County profile · Illinois
Macon County, IL market data
Population, household spending and competition for 56 business types in Macon County, each scored against other counties.
- Population, 2025
- 99,300
- −4.3% since 2020
- Households
- 43,468
- Median household income
- $62,666
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $127,300
- Jobs located here
- 43,992
- Highest market score
- 65
- Physical therapy, #324 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Macon County by name and distance, and the households and spending within reach. Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 99,300 people live in Macon County, in 43,468 households. Population estimates show Macon County declined 4.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Macon County is $62,666 a year, 22% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Macon County spend the most on medical and dental services (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Macon County are for physical therapy clinics (65), chiropractors (64) and bakeries and dessert shops (61). Macon County ranks #324 of 1,422 scored counties for physical therapy clinics.
Macon County is part of the Decatur metro area. For its number of households, Macon County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (62% below the U.S. rate).
All 56 business types in Macon County
Highest Groundwork market score first. Each score compares Macon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 65 | #324 of 1,422 | 17 | 3.9 | $3.4M | 140 | 9 |
| Chiropractors | 64 | #345 of 1,490 | 16 | 3.7 | $3.6M | 149 | 9 |
| Bakeries and dessert shops | 61 | #492 of 1,889 | 24 | 5.5 | $6.4M | 154 | 14 |
| Coffee shops and cafes | 57 | #721 of 2,063 | 31 | 7.1 | $5M | 134 | 14 |
| Veterinarians | 53 | #656 of 1,485 | 11 | 2.5 | $3M | 110 | 10 |
| Gyms | 53 | #791 of 1,792 | 24 | 5.5 | $1.4M | 107 | 10 |
| Real estate agents and brokers | 53 | #866 of 2,176 | 51 | 11.7 | Index only | 205 | 16 |
| Hair salons | 53 | #1,013 of 2,339 | 85 | 19.6 | $465K | 108 | 11 |
| Dentists and orthodontists | 52 | #847 of 1,886 | 40 | 9.2 | $1.4M | 145 | 30 |
| Grocery stores | 52 | #928 of 2,070 | 22 | 5.1 | $11.3M | 121 | 16 |
| Gyms, studios and classes | 52 | #940 of 2,088 | 45 | 10.4 | $739K | 112 | 14 |
| Child care and preschools | 51 | #793 of 1,611 | 16 | 3.7 | $952K | 95 | 10 |
| Roofing and gutters | 50 | #590 of 1,177 | 10 | 2.3 | $10.9M | 129 | 7 |
| Martial arts and dance studios | 50 | #667 of 1,334 | 18 | 4.1 | $1.8M | 92 | 4 |
| Pet businesses | 50 | #1,083 of 2,200 | 39 | 9.0 | $846K | 96 | 19 |
| Property management | 49 | #453 of 910 | 7 | 1.6 | Index only | 147 | 12 |
| HVAC and plumbing | 49 | #885 of 1,707 | 22 | 5.1 | $5M | 105 | 27 |
| Spas and skin care | 48 | #952 of 1,769 | 35 | 8.1 | $1.1M | 129 | 7 |
| Home repair trades | 47 | #1,170 of 2,057 | 44 | 10.1 | $2.5M | 102 | 51 |
| Primary care and pediatrics | 46 | #963 of 1,656 | 25 | 5.8 | $2.3M | 128 | 74 |
| Real estate | 46 | #1,262 of 2,229 | 69 | 15.9 | Index only | 191 | 35 |
| Gas stations | 46 | #1,342 of 2,358 | 37 | 8.5 | $2.8M | 118 | 49 |
| Pet grooming and boarding | 45 | #840 of 1,461 | 18 | 4.1 | $1.8M | 72 | 5 |
| Nail salons | 44 | #856 of 1,328 | 19 | 4.4 | $2.1M | 124 | Under 3 |
| Car washes and detailing | 44 | #871 of 1,451 | 16 | 3.7 | $2.5M | 100 | 7 |
| Grocery and convenience stores | 44 | #1,423 of 2,402 | 74 | 17.0 | $3.3M | 99 | 32 |
| Auto repair shops | 44 | #1,463 of 2,378 | 81 | 18.6 | $499K | 112 | 46 |
| Pet stores | 42 | #612 of 974 | 7 | 1.6 | $4.7M | 104 | 4 |
| Salons, barbers and spas | 42 | #1,622 of 2,385 | 172 | 39.6 | $230K | 108 | 24 |
| House cleaning | 41 | #570 of 847 | 7 | 1.6 | $7.1M | 111 | 22 |
| Electricians | 41 | #794 of 1,160 | 12 | 2.8 | $9.1M | 76 | 17 |
| Optometrists and eye care | 41 | #891 of 1,302 | 21 | 4.8 | $2.7M | 87 | 8 |
| Funeral homes | 40 | #985 of 1,472 | 21 | 4.8 | $332K | 49 | 7 |
| Restaurants and cafes | 40 | #1,609 of 2,405 | 416 | 95.7 | $369K | 100 | 165 |
| Tire shops | 39 | #1,040 of 1,530 | 18 | 4.1 | $2.2M | 90 | 8 |
| Clothing and shoe stores | 39 | #1,434 of 2,087 | 68 | 15.6 | $1.2M | 91 | 20 |
| Convenience stores | 39 | #1,508 of 2,261 | 39 | 9.0 | $6.4M | 81 | 16 |
| Fast food and sandwich shops | 39 | #1,525 of 2,222 | 60 | 13.8 | $2.6M | 84 | 77 |
| Clothing, shoes and laundry | 37 | #1,621 of 2,210 | 93 | 21.4 | $849K | 96 | 25 |
| Auto repair and car care | 37 | #1,765 of 2,401 | 153 | 35.2 | $264K | 98 | 66 |
| Collision repair and body shops | 35 | #998 of 1,327 | 17 | 3.9 | $2.4M | 77 | 10 |
| Sit-down restaurants | 35 | #1,828 of 2,405 | 243 | 55.9 | $632K | 95 | 73 |
| Doctors, dentists and clinics | 33 | #1,976 of 2,394 | 362 | 83.3 | $158K | 103 | 136 |
| Pizza | 31 | #1,764 of 2,090 | 52 | 12.0 | $3M | 58 | 77 |
| Laundromats | 29 | #625 of 785 | 7 | 1.6 | $11.3M | 90 | 5 |
| Pest control | 26 | #633 of 699 | 8 | 1.8 | $6.2M | 61 | 5 |
| Barbershops | 25 | #1,172 of 1,356 | 28 | 6.4 | $1.4M | 75 | Under 3 |
| Landscaping and lawn care | 25 | #1,371 of 1,493 | 26 | 6.0 | $1.9M | 65 | 41 |
| Lawn, cleaning and pest control | 21 | #1,715 of 1,771 | 41 | 9.4 | $1.2M | 72 | 68 |
| Oil change and quick lube | 19 | #451 of 479 | 9 | 2.1 | $4.5M | 33 | 4 |
| Insurance agencies | 17 | #2,144 of 2,272 | 84 | 19.3 | $753K | 60 | 39 |
| Dry cleaners | 10 | #500 of 507 | 9 | 2.1 | $8.8M | 56 | Under 3 |
| Home inspectors | 2 | #415 of 415 | 7 | 1.6 | Index only | 31 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.9 | Index only | 366 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $19M | 78 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $11.1M | 273 | 10 |
Household spending in Macon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.5M | $931 | 97 |
| Gasoline and other fuels | $104.1M | $2,394 | 92 |
| Food away from home | $153.6M | $3,534 | 87 |
| Groceries | $247.9M | $5,703 | 90 |
| Personal care products and services | $39.5M | $909 | 90 |
| Child care and other personal services | $15.2M | $350 | 60 |
| Memberships, classes and admissions | $33.3M | $766 | 78 |
| Medical and dental services | $57.1M | $1,314 | 102 |
| Pets | $33M | $759 | 83 |
| Clothing, shoes and related services | $79M | $1,817 | 88 |
| Vehicle insurance | $63.3M | $1,456 | 74 |
| Home repairs, maintenance and insurance | $109.4M | $2,518 | 83 |
| Lawn care, cleaning and other household services | $49.6M | $1,141 | 81 |
| Rent and homeowner costs | $571.3M | $13,144 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Macon County
- Population, 2025 estimate
- 99,300−4.3% since 2020
- Households
- 43,468
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 581 sq. mi.
- People per square mile
- 175
- Median household income
- $62,666+24.1% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $127,300
- Jobs located here
- 43,992
- Daytime population
- 103,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- De Witt County, IL15,373 people
- Moultrie County, IL14,424 people
- Christian County, IL33,538 people
- Logan County, IL27,713 people
- Shelby County, IL20,720 people
- Douglas County, IL19,751 people
- Sangamon County, IL194,947 people
Questions
How fast is Macon County, IL growing?
Population estimates put Macon County at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Against the 2015–2019 survey, median household income rose 24.1%, before inflation.
How much do households in Macon County, IL spend?
Households in Macon County spend about $571.3M a year on rent and homeowner costs, $247.9M on groceries and $153.6M on food away from home. Relative to the U.S., household spending in Macon County runs highest on medical and dental services (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Macon County, IL?
Of the business types scored in Macon County, physical therapy clinics (65), chiropractors (64) and bakeries and dessert shops (61) have the highest Groundwork market scores. For physical therapy clinics, that ranks #324 of 1,422 scored counties.
How does Macon County, IL compare with the U.S.?
Median household income in Macon County is $62,666, 22% below the U.S. median of $80,734. The population fell 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate agents and brokers (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Macon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Macon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.