Small-town market profile · Illinois
Macomb, IL area market data
How the Macomb area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,916
- −4.5% since 2020
- Households
- 11,856
- Median household income
- $52,795
- +18.7% vs. 2015–2019, before inflation
- Median home value
- $107,500
- Jobs located here
- 9,784
- Highest market score
- 56
- Gas stations, #204 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Macomb area by name and distance, and the households and spending within reach. Or open the report at the center of the Macomb area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Macomb area has an estimated 25,916 people and 11,856 households. Population estimates put the population change in the Macomb area from 2020 to 2025 at −4.5%, against +3.1% for the U.S. Median household income in the Macomb area is $52,795, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.7%, before inflation.
Relative to the U.S., household spending in the Macomb area runs highest on vehicle maintenance and repairs (an index of 95, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (54).
Of the business types scored in the Macomb area, gas stations (56), convenience stores (52) and medical and dental practices (51) have the highest Groundwork market scores. For gas stations, that ranks #204 of 536 scored small-town markets.
The Macomb area is made up of one county, McDonough County. Against the U.S., map listings per household run highest for optometrists and eye clinics (2.1 times the U.S. rate) and lowest for real estate agents and brokers (56% below the U.S. rate).
All 56 business types in the Macomb area
Highest Groundwork market score first. Each score compares the Macomb area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 56 | #204 of 536 | 10 | 8.4 | $2.8M | 118 | 11 |
| Convenience stores | 52 | #263 of 529 | 7 | 5.9 | $9.2M | 117 | 3 |
| Doctors, dentists and clinics | 51 | #262 of 538 | 77 | 64.9 | $186K | 122 | 21 |
| Clothing and shoe stores | 51 | #263 of 536 | 15 | 12.7 | $1.3M | 106 | 3 |
| Primary care and pediatrics | 50 | #233 of 458 | 7 | 5.9 | $2M | 115 | 12 |
| Clothing, shoes and laundry | 50 | #267 of 536 | 21 | 17.7 | $961K | 109 | 3 |
| Sit-down restaurants | 46 | #308 of 538 | 48 | 40.5 | $803K | 121 | 20 |
| Gyms, studios and classes | 45 | #331 of 535 | 11 | 9.3 | $714K | 108 | Under 3 |
| Home repair trades | 44 | #333 of 526 | 12 | 10.1 | $2.3M | 94 | 11 |
| Grocery and convenience stores | 43 | #350 of 538 | 17 | 14.3 | $3.8M | 112 | 10 |
| Bakeries and dessert shops | 41 | #344 of 507 | 8 | 6.7 | $4.8M | 116 | 6 |
| Dentists and orthodontists | 41 | #349 of 526 | 11 | 9.3 | $1.3M | 133 | 9 |
| Real estate agents and brokers | 40 | #380 of 533 | 16 | 13.5 | Index only | 168 | 5 |
| Pet businesses | 40 | #385 of 527 | 14 | 11.8 | $592K | 67 | 3 |
| Lawn, cleaning and pest control | 37 | #356 of 481 | 8 | 6.7 | $1.6M | 94 | 10 |
| Grocery stores | 37 | #372 of 506 | 6 | 5.1 | $10.7M | 116 | 7 |
| Restaurants and cafes | 37 | #395 of 538 | 111 | 93.6 | $347K | 94 | 47 |
| Electricians | 34 | #248 of 295 | 5 | 4.2 | $5.5M | 46 | 3 |
| Veterinarians | 34 | #310 of 398 | 5 | 4.2 | $1.7M | 61 | 3 |
| Spas and skin care | 34 | #416 of 504 | 9 | 7.6 | $1.1M | 126 | Under 3 |
| Auto repair and car care | 34 | #419 of 538 | 44 | 37.1 | $246K | 92 | 21 |
| Chiropractors | 33 | #348 of 426 | 7 | 5.9 | $2M | 86 | Under 3 |
| Fast food and sandwich shops | 30 | #448 of 537 | 18 | 15.2 | $2.1M | 70 | 21 |
| Real estate | 29 | #509 of 536 | 25 | 21.1 | Index only | 136 | 10 |
| Barbershops | 28 | #315 of 377 | 6 | 5.1 | $1.7M | 88 | Under 3 |
| Auto repair shops | 27 | #475 of 538 | 27 | 22.8 | $402K | 90 | 20 |
| Landscaping and lawn care | 26 | #366 of 399 | 6 | 5.1 | $2.1M | 72 | 10 |
| Nail salons | 25 | #342 of 387 | 7 | 5.9 | $1.4M | 85 | Under 3 |
| Coffee shops and cafes | 25 | #499 of 529 | 14 | 11.8 | $2.8M | 74 | 6 |
| Pizza | 23 | #498 of 520 | 15 | 12.7 | $2.6M | 51 | 21 |
| Salons, barbers and spas | 22 | #517 of 538 | 54 | 45.5 | $184K | 87 | 10 |
| Property management | 21 | #175 of 180 | 6 | 5.1 | Index only | 44 | 3 |
| Insurance agencies | 20 | #484 of 537 | 17 | 14.3 | $1M | 80 | 12 |
| Martial arts and dance studios | 19 | #361 of 378 | 6 | 5.1 | $1.3M | 65 | Under 3 |
| Hair salons | 19 | #519 of 538 | 32 | 27.0 | $311K | 72 | 7 |
| Optometrists and eye care | 17 | #384 of 400 | 10 | 8.4 | $1.4M | 46 | Under 3 |
| Car washes and detailing | 13 | #432 of 441 | 8 | 6.7 | $1.4M | 54 | Under 3 |
| Pet stores | 9 | #216 of 220 | 5 | 4.2 | $1.7M | 37 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.4 | $2.7M | 88 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 3.4 | $423K | 62 | 4 |
| Gyms | Not scored | Not scored | 4 | 3.4 | $2M | 151 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.4 | $6.9M | 144 | 5 |
| Physical therapy | Not scored | Not scored | 4 | 3.4 | $3.6M | 149 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.5 | $1.2M | 123 | 4 |
| Laundromats | Not scored | Not scored | 3 | 2.5 | $6.7M | 54 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.5 | $9.2M | 108 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.7 | $4.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.7 | $5.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $20.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $12.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $12.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $7.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Macomb area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.8M | $915 | 95 |
| Gasoline and other fuels | $28.2M | $2,379 | 92 |
| Food away from home | $38.5M | $3,251 | 80 |
| Groceries | $64.5M | $5,437 | 86 |
| Personal care products and services | $10M | $840 | 84 |
| Child care and other personal services | $3.7M | $311 | 54 |
| Memberships, classes and admissions | $7.9M | $663 | 67 |
| Medical and dental services | $14.3M | $1,210 | 94 |
| Pets | $8.3M | $698 | 77 |
| Clothing, shoes and related services | $20.2M | $1,703 | 83 |
| Vehicle insurance | $17.1M | $1,441 | 74 |
| Home repairs, maintenance and insurance | $27.5M | $2,318 | 77 |
| Lawn care, cleaning and other household services | $12.6M | $1,065 | 75 |
| Rent and homeowner costs | $146.8M | $12,382 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Macomb area
- Population, 2025 estimate
- 25,916−4.5% since 2020
- Households
- 11,856
- Median age
- 38.4
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 589 sq. mi.
- People per square mile
- 46
- Median household income
- $52,795+18.7% vs. 2015–2019, before inflation
- Average household income
- $71,521
- Median home value
- $107,500
- Jobs located here
- 9,784
- Daytime population
- 25,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Macomb area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Macomb area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Macomb area 1
- McDonough County, IL26,920 people
Other markets based in Illinois 12
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- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Macomb, IL area growing?
Population estimates put the Macomb area at 25,916 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 11,856 households. Median household income rose 18.7% from the 2015–2019 survey, before inflation.
How much do households in the Macomb, IL area spend?
Households in the Macomb area spend about $146.8M a year on rent and homeowner costs, $64.5M on groceries and $38.5M on food away from home. Set against the U.S., households in the Macomb area spend the most on vehicle maintenance and repairs (an index of 95, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (54).
Which business types have the highest market scores in the Macomb, IL area?
The highest Groundwork market scores in the Macomb area are for gas stations (56), convenience stores (52) and medical and dental practices (51). The Macomb area ranks #204 of 536 scored small-town markets for gas stations.
How does the Macomb, IL area compare with the U.S.?
The median household income in the Macomb area is $52,795 a year, 35% below the U.S. median of $80,734. The population fell 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,500, against $332,700 for the U.S. For its number of households, the Macomb area has the most map listings, relative to the U.S., for optometrists and eye clinics (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Macomb area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Macomb area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Macomb area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Macomb area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.