Small-town market profile · Illinois
Quincy, IL-MO area market data
How the Quincy area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 74,146
- −2.0% since 2020
- Households
- 31,100
- Median household income
- $65,360
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $160,600
- Jobs located here
- 34,767
- Highest market score
- 71
- Primary care and pediatrics, #69 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Quincy area by name and distance, and the households and spending within reach. Or open the report at the center of the Quincy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Quincy area has an estimated 74,146 people and 31,100 households. Population estimates put the population change in the Quincy area from 2020 to 2025 at −2.0%, against +3.1% for the U.S. Median household income in the Quincy area is $65,360, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in the Quincy area runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in the Quincy area, primary care and pediatric clinics (71), barbershops (65) and dentists and orthodontists (65) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #69 of 458 scored small-town markets.
The Quincy area takes in 2 counties: Adams County, IL and Lewis County, MO. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for primary care and pediatric clinics (51% below the U.S. rate).
All 56 business types in the Quincy area
Highest Groundwork market score first. Each score compares the Quincy area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 71 | #69 of 458 | 11 | 3.5 | $3.7M | 208 | 24 |
| Barbershops | 65 | #98 of 377 | 8 | 2.6 | $3.5M | 188 | Under 3 |
| Dentists and orthodontists | 65 | #117 of 526 | 20 | 6.4 | $2M | 207 | 20 |
| Fast food and sandwich shops | 64 | #143 of 537 | 35 | 11.3 | $3.2M | 103 | 42 |
| Pet stores | 61 | #57 of 220 | 5 | 1.6 | $4.8M | 105 | Under 3 |
| Nail salons | 61 | #122 of 387 | 13 | 4.2 | $2.2M | 131 | 3 |
| Convenience stores | 60 | #180 of 529 | 30 | 9.6 | $5.9M | 75 | 3 |
| Laundromats | 59 | #49 of 150 | 6 | 1.9 | $9.4M | 75 | 3 |
| Gas stations | 58 | #182 of 536 | 30 | 9.6 | $2.8M | 116 | 34 |
| Grocery and convenience stores | 58 | #200 of 538 | 64 | 20.6 | $2.8M | 82 | 14 |
| Pizza | 57 | #177 of 520 | 27 | 8.7 | $4.1M | 80 | 42 |
| Hair salons | 57 | #184 of 538 | 57 | 18.3 | $497K | 116 | 11 |
| Physical therapy | 56 | #159 of 400 | 9 | 2.9 | $4.5M | 188 | 17 |
| Tire shops | 56 | #171 of 431 | 15 | 4.8 | $2.1M | 86 | 4 |
| Property management | 54 | #76 of 180 | 7 | 2.3 | Index only | 105 | 3 |
| Optometrists and eye care | 52 | #188 of 400 | 13 | 4.2 | $3.1M | 100 | 7 |
| Salons, barbers and spas | 52 | #241 of 538 | 105 | 33.8 | $270K | 127 | 20 |
| Restaurants and cafes | 52 | #246 of 538 | 304 | 97.7 | $363K | 98 | 119 |
| Roofing and gutters | 51 | #136 of 288 | 8 | 2.6 | $9.7M | 115 | 6 |
| Grocery stores | 51 | #259 of 506 | 21 | 6.8 | $8.5M | 91 | 11 |
| Pet businesses | 51 | #271 of 527 | 36 | 11.6 | $661K | 75 | 10 |
| Pet grooming and boarding | 50 | #193 of 387 | 15 | 4.8 | $1.6M | 62 | 3 |
| Spas and skin care | 50 | #245 of 504 | 24 | 7.7 | $1.2M | 135 | 5 |
| Veterinarians | 49 | #212 of 398 | 13 | 4.2 | $1.8M | 67 | 7 |
| Sit-down restaurants | 48 | #282 of 538 | 148 | 47.6 | $746K | 112 | 58 |
| Funeral homes | 46 | #202 of 365 | 16 | 5.1 | $314K | 46 | 6 |
| Child care and preschools | 46 | #271 of 454 | 18 | 5.8 | $601K | 60 | 8 |
| Bakeries and dessert shops | 44 | #312 of 507 | 25 | 8.0 | $4.4M | 107 | 19 |
| Coffee shops and cafes | 44 | #324 of 529 | 28 | 9.0 | $3.9M | 106 | 19 |
| Yoga, Pilates and fitness studios | 43 | #75 of 112 | 8 | 2.6 | $2.9M | 72 | 10 |
| Doctors, dentists and clinics | 43 | #341 of 538 | 247 | 79.4 | $165K | 108 | 86 |
| Gyms | 39 | #367 of 506 | 23 | 7.4 | $1M | 79 | 10 |
| Electricians | 38 | #216 of 295 | 10 | 3.2 | $7.8M | 65 | 24 |
| Collision repair and body shops | 38 | #282 of 387 | 12 | 3.9 | $2.7M | 87 | 14 |
| Martial arts and dance studios | 37 | #285 of 378 | 16 | 5.1 | $1.5M | 73 | 6 |
| Pest control | 36 | #64 of 85 | 5 | 1.6 | $7.1M | 69 | 8 |
| Auto repair and car care | 36 | #408 of 538 | 129 | 41.5 | $250K | 93 | 74 |
| Auto repair shops | 36 | #409 of 538 | 75 | 24.1 | $429K | 97 | 58 |
| Real estate | 34 | #464 of 536 | 77 | 24.8 | Index only | 123 | 25 |
| Mortgage brokers and lenders | 32 | #146 of 177 | 9 | 2.9 | Index only | 116 | Under 3 |
| Chiropractors | 32 | #361 of 426 | 22 | 7.1 | $1.9M | 77 | 18 |
| Real estate agents and brokers | 32 | #488 of 533 | 58 | 18.6 | Index only | 129 | 19 |
| Landscaping and lawn care | 30 | #342 of 399 | 16 | 5.1 | $2.2M | 76 | 31 |
| Gyms, studios and classes | 30 | #470 of 535 | 47 | 15.1 | $501K | 76 | 16 |
| Clothing, shoes and laundry | 29 | #448 of 536 | 89 | 28.6 | $634K | 72 | 29 |
| Clothing and shoe stores | 29 | #452 of 536 | 70 | 22.5 | $806K | 63 | 26 |
| Car washes and detailing | 28 | #388 of 441 | 19 | 6.1 | $1.7M | 67 | 9 |
| Home repair trades | 26 | #496 of 526 | 46 | 14.8 | $1.7M | 70 | 64 |
| House cleaning | 23 | #135 of 142 | 9 | 2.9 | $3.9M | 62 | 21 |
| HVAC and plumbing | 21 | #467 of 476 | 28 | 9.0 | $2.8M | 58 | 34 |
| Lawn, cleaning and pest control | 18 | #473 of 481 | 30 | 9.6 | $1.2M | 70 | 60 |
| Insurance agencies | 9 | #532 of 537 | 68 | 21.9 | $740K | 59 | 53 |
| Home inspectors | Not scored | Not scored | 3 | 1.0 | Index only | 52 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $10.7M | 78 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.0 | $13.6M | 55 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $28.2M | Too few | Under 3 |
Household spending in the Quincy area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.2M | $1,036 | 108 |
| Gasoline and other fuels | $82.9M | $2,667 | 103 |
| Food away from home | $110.4M | $3,549 | 87 |
| Groceries | $178.3M | $5,734 | 91 |
| Personal care products and services | $28.4M | $912 | 91 |
| Child care and other personal services | $10.8M | $348 | 60 |
| Memberships, classes and admissions | $23.5M | $757 | 77 |
| Medical and dental services | $40.7M | $1,310 | 102 |
| Pets | $23.8M | $765 | 84 |
| Clothing, shoes and related services | $56.5M | $1,815 | 88 |
| Vehicle insurance | $50.3M | $1,618 | 83 |
| Home repairs, maintenance and insurance | $77.8M | $2,502 | 83 |
| Lawn care, cleaning and other household services | $35.4M | $1,139 | 81 |
| Rent and homeowner costs | $409M | $13,152 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Quincy area
- Population, 2025 estimate
- 74,146−2.0% since 2020
- Households
- 31,100
- Median age
- 41.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 1,360 sq. mi.
- People per square mile
- 55
- Median household income
- $65,360+25.4% vs. 2015–2019, before inflation
- Average household income
- $84,693
- Median home value
- $160,600
- Jobs located here
- 34,767
- Daytime population
- 71,839Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Quincy area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Quincy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Quincy area 2
- Adams County, IL64,754 people
- Lewis County, MO9,924 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Quincy, IL-MO area growing?
Population estimates put the Quincy area at 74,146 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 31,100 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in the Quincy, IL-MO area spend?
Households in the Quincy area spend about $409M a year on rent and homeowner costs, $178.3M on groceries and $110.4M on food away from home. Set against the U.S., households in the Quincy area spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in the Quincy, IL-MO area?
The highest Groundwork market scores in the Quincy area are for primary care and pediatric clinics (71), barbershops (65) and dentists and orthodontists (65). The Quincy area ranks #69 of 458 scored small-town markets for primary care and pediatric clinics.
How does the Quincy, IL-MO area compare with the U.S.?
The median household income in the Quincy area is $65,360 a year, 19% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,600, against $332,700 for the U.S. For its number of households, the Quincy area has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for primary care and pediatric clinics (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Quincy area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Quincy area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in the Quincy area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Quincy area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.