County profile · Illinois
Macoupin County, IL market data
Population, household spending and competition for 56 business types in Macoupin County, each scored against other counties.
- Population, 2025
- 43,748
- −2.6% since 2020
- Households
- 17,576
- Median household income
- $70,805
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $138,200
- Jobs located here
- 10,069
- Highest market score
- 73
- Physical therapy, #168 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Macoupin County by name and distance, and the households and spending within reach. Or open the report at the center of Macoupin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 43,748 people live in Macoupin County, in 17,576 households. Population estimates show Macoupin County declined 2.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in Macoupin County is $70,805 a year, 12% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Macoupin County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (67).
The highest Groundwork market scores in Macoupin County are for physical therapy clinics (73), clothing and shoe stores (73) and coffee shops and cafes (71). Macoupin County ranks #168 of 1,422 scored counties for physical therapy clinics.
Macoupin County is part of the St. Louis metro area. For its number of households, Macoupin County has the most map listings, relative to the U.S., for funeral homes (3.8 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
All 56 business types in Macoupin County
Highest Groundwork market score first. Each score compares Macoupin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 73 | #168 of 1,422 | 6 | 3.4 | $4M | 168 | 3 |
| Clothing and shoe stores | 73 | #274 of 2,087 | 10 | 5.7 | $3.4M | 266 | 3 |
| Coffee shops and cafes | 71 | #264 of 2,063 | 10 | 5.7 | $6.7M | 180 | 3 |
| Clothing, shoes and laundry | 71 | #340 of 2,210 | 18 | 10.2 | $1.9M | 213 | 3 |
| Primary care and pediatrics | 69 | #272 of 1,656 | 8 | 4.6 | $3M | 170 | 12 |
| Dentists and orthodontists | 68 | #301 of 1,886 | 11 | 6.3 | $2.2M | 224 | 10 |
| Fast food and sandwich shops | 67 | #465 of 2,222 | 16 | 9.1 | $4.2M | 136 | 22 |
| Salons, barbers and spas | 66 | #422 of 2,385 | 52 | 29.6 | $326K | 153 | 6 |
| Car washes and detailing | 61 | #436 of 1,451 | 7 | 4.0 | $2.9M | 116 | Under 3 |
| Real estate | 61 | #529 of 2,229 | 20 | 11.4 | Index only | 278 | 10 |
| Grocery and convenience stores | 61 | #762 of 2,402 | 32 | 18.2 | $3.3M | 96 | 6 |
| Tire shops | 60 | #514 of 1,530 | 7 | 4.0 | $2.9M | 117 | Under 3 |
| Doctors, dentists and clinics | 60 | #734 of 2,394 | 74 | 42.1 | $328K | 215 | 41 |
| Gyms, studios and classes | 58 | #680 of 2,088 | 20 | 11.4 | $744K | 112 | 5 |
| Real estate agents and brokers | 56 | #722 of 2,176 | 17 | 9.7 | Index only | 260 | 10 |
| Hair salons | 55 | #924 of 2,339 | 38 | 21.6 | $446K | 104 | 5 |
| Restaurants and cafes | 55 | #966 of 2,405 | 164 | 93.3 | $406K | 110 | 56 |
| Pet businesses | 54 | #918 of 2,200 | 21 | 11.9 | $690K | 79 | 5 |
| Grocery stores | 53 | #905 of 2,070 | 11 | 6.3 | $9.5M | 102 | 6 |
| Child care and preschools | 51 | #792 of 1,611 | 7 | 4.0 | $984K | 98 | 8 |
| Collision repair and body shops | 50 | #652 of 1,327 | 6 | 3.4 | $3.4M | 111 | 6 |
| Gas stations | 50 | #1,147 of 2,358 | 19 | 10.8 | $2.7M | 115 | 25 |
| Auto repair and car care | 50 | #1,238 of 2,401 | 80 | 45.5 | $257K | 96 | 24 |
| Martial arts and dance studios | 49 | #694 of 1,334 | 7 | 4.0 | $2.1M | 105 | Under 3 |
| Home repair trades | 49 | #1,054 of 2,057 | 16 | 9.1 | $2.9M | 118 | 29 |
| Gyms | 48 | #980 of 1,792 | 12 | 6.8 | $1.2M | 95 | 5 |
| Barbershops | 46 | #800 of 1,356 | 8 | 4.6 | $2.1M | 112 | Under 3 |
| Sit-down restaurants | 44 | #1,454 of 2,405 | 93 | 52.9 | $716K | 108 | 31 |
| Pizza | 43 | #1,334 of 2,090 | 23 | 13.1 | $2.9M | 57 | 22 |
| Convenience stores | 43 | #1,364 of 2,261 | 18 | 10.2 | $5.8M | 74 | Under 3 |
| Optometrists and eye care | 39 | #926 of 1,302 | 8 | 4.6 | $3M | 97 | 5 |
| Auto repair shops | 39 | #1,699 of 2,378 | 53 | 30.2 | $387K | 87 | 22 |
| Lawn, cleaning and pest control | 35 | #1,430 of 1,771 | 18 | 10.2 | $1.2M | 70 | 15 |
| Funeral homes | 31 | #1,202 of 1,472 | 14 | 8.0 | $222K | 33 | 5 |
| Chiropractors | 31 | #1,240 of 1,490 | 13 | 7.4 | $1.9M | 78 | 11 |
| HVAC and plumbing | 30 | #1,486 of 1,707 | 11 | 6.3 | $4.2M | 88 | 22 |
| Landscaping and lawn care | 27 | #1,348 of 1,493 | 17 | 9.7 | $1.2M | 42 | 11 |
| Pet grooming and boarding | 24 | #1,304 of 1,461 | 11 | 6.3 | $1.3M | 52 | 5 |
| Insurance agencies | 18 | #2,115 of 2,272 | 33 | 18.8 | $957K | 76 | 24 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 2.3 | $16.7M | 402 | 3 |
| Laundromats | Not scored | Not scored | 4 | 2.3 | $8.5M | 68 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.7 | $15.3M | 181 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 1.7 | $5.6M | 645 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.7 | $4.8M | 177 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.1 | $23M | Too few | 7 |
| Nail salons | Not scored | Not scored | 2 | 1.1 | $8.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $14.9M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Macoupin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.5M | $1,168 | 122 |
| Gasoline and other fuels | $52.2M | $2,971 | 114 |
| Food away from home | $66.6M | $3,790 | 93 |
| Groceries | $104.4M | $5,941 | 94 |
| Personal care products and services | $16.9M | $964 | 96 |
| Child care and other personal services | $6.9M | $392 | 67 |
| Memberships, classes and admissions | $14.9M | $846 | 86 |
| Medical and dental services | $24.2M | $1,379 | 107 |
| Pets | $14.5M | $824 | 91 |
| Clothing, shoes and related services | $33.8M | $1,924 | 94 |
| Vehicle insurance | $31.6M | $1,796 | 92 |
| Home repairs, maintenance and insurance | $45.9M | $2,614 | 87 |
| Lawn care, cleaning and other household services | $21.1M | $1,199 | 85 |
| Rent and homeowner costs | $240.7M | $13,696 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Macoupin County
- Population, 2025 estimate
- 43,748−2.6% since 2020
- Households
- 17,576
- Median age
- 44.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 863 sq. mi.
- People per square mile
- 51
- Median household income
- $70,805+28.4% vs. 2015–2019, before inflation
- Average household income
- $90,728
- Median home value
- $138,200
- Jobs located here
- 10,069
- Daytime population
- 33,384Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macoupin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Macoupin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
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- Jersey County, IL21,274 people
- Madison County, IL264,238 people
- Greene County, IL11,683 people
- Bond County, IL16,716 people
- Christian County, IL33,538 people
- Morgan County, IL33,021 people
- Calhoun County, IL4,330 people
Questions
How fast is Macoupin County, IL growing?
Population estimates put Macoupin County at 43,748 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 17,576 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in Macoupin County, IL spend?
Households in Macoupin County spend about $240.7M a year on rent and homeowner costs, $104.4M on groceries and $66.6M on food away from home. Relative to the U.S., household spending in Macoupin County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Which business types have the highest market scores in Macoupin County, IL?
Of the business types scored in Macoupin County, physical therapy clinics (73), clothing and shoe stores (73) and coffee shops and cafes (71) have the highest Groundwork market scores. For physical therapy clinics, that ranks #168 of 1,422 scored counties.
How does Macoupin County, IL compare with the U.S.?
Median household income in Macoupin County is $70,805, 12% below the U.S. median of $80,734. The population fell 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $138,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.8 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Macoupin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macoupin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Macoupin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macoupin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.