County profile · Illinois
Wabash County, IL market data
How Wabash County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,907
- −3.6% since 2020
- Households
- 4,740
- Median household income
- $57,086
- +12.4% vs. 2015–2019, before inflation
- Median home value
- $104,900
- Jobs located here
- 2,877
- Highest market score
- 57
- Auto repair shops, #832 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Wabash County by name and distance, and the households and spending within reach. Or open the report at the center of Wabash County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wabash County has an estimated 10,907 people and 4,740 households. Population estimates put the population change in Wabash County from 2020 to 2025 at −3.6%, against +3.1% for the U.S. Median household income in Wabash County is $57,086, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.4%, before inflation.
Relative to the U.S., household spending in Wabash County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in Wabash County, auto repair shops (57), grocery and convenience stores (56) and real estate businesses (54) have the highest Groundwork market scores. For auto repair shops, that ranks #832 of 2,378 scored counties.
Against the U.S., map listings per household run highest for gyms and studios (56% above the U.S. rate) and lowest for restaurants and cafes (17% below the U.S. rate).
All 56 business types in Wabash County
Highest Groundwork market score first. Each score compares Wabash County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 57 | #832 of 2,378 | 7 | 14.8 | $675K | 152 | Under 3 |
| Grocery and convenience stores | 56 | #915 of 2,402 | 5 | 10.5 | $5.3M | 157 | Under 3 |
| Real estate | 54 | #845 of 2,229 | 5 | 10.5 | Index only | 280 | 3 |
| Gas stations | 49 | #1,201 of 2,358 | 5 | 10.5 | $2.4M | 103 | 4 |
| Restaurants and cafes | 47 | #1,310 of 2,405 | 43 | 90.7 | $377K | 102 | 13 |
| Doctors, dentists and clinics | 46 | #1,377 of 2,394 | 35 | 73.8 | $171K | 112 | 7 |
| Auto repair and car care | 46 | #1,389 of 2,401 | 19 | 40.1 | $249K | 93 | 5 |
| Sit-down restaurants | 43 | #1,503 of 2,405 | 26 | 54.9 | $623K | 94 | 4 |
| Salons, barbers and spas | 30 | #2,126 of 2,385 | 19 | 40.1 | $219K | 103 | Under 3 |
| Hair salons | 27 | #2,098 of 2,339 | 11 | 23.2 | $379K | 88 | Under 3 |
| Clothing and shoe stores | 25 | #1,835 of 2,087 | 8 | 16.9 | $1M | 82 | Under 3 |
| Pizza | 20 | #2,016 of 2,090 | 9 | 19.0 | $1.8M | 35 | 9 |
| Clothing, shoes and laundry | 19 | #2,092 of 2,210 | 13 | 27.4 | $645K | 73 | Under 3 |
| Gyms, studios and classes | 14 | #2,031 of 2,088 | 11 | 23.2 | $311K | 47 | Under 3 |
| Coffee shops and cafes | 14 | #2,034 of 2,063 | 8 | 16.9 | $2M | 55 | Under 3 |
| Gyms | 12 | #1,739 of 1,792 | 8 | 16.9 | $427K | 33 | Under 3 |
| Insurance agencies | 11 | #2,236 of 2,272 | 8 | 16.9 | $928K | 74 | 7 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 8.4 | $1.5M | 152 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 8.4 | $4.1M | 133 | 9 |
| Nail salons | Not scored | Not scored | 4 | 8.4 | $1M | 62 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 8.4 | Index only | 278 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 6.3 | $274K | 40 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 6.3 | $1.1M | 56 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 6.3 | $2M | 83 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.3 | $2M | 112 | 4 |
| Spas and skin care | Not scored | Not scored | 3 | 6.3 | $1.4M | 159 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.2 | $2.4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.2 | $787K | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.2 | $3M | Too few | 3 |
| Convenience stores | Not scored | Not scored | 2 | 4.2 | $13.3M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 4.2 | $5.7M | Too few | 4 |
| Pet businesses | Not scored | Not scored | 2 | 4.2 | $1.7M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.1 | $16.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.1 | $4.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.1 | $4.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.1 | $11.4M | Too few | 4 |
| Grocery stores | Not scored | Not scored | 1 | 2.1 | $26.5M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.1 | $11.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $8.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.1 | $6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.1 | $4.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wabash County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.7M | $997 | 104 |
| Gasoline and other fuels | $12.2M | $2,580 | 99 |
| Food away from home | $16.2M | $3,419 | 84 |
| Groceries | $26.5M | $5,593 | 89 |
| Personal care products and services | $4.2M | $879 | 87 |
| Child care and other personal services | $1.6M | $332 | 57 |
| Memberships, classes and admissions | $3.4M | $721 | 73 |
| Medical and dental services | $6M | $1,261 | 98 |
| Pets | $3.5M | $734 | 81 |
| Clothing, shoes and related services | $8.4M | $1,768 | 86 |
| Vehicle insurance | $7.4M | $1,567 | 80 |
| Home repairs, maintenance and insurance | $11.4M | $2,409 | 80 |
| Lawn care, cleaning and other household services | $5.2M | $1,106 | 78 |
| Rent and homeowner costs | $60.6M | $12,793 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wabash County
- Population, 2025 estimate
- 10,907−3.6% since 2020
- Households
- 4,740
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 223 sq. mi.
- People per square mile
- 50
- Median household income
- $57,086+12.4% vs. 2015–2019, before inflation
- Average household income
- $84,404
- Median home value
- $104,900
- Jobs located here
- 2,877
- Daytime population
- 9,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wabash County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wabash County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Lawrence County, IL15,031 people
- Richland County, IL15,598 people
- White County, IL13,619 people
- Wayne County, IL15,973 people
- Crawford County, IL18,511 people
- Clay County, IL13,052 people
- Jasper County, IL9,180 people
Questions
How fast is Wabash County, IL growing?
Population estimates put Wabash County at 10,907 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 4,740 households. Median household income rose 12.4% from the 2015–2019 survey, before inflation.
How much do households in Wabash County, IL spend?
Households in Wabash County spend about $60.6M a year on rent and homeowner costs, $26.5M on groceries and $16.2M on food away from home. Set against the U.S., households in Wabash County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in Wabash County, IL?
The highest Groundwork market scores in Wabash County are for auto repair shops (57), grocery and convenience stores (56) and real estate businesses (54). Wabash County ranks #832 of 2,378 scored counties for auto repair shops.
How does Wabash County, IL compare with the U.S.?
The median household income in Wabash County is $57,086 a year, 29% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $104,900, against $332,700 for the U.S. For its number of households, Wabash County has the most map listings, relative to the U.S., for gyms and studios (56% above the U.S. rate) and the fewest for restaurants and cafes (17% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Wabash County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wabash County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wabash County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wabash County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.