Metro area profile · Illinois
Decatur, IL metro area market data
How the Decatur metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,300
- −4.3% since 2020
- Households
- 43,468
- Median household income
- $62,666
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $127,300
- Jobs located here
- 43,992
- Highest market score
- 66
- Dentists and orthodontists, #78 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Decatur metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Decatur metro area has an estimated 99,300 people and 43,468 households. Population estimates put the population change in the Decatur metro area from 2020 to 2025 at −4.3%, against +3.1% for the U.S. Median household income in the Decatur metro area is $62,666, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
Relative to the U.S., household spending in the Decatur metro area runs highest on medical and dental services (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in the Decatur metro area, dentists and orthodontists (66), physical therapy clinics (66) and bakeries and dessert shops (62) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #78 of 387 scored metro areas.
The Decatur metro area is made up of one county, Macon County. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate agents and brokers (62% below the U.S. rate).
All 56 business types in the Decatur metro area
Highest Groundwork market score first. Each score compares the Decatur metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 66 | #78 of 387 | 40 | 9.2 | $1.4M | 145 | 30 |
| Physical therapy | 66 | #85 of 386 | 17 | 3.9 | $3.4M | 140 | 9 |
| Bakeries and dessert shops | 62 | #93 of 387 | 24 | 5.5 | $6.4M | 154 | 14 |
| Chiropractors | 62 | #98 of 386 | 16 | 3.7 | $3.6M | 149 | 9 |
| Coffee shops and cafes | 59 | #117 of 387 | 31 | 7.1 | $5M | 134 | 14 |
| Real estate agents and brokers | 58 | #100 of 387 | 51 | 11.7 | Index only | 205 | 16 |
| Real estate | 58 | #106 of 387 | 69 | 15.9 | Index only | 191 | 35 |
| Gyms, studios and classes | 57 | #117 of 387 | 45 | 10.4 | $739K | 112 | 14 |
| Hair salons | 54 | #143 of 387 | 85 | 19.6 | $465K | 108 | 11 |
| Spas and skin care | 52 | #165 of 387 | 35 | 8.1 | $1.1M | 129 | 7 |
| Gyms | 52 | #167 of 387 | 24 | 5.5 | $1.4M | 107 | 10 |
| Property management | 51 | #171 of 374 | 7 | 1.6 | Index only | 147 | 12 |
| Salons, barbers and spas | 51 | #180 of 387 | 172 | 39.6 | $230K | 108 | 24 |
| Home repair trades | 48 | #205 of 387 | 44 | 10.1 | $2.5M | 102 | 51 |
| HVAC and plumbing | 47 | #211 of 387 | 22 | 5.1 | $5M | 105 | 27 |
| Roofing and gutters | 47 | #212 of 381 | 10 | 2.3 | $10.9M | 129 | 7 |
| Veterinarians | 47 | #213 of 384 | 11 | 2.5 | $3M | 110 | 10 |
| Primary care and pediatrics | 47 | #220 of 387 | 25 | 5.8 | $2.3M | 128 | 74 |
| Martial arts and dance studios | 47 | #225 of 387 | 18 | 4.1 | $1.8M | 92 | 4 |
| Doctors, dentists and clinics | 46 | #218 of 387 | 362 | 83.3 | $158K | 103 | 136 |
| Child care and preschools | 45 | #232 of 387 | 16 | 3.7 | $952K | 95 | 10 |
| Grocery stores | 44 | #235 of 387 | 22 | 5.1 | $11.3M | 121 | 16 |
| Pet businesses | 44 | #240 of 387 | 39 | 9.0 | $846K | 96 | 19 |
| Auto repair shops | 44 | #252 of 387 | 81 | 18.6 | $499K | 112 | 46 |
| Restaurants and cafes | 43 | #239 of 387 | 416 | 95.7 | $369K | 100 | 165 |
| Clothing and shoe stores | 43 | #243 of 387 | 68 | 15.6 | $1.2M | 91 | 20 |
| Clothing, shoes and laundry | 42 | #257 of 387 | 93 | 21.4 | $849K | 96 | 25 |
| Car washes and detailing | 42 | #258 of 387 | 16 | 3.7 | $2.5M | 100 | 7 |
| Nail salons | 40 | #289 of 387 | 19 | 4.4 | $2.1M | 124 | Under 3 |
| Fast food and sandwich shops | 38 | #271 of 387 | 60 | 13.8 | $2.6M | 84 | 77 |
| House cleaning | 38 | #280 of 375 | 7 | 1.6 | $7.1M | 111 | 22 |
| Auto repair and car care | 36 | #295 of 387 | 153 | 35.2 | $264K | 98 | 66 |
| Electricians | 34 | #321 of 383 | 12 | 2.8 | $9.1M | 76 | 17 |
| Gas stations | 33 | #302 of 387 | 37 | 8.5 | $2.8M | 118 | 49 |
| Pet grooming and boarding | 33 | #317 of 386 | 18 | 4.1 | $1.8M | 72 | 5 |
| Tire shops | 32 | #301 of 386 | 18 | 4.1 | $2.2M | 90 | 8 |
| Pet stores | 32 | #318 of 382 | 7 | 1.6 | $4.7M | 104 | 4 |
| Sit-down restaurants | 31 | #338 of 387 | 243 | 55.9 | $632K | 95 | 73 |
| Grocery and convenience stores | 30 | #322 of 387 | 74 | 17.0 | $3.3M | 99 | 32 |
| Optometrists and eye care | 30 | #335 of 386 | 21 | 4.8 | $2.7M | 87 | 8 |
| Collision repair and body shops | 29 | #329 of 381 | 17 | 3.9 | $2.4M | 77 | 10 |
| Pizza | 27 | #352 of 387 | 52 | 12.0 | $3M | 58 | 77 |
| Funeral homes | 25 | #338 of 377 | 21 | 4.8 | $332K | 49 | 7 |
| Convenience stores | 22 | #355 of 387 | 39 | 9.0 | $6.4M | 81 | 16 |
| Laundromats | 21 | #340 of 364 | 7 | 1.6 | $11.3M | 90 | 5 |
| Pest control | 20 | #335 of 345 | 8 | 1.8 | $6.2M | 61 | 5 |
| Barbershops | 20 | #370 of 387 | 28 | 6.4 | $1.4M | 75 | Under 3 |
| Lawn, cleaning and pest control | 20 | #380 of 387 | 41 | 9.4 | $1.2M | 72 | 68 |
| Landscaping and lawn care | 19 | #372 of 385 | 26 | 6.0 | $1.9M | 65 | 41 |
| Oil change and quick lube | 17 | #280 of 290 | 9 | 2.1 | $4.5M | 33 | 4 |
| Insurance agencies | 16 | #379 of 387 | 84 | 19.3 | $753K | 60 | 39 |
| Dry cleaners | 10 | #269 of 272 | 9 | 2.1 | $8.8M | 56 | Under 3 |
| Home inspectors | 1 | #243 of 243 | 7 | 1.6 | Index only | 31 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.9 | Index only | 366 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $19M | 78 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $11.1M | 273 | 10 |
Household spending in the Decatur metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.5M | $931 | 97 |
| Gasoline and other fuels | $104.1M | $2,394 | 92 |
| Food away from home | $153.6M | $3,534 | 87 |
| Groceries | $247.9M | $5,703 | 90 |
| Personal care products and services | $39.5M | $909 | 90 |
| Child care and other personal services | $15.2M | $350 | 60 |
| Memberships, classes and admissions | $33.3M | $766 | 78 |
| Medical and dental services | $57.1M | $1,314 | 102 |
| Pets | $33M | $759 | 83 |
| Clothing, shoes and related services | $79M | $1,817 | 88 |
| Vehicle insurance | $63.3M | $1,456 | 74 |
| Home repairs, maintenance and insurance | $109.4M | $2,518 | 83 |
| Lawn care, cleaning and other household services | $49.6M | $1,141 | 81 |
| Rent and homeowner costs | $571.3M | $13,144 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Decatur metro area
- Population, 2025 estimate
- 99,300−4.3% since 2020
- Households
- 43,468
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 581 sq. mi.
- People per square mile
- 175
- Median household income
- $62,666+24.1% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $127,300
- Jobs located here
- 43,992
- Daytime population
- 103,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Decatur metro area 1
- Macon County, IL101,849 people
Other markets based in Illinois 12
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- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
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- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Decatur, IL metro area growing?
Population estimates put the Decatur metro area at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Median household income rose 24.1% from the 2015–2019 survey, before inflation.
How much do households in the Decatur, IL metro area spend?
Households in the Decatur metro area spend about $571.3M a year on rent and homeowner costs, $247.9M on groceries and $153.6M on food away from home. Set against the U.S., households in the Decatur metro area spend the most on medical and dental services (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in the Decatur, IL metro area?
The highest Groundwork market scores in the Decatur metro area are for dentists and orthodontists (66), physical therapy clinics (66) and bakeries and dessert shops (62). The Decatur metro area ranks #78 of 387 scored metro areas for dentists and orthodontists.
How does the Decatur, IL metro area compare with the U.S.?
The median household income in the Decatur metro area is $62,666 a year, 22% below the U.S. median of $80,734. The population fell 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,300, against $332,700 for the U.S. For its number of households, the Decatur metro area has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Decatur metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Decatur metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.