Small-town market profile · Illinois
Galesburg, IL area market data
How the Galesburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 47,767
- −4.1% since 2020
- Households
- 20,972
- Median household income
- $57,030
- +29.2% vs. 2015–2019, before inflation
- Median home value
- $111,900
- Jobs located here
- 15,910
- Highest market score
- 67
- Funeral homes, #79 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Galesburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Galesburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Galesburg area has an estimated 47,767 people and 20,972 households. Population estimates put the population change in the Galesburg area from 2020 to 2025 at −4.1%, against +3.1% for the U.S. Median household income in the Galesburg area is $57,030, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.2%, before inflation.
Relative to the U.S., household spending in the Galesburg area runs highest on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in the Galesburg area, funeral homes (67), primary care and pediatric clinics (64) and auto repair shops (63) have the highest Groundwork market scores. For funeral homes, that ranks #79 of 365 scored small-town markets.
The Galesburg area is made up of one county, Knox County. Against the U.S., map listings per household run highest for optometrists and eye clinics (51% above the U.S. rate) and lowest for real estate agents and brokers (74% below the U.S. rate).
All 56 business types in the Galesburg area
Highest Groundwork market score first. Each score compares the Galesburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 67 | #79 of 365 | 6 | 2.9 | $559K | 82 | 3 |
| Primary care and pediatrics | 64 | #119 of 458 | 10 | 4.8 | $2.6M | 145 | 12 |
| Auto repair shops | 63 | #129 of 538 | 33 | 15.7 | $606K | 136 | 16 |
| Auto repair and car care | 63 | #147 of 538 | 58 | 27.7 | $345K | 128 | 25 |
| Convenience stores | 62 | #153 of 529 | 11 | 5.2 | $10.5M | 133 | 3 |
| Dentists and orthodontists | 61 | #153 of 526 | 14 | 6.7 | $1.8M | 187 | 11 |
| Physical therapy | 59 | #136 of 400 | 6 | 2.9 | $4.3M | 179 | Under 3 |
| Tire shops | 58 | #155 of 431 | 5 | 2.4 | $4M | 160 | 4 |
| Clothing, shoes and laundry | 56 | #224 of 536 | 33 | 15.7 | $1.1M | 123 | 4 |
| Clothing and shoe stores | 55 | #227 of 536 | 24 | 11.4 | $1.5M | 117 | 4 |
| Spas and skin care | 54 | #201 of 504 | 9 | 4.3 | $2M | 226 | Under 3 |
| Martial arts and dance studios | 53 | #160 of 378 | 6 | 2.9 | $2.3M | 114 | 3 |
| Real estate agents and brokers | 53 | #211 of 533 | 17 | 8.1 | Index only | 282 | 7 |
| Collision repair and body shops | 52 | #167 of 387 | 6 | 2.9 | $3.3M | 108 | 5 |
| Bakeries and dessert shops | 51 | #238 of 507 | 12 | 5.7 | $5.7M | 139 | 8 |
| Doctors, dentists and clinics | 51 | #264 of 538 | 149 | 71.0 | $173K | 114 | 33 |
| Gas stations | 50 | #275 of 536 | 23 | 11.0 | $2.3M | 95 | 22 |
| Landscaping and lawn care | 49 | #190 of 399 | 5 | 2.4 | $4.5M | 153 | 15 |
| Real estate | 49 | #273 of 536 | 24 | 11.4 | Index only | 251 | 15 |
| Gyms | 48 | #276 of 506 | 12 | 5.7 | $1.2M | 89 | 4 |
| Grocery and convenience stores | 47 | #310 of 538 | 27 | 12.9 | $4.3M | 126 | 16 |
| Salons, barbers and spas | 44 | #345 of 538 | 73 | 34.8 | $244K | 115 | 11 |
| Barbershops | 42 | #242 of 377 | 8 | 3.8 | $2.2M | 118 | Under 3 |
| Lawn, cleaning and pest control | 42 | #297 of 481 | 10 | 4.8 | $2.2M | 134 | 25 |
| Gyms, studios and classes | 42 | #367 of 535 | 21 | 10.0 | $659K | 100 | 7 |
| Veterinarians | 40 | #267 of 398 | 8 | 3.8 | $1.8M | 68 | 5 |
| Grocery stores | 40 | #352 of 506 | 10 | 4.8 | $11.5M | 124 | 13 |
| Sit-down restaurants | 40 | #371 of 538 | 91 | 43.4 | $758K | 114 | 39 |
| Pet businesses | 40 | #382 of 527 | 19 | 9.1 | $776K | 88 | 11 |
| Nail salons | 38 | #272 of 387 | 9 | 4.3 | $2M | 118 | Under 3 |
| HVAC and plumbing | 38 | #359 of 476 | 14 | 6.7 | $3.5M | 74 | 9 |
| Home repair trades | 38 | #398 of 526 | 24 | 11.4 | $2M | 84 | 22 |
| Restaurants and cafes | 36 | #405 of 538 | 199 | 94.9 | $346K | 93 | 86 |
| Pizza | 35 | #410 of 520 | 20 | 9.5 | $3.4M | 68 | 36 |
| Hair salons | 34 | #448 of 538 | 47 | 22.4 | $379K | 88 | 8 |
| Fast food and sandwich shops | 31 | #441 of 537 | 33 | 15.7 | $2.1M | 68 | 36 |
| Coffee shops and cafes | 31 | #460 of 529 | 26 | 12.4 | $2.7M | 72 | 8 |
| Car washes and detailing | 30 | #373 of 441 | 12 | 5.7 | $1.7M | 66 | 4 |
| Chiropractors | 30 | #379 of 426 | 13 | 6.2 | $2M | 83 | 10 |
| Roofing and gutters | 25 | #271 of 288 | 7 | 3.3 | $7M | 83 | 6 |
| Optometrists and eye care | 25 | #362 of 400 | 13 | 6.2 | $2M | 63 | Under 3 |
| Insurance agencies | 15 | #515 of 537 | 42 | 20.0 | $756K | 60 | 22 |
| Child care and preschools | Not scored | Not scored | 4 | 1.9 | $1.6M | 160 | 11 |
| Pet stores | Not scored | Not scored | 4 | 1.9 | $3.7M | 81 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $11.9M | 76 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.4 | $16.3M | 136 | 7 |
| Pest control | Not scored | Not scored | 3 | 1.4 | $7.5M | 73 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.4 | $4.9M | 193 | 6 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 157 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.4 | $4.6M | 114 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.0 | $11.2M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $35.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Galesburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20M | $954 | 100 |
| Gasoline and other fuels | $52.3M | $2,491 | 96 |
| Food away from home | $68.9M | $3,287 | 81 |
| Groceries | $115M | $5,484 | 87 |
| Personal care products and services | $17.8M | $850 | 85 |
| Child care and other personal services | $6.4M | $306 | 53 |
| Memberships, classes and admissions | $13.8M | $660 | 67 |
| Medical and dental services | $25.8M | $1,231 | 96 |
| Pets | $14.7M | $703 | 77 |
| Clothing, shoes and related services | $35.7M | $1,701 | 83 |
| Vehicle insurance | $31.7M | $1,514 | 77 |
| Home repairs, maintenance and insurance | $49M | $2,335 | 77 |
| Lawn care, cleaning and other household services | $22.4M | $1,069 | 76 |
| Rent and homeowner costs | $261.4M | $12,465 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Galesburg area
- Population, 2025 estimate
- 47,767−4.1% since 2020
- Households
- 20,972
- Median age
- 42.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 716 sq. mi.
- People per square mile
- 68
- Median household income
- $57,030+29.2% vs. 2015–2019, before inflation
- Average household income
- $74,560
- Median home value
- $111,900
- Jobs located here
- 15,910
- Daytime population
- 44,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Galesburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Galesburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Galesburg area 1
- Knox County, IL49,046 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Galesburg, IL area growing?
Population estimates put the Galesburg area at 47,767 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 20,972 households. Median household income rose 29.2% from the 2015–2019 survey, before inflation.
How much do households in the Galesburg, IL area spend?
Households in the Galesburg area spend about $261.4M a year on rent and homeowner costs, $115M on groceries and $68.9M on food away from home. Set against the U.S., households in the Galesburg area spend the most on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in the Galesburg, IL area?
The highest Groundwork market scores in the Galesburg area are for funeral homes (67), primary care and pediatric clinics (64) and auto repair shops (63). The Galesburg area ranks #79 of 365 scored small-town markets for funeral homes.
How does the Galesburg, IL area compare with the U.S.?
The median household income in the Galesburg area is $57,030 a year, 29% below the U.S. median of $80,734. The population fell 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $111,900, against $332,700 for the U.S. For its number of households, the Galesburg area has the most map listings, relative to the U.S., for optometrists and eye clinics (51% above the U.S. rate) and the fewest for real estate agents and brokers (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Galesburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Galesburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Galesburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Galesburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.