Metro area profile · Iowa
Davenport-Moline-Rock Island, IA-IL metro area market data
How the Davenport-Moline-Rock Island metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 380,452
- −0.9% since 2020
- Households
- 161,702
- Median household income
- $72,738
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $174,100
- Jobs located here
- 174,294
- Highest market score
- 69
- Optometrists and eye care, #49 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Davenport-Moline-Rock Island metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Davenport-Moline-Rock Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Davenport-Moline-Rock Island metro area has an estimated 380,452 people and 161,702 households. Between 2020 and 2025, the population of the Davenport-Moline-Rock Island metro area declined 0.9%, against +3.1% for the U.S. Median household income in the Davenport-Moline-Rock Island metro area is $72,738, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.3%, before inflation.
Relative to the U.S., household spending in the Davenport-Moline-Rock Island metro area runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Of the business types scored in the Davenport-Moline-Rock Island metro area, optometrists and eye clinics (69), spas and skin care studios (64) and primary care and pediatric clinics (64) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #49 of 386 scored metro areas.
The Davenport-Moline-Rock Island metro area takes in 4 counties: Scott County, IA; Rock Island County, IL; Henry County, IL; and Mercer County, IL. Against the U.S., map listings per household run highest for chiropractors (2.7 times the U.S. rate) and lowest for property management companies (50% below the U.S. rate).
All 56 business types in the Davenport-Moline-Rock Island metro area
Highest Groundwork market score first. Each score compares the Davenport-Moline-Rock Island metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 69 | #49 of 386 | 48 | 3.0 | $4.7M | 150 | 22 |
| Spas and skin care | 64 | #63 of 387 | 132 | 8.2 | $1.2M | 137 | 23 |
| Primary care and pediatrics | 64 | #92 of 387 | 86 | 5.3 | $2.6M | 147 | 196 |
| Dentists and orthodontists | 64 | #93 of 387 | 168 | 10.4 | $1.3M | 137 | 127 |
| Home inspectors | 61 | #59 of 243 | 5 | 0.3 | Index only | 171 | 5 |
| Dry cleaners | 61 | #77 of 272 | 11 | 0.7 | $28.6M | 183 | 13 |
| HVAC and plumbing | 61 | #106 of 387 | 76 | 4.7 | $5.7M | 119 | 94 |
| Property management | 59 | #103 of 374 | 24 | 1.5 | Index only | 168 | 42 |
| Clothing, shoes and laundry | 57 | #149 of 387 | 299 | 18.5 | $1.1M | 120 | 122 |
| Clothing and shoe stores | 57 | #156 of 387 | 213 | 13.2 | $1.5M | 116 | 102 |
| Real estate | 56 | #124 of 387 | 354 | 21.9 | Index only | 146 | 191 |
| Pet stores | 56 | #138 of 382 | 25 | 1.5 | $5.4M | 119 | 11 |
| Mortgage brokers and lenders | 55 | #141 of 373 | 36 | 2.2 | Index only | 160 | 13 |
| Tire shops | 55 | #173 of 386 | 55 | 3.4 | $3M | 122 | 24 |
| Martial arts and dance studios | 54 | #146 of 387 | 69 | 4.3 | $2M | 101 | 27 |
| Laundromats | 54 | #157 of 364 | 23 | 1.4 | $13.7M | 109 | 7 |
| Urgent care and walk-in clinics | 53 | #85 of 197 | 9 | 0.6 | $25.1M | 102 | 12 |
| Real estate agents and brokers | 52 | #157 of 387 | 289 | 17.9 | Index only | 142 | 104 |
| Salons, barbers and spas | 51 | #182 of 387 | 699 | 43.2 | $226K | 106 | 133 |
| Doctors, dentists and clinics | 51 | #185 of 387 | 1,393 | 86.1 | $162K | 106 | 546 |
| Auto repair shops | 51 | #194 of 387 | 343 | 21.2 | $488K | 110 | 164 |
| Nail salons | 50 | #192 of 387 | 91 | 5.6 | $1.7M | 104 | 18 |
| Home repair trades | 50 | #193 of 387 | 190 | 11.8 | $2.3M | 94 | 190 |
| Electricians | 49 | #200 of 383 | 39 | 2.4 | $11.1M | 92 | 63 |
| Grocery and convenience stores | 49 | #207 of 387 | 274 | 16.9 | $3.5M | 104 | 92 |
| Auto repair and car care | 49 | #208 of 387 | 580 | 35.9 | $289K | 107 | 244 |
| House cleaning | 48 | #200 of 375 | 28 | 1.7 | $7M | 110 | 65 |
| Yoga, Pilates and fitness studios | 47 | #191 of 347 | 30 | 1.9 | $4.7M | 115 | 47 |
| Bakeries and dessert shops | 47 | #221 of 387 | 131 | 8.1 | $4.7M | 114 | 104 |
| Grocery stores | 46 | #222 of 387 | 91 | 5.6 | $10.6M | 114 | 64 |
| Hair salons | 46 | #226 of 387 | 375 | 23.2 | $421K | 98 | 82 |
| Convenience stores | 46 | #226 of 387 | 137 | 8.5 | $7.1M | 90 | 28 |
| Collision repair and body shops | 46 | #227 of 381 | 53 | 3.3 | $3.2M | 103 | 37 |
| Fast food and sandwich shops | 45 | #227 of 387 | 221 | 13.7 | $2.8M | 92 | 318 |
| Barbershops | 44 | #257 of 387 | 91 | 5.6 | $1.7M | 92 | 8 |
| Gyms, studios and classes | 41 | #279 of 387 | 251 | 15.5 | $560K | 85 | 74 |
| Physical therapy | 40 | #263 of 386 | 106 | 6.6 | $2.1M | 89 | 70 |
| Coffee shops and cafes | 39 | #281 of 387 | 170 | 10.5 | $3.6M | 98 | 93 |
| Lawn, cleaning and pest control | 36 | #295 of 387 | 142 | 8.8 | $1.4M | 82 | 228 |
| Sit-down restaurants | 36 | #297 of 387 | 900 | 55.7 | $688K | 104 | 325 |
| Car washes and detailing | 36 | #303 of 387 | 73 | 4.5 | $2.3M | 91 | 37 |
| Restaurants and cafes | 35 | #293 of 387 | 1,753 | 108.4 | $353K | 95 | 740 |
| Child care and preschools | 35 | #294 of 387 | 89 | 5.5 | $728K | 73 | 75 |
| Funeral homes | 34 | #284 of 377 | 41 | 2.5 | $568K | 84 | 24 |
| Pet grooming and boarding | 34 | #309 of 386 | 71 | 4.4 | $1.9M | 74 | 32 |
| Gyms | 34 | #325 of 387 | 152 | 9.4 | $925K | 71 | 47 |
| Landscaping and lawn care | 33 | #296 of 385 | 88 | 5.4 | $2.2M | 76 | 144 |
| Pet businesses | 33 | #318 of 387 | 190 | 11.8 | $708K | 81 | 92 |
| Pizza | 33 | #319 of 387 | 172 | 10.6 | $3.6M | 71 | 318 |
| Pest control | 31 | #292 of 345 | 26 | 1.6 | $7.6M | 74 | 19 |
| Oil change and quick lube | 30 | #241 of 290 | 19 | 1.2 | $8.8M | 64 | 16 |
| Roofing and gutters | 27 | #355 of 381 | 75 | 4.6 | $5.8M | 68 | 33 |
| Gas stations | 26 | #341 of 387 | 214 | 13.2 | $2M | 83 | 183 |
| Veterinarians | 23 | #362 of 384 | 74 | 4.6 | $1.8M | 67 | 49 |
| Chiropractors | 19 | #381 of 386 | 237 | 14.7 | $952K | 40 | 119 |
| Insurance agencies | 18 | #370 of 387 | 265 | 16.4 | $969K | 77 | 180 |
Household spending in the Davenport-Moline-Rock Island metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $167.5M | $1,036 | 108 |
| Gasoline and other fuels | $424.4M | $2,625 | 101 |
| Food away from home | $619.4M | $3,830 | 94 |
| Groceries | $967.2M | $5,981 | 95 |
| Personal care products and services | $157.8M | $976 | 97 |
| Child care and other personal services | $64.8M | $401 | 69 |
| Memberships, classes and admissions | $140.7M | $870 | 88 |
| Medical and dental services | $225.7M | $1,396 | 108 |
| Pets | $134.6M | $832 | 92 |
| Clothing, shoes and related services | $314.6M | $1,946 | 95 |
| Vehicle insurance | $256.7M | $1,588 | 81 |
| Home repairs, maintenance and insurance | $432M | $2,672 | 89 |
| Lawn care, cleaning and other household services | $196.4M | $1,215 | 86 |
| Rent and homeowner costs | $2.2B | $13,861 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Davenport-Moline-Rock Island metro area
- Population, 2025 estimate
- 380,452−0.9% since 2020
- Households
- 161,702
- Median age
- 41.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 2,270 sq. mi.
- People per square mile
- 168
- Median household income
- $72,738+24.3% vs. 2015–2019, before inflation
- Average household income
- $95,004
- Median home value
- $174,100
- Jobs located here
- 174,294
- Daytime population
- 383,694Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Davenport-Moline-Rock Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Davenport-Moline-Rock Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Davenport-Moline-Rock Island metro area 4
- Scott County, IA174,608 people
- Rock Island County, IL142,757 people
- Henry County, IL48,643 people
- Mercer County, IL15,495 people
Other markets based in Iowa 12
- Des Moines-West Des Moines, IA metro area731,120 people
- Cedar Rapids, IA metro area276,624 people
- Iowa City, IA metro area179,200 people
- Waterloo-Cedar Falls, IA metro area168,637 people
- Sioux City, IA-NE-SD metro area144,682 people
- Ames, IA metro area127,134 people
- Dubuque, IA metro area99,030 people
- Mason City, IA area49,982 people
- Clinton, IA area46,268 people
- Burlington, IA-IL area44,680 people
- Muscatine, IA area42,559 people
- Marshalltown, IA area40,114 people
Questions
How fast is the Davenport-Moline-Rock Island, IA-IL metro area growing?
Population estimates put the Davenport-Moline-Rock Island metro area at 380,452 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 161,702 households. Median household income rose 24.3% from the 2015–2019 survey, before inflation.
How much do households in the Davenport-Moline-Rock Island, IA-IL metro area spend?
Households in the Davenport-Moline-Rock Island metro area spend about $2.2B a year on rent and homeowner costs, $967.2M on groceries and $619.4M on food away from home. Set against the U.S., households in the Davenport-Moline-Rock Island metro area spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (69).
Which business types have the highest market scores in the Davenport-Moline-Rock Island, IA-IL metro area?
The highest Groundwork market scores in the Davenport-Moline-Rock Island metro area are for optometrists and eye clinics (69), spas and skin care studios (64) and primary care and pediatric clinics (64). The Davenport-Moline-Rock Island metro area ranks #49 of 386 scored metro areas for optometrists and eye clinics.
How does the Davenport-Moline-Rock Island, IA-IL metro area compare with the U.S.?
The median household income in the Davenport-Moline-Rock Island metro area is $72,738 a year, 10% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,100, against $332,700 for the U.S. For its number of households, the Davenport-Moline-Rock Island metro area has the most map listings, relative to the U.S., for chiropractors (2.7 times the U.S. rate) and the fewest for property management companies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Davenport-Moline-Rock Island metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Davenport-Moline-Rock Island metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Davenport-Moline-Rock Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Davenport-Moline-Rock Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.