Small-town market profile · Illinois
Effingham, IL area market data
Population, household spending and competition for 56 business types in the Effingham area, each scored against other small-town markets.
- Population, 2025
- 44,727
- −0.9% since 2020
- Households
- 18,128
- Median household income
- $79,157
- Median home value
- $172,400
- Jobs located here
- 25,606
- Highest market score
- 76
- Coffee shops and cafes, #20 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Effingham area by name and distance, and the households and spending within reach. Or open the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,727 people live in the Effingham area, in 18,128 households. Population estimates put the population change in the Effingham area from 2020 to 2025 at −0.9%, against +3.1% for the U.S. The median household income in the Effingham area is $79,157 a year, 2% below the U.S. median of $80,734.
Set against the U.S., households in the Effingham area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in the Effingham area are for coffee shops and cafes (76), bakeries and dessert shops (71) and barbershops (71). The Effingham area ranks #20 of 529 scored small-town markets for coffee shops and cafes.
The Effingham area takes in 2 counties: Effingham County and Cumberland County. For its number of households, the Effingham area has the most map listings, relative to the U.S., for funeral homes (3.1 times the U.S. rate) and the fewest for real estate agents and brokers (50% below the U.S. rate).
All 56 business types in the Effingham area
Highest Groundwork market score first. Each score compares the Effingham area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 76 | #20 of 529 | 10 | 5.5 | $7M | 190 | 6 |
| Bakeries and dessert shops | 71 | #52 of 507 | 12 | 6.6 | $5.9M | 141 | 6 |
| Barbershops | 71 | #62 of 377 | 6 | 3.3 | $3M | 159 | Under 3 |
| Veterinarians | 66 | #90 of 398 | 6 | 3.3 | $2.5M | 94 | 5 |
| Nail salons | 65 | #94 of 387 | 7 | 3.9 | $2.6M | 153 | Under 3 |
| Martial arts and dance studios | 64 | #86 of 378 | 7 | 3.9 | $2.3M | 112 | Under 3 |
| Gyms, studios and classes | 64 | #113 of 535 | 25 | 13.8 | $634K | 96 | 3 |
| Primary care and pediatrics | 62 | #129 of 458 | 7 | 3.9 | $3.7M | 205 | 32 |
| Gyms | 60 | #153 of 506 | 15 | 8.3 | $1.1M | 81 | 3 |
| Optometrists and eye care | 59 | #127 of 400 | 8 | 4.4 | $3.2M | 102 | 4 |
| Grocery stores | 56 | #203 of 506 | 12 | 6.6 | $9.1M | 98 | 8 |
| Grocery and convenience stores | 54 | #251 of 538 | 48 | 26.5 | $2.3M | 67 | 9 |
| Pet businesses | 53 | #234 of 527 | 20 | 11.0 | $764K | 87 | 11 |
| Physical therapy | 52 | #191 of 400 | 9 | 5.0 | $2.8M | 118 | 9 |
| Sit-down restaurants | 52 | #246 of 538 | 100 | 55.2 | $703K | 106 | 34 |
| Real estate | 51 | #252 of 536 | 36 | 19.9 | Index only | 163 | 17 |
| Salons, barbers and spas | 51 | #260 of 538 | 85 | 46.9 | $211K | 99 | 10 |
| Real estate agents and brokers | 50 | #256 of 533 | 28 | 15.4 | Index only | 166 | 11 |
| Spas and skin care | 49 | #263 of 504 | 18 | 9.9 | $997K | 114 | Under 3 |
| Pet grooming and boarding | 47 | #218 of 387 | 8 | 4.4 | $1.9M | 75 | 6 |
| Restaurants and cafes | 46 | #307 of 538 | 205 | 113.1 | $343K | 93 | 83 |
| Dentists and orthodontists | 45 | #303 of 526 | 19 | 10.5 | $1.3M | 137 | 27 |
| Hair salons | 44 | #343 of 538 | 52 | 28.7 | $345K | 80 | 7 |
| Convenience stores | 42 | #364 of 529 | 26 | 14.3 | $4.2M | 54 | Under 3 |
| Collision repair and body shops | 41 | #261 of 387 | 8 | 4.4 | $2.7M | 86 | 16 |
| Clothing, shoes and laundry | 39 | #372 of 536 | 49 | 27.0 | $723K | 82 | 18 |
| Doctors, dentists and clinics | 39 | #374 of 538 | 157 | 86.6 | $163K | 107 | 85 |
| Fast food and sandwich shops | 38 | #383 of 537 | 32 | 17.7 | $2.2M | 72 | 43 |
| Tire shops | 37 | #321 of 431 | 14 | 7.7 | $1.5M | 61 | 6 |
| Car washes and detailing | 37 | #325 of 441 | 11 | 6.1 | $1.9M | 77 | 9 |
| Clothing and shoe stores | 37 | #385 of 536 | 40 | 22.1 | $886K | 70 | 15 |
| Pizza | 36 | #399 of 520 | 22 | 12.1 | $3.2M | 63 | 43 |
| Child care and preschools | 34 | #359 of 454 | 13 | 7.2 | $552K | 55 | 12 |
| Electricians | 33 | #254 of 295 | 9 | 5.0 | $5.4M | 45 | 18 |
| Roofing and gutters | 32 | #242 of 288 | 10 | 5.5 | $4.9M | 58 | Under 3 |
| Auto repair shops | 31 | #455 of 538 | 63 | 34.8 | $337K | 76 | 46 |
| Chiropractors | 30 | #383 of 426 | 18 | 9.9 | $1.4M | 59 | 13 |
| Auto repair and car care | 30 | #452 of 538 | 107 | 59.0 | $199K | 74 | 66 |
| Gas stations | 30 | #463 of 536 | 46 | 25.4 | $1.2M | 49 | 29 |
| HVAC and plumbing | 29 | #435 of 476 | 18 | 9.9 | $2.7M | 57 | 21 |
| Landscaping and lawn care | 28 | #361 of 399 | 12 | 6.6 | $1.9M | 63 | 26 |
| Home repair trades | 28 | #486 of 526 | 37 | 20.4 | $1.3M | 55 | 39 |
| Funeral homes | 25 | #326 of 365 | 12 | 6.6 | $237K | 35 | 6 |
| Lawn, cleaning and pest control | 25 | #452 of 481 | 19 | 10.5 | $1.2M | 70 | 38 |
| Insurance agencies | 16 | #511 of 537 | 47 | 25.9 | $696K | 55 | 35 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.2 | Index only | 163 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.2 | $5.6M | 54 | 4 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $7.4M | 116 | 8 |
| Property management | Not scored | Not scored | 3 | 1.7 | Index only | 152 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.7 | $5.3M | 130 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $17.7M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $7.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $35.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $21.2M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $25.6M | Too few | Under 3 |
Household spending in the Effingham area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.2M | $1,172 | 122 |
| Gasoline and other fuels | $53.9M | $2,975 | 115 |
| Food away from home | $70.3M | $3,881 | 95 |
| Groceries | $109.7M | $6,053 | 96 |
| Personal care products and services | $17.9M | $990 | 99 |
| Child care and other personal services | $7.2M | $396 | 68 |
| Memberships, classes and admissions | $15.9M | $875 | 89 |
| Medical and dental services | $25.6M | $1,410 | 109 |
| Pets | $15.3M | $843 | 93 |
| Clothing, shoes and related services | $35.4M | $1,955 | 95 |
| Vehicle insurance | $32.7M | $1,805 | 92 |
| Home repairs, maintenance and insurance | $49M | $2,702 | 90 |
| Lawn care, cleaning and other household services | $22.2M | $1,225 | 87 |
| Rent and homeowner costs | $253.9M | $14,004 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Effingham area
- Population, 2025 estimate
- 44,727−0.9% since 2020
- Households
- 18,128
- Median age
- 41.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 54
- Median household income
- $79,157
- Average household income
- $96,833
- Median home value
- $172,400
- Jobs located here
- 25,606
- Daytime population
- 48,326Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Effingham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Effingham area 2
- Effingham County, IL34,522 people
- Cumberland County, IL10,334 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Effingham, IL area growing?
Population estimates put the Effingham area at 44,727 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 18,128 households.
How much do households in the Effingham, IL area spend?
Households in the Effingham area spend about $253.9M a year on rent and homeowner costs, $109.7M on groceries and $70.3M on food away from home. Relative to the U.S., household spending in the Effingham area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in the Effingham, IL area?
Of the business types scored in the Effingham area, coffee shops and cafes (76), bakeries and dessert shops (71) and barbershops (71) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #20 of 529 scored small-town markets.
How does the Effingham, IL area compare with the U.S.?
Median household income in the Effingham area is $79,157, 2% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.1 times the U.S. rate) and lowest for real estate agents and brokers (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Effingham area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Effingham area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Effingham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.