County profile · Illinois
Peoria County, IL market data
How Peoria County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 178,553
- −1.6% since 2020
- Households
- 77,755
- Median household income
- $65,108
- +16.6% vs. 2015–2019, before inflation
- Median home value
- $158,500
- Jobs located here
- 105,914
- Highest market score
- 66
- Pet stores, #222 of 974 scored counties
A site report maps the competitors on map listings around any address in Peoria County by name and distance, and the households and spending within reach. Or open the report at the center of Peoria County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Peoria County has an estimated 178,553 people and 77,755 households. Population estimates show Peoria County declined 1.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in Peoria County is $65,108, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.6%, before inflation.
Relative to the U.S., household spending in Peoria County runs highest on medical and dental services (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Of the business types scored in Peoria County, pet stores (66), electricians (63) and convenience stores (62) have the highest Groundwork market scores. For pet stores, that ranks #222 of 974 scored counties.
Peoria County is part of the Peoria metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (42% below the U.S. rate).
All 56 business types in Peoria County
Highest Groundwork market score first. Each score compares Peoria County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 66 | #222 of 974 | 10 | 1.3 | $6.3M | 139 | 3 |
| Electricians | 63 | #277 of 1,160 | 12 | 1.5 | $17M | 141 | 28 |
| Convenience stores | 62 | #674 of 2,261 | 55 | 7.1 | $8.3M | 105 | 14 |
| Tire shops | 61 | #489 of 1,530 | 24 | 3.1 | $3.1M | 123 | 8 |
| Laundromats | 60 | #258 of 785 | 6 | 0.8 | $24.8M | 199 | Under 3 |
| Pet grooming and boarding | 59 | #512 of 1,461 | 26 | 3.3 | $2.4M | 95 | 10 |
| Yoga, Pilates and fitness studios | 56 | #258 of 777 | 11 | 1.4 | $6M | 149 | 21 |
| Nail salons | 56 | #513 of 1,328 | 40 | 5.1 | $1.8M | 111 | 7 |
| Pet businesses | 56 | #807 of 2,200 | 73 | 9.4 | $863K | 98 | 35 |
| Auto repair shops | 56 | #886 of 2,378 | 126 | 16.2 | $587K | 132 | 74 |
| Martial arts and dance studios | 54 | #542 of 1,334 | 32 | 4.1 | $2.1M | 103 | 15 |
| Physical therapy | 54 | #624 of 1,422 | 49 | 6.3 | $2.2M | 90 | 19 |
| Grocery and convenience stores | 54 | #1,009 of 2,402 | 120 | 15.4 | $3.8M | 112 | 53 |
| Auto repair and car care | 54 | #1,020 of 2,401 | 231 | 29.7 | $320K | 119 | 105 |
| Dry cleaners | 50 | #259 of 507 | 9 | 1.2 | $16.6M | 106 | 5 |
| Optometrists and eye care | 50 | #692 of 1,302 | 45 | 5.8 | $2.4M | 75 | 8 |
| Dentists and orthodontists | 50 | #924 of 1,886 | 74 | 9.5 | $1.4M | 146 | 69 |
| Grocery stores | 50 | #1,004 of 2,070 | 39 | 5.0 | $11.7M | 126 | 39 |
| Collision repair and body shops | 49 | #671 of 1,327 | 22 | 2.8 | $3.4M | 109 | 19 |
| Gyms | 49 | #950 of 1,792 | 56 | 7.2 | $1.2M | 91 | 21 |
| Fast food and sandwich shops | 49 | #1,170 of 2,222 | 94 | 12.1 | $3.1M | 101 | 146 |
| Gyms, studios and classes | 48 | #1,156 of 2,088 | 99 | 12.7 | $671K | 101 | 36 |
| House cleaning | 47 | #474 of 847 | 11 | 1.4 | $8.4M | 132 | 43 |
| Car washes and detailing | 47 | #795 of 1,451 | 29 | 3.7 | $2.6M | 101 | 13 |
| Bakeries and dessert shops | 46 | #1,063 of 1,889 | 60 | 7.7 | $4.8M | 116 | 51 |
| Coffee shops and cafes | 46 | #1,164 of 2,063 | 68 | 8.7 | $4.3M | 115 | 46 |
| Veterinarians | 45 | #864 of 1,485 | 27 | 3.5 | $2.3M | 86 | 22 |
| Home repair trades | 45 | #1,274 of 2,057 | 94 | 12.1 | $2.2M | 89 | 104 |
| Hair salons | 45 | #1,441 of 2,339 | 194 | 25.0 | $381K | 88 | 28 |
| Roofing and gutters | 44 | #721 of 1,177 | 29 | 3.7 | $7M | 83 | 12 |
| Funeral homes | 44 | #858 of 1,472 | 20 | 2.6 | $524K | 77 | 10 |
| Pest control | 43 | #437 of 699 | 11 | 1.4 | $8.4M | 82 | 6 |
| Mortgage brokers and lenders | 43 | #566 of 887 | 23 | 3.0 | Index only | 118 | 9 |
| Gas stations | 43 | #1,469 of 2,358 | 100 | 12.9 | $1.9M | 78 | 63 |
| Child care and preschools | 42 | #1,050 of 1,611 | 51 | 6.6 | $612K | 61 | 27 |
| Spas and skin care | 42 | #1,190 of 1,769 | 82 | 10.5 | $901K | 103 | 16 |
| Pizza | 42 | #1,364 of 2,090 | 73 | 9.4 | $4M | 78 | 146 |
| Barbershops | 41 | #908 of 1,356 | 40 | 5.1 | $1.8M | 98 | Under 3 |
| Chiropractors | 40 | #1,012 of 1,490 | 53 | 6.8 | $2M | 84 | 30 |
| Primary care and pediatrics | 40 | #1,146 of 1,656 | 67 | 8.6 | $1.6M | 89 | 126 |
| Sit-down restaurants | 40 | #1,631 of 2,405 | 430 | 55.3 | $674K | 101 | 140 |
| Salons, barbers and spas | 40 | #1,736 of 2,385 | 362 | 46.6 | $204K | 96 | 53 |
| HVAC and plumbing | 39 | #1,236 of 1,707 | 53 | 6.8 | $3.8M | 81 | 64 |
| Restaurants and cafes | 39 | #1,650 of 2,405 | 817 | 105.1 | $354K | 96 | 333 |
| Property management | 37 | #666 of 910 | 24 | 3.1 | Index only | 79 | 19 |
| Clothing, shoes and laundry | 33 | #1,757 of 2,210 | 196 | 25.2 | $761K | 86 | 75 |
| Real estate agents and brokers | 33 | #1,931 of 2,176 | 170 | 21.9 | Index only | 114 | 57 |
| Landscaping and lawn care | 31 | #1,248 of 1,493 | 50 | 6.4 | $1.9M | 63 | 67 |
| Real estate | 31 | #2,037 of 2,229 | 222 | 28.6 | Index only | 110 | 99 |
| Home inspectors | 30 | #362 of 415 | 5 | 0.6 | Index only | 81 | Under 3 |
| Clothing and shoe stores | 30 | #1,716 of 2,087 | 160 | 20.6 | $932K | 73 | 70 |
| Lawn, cleaning and pest control | 29 | #1,597 of 1,771 | 72 | 9.3 | $1.3M | 77 | 116 |
| Doctors, dentists and clinics | 29 | #2,127 of 2,394 | 955 | 122.8 | $111K | 73 | 256 |
| Oil change and quick lube | 22 | #440 of 479 | 10 | 1.3 | $7.4M | 54 | 9 |
| Insurance agencies | 13 | #2,218 of 2,272 | 168 | 21.6 | $671K | 53 | 89 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $106.2M | Too few | 4 |
Household spending in Peoria County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $74M | $951 | 99 |
| Gasoline and other fuels | $186.9M | $2,403 | 93 |
| Food away from home | $289.6M | $3,725 | 92 |
| Groceries | $455.3M | $5,856 | 93 |
| Personal care products and services | $73.9M | $950 | 95 |
| Child care and other personal services | $31.2M | $401 | 69 |
| Memberships, classes and admissions | $66.5M | $855 | 87 |
| Medical and dental services | $106.2M | $1,366 | 106 |
| Pets | $63M | $810 | 89 |
| Clothing, shoes and related services | $149.1M | $1,917 | 93 |
| Vehicle insurance | $112.7M | $1,449 | 74 |
| Home repairs, maintenance and insurance | $203.6M | $2,619 | 87 |
| Lawn care, cleaning and other household services | $92.6M | $1,191 | 84 |
| Rent and homeowner costs | $1.1B | $13,612 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Peoria County
- Population, 2025 estimate
- 178,553−1.6% since 2020
- Households
- 77,755
- Median age
- 39.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 619 sq. mi.
- People per square mile
- 290
- Median household income
- $65,108+16.6% vs. 2015–2019, before inflation
- Average household income
- $92,598
- Median home value
- $158,500
- Jobs located here
- 105,914
- Daytime population
- 205,092Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Peoria County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Peoria County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Fulton County, IL33,020 people
- Mason County, IL12,745 people
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- Putnam County, IL5,601 people
Questions
How fast is Peoria County, IL growing?
Population estimates put Peoria County at 178,553 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 77,755 households. Median household income rose 16.6% from the 2015–2019 survey, before inflation.
How much do households in Peoria County, IL spend?
Households in Peoria County spend about $1.1B a year on rent and homeowner costs, $455.3M on groceries and $289.6M on food away from home. Set against the U.S., households in Peoria County spend the most on medical and dental services (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (69).
Which business types have the highest market scores in Peoria County, IL?
The highest Groundwork market scores in Peoria County are for pet stores (66), electricians (63) and convenience stores (62). Peoria County ranks #222 of 974 scored counties for pet stores.
How does Peoria County, IL compare with the U.S.?
The median household income in Peoria County is $65,108 a year, 19% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,500, against $332,700 for the U.S. For its number of households, Peoria County has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Peoria County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Peoria County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Peoria County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Peoria County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.