County profile · Illinois
Fayette County, IL market data
How Fayette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,790
- −3.2% since 2020
- Households
- 7,814
- Median household income
- $60,944
- +30.6% vs. 2015–2019, before inflation
- Median home value
- $130,700
- Jobs located here
- 5,743
- Highest market score
- 66
- Doctors, dentists and clinics, #468 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Fayette County by name and distance, and the households and spending within reach. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fayette County has an estimated 20,790 people and 7,814 households. Between 2020 and 2025, the population of Fayette County declined 3.2%, against +3.1% for the U.S. Median household income in Fayette County is $60,944, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
Relative to the U.S., household spending in Fayette County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in Fayette County, medical and dental practices (66); dentists and orthodontists (65); and clothing, shoe and laundry businesses (60) have the highest Groundwork market scores. For medical and dental practices, that ranks #468 of 2,394 scored counties.
Against the U.S., map listings per household run highest for convenience stores (93% above the U.S. rate) and lowest for real estate businesses (67% below the U.S. rate).
All 56 business types in Fayette County
Highest Groundwork market score first. Each score compares Fayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 66 | #468 of 2,394 | 26 | 33.3 | $384K | 252 | 11 |
| Dentists and orthodontists | 65 | #399 of 1,886 | 5 | 6.4 | $2M | 203 | 4 |
| Clothing, shoes and laundry | 60 | #695 of 2,210 | 5 | 6.4 | $2.8M | 315 | Under 3 |
| Gyms, studios and classes | 58 | #658 of 2,088 | 5 | 6.4 | $1.1M | 170 | 3 |
| Salons, barbers and spas | 55 | #890 of 2,385 | 25 | 32.0 | $278K | 131 | 3 |
| Spas and skin care | 47 | #980 of 1,769 | 5 | 6.4 | $1.4M | 159 | Under 3 |
| Coffee shops and cafes | 42 | #1,297 of 2,063 | 6 | 7.7 | $4.5M | 121 | Under 3 |
| Real estate | 42 | #1,495 of 2,229 | 10 | 12.8 | Index only | 232 | Under 3 |
| Real estate agents and brokers | 40 | #1,556 of 2,176 | 9 | 11.5 | Index only | 205 | Under 3 |
| Hair salons | 37 | #1,773 of 2,339 | 16 | 20.5 | $434K | 101 | Under 3 |
| Tire shops | 35 | #1,145 of 1,530 | 5 | 6.4 | $1.7M | 68 | Under 3 |
| Gyms | 33 | #1,419 of 1,792 | 5 | 6.4 | $1.1M | 86 | 3 |
| Grocery stores | 31 | #1,611 of 2,070 | 6 | 7.7 | $7.4M | 79 | 4 |
| Grocery and convenience stores | 31 | #1,925 of 2,402 | 22 | 28.2 | $2M | 59 | 5 |
| Restaurants and cafes | 31 | #1,975 of 2,405 | 81 | 103.7 | $333K | 90 | 32 |
| Fast food and sandwich shops | 30 | #1,847 of 2,222 | 13 | 16.6 | $2.1M | 68 | 14 |
| Bakeries and dessert shops | 29 | #1,638 of 1,889 | 7 | 9.0 | $3.9M | 93 | Under 3 |
| Home repair trades | 29 | #1,860 of 2,057 | 10 | 12.8 | $1.9M | 79 | 12 |
| Auto repair shops | 29 | #2,056 of 2,378 | 25 | 32.0 | $339K | 76 | 10 |
| Pizza | 26 | #1,898 of 2,090 | 11 | 14.1 | $2.5M | 48 | 14 |
| Sit-down restaurants | 25 | #2,192 of 2,405 | 43 | 55.0 | $628K | 95 | 18 |
| HVAC and plumbing | 24 | #1,594 of 1,707 | 5 | 6.4 | $3.8M | 80 | 9 |
| Gas stations | 24 | #2,136 of 2,358 | 16 | 20.5 | $1.4M | 58 | 12 |
| Pet businesses | 23 | #2,058 of 2,200 | 13 | 16.6 | $445K | 51 | 4 |
| Auto repair and car care | 23 | #2,211 of 2,401 | 43 | 55.0 | $197K | 73 | 17 |
| Convenience stores | 21 | #2,014 of 2,261 | 12 | 15.4 | $3.7M | 47 | Under 3 |
| Insurance agencies | 15 | #2,172 of 2,272 | 14 | 17.9 | $955K | 76 | 11 |
| Veterinarians | 11 | #1,463 of 1,485 | 5 | 6.4 | $1.2M | 43 | 4 |
| Car washes and detailing | Not scored | Not scored | 4 | 5.1 | $2.1M | 84 | 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 5.1 | $3.5M | 273 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 5.1 | $2.1M | 69 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.1 | $361K | 53 | 5 |
| Barbershops | Not scored | Not scored | 3 | 3.8 | $2.3M | 123 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.8 | $858K | 86 | 7 |
| Chiropractors | Not scored | Not scored | 3 | 3.8 | $3.3M | 139 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.8 | $1.9M | 76 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.8 | $1.9M | 43 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.8 | $6.4M | 75 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.6 | $9.5M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.6 | $5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $13.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.3 | $8.7M | Too few | 7 |
| Nail salons | Not scored | Not scored | 1 | 1.3 | $6.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.3 | $10M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $8.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Fayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.5M | $1,085 | 113 |
| Gasoline and other fuels | $22M | $2,812 | 108 |
| Food away from home | $27M | $3,454 | 85 |
| Groceries | $44.1M | $5,645 | 89 |
| Personal care products and services | $6.9M | $889 | 89 |
| Child care and other personal services | $2.6M | $329 | 57 |
| Memberships, classes and admissions | $5.6M | $718 | 73 |
| Medical and dental services | $10M | $1,278 | 99 |
| Pets | $5.8M | $741 | 81 |
| Clothing, shoes and related services | $13.9M | $1,776 | 86 |
| Vehicle insurance | $13.4M | $1,711 | 87 |
| Home repairs, maintenance and insurance | $19.1M | $2,443 | 81 |
| Lawn care, cleaning and other household services | $8.7M | $1,117 | 79 |
| Rent and homeowner costs | $100.7M | $12,888 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fayette County
- Population, 2025 estimate
- 20,790−3.2% since 2020
- Households
- 7,814
- Median age
- 41.6
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 717 sq. mi.
- People per square mile
- 30
- Median household income
- $60,944+30.6% vs. 2015–2019, before inflation
- Average household income
- $80,392
- Median home value
- $130,700
- Jobs located here
- 5,743
- Daytime population
- 18,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
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- Effingham County, IL34,522 people
- Marion County, IL37,000 people
- Montgomery County, IL27,942 people
- Shelby County, IL20,720 people
- Clay County, IL13,052 people
- Clinton County, IL36,954 people
- Christian County, IL33,538 people
Questions
How fast is Fayette County, IL growing?
Population estimates put Fayette County at 20,790 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 7,814 households. Median household income rose 30.6% from the 2015–2019 survey, before inflation.
How much do households in Fayette County, IL spend?
Households in Fayette County spend about $100.7M a year on rent and homeowner costs, $44.1M on groceries and $27M on food away from home. Set against the U.S., households in Fayette County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in Fayette County, IL?
The highest Groundwork market scores in Fayette County are for medical and dental practices (66); dentists and orthodontists (65); and clothing, shoe and laundry businesses (60). Fayette County ranks #468 of 2,394 scored counties for medical and dental practices.
How does Fayette County, IL compare with the U.S.?
The median household income in Fayette County is $60,944 a year, 25% below the U.S. median of $80,734. The population fell 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,700, against $332,700 for the U.S. For its number of households, Fayette County has the most map listings, relative to the U.S., for convenience stores (93% above the U.S. rate) and the fewest for real estate businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Fayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.