County profile · Illinois
White County, IL market data
Population, household spending and competition for 56 business types in White County, each scored against other counties.
- Population, 2025
- 13,250
- −4.0% since 2020
- Households
- 5,672
- Median household income
- $54,813
- +11.2% vs. 2015–2019, before inflation
- Median home value
- $108,100
- Jobs located here
- 4,152
- Highest market score
- 51
- Doctors, dentists and clinics, #1,120 of 2,394 scored counties
A site report maps the competitors on map listings around any address in White County by name and distance, and the households and spending within reach. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,250 people live in White County, in 5,672 households. Population estimates put the population change in White County from 2020 to 2025 at −4.0%, against +3.1% for the U.S. The median household income in White County is $54,813 a year, 32% below the U.S. median of $80,734. That rose 11.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in White County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in White County are for medical and dental practices (51), fast food and sandwich shops (45) and home repair companies (43). White County ranks #1,120 of 2,394 scored counties for medical and dental practices.
For its number of households, White County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for medical and dental practices (40% below the U.S. rate).
All 56 business types in White County
Highest Groundwork market score first. Each score compares White County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 51 | #1,120 of 2,394 | 29 | 51.1 | $238K | 156 | 10 |
| Fast food and sandwich shops | 45 | #1,341 of 2,222 | 7 | 12.3 | $2.6M | 86 | 5 |
| Home repair trades | 43 | #1,346 of 2,057 | 5 | 8.8 | $2.6M | 107 | 7 |
| Auto repair shops | 39 | #1,705 of 2,378 | 16 | 28.2 | $371K | 83 | 5 |
| Restaurants and cafes | 36 | #1,764 of 2,405 | 49 | 86.4 | $375K | 101 | 21 |
| Salons, barbers and spas | 36 | #1,894 of 2,385 | 18 | 31.7 | $263K | 124 | Under 3 |
| Real estate | 31 | #2,029 of 2,229 | 9 | 15.9 | Index only | 179 | Under 3 |
| Gyms, studios and classes | 30 | #1,777 of 2,088 | 6 | 10.6 | $614K | 93 | Under 3 |
| Pizza | 30 | #1,811 of 2,090 | 10 | 17.6 | $1.8M | 36 | 5 |
| Funeral homes | 29 | #1,252 of 1,472 | 7 | 12.3 | $156K | 23 | Under 3 |
| Real estate agents and brokers | 25 | #2,115 of 2,176 | 9 | 15.9 | Index only | 142 | Under 3 |
| Hair salons | 25 | #2,129 of 2,339 | 12 | 21.2 | $395K | 92 | Under 3 |
| Grocery and convenience stores | 24 | #2,137 of 2,402 | 20 | 35.3 | $1.5M | 45 | 3 |
| Auto repair and car care | 23 | #2,220 of 2,401 | 32 | 56.4 | $185K | 69 | 10 |
| Sit-down restaurants | 21 | #2,287 of 2,405 | 29 | 51.1 | $634K | 95 | 13 |
| Coffee shops and cafes | 19 | #1,991 of 2,063 | 6 | 10.6 | $3.1M | 83 | Under 3 |
| Child care and preschools | 18 | #1,521 of 1,611 | 5 | 8.8 | $352K | 35 | 3 |
| Clothing and shoe stores | 18 | #1,978 of 2,087 | 10 | 17.6 | $957K | 75 | Under 3 |
| Grocery stores | 15 | #1,960 of 2,070 | 7 | 12.3 | $4.4M | 47 | 3 |
| Clothing, shoes and laundry | 15 | #2,155 of 2,210 | 15 | 26.4 | $638K | 72 | Under 3 |
| Convenience stores | 9 | #2,204 of 2,261 | 11 | 19.4 | $2.8M | 35 | Under 3 |
| Insurance agencies | 7 | #2,266 of 2,272 | 15 | 26.4 | $623K | 50 | 9 |
| Pet businesses | 6 | #2,197 of 2,200 | 11 | 19.4 | $358K | 41 | Under 3 |
| Pet grooming and boarding | 4 | #1,458 of 1,461 | 5 | 8.8 | $787K | 31 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 7.1 | $4.6M | 111 | Under 3 |
| Gas stations | Not scored | Not scored | 4 | 7.1 | $3.9M | 162 | 10 |
| HVAC and plumbing | Not scored | Not scored | 4 | 7.1 | $3.2M | 68 | 7 |
| Barbershops | Not scored | Not scored | 3 | 5.3 | $1.6M | 84 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 5.3 | $2M | 78 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.3 | $1.2M | 61 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 5.3 | $2.3M | 73 | 3 |
| Pet stores | Not scored | Not scored | 3 | 5.3 | $1.3M | 29 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.3 | $2M | 79 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.3 | $1.3M | 48 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.5 | $3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 3.5 | $4.8M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 3.5 | $1.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 3.5 | $4.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.5 | $3M | Too few | 3 |
| Nail salons | Not scored | Not scored | 2 | 3.5 | $2.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | 4 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.8 | $6.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.8 | $6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.8 | $6M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.8 | $13M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.8 | $4.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $3.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in White County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.9M | $1,046 | 109 |
| Gasoline and other fuels | $15.5M | $2,726 | 105 |
| Food away from home | $18.4M | $3,239 | 80 |
| Groceries | $30.7M | $5,420 | 86 |
| Personal care products and services | $4.7M | $836 | 83 |
| Child care and other personal services | $1.8M | $310 | 53 |
| Memberships, classes and admissions | $3.7M | $649 | 66 |
| Medical and dental services | $6.9M | $1,217 | 95 |
| Pets | $3.9M | $693 | 76 |
| Clothing, shoes and related services | $9.6M | $1,688 | 82 |
| Vehicle insurance | $9.4M | $1,649 | 84 |
| Home repairs, maintenance and insurance | $13M | $2,289 | 76 |
| Lawn care, cleaning and other household services | $6M | $1,055 | 75 |
| Rent and homeowner costs | $69.8M | $12,308 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in White County
- Population, 2025 estimate
- 13,250−4.0% since 2020
- Households
- 5,672
- Median age
- 45.0
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 495 sq. mi.
- People per square mile
- 28
- Median household income
- $54,813+11.2% vs. 2015–2019, before inflation
- Average household income
- $70,222
- Median home value
- $108,100
- Jobs located here
- 4,152
- Daytime population
- 11,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Hamilton County, IL7,916 people
- Gallatin County, IL4,819 people
- Edwards County, IL6,075 people
- Wayne County, IL15,973 people
- Saline County, IL23,213 people
- Wabash County, IL11,119 people
- Jefferson County, IL36,550 people
- Franklin County, IL37,323 people
Questions
How fast is White County, IL growing?
Population estimates put White County at 13,250 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 5,672 households. Against the 2015–2019 survey, median household income rose 11.2%, before inflation.
How much do households in White County, IL spend?
Households in White County spend about $69.8M a year on rent and homeowner costs, $30.7M on groceries and $18.4M on food away from home. Relative to the U.S., household spending in White County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in White County, IL?
Of the business types scored in White County, medical and dental practices (51), fast food and sandwich shops (45) and home repair companies (43) have the highest Groundwork market scores. For medical and dental practices, that ranks #1,120 of 2,394 scored counties.
How does White County, IL compare with the U.S.?
Median household income in White County is $54,813, 32% below the U.S. median of $80,734. The population fell 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $108,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for medical and dental practices (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in White County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.