Groundwork

County profile · Illinois

McHenry County, IL market data

Population, household spending and competition for 56 business types in McHenry County, each scored against other counties.

Population, 2025
317,751
+2.5% since 2020
Households
117,594
Median household income
$104,802
+20.7% vs. 2015–2019, before inflation
Median home value
$308,100
Jobs located here
93,473
Highest market score
85
Convenience stores, #86 of 2,261 scored counties

A site report maps the competitors on map listings around any address in McHenry County by name and distance, and the households and spending within reach. Or open the report at the center of McHenry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 317,751 people live in McHenry County, in 117,594 households. Population estimates show McHenry County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in McHenry County is $104,802 a year, 30% above the U.S. median of $80,734. That rose 20.7% from the 2015–2019 survey, before inflation.

Set against the U.S., households in McHenry County spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on vehicle insurance (93).

The highest Groundwork market scores in McHenry County are for convenience stores (85), barbershops (83) and tire shops (83). McHenry County ranks #86 of 2,261 scored counties for convenience stores.

McHenry County is part of the Chicago-Naperville-Elgin metro area. For its number of households, McHenry County has the most map listings, relative to the U.S., for HVAC and plumbing companies (84% above the U.S. rate) and the fewest for property management companies (47% below the U.S. rate).

All 56 business types in McHenry County

Highest Groundwork market score first. Each score compares McHenry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in McHenry County, IL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Convenience stores85#86 of 2,261574.8$13.9M17718
Barbershops83#46 of 1,356383.2$3.7M1945
Tire shops83#64 of 1,530423.6$3.5M13911
Gas stations80#148 of 2,358978.2$3.7M15375
Grocery and convenience stores80#176 of 2,40214212.1$5.6M16567
Clothing and shoe stores76#214 of 2,0871149.7$2.4M19251
Grocery stores76#264 of 2,070484.1$16.5M17849
Property management75#83 of 910191.6Index only18024
Coffee shops and cafes74#206 of 2,063998.4$5.6M15157
Clothing, shoes and laundry71#347 of 2,21017815.1$1.6M17778
Fast food and sandwich shops70#355 of 2,22213311.3$4.2M137236
Pest control69#107 of 699131.1$13.1M12912
Sit-down restaurants67#452 of 2,40554846.6$1M153244
Restaurants and cafes67#476 of 2,4051,08191.9$513K138537
Primary care and pediatrics66#352 of 1,656937.9$2.1M119146
Child care and preschools66#363 of 1,611595.0$1.1M11467
Hair salons65#438 of 2,33920117.1$690K160108
Laundromats64#215 of 785161.4$17.3M13912
Spas and skin care64#393 of 1,7691089.2$1.3M14728
Martial arts and dance studios63#307 of 1,334665.6$2.2M11037
Pizza63#554 of 2,0901099.3$5.1M100236
Gyms61#497 of 1,7921139.6$1.3M9942
Salons, barbers and spas60#641 of 2,38544237.6$314K148170
Yoga, Pilates and fitness studios58#235 of 777332.8$4.4M10942
Optometrists and eye care58#465 of 1,302574.8$3.4M11033
Chiropractors58#518 of 1,490806.8$2.5M10352
Car washes and detailing58#521 of 1,451605.1$2.4M9725
Bakeries and dessert shops58#631 of 1,88913411.4$4.1M10068
Oil change and quick lube57#192 of 479131.1$11.2M8210
Nail salons57#489 of 1,328827.0$1.7M10126
Funeral homes57#539 of 1,472272.3$609K9016
Veterinarians57#564 of 1,485514.3$2.4M8844
Gyms, studios and classes57#728 of 2,08821218.0$688K10479
Dry cleaners56#208 of 507161.4$17.3M11115
House cleaning56#294 of 847221.9$7.8M121100
Collision repair and body shops55#545 of 1,327463.9$3.2M10349
Auto repair and car care53#1,086 of 2,40153045.1$276K103254
Auto repair shops52#1,108 of 2,37832227.4$454K102197
Mortgage brokers and lenders51#431 of 887544.6Index only9015
Real estate agents and brokers51#1,000 of 2,17625922.0Index only134111
Physical therapy50#719 of 1,422927.8$2.1M8962
Dentists and orthodontists48#1,015 of 1,88618515.7$1.1M108133
Real estate48#1,183 of 2,22934129.0Index only129194
Pet businesses47#1,240 of 2,20018916.1$649K74115
Electricians46#684 of 1,160453.8$8.4M70111
Doctors, dentists and clinics46#1,382 of 2,3941,222103.9$161K105433
Pet grooming and boarding43#889 of 1,461736.2$1.7M6655
Home inspectors41#272 of 41590.8Index only8014
Pet stores41#638 of 974413.5$3M6616
Roofing and gutters38#861 of 1,177716.0$5.3M6345
Lawn, cleaning and pest control38#1,327 of 1,77113411.4$1.3M76383
Landscaping and lawn care35#1,160 of 1,493998.4$1.7M59271
HVAC and plumbing35#1,371 of 1,70713611.6$2.8M59169
Insurance agencies35#1,660 of 2,27220917.8$1M81123
Home repair trades35#1,712 of 2,05725221.4$1.5M62325
Urgent care and walk-in clinicsNot scoredNot scored30.3$65.4M2677

Household spending in McHenry County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in McHenry County, IL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$146.1M$1,242130
Gasoline and other fuels$354.6M$3,016116
Food away from home$554.6M$4,716116
Groceries$794.1M$6,753107
Personal care products and services$138.7M$1,180117
Child care and other personal services$67.2M$57198
Memberships, classes and admissions$146M$1,241126
Medical and dental services$196.3M$1,669130
Pets$122.7M$1,043115
Clothing, shoes and related services$277.5M$2,360115
Vehicle insurance$213M$1,81193
Home repairs, maintenance and insurance$379.2M$3,225107
Lawn care, cleaning and other household services$170.9M$1,454103
Rent and homeowner costs$1.9B$16,14297

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in McHenry County

Population, 2025 estimate
317,751+2.5% since 2020
Households
117,594
Median age
41.3
Homes lived in by their owners
83%
Vehicles per household
2.0
Land area
603 sq. mi.
People per square mile
518
Median household income
$104,802+20.7% vs. 2015–2019, before inflation
Average household income
$130,520
Median home value
$308,100
Jobs located here
93,473
Daytime population
243,217Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McHenry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of McHenry County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

McHenry County is part of the Chicago-Naperville-Elgin, IL-IN metro area.

Questions

How fast is McHenry County, IL growing?

Population estimates put McHenry County at 317,751 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 117,594 households. Against the 2015–2019 survey, median household income rose 20.7%, before inflation.

How much do households in McHenry County, IL spend?

Households in McHenry County spend about $1.9B a year on rent and homeowner costs, $794.1M on groceries and $554.6M on food away from home. Relative to the U.S., household spending in McHenry County runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on vehicle insurance (93).

Which business types have the highest market scores in McHenry County, IL?

Of the business types scored in McHenry County, convenience stores (85), barbershops (83) and tire shops (83) have the highest Groundwork market scores. For convenience stores, that ranks #86 of 2,261 scored counties.

How does McHenry County, IL compare with the U.S.?

Median household income in McHenry County is $104,802, 30% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $308,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (84% above the U.S. rate) and lowest for property management companies (47% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in McHenry County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McHenry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in McHenry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McHenry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.