Small-town market profile · Iowa
Burlington, IA-IL area market data
Population, household spending and competition for 56 business types in the Burlington area, each scored against other small-town markets.
- Population, 2025
- 44,061
- −2.5% since 2020
- Households
- 19,882
- Median household income
- $62,811
- +21.6% vs. 2015–2019, before inflation
- Median home value
- $131,000
- Jobs located here
- 20,875
- Highest market score
- 68
- Physical therapy, #67 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Burlington area by name and distance, and the households and spending within reach. Or open the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,061 people live in the Burlington area, in 19,882 households. Population estimates show the Burlington area declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Burlington area is $62,811 a year, 22% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Burlington area spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in the Burlington area are for physical therapy clinics (68), funeral homes (64) and convenience stores (60). The Burlington area ranks #67 of 400 scored small-town markets for physical therapy clinics.
The Burlington area takes in 2 counties: Des Moines County, IA and Henderson County, IL. For its number of households, the Burlington area has the most map listings, relative to the U.S., for pizza places (76% above the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
All 56 business types in the Burlington area
Highest Groundwork market score first. Each score compares the Burlington area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 68 | #67 of 400 | 7 | 3.5 | $3.6M | 152 | 4 |
| Funeral homes | 64 | #95 of 365 | 7 | 3.5 | $464K | 68 | 3 |
| Convenience stores | 60 | #172 of 529 | 12 | 6.0 | $9.4M | 119 | 5 |
| Grocery and convenience stores | 58 | #193 of 538 | 25 | 12.6 | $4.5M | 133 | 13 |
| Grocery stores | 57 | #182 of 506 | 9 | 4.5 | $12.5M | 134 | 8 |
| Primary care and pediatrics | 55 | #191 of 458 | 5 | 2.5 | $5.1M | 286 | 39 |
| Tire shops | 54 | #184 of 431 | 8 | 4.0 | $2.7M | 107 | Under 3 |
| Barbershops | 52 | #182 of 377 | 7 | 3.5 | $2.5M | 134 | Under 3 |
| Gyms | 52 | #232 of 506 | 11 | 5.5 | $1.3M | 100 | Under 3 |
| Auto repair and car care | 50 | #269 of 538 | 80 | 40.2 | $267K | 100 | 33 |
| Fast food and sandwich shops | 49 | #282 of 537 | 24 | 12.1 | $2.9M | 94 | 35 |
| Doctors, dentists and clinics | 48 | #284 of 538 | 105 | 52.8 | $243K | 159 | 72 |
| Coffee shops and cafes | 48 | #287 of 529 | 19 | 9.6 | $3.6M | 97 | 7 |
| Martial arts and dance studios | 47 | #212 of 378 | 7 | 3.5 | $2M | 101 | Under 3 |
| Car washes and detailing | 47 | #239 of 441 | 7 | 3.5 | $3.1M | 121 | 7 |
| Dentists and orthodontists | 46 | #294 of 526 | 19 | 9.6 | $1.3M | 136 | 15 |
| Landscaping and lawn care | 45 | #227 of 399 | 6 | 3.0 | $3.7M | 126 | 17 |
| Home repair trades | 45 | #324 of 526 | 20 | 10.1 | $2.4M | 100 | 26 |
| Gyms, studios and classes | 45 | #332 of 535 | 22 | 11.1 | $651K | 98 | Under 3 |
| Spas and skin care | 43 | #328 of 504 | 13 | 6.5 | $1.4M | 156 | 5 |
| Bakeries and dessert shops | 42 | #337 of 507 | 19 | 9.6 | $3.6M | 87 | 7 |
| HVAC and plumbing | 41 | #322 of 476 | 12 | 6.0 | $4M | 85 | 14 |
| Lawn, cleaning and pest control | 40 | #316 of 481 | 10 | 5.0 | $2.2M | 132 | 31 |
| Gas stations | 40 | #374 of 536 | 28 | 14.1 | $2M | 82 | 30 |
| Nail salons | 39 | #270 of 387 | 10 | 5.0 | $1.8M | 106 | Under 3 |
| Clothing, shoes and laundry | 38 | #378 of 536 | 46 | 23.1 | $766K | 87 | 13 |
| Auto repair shops | 38 | #390 of 538 | 56 | 28.2 | $382K | 86 | 26 |
| Restaurants and cafes | 38 | #392 of 538 | 224 | 112.7 | $306K | 83 | 74 |
| Sit-down restaurants | 38 | #398 of 538 | 119 | 59.9 | $576K | 87 | 32 |
| Clothing and shoe stores | 36 | #393 of 536 | 35 | 17.6 | $1M | 79 | 13 |
| Real estate agents and brokers | 36 | #439 of 533 | 31 | 15.6 | Index only | 152 | 11 |
| Child care and preschools | 35 | #353 of 454 | 11 | 5.5 | $593K | 59 | 8 |
| Real estate | 33 | #470 of 536 | 38 | 19.1 | Index only | 156 | 23 |
| Pet stores | 31 | #181 of 220 | 5 | 2.5 | $2.9M | 65 | 4 |
| Collision repair and body shops | 31 | #321 of 387 | 10 | 5.0 | $2.1M | 69 | 8 |
| Optometrists and eye care | 31 | #333 of 400 | 11 | 5.5 | $2.3M | 74 | 6 |
| Chiropractors | 31 | #373 of 426 | 16 | 8.0 | $1.6M | 67 | 8 |
| Salons, barbers and spas | 30 | #483 of 538 | 90 | 45.3 | $197K | 93 | 16 |
| Pet businesses | 29 | #465 of 527 | 25 | 12.6 | $590K | 67 | 13 |
| Pizza | 29 | #466 of 520 | 28 | 14.1 | $2.4M | 48 | 35 |
| Pet grooming and boarding | 24 | #354 of 387 | 11 | 5.5 | $1.3M | 53 | 5 |
| Hair salons | 24 | #504 of 538 | 59 | 29.7 | $300K | 70 | 11 |
| Insurance agencies | 15 | #513 of 537 | 36 | 18.1 | $932K | 74 | 30 |
| Electricians | Not scored | Not scored | 4 | 2.0 | $12.1M | 101 | 12 |
| Home inspectors | Not scored | Not scored | 4 | 2.0 | Index only | 24 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.0 | $12.1M | 143 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.0 | $3.7M | 136 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.0 | $3.6M | 88 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $7.4M | 116 | 9 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 154 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $17.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $35.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $21.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $22.2M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Burlington area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.4M | $1,075 | 112 |
| Gasoline and other fuels | $55.1M | $2,770 | 107 |
| Food away from home | $68.6M | $3,450 | 85 |
| Groceries | $112.5M | $5,657 | 90 |
| Personal care products and services | $17.7M | $891 | 89 |
| Child care and other personal services | $6.5M | $328 | 56 |
| Memberships, classes and admissions | $14.3M | $721 | 73 |
| Medical and dental services | $25.5M | $1,282 | 100 |
| Pets | $14.7M | $742 | 82 |
| Clothing, shoes and related services | $35.2M | $1,772 | 86 |
| Vehicle insurance | $33.6M | $1,688 | 86 |
| Home repairs, maintenance and insurance | $48.5M | $2,439 | 81 |
| Lawn care, cleaning and other household services | $22.2M | $1,116 | 79 |
| Rent and homeowner costs | $256.7M | $12,913 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Burlington area
- Population, 2025 estimate
- 44,061−2.5% since 2020
- Households
- 19,882
- Median age
- 43.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 795 sq. mi.
- People per square mile
- 56
- Median household income
- $62,811+21.6% vs. 2015–2019, before inflation
- Average household income
- $79,624
- Median home value
- $131,000
- Jobs located here
- 20,875
- Daytime population
- 44,288Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Burlington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Burlington area 2
- Des Moines County, IA38,487 people
- Henderson County, IL6,193 people
Other markets based in Iowa 12
- Des Moines-West Des Moines, IA metro area731,120 people
- Davenport-Moline-Rock Island, IA-IL metro area381,503 people
- Cedar Rapids, IA metro area276,624 people
- Iowa City, IA metro area179,200 people
- Waterloo-Cedar Falls, IA metro area168,637 people
- Sioux City, IA-NE-SD metro area144,682 people
- Ames, IA metro area127,134 people
- Dubuque, IA metro area99,030 people
- Mason City, IA area49,982 people
- Clinton, IA area46,268 people
- Muscatine, IA area42,559 people
- Marshalltown, IA area40,114 people
Questions
How fast is the Burlington, IA-IL area growing?
Population estimates put the Burlington area at 44,061 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 19,882 households. Against the 2015–2019 survey, median household income rose 21.6%, before inflation.
How much do households in the Burlington, IA-IL area spend?
Households in the Burlington area spend about $256.7M a year on rent and homeowner costs, $112.5M on groceries and $68.6M on food away from home. Relative to the U.S., household spending in the Burlington area runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in the Burlington, IA-IL area?
Of the business types scored in the Burlington area, physical therapy clinics (68), funeral homes (64) and convenience stores (60) have the highest Groundwork market scores. For physical therapy clinics, that ranks #67 of 400 scored small-town markets.
How does the Burlington, IA-IL area compare with the U.S.?
Median household income in the Burlington area is $62,811, 22% below the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $131,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (76% above the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Burlington area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Burlington area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Iowa · Every U.S. market · How we measure
Screening a site or an acquisition in the Burlington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.