405 | 142 | 102.9 | $334K | 90 | 50 |
| Sit-down restaurants | 36 | #1,796 of 2,405 | 73 | 52.9 | $650K | 98 | 23 |
| Electricians | 35 | #918 of 1,160 | 5 | 3.6 | $6.7M | 56 | 4 |
| Pet grooming and boarding | 35 | #1,075 of 1,461 | 5 | 3.6 | $2M | 80 | Under 3 |
| Veterinarians | 35 | #1,089 of 1,485 | 5 | 3.6 | $2M | 75 | 4 |
| Pizza | 34 | #1,681 of 2,090 | 20 | 14.5 | $2.4M | 47 | 17 |
| Chiropractors | 30 | #1,273 of 1,490 | 10 | 7.2 | $1.8M | 74 | 6 |
| Bakeries and dessert shops | 30 | #1,610 of 1,889 | 12 | 8.7 | $4M | 95 | 10 |
| Martial arts and dance studios | 28 | #1,167 of 1,334 | 6 | 4.3 | $1.6M | 81 | Under 3 |
| Insurance agencies | 26 | #1,911 of 2,272 | 18 | 13.0 | $1.3M | 102 | 17 |
| Funeral homes | 23 | #1,350 of 1,472 | 9 | 6.5 | $235K | 35 | 5 |
| Coffee shops and cafes | 23 | #1,924 of 2,063 | 17 | 12.3 | $2.8M | 75 | 10 |
| Child care and preschools | Not scored | Not scored | 4 | 2.9 | $1.1M | 111 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.9 | $3.8M | 131 | 7 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.9 | $4.4M | 141 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.2 | $5.1M | 80 | 6 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $8.1M | 65 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.2 | $4.9M | 195 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.4 | $6.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $6.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.4 | $8.8M | Too few | 11 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $33.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $9.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Fulton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.6M | $1,061 | 111 |
| Gasoline and other fuels | $37.9M | $2,751 | 106 |
| Food away from home | $47.5M | $3,442 | 85 |
| Groceries | $77.7M | $5,635 | 89 |
| Personal care products and services | $12.2M | $886 | 88 |
| Child care and other personal services | $4.5M | $323 | 56 |
| Memberships, classes and admissions | $9.8M | $710 | 72 |
| Medical and dental services | $17.7M | $1,280 | 99 |
| Pets | $10.2M | $736 | 81 |
| Clothing, shoes and related services | $24.4M | $1,767 | 86 |
| Vehicle insurance | $23.2M | $1,678 | 86 |
| Home repairs, maintenance and insurance | $33.4M | $2,424 | 80 |
| Lawn care, cleaning and other household services | $15.4M | $1,113 | 79 |
| Rent and homeowner costs | $177M | $12,833 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fulton County
- Population, 2025 estimate
- 32,901−2.0% since 2020
- Households
- 13,795
- Median age
- 44.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 866 sq. mi.
- People per square mile
- 38
- Median household income
- $60,599+17.3% vs. 2015–2019, before inflation
- Average household income
- $78,763
- Median home value
- $107,200
- Jobs located here
- 8,322
- Daytime population
- 27,980Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fulton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Fulton County, IL growing?
Population estimates put Fulton County at 32,901 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 13,795 households. Median household income rose 17.3% from the 2015–2019 survey, before inflation.
How much do households in Fulton County, IL spend?
Households in Fulton County spend about $177M a year on rent and homeowner costs, $77.7M on groceries and $47.5M on food away from home. Set against the U.S., households in Fulton County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in Fulton County, IL?
The highest Groundwork market scores in Fulton County are for dentists and orthodontists (70); salons, barbers and spas (65); and fast food and sandwich shops (63). Fulton County ranks #264 of 1,886 scored counties for dentists and orthodontists.
How does Fulton County, IL compare with the U.S.?
The median household income in Fulton County is $60,599 a year, 25% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,200, against $332,700 for the U.S. For its number of households, Fulton County has the most map listings, relative to the U.S., for pizza places (81% above the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Fulton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fulton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fulton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.