Small-town market profile · Illinois
Centralia, IL area market data
How the Centralia area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,382
- −3.4% since 2020
- Households
- 15,512
- Median household income
- $61,240
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $103,000
- Jobs located here
- 13,082
- Highest market score
- 71
- Dentists and orthodontists, #63 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Centralia area by name and distance, and the households and spending within reach. Or open the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Centralia area has an estimated 36,382 people and 15,512 households. Population estimates put the population change in the Centralia area from 2020 to 2025 at −3.4%, against +3.1% for the U.S. Median household income in the Centralia area is $61,240, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
Relative to the U.S., household spending in the Centralia area runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in the Centralia area, dentists and orthodontists (71); clothing and shoe stores (66); and clothing, shoe and laundry businesses (65) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #63 of 526 scored small-town markets.
The Centralia area is made up of one county, Marion County. Against the U.S., map listings per household run highest for insurance agencies (45% above the U.S. rate) and lowest for real estate businesses (58% below the U.S. rate).
All 56 business types in the Centralia area
Highest Groundwork market score first. Each score compares the Centralia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 71 | #63 of 526 | 6 | 3.9 | $3.3M | 331 | 7 |
| Clothing and shoe stores | 66 | #125 of 536 | 11 | 7.1 | $2.5M | 193 | 3 |
| Clothing, shoes and laundry | 65 | #132 of 536 | 19 | 12.2 | $1.4M | 162 | 3 |
| Lawn, cleaning and pest control | 58 | #157 of 481 | 6 | 3.9 | $2.8M | 169 | 9 |
| Grocery and convenience stores | 57 | #213 of 538 | 31 | 20.0 | $2.8M | 82 | 4 |
| Primary care and pediatrics | 56 | #180 of 458 | 7 | 4.5 | $2.8M | 157 | 19 |
| Fast food and sandwich shops | 55 | #227 of 537 | 16 | 10.3 | $3.3M | 107 | 25 |
| Bakeries and dessert shops | 54 | #208 of 507 | 6 | 3.9 | $8.7M | 211 | 9 |
| Gyms, studios and classes | 52 | #244 of 535 | 12 | 7.7 | $902K | 136 | 6 |
| Doctors, dentists and clinics | 52 | #252 of 538 | 89 | 57.4 | $219K | 144 | 40 |
| Car washes and detailing | 50 | #218 of 441 | 6 | 3.9 | $2.6M | 103 | Under 3 |
| HVAC and plumbing | 50 | #232 of 476 | 6 | 3.9 | $6.3M | 132 | 12 |
| Home repair trades | 49 | #280 of 526 | 13 | 8.4 | $2.9M | 119 | 21 |
| Gas stations | 48 | #297 of 536 | 19 | 12.2 | $2.1M | 89 | 17 |
| Real estate | 47 | #296 of 536 | 25 | 16.1 | Index only | 183 | 10 |
| Sit-down restaurants | 46 | #313 of 538 | 71 | 45.8 | $738K | 111 | 26 |
| Convenience stores | 45 | #326 of 529 | 13 | 8.4 | $6.7M | 85 | Under 3 |
| Salons, barbers and spas | 44 | #346 of 538 | 56 | 36.1 | $242K | 114 | 9 |
| Restaurants and cafes | 43 | #344 of 538 | 151 | 97.3 | $347K | 94 | 60 |
| Tire shops | 42 | #279 of 431 | 7 | 4.5 | $2.2M | 89 | 4 |
| Gyms | 39 | #366 of 506 | 9 | 5.8 | $1.2M | 92 | 6 |
| Hair salons | 39 | #390 of 538 | 34 | 21.9 | $399K | 93 | 6 |
| Real estate agents and brokers | 39 | #400 of 533 | 24 | 15.5 | Index only | 151 | 6 |
| Pizza | 38 | #381 of 520 | 16 | 10.3 | $3.3M | 64 | 25 |
| Spas and skin care | 35 | #406 of 504 | 14 | 9.0 | $969K | 111 | 3 |
| Coffee shops and cafes | 35 | #431 of 529 | 15 | 9.7 | $3.5M | 94 | 9 |
| Chiropractors | 33 | #351 of 426 | 12 | 7.7 | $1.6M | 68 | 5 |
| Funeral homes | 32 | #300 of 365 | 8 | 5.2 | $305K | 45 | Under 3 |
| Pet businesses | 31 | #451 of 527 | 19 | 12.2 | $591K | 67 | 8 |
| Pet grooming and boarding | 29 | #336 of 387 | 8 | 5.2 | $1.4M | 55 | 3 |
| Grocery stores | 27 | #438 of 506 | 13 | 8.4 | $6.7M | 72 | Under 3 |
| Optometrists and eye care | 26 | #357 of 400 | 9 | 5.8 | $2.2M | 69 | 5 |
| Laundromats | 24 | #137 of 150 | 5 | 3.2 | $5.4M | 43 | Under 3 |
| Collision repair and body shops | 24 | #356 of 387 | 7 | 4.5 | $2.2M | 72 | 9 |
| Auto repair and car care | 24 | #492 of 538 | 75 | 48.3 | $208K | 77 | 35 |
| Veterinarians | 23 | #366 of 398 | 8 | 5.2 | $1.4M | 52 | 5 |
| Auto repair shops | 23 | #492 of 538 | 47 | 30.3 | $332K | 75 | 26 |
| Child care and preschools | 19 | #424 of 454 | 10 | 6.4 | $496K | 50 | 10 |
| Insurance agencies | 7 | #535 of 537 | 35 | 22.6 | $702K | 56 | 25 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.4M | 180 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.6 | $4.3M | 145 | 9 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.4M | 203 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.6 | $9.4M | 111 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.9 | $12.5M | 104 | 6 |
| Physical therapy | Not scored | Not scored | 3 | 1.9 | $6.5M | 271 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $5.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $9.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $27M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $17M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $15.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.6 | $11.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $10.8M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Centralia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.6M | $1,005 | 105 |
| Gasoline and other fuels | $40.4M | $2,606 | 100 |
| Food away from home | $52.4M | $3,377 | 83 |
| Groceries | $86.6M | $5,586 | 88 |
| Personal care products and services | $13.6M | $874 | 87 |
| Child care and other personal services | $5M | $320 | 55 |
| Memberships, classes and admissions | $10.8M | $698 | 71 |
| Medical and dental services | $19.5M | $1,258 | 98 |
| Pets | $11.2M | $724 | 80 |
| Clothing, shoes and related services | $27M | $1,742 | 85 |
| Vehicle insurance | $24.6M | $1,584 | 81 |
| Home repairs, maintenance and insurance | $37.6M | $2,422 | 80 |
| Lawn care, cleaning and other household services | $17M | $1,098 | 78 |
| Rent and homeowner costs | $198.1M | $12,772 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Centralia area
- Population, 2025 estimate
- 36,382−3.4% since 2020
- Households
- 15,512
- Median age
- 41.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 65
- Median household income
- $61,240+28.9% vs. 2015–2019, before inflation
- Average household income
- $77,168
- Median home value
- $103,000
- Jobs located here
- 13,082
- Daytime population
- 33,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Centralia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Centralia area 1
- Marion County, IL37,000 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Centralia, IL area growing?
Population estimates put the Centralia area at 36,382 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 15,512 households. Median household income rose 28.9% from the 2015–2019 survey, before inflation.
How much do households in the Centralia, IL area spend?
Households in the Centralia area spend about $198.1M a year on rent and homeowner costs, $86.6M on groceries and $52.4M on food away from home. Set against the U.S., households in the Centralia area spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in the Centralia, IL area?
The highest Groundwork market scores in the Centralia area are for dentists and orthodontists (71); clothing and shoe stores (66); and clothing, shoe and laundry businesses (65). The Centralia area ranks #63 of 526 scored small-town markets for dentists and orthodontists.
How does the Centralia, IL area compare with the U.S.?
The median household income in the Centralia area is $61,240 a year, 24% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $103,000, against $332,700 for the U.S. For its number of households, the Centralia area has the most map listings, relative to the U.S., for insurance agencies (45% above the U.S. rate) and the fewest for real estate businesses (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Centralia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Centralia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Centralia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.