County profile · Illinois
De Witt County, IL market data
How De Witt County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,118
- −2.1% since 2020
- Households
- 6,595
- Median household income
- $71,678
- +29.0% vs. 2015–2019, before inflation
- Median home value
- $130,300
- Jobs located here
- 4,957
- Highest market score
- 68
- Doctors, dentists and clinics, #401 of 2,394 scored counties
A site report maps the competitors on map listings around any address in De Witt County by name and distance, and the households and spending within reach. Or open the report at the center of De Witt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
De Witt County has an estimated 15,118 people and 6,595 households. Population estimates show De Witt County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in De Witt County is $71,678, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.0%, before inflation.
Relative to the U.S., household spending in De Witt County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in De Witt County, medical and dental practices (68); hair salons (61); and salons, barbers and spas (60) have the highest Groundwork market scores. For medical and dental practices, that ranks #401 of 2,394 scored counties.
Against the U.S., map listings per household run highest for home repair companies (2.1 times the U.S. rate) and lowest for medical and dental practices (52% below the U.S. rate).
All 56 business types in De Witt County
Highest Groundwork market score first. Each score compares De Witt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 68 | #401 of 2,394 | 27 | 40.9 | $328K | 215 | 7 |
| Hair salons | 61 | #624 of 2,339 | 10 | 15.2 | $623K | 145 | Under 3 |
| Salons, barbers and spas | 60 | #635 of 2,385 | 18 | 27.3 | $346K | 163 | Under 3 |
| Grocery and convenience stores | 57 | #893 of 2,402 | 10 | 15.2 | $3.9M | 114 | Under 3 |
| Coffee shops and cafes | 55 | #804 of 2,063 | 5 | 7.6 | $4.9M | 131 | 3 |
| Fast food and sandwich shops | 54 | #983 of 2,222 | 8 | 12.1 | $3M | 100 | 10 |
| Gas stations | 52 | #1,052 of 2,358 | 5 | 7.6 | $3.7M | 154 | 9 |
| Sit-down restaurants | 50 | #1,162 of 2,405 | 32 | 48.5 | $759K | 114 | 10 |
| Restaurants and cafes | 49 | #1,230 of 2,405 | 63 | 95.5 | $386K | 104 | 23 |
| Real estate | 45 | #1,342 of 2,229 | 15 | 22.7 | Index only | 137 | 4 |
| Auto repair shops | 41 | #1,605 of 2,378 | 18 | 27.3 | $397K | 89 | 7 |
| Auto repair and car care | 41 | #1,635 of 2,401 | 35 | 53.1 | $204K | 76 | 8 |
| Convenience stores | 40 | #1,475 of 2,261 | 7 | 10.6 | $5.5M | 70 | Under 3 |
| Pizza | 38 | #1,533 of 2,090 | 9 | 13.6 | $2.7M | 53 | 10 |
| Gyms, studios and classes | 37 | #1,580 of 2,088 | 9 | 13.6 | $587K | 89 | Under 3 |
| Real estate agents and brokers | 34 | #1,893 of 2,176 | 15 | 22.7 | Index only | 109 | 4 |
| Pet businesses | 32 | #1,826 of 2,200 | 11 | 16.7 | $471K | 54 | 3 |
| Lawn, cleaning and pest control | 31 | #1,531 of 1,771 | 6 | 9.1 | $1.3M | 77 | 8 |
| Car washes and detailing | 26 | #1,290 of 1,451 | 5 | 7.6 | $1.4M | 57 | Under 3 |
| Gyms | 25 | #1,597 of 1,792 | 7 | 10.6 | $755K | 58 | Under 3 |
| Electricians | 21 | #1,093 of 1,160 | 5 | 7.6 | $3.4M | 28 | 4 |
| Collision repair and body shops | 21 | #1,247 of 1,327 | 5 | 7.6 | $1.4M | 46 | 3 |
| Insurance agencies | 19 | #2,102 of 2,272 | 14 | 21.2 | $800K | 64 | 7 |
| Pet grooming and boarding | 12 | #1,436 of 1,461 | 5 | 7.6 | $1M | 41 | 3 |
| HVAC and plumbing | 12 | #1,699 of 1,707 | 7 | 10.6 | $2.4M | 51 | 11 |
| Home repair trades | 12 | #2,049 of 2,057 | 17 | 25.8 | $994K | 41 | 18 |
| Roofing and gutters | 9 | #1,169 of 1,177 | 5 | 7.6 | $3.4M | 40 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.1 | $6.1M | 147 | 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 6.1 | $3.1M | 348 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.1 | $2.2M | 225 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 6.1 | $1.9M | 66 | 5 |
| Barbershops | Not scored | Not scored | 3 | 4.5 | $2.1M | 110 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.5 | $786K | 78 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 4.5 | $2.1M | 237 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.5 | $1.7M | 63 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.0 | $4.4M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 3.0 | $6.1M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.0 | $507K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 3.0 | $19.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.0 | $3.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.0 | $4.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.0 | $4.4M | Too few | 4 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.0 | $4.4M | Too few | 3 |
| Tire shops | Not scored | Not scored | 2 | 3.0 | $3.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.5 | $7.7M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.5 | $12.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.5 | $5.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.5 | $7.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.5 | $7.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.5 | $5.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.5 | $5.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in De Witt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.1M | $1,083 | 113 |
| Gasoline and other fuels | $18.3M | $2,779 | 107 |
| Food away from home | $24.3M | $3,684 | 91 |
| Groceries | $38.8M | $5,876 | 93 |
| Personal care products and services | $6.2M | $944 | 94 |
| Child care and other personal services | $2.4M | $358 | 62 |
| Memberships, classes and admissions | $5.3M | $801 | 81 |
| Medical and dental services | $8.8M | $1,341 | 104 |
| Pets | $5.2M | $785 | 86 |
| Clothing, shoes and related services | $12.2M | $1,857 | 90 |
| Vehicle insurance | $11.2M | $1,697 | 87 |
| Home repairs, maintenance and insurance | $16.9M | $2,561 | 85 |
| Lawn care, cleaning and other household services | $7.7M | $1,170 | 83 |
| Rent and homeowner costs | $88.9M | $13,475 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in De Witt County
- Population, 2025 estimate
- 15,118−2.1% since 2020
- Households
- 6,595
- Median age
- 44.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 398 sq. mi.
- People per square mile
- 39
- Median household income
- $71,678+29.0% vs. 2015–2019, before inflation
- Average household income
- $86,800
- Median home value
- $130,300
- Jobs located here
- 4,957
- Daytime population
- 14,133Residents who don’t work, plus everyone whose job is here
Looking at a specific site in De Witt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of De Witt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Piatt County, IL16,695 people
- Macon County, IL101,849 people
- McLean County, IL171,556 people
- Logan County, IL27,713 people
- Champaign County, IL208,741 people
- Moultrie County, IL14,424 people
- Ford County, IL13,406 people
- Douglas County, IL19,751 people
Questions
How fast is De Witt County, IL growing?
Population estimates put De Witt County at 15,118 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 6,595 households. Median household income rose 29.0% from the 2015–2019 survey, before inflation.
How much do households in De Witt County, IL spend?
Households in De Witt County spend about $88.9M a year on rent and homeowner costs, $38.8M on groceries and $24.3M on food away from home. Set against the U.S., households in De Witt County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in De Witt County, IL?
The highest Groundwork market scores in De Witt County are for medical and dental practices (68); hair salons (61); and salons, barbers and spas (60). De Witt County ranks #401 of 2,394 scored counties for medical and dental practices.
How does De Witt County, IL compare with the U.S.?
The median household income in De Witt County is $71,678 a year, 11% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,300, against $332,700 for the U.S. For its number of households, De Witt County has the most map listings, relative to the U.S., for home repair companies (2.1 times the U.S. rate) and the fewest for medical and dental practices (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in De Witt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in De Witt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in De Witt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of De Witt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.