County profile · Illinois
Henry County, IL market data
How Henry County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 48,095
- −2.2% since 2020
- Households
- 20,272
- Median household income
- $71,911
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $151,600
- Jobs located here
- 13,837
- Highest market score
- 77
- Primary care and pediatrics, #113 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Henry County by name and distance, and the households and spending within reach. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Henry County has an estimated 48,095 people and 20,272 households. Population estimates put the population change in Henry County from 2020 to 2025 at −2.2%, against +3.1% for the U.S. Median household income in Henry County is $71,911, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
Relative to the U.S., household spending in Henry County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Of the business types scored in Henry County, primary care and pediatric clinics (77), physical therapy clinics (71) and real estate agents and brokers (69) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #113 of 1,656 scored counties.
Henry County is part of the Davenport-Moline-Rock Island metro area. Against the U.S., map listings per household run highest for veterinarians (2.9 times the U.S. rate) and lowest for real estate agents and brokers (82% below the U.S. rate).
All 56 business types in Henry County
Highest Groundwork market score first. Each score compares Henry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 77 | #113 of 1,656 | 6 | 3.0 | $4.7M | 264 | 9 |
| Physical therapy | 71 | #194 of 1,422 | 6 | 3.0 | $4.7M | 196 | 5 |
| Real estate agents and brokers | 69 | #229 of 2,176 | 11 | 5.4 | Index only | 468 | 5 |
| Dentists and orthodontists | 69 | #287 of 1,886 | 15 | 7.4 | $1.9M | 191 | 10 |
| Real estate | 66 | #326 of 2,229 | 16 | 7.9 | Index only | 405 | 11 |
| Spas and skin care | 65 | #349 of 1,769 | 10 | 4.9 | $2M | 225 | Under 3 |
| Nail salons | 63 | #314 of 1,328 | 6 | 3.0 | $3.3M | 197 | Under 3 |
| Salons, barbers and spas | 63 | #536 of 2,385 | 67 | 33.1 | $295K | 139 | 8 |
| Fast food and sandwich shops | 63 | #602 of 2,222 | 20 | 9.9 | $3.9M | 127 | 31 |
| Doctors, dentists and clinics | 63 | #613 of 2,394 | 95 | 46.9 | $297K | 195 | 37 |
| HVAC and plumbing | 62 | #409 of 1,707 | 8 | 3.9 | $6.8M | 143 | 14 |
| Bakeries and dessert shops | 61 | #497 of 1,889 | 13 | 6.4 | $5.9M | 144 | 9 |
| Clothing, shoes and laundry | 60 | #706 of 2,210 | 27 | 13.3 | $1.5M | 165 | 9 |
| Grocery and convenience stores | 60 | #799 of 2,402 | 37 | 18.3 | $3.3M | 97 | 9 |
| Clothing and shoe stores | 58 | #738 of 2,087 | 20 | 9.9 | $2M | 154 | 9 |
| Hair salons | 58 | #782 of 2,339 | 42 | 20.7 | $470K | 109 | 6 |
| Martial arts and dance studios | 56 | #483 of 1,334 | 7 | 3.5 | $2.5M | 122 | Under 3 |
| Gyms, studios and classes | 54 | #871 of 2,088 | 28 | 13.8 | $616K | 93 | 4 |
| Grocery stores | 54 | #881 of 2,070 | 13 | 6.4 | $9.3M | 100 | 7 |
| Home repair trades | 52 | #922 of 2,057 | 19 | 9.4 | $2.9M | 118 | 33 |
| Convenience stores | 52 | #1,052 of 2,261 | 17 | 8.4 | $7.1M | 91 | Under 3 |
| Restaurants and cafes | 51 | #1,136 of 2,405 | 189 | 93.2 | $409K | 110 | 79 |
| Auto repair and car care | 51 | #1,163 of 2,401 | 70 | 34.5 | $322K | 120 | 37 |
| Coffee shops and cafes | 50 | #999 of 2,063 | 20 | 9.9 | $3.9M | 104 | 9 |
| Auto repair shops | 50 | #1,168 of 2,378 | 42 | 20.7 | $537K | 121 | 27 |
| Barbershops | 49 | #716 of 1,356 | 9 | 4.4 | $2.2M | 116 | Under 3 |
| Car washes and detailing | 48 | #765 of 1,451 | 7 | 3.5 | $3.2M | 128 | 7 |
| Sit-down restaurants | 48 | #1,259 of 2,405 | 97 | 47.8 | $797K | 120 | 39 |
| Lawn, cleaning and pest control | 45 | #1,049 of 1,771 | 15 | 7.4 | $1.6M | 98 | 23 |
| Gyms | 45 | #1,107 of 1,792 | 19 | 9.4 | $908K | 70 | 4 |
| Roofing and gutters | 44 | #723 of 1,177 | 8 | 3.9 | $6.8M | 80 | 3 |
| Child care and preschools | 44 | #970 of 1,611 | 8 | 3.9 | $991K | 99 | 12 |
| Pizza | 42 | #1,377 of 2,090 | 26 | 12.8 | $3M | 59 | 31 |
| Funeral homes | 40 | #984 of 1,472 | 10 | 4.9 | $335K | 49 | 4 |
| Landscaping and lawn care | 35 | #1,147 of 1,493 | 12 | 5.9 | $2M | 70 | 17 |
| Pet grooming and boarding | 31 | #1,159 of 1,461 | 9 | 4.4 | $1.9M | 73 | 8 |
| Chiropractors | 29 | #1,295 of 1,490 | 17 | 8.4 | $1.7M | 69 | 13 |
| Gas stations | 27 | #2,046 of 2,358 | 38 | 18.7 | $1.5M | 63 | 34 |
| Collision repair and body shops | 22 | #1,223 of 1,327 | 13 | 6.4 | $1.7M | 56 | 12 |
| Pet businesses | 22 | #2,072 of 2,200 | 35 | 17.3 | $481K | 55 | 19 |
| Veterinarians | 15 | #1,436 of 1,485 | 19 | 9.4 | $885K | 33 | 11 |
| Insurance agencies | 15 | #2,171 of 2,272 | 36 | 17.8 | $965K | 77 | 34 |
| Laundromats | Not scored | Not scored | 4 | 2.0 | $9.8M | 78 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.0 | $7.1M | 225 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.0 | $5.6M | 225 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $18.1M | 151 | 16 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $11.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $12.3M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $8.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.0 | $14.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $8.6M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $24.6M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Henry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.6M | $1,112 | 116 |
| Gasoline and other fuels | $57.4M | $2,832 | 109 |
| Food away from home | $77.3M | $3,814 | 94 |
| Groceries | $121.3M | $5,983 | 95 |
| Personal care products and services | $19.7M | $974 | 97 |
| Child care and other personal services | $7.9M | $391 | 67 |
| Memberships, classes and admissions | $17.3M | $851 | 87 |
| Medical and dental services | $28.2M | $1,391 | 108 |
| Pets | $16.8M | $830 | 91 |
| Clothing, shoes and related services | $39.3M | $1,936 | 94 |
| Vehicle insurance | $34.7M | $1,714 | 88 |
| Home repairs, maintenance and insurance | $54.3M | $2,679 | 89 |
| Lawn care, cleaning and other household services | $24.6M | $1,213 | 86 |
| Rent and homeowner costs | $280.5M | $13,837 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henry County
- Population, 2025 estimate
- 48,095−2.2% since 2020
- Households
- 20,272
- Median age
- 43.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 823 sq. mi.
- People per square mile
- 59
- Median household income
- $71,911+20.0% vs. 2015–2019, before inflation
- Average household income
- $93,368
- Median home value
- $151,600
- Jobs located here
- 13,837
- Daytime population
- 40,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Henry County, IL growing?
Population estimates put Henry County at 48,095 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 20,272 households. Median household income rose 20.0% from the 2015–2019 survey, before inflation.
How much do households in Henry County, IL spend?
Households in Henry County spend about $280.5M a year on rent and homeowner costs, $121.3M on groceries and $77.3M on food away from home. Set against the U.S., households in Henry County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (67).
Which business types have the highest market scores in Henry County, IL?
The highest Groundwork market scores in Henry County are for primary care and pediatric clinics (77), physical therapy clinics (71) and real estate agents and brokers (69). Henry County ranks #113 of 1,656 scored counties for primary care and pediatric clinics.
How does Henry County, IL compare with the U.S.?
The median household income in Henry County is $71,911 a year, 11% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $151,600, against $332,700 for the U.S. For its number of households, Henry County has the most map listings, relative to the U.S., for veterinarians (2.9 times the U.S. rate) and the fewest for real estate agents and brokers (82% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Henry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.