County profile · Illinois
Cumberland County, IL market data
How Cumberland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,208
- −2.1% since 2020
- Households
- 4,177
- Median household income
- $73,327
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $126,000
- Jobs located here
- 3,007
- Highest market score
- 76
- Doctors, dentists and clinics, #162 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Cumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cumberland County has an estimated 10,208 people and 4,177 households. Population estimates show Cumberland County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Cumberland County is $73,327, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
Relative to the U.S., household spending in Cumberland County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Cumberland County, medical and dental practices (76); salons, barbers and spas (64); and restaurants and cafes (64) have the highest Groundwork market scores. For medical and dental practices, that ranks #162 of 2,394 scored counties.
Cumberland County is part of the Effingham area. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for sit-down restaurants (38% below the U.S. rate).
All 56 business types in Cumberland County
Highest Groundwork market score first. Each score compares Cumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 76 | #162 of 2,394 | 8 | 19.2 | $700K | 459 | 3 |
| Salons, barbers and spas | 64 | #482 of 2,385 | 9 | 21.5 | $435K | 205 | Under 3 |
| Restaurants and cafes | 64 | #601 of 2,405 | 32 | 76.6 | $478K | 129 | 11 |
| Sit-down restaurants | 60 | #730 of 2,405 | 16 | 38.3 | $955K | 144 | 6 |
| Grocery and convenience stores | 53 | #1,056 of 2,402 | 7 | 16.8 | $3.5M | 103 | Under 3 |
| Hair salons | 50 | #1,165 of 2,339 | 8 | 19.2 | $489K | 114 | Under 3 |
| Auto repair and car care | 49 | #1,268 of 2,401 | 18 | 43.1 | $263K | 98 | 6 |
| Auto repair shops | 46 | #1,402 of 2,378 | 12 | 28.7 | $394K | 89 | 4 |
| Pizza | 42 | #1,383 of 2,090 | 6 | 14.4 | $2.5M | 50 | 4 |
| Real estate | 41 | #1,554 of 2,229 | 7 | 16.8 | Index only | 184 | Under 3 |
| Home repair trades | 36 | #1,685 of 2,057 | 7 | 16.8 | $1.5M | 62 | 3 |
| Real estate agents and brokers | 35 | #1,839 of 2,176 | 7 | 16.8 | Index only | 146 | Under 3 |
| Gas stations | 20 | #2,211 of 2,358 | 11 | 26.3 | $1.1M | 47 | 8 |
| Insurance agencies | 17 | #2,129 of 2,272 | 8 | 19.2 | $928K | 74 | 6 |
| Convenience stores | Not scored | Not scored | 4 | 9.6 | $6.1M | 78 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 9.6 | $3.8M | 125 | 4 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 7.2 | $2.6M | 202 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 7.2 | $2.6M | 291 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 7.2 | $232K | 34 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 7.2 | $3.5M | 74 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 7.2 | $1.6M | 96 | 6 |
| Pet businesses | Not scored | Not scored | 3 | 7.2 | $1.1M | 125 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 7.2 | $3.5M | 42 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 4.8 | $7.6M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 4.8 | $7.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 4.8 | $2.4M | Too few | 6 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.8 | $1.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.8 | $2.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.4 | $3.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.4 | $4.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.4 | $1.5M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.4 | $5.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.4 | $4.7M | Too few | 4 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.4 | $5.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.4 | $10.6M | Too few | 3 |
| Grocery stores | Not scored | Not scored | 1 | 2.4 | $24.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.4 | $4.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.4 | $5.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.7M | $1,133 | 118 |
| Gasoline and other fuels | $12.2M | $2,927 | 113 |
| Food away from home | $15.3M | $3,660 | 90 |
| Groceries | $24.5M | $5,866 | 93 |
| Personal care products and services | $3.9M | $937 | 93 |
| Child care and other personal services | $1.5M | $348 | 60 |
| Memberships, classes and admissions | $3.2M | $765 | 78 |
| Medical and dental services | $5.6M | $1,342 | 104 |
| Pets | $3.3M | $791 | 87 |
| Clothing, shoes and related services | $7.7M | $1,842 | 90 |
| Vehicle insurance | $7.4M | $1,776 | 91 |
| Home repairs, maintenance and insurance | $10.6M | $2,536 | 84 |
| Lawn care, cleaning and other household services | $4.8M | $1,159 | 82 |
| Rent and homeowner costs | $55.9M | $13,375 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cumberland County
- Population, 2025 estimate
- 10,208−2.1% since 2020
- Households
- 4,177
- Median age
- 44.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 346 sq. mi.
- People per square mile
- 30
- Median household income
- $73,327+30.5% vs. 2015–2019, before inflation
- Average household income
- $87,318
- Median home value
- $126,000
- Jobs located here
- 3,007
- Daytime population
- 8,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Coles County, IL46,777 people
- Jasper County, IL9,180 people
- Effingham County, IL34,522 people
- Clark County, IL15,266 people
- Shelby County, IL20,720 people
- Moultrie County, IL14,424 people
- Douglas County, IL19,751 people
- Crawford County, IL18,511 people
Questions
How fast is Cumberland County, IL growing?
Population estimates put Cumberland County at 10,208 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 4,177 households. Median household income rose 30.5% from the 2015–2019 survey, before inflation.
How much do households in Cumberland County, IL spend?
Households in Cumberland County spend about $55.9M a year on rent and homeowner costs, $24.5M on groceries and $15.3M on food away from home. Set against the U.S., households in Cumberland County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Cumberland County, IL?
The highest Groundwork market scores in Cumberland County are for medical and dental practices (76); salons, barbers and spas (64); and restaurants and cafes (64). Cumberland County ranks #162 of 2,394 scored counties for medical and dental practices.
How does Cumberland County, IL compare with the U.S.?
The median household income in Cumberland County is $73,327 a year, 9% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $126,000, against $332,700 for the U.S. For its number of households, Cumberland County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for sit-down restaurants (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Cumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.