Metro area profile · Illinois
Champaign-Urbana, IL metro area market data
Population, household spending and competition for 56 business types in the Champaign-Urbana metro area, each scored against other metro areas.
- Population, 2025
- 239,979
- +1.5% since 2020
- Households
- 98,224
- Median household income
- $65,528
- Median home value
- $201,700
- Jobs located here
- 101,931
- Highest market score
- 81
- Doctors, dentists and clinics, #8 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Champaign-Urbana metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Champaign-Urbana metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 239,979 people live in the Champaign-Urbana metro area, in 98,224 households. Population estimates show the Champaign-Urbana metro area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Champaign-Urbana metro area is $65,528 a year, 19% below the U.S. median of $80,734.
Set against the U.S., households in the Champaign-Urbana metro area spend the most on medical and dental services (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (70).
The highest Groundwork market scores in the Champaign-Urbana metro area are for medical and dental practices (81), primary care and pediatric clinics (80) and dentists and orthodontists (75). The Champaign-Urbana metro area ranks #8 of 387 scored metro areas for medical and dental practices.
The Champaign-Urbana metro area takes in 3 counties: Champaign County, Piatt County and Ford County. For its number of households, the Champaign-Urbana metro area has the most map listings, relative to the U.S., for funeral homes (62% above the U.S. rate) and the fewest for primary care and pediatric clinics (65% below the U.S. rate).
All 56 business types in the Champaign-Urbana metro area
Highest Groundwork market score first. Each score compares the Champaign-Urbana metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 81 | #8 of 387 | 497 | 50.6 | $269K | 176 | 207 |
| Primary care and pediatrics | 80 | #18 of 387 | 25 | 2.5 | $5.3M | 300 | 73 |
| Dentists and orthodontists | 75 | #21 of 387 | 91 | 9.3 | $1.5M | 149 | 70 |
| Physical therapy | 74 | #34 of 386 | 39 | 4.0 | $3.4M | 143 | 23 |
| Spas and skin care | 73 | #25 of 387 | 61 | 6.2 | $1.5M | 174 | 12 |
| Optometrists and eye care | 73 | #29 of 386 | 29 | 3.0 | $4.6M | 147 | 13 |
| Pet stores | 73 | #29 of 382 | 9 | 0.9 | $8.8M | 194 | 4 |
| Laundromats | 65 | #92 of 364 | 13 | 1.3 | $14.4M | 115 | 3 |
| Chiropractors | 64 | #85 of 386 | 43 | 4.4 | $3.1M | 130 | 24 |
| Salons, barbers and spas | 63 | #62 of 387 | 348 | 35.4 | $267K | 125 | 83 |
| Mortgage brokers and lenders | 63 | #70 of 373 | 18 | 1.8 | Index only | 189 | 5 |
| Convenience stores | 63 | #106 of 387 | 67 | 6.8 | $8.5M | 108 | 5 |
| Nail salons | 62 | #83 of 387 | 40 | 4.1 | $2.3M | 139 | 12 |
| Auto repair and car care | 62 | #103 of 387 | 309 | 31.5 | $292K | 109 | 115 |
| Yoga, Pilates and fitness studios | 61 | #72 of 347 | 15 | 1.5 | $5.6M | 138 | 25 |
| Electricians | 61 | #97 of 383 | 19 | 1.9 | $13.3M | 111 | 35 |
| Gas stations | 61 | #118 of 387 | 59 | 6.0 | $3.9M | 162 | 71 |
| Pest control | 59 | #112 of 345 | 10 | 1.0 | $11.6M | 113 | 5 |
| Auto repair shops | 58 | #128 of 387 | 186 | 18.9 | $486K | 109 | 82 |
| Barbershops | 57 | #132 of 387 | 38 | 3.9 | $2.4M | 129 | Under 3 |
| Grocery and convenience stores | 56 | #157 of 387 | 155 | 15.8 | $3.7M | 109 | 49 |
| Gyms, studios and classes | 55 | #135 of 387 | 129 | 13.1 | $653K | 99 | 46 |
| Tire shops | 55 | #174 of 386 | 30 | 3.1 | $3M | 120 | 14 |
| Martial arts and dance studios | 54 | #145 of 387 | 41 | 4.2 | $2.1M | 102 | 21 |
| Bakeries and dessert shops | 54 | #159 of 387 | 75 | 7.6 | $4.9M | 118 | 59 |
| Car washes and detailing | 52 | #181 of 387 | 43 | 4.4 | $2.1M | 83 | 7 |
| Hair salons | 51 | #167 of 387 | 202 | 20.6 | $459K | 107 | 56 |
| Gyms | 51 | #183 of 387 | 73 | 7.4 | $1.2M | 89 | 25 |
| Coffee shops and cafes | 50 | #193 of 387 | 91 | 9.3 | $4M | 108 | 52 |
| Clothing and shoe stores | 47 | #223 of 387 | 158 | 16.1 | $1.2M | 94 | 70 |
| Clothing, shoes and laundry | 47 | #227 of 387 | 216 | 22.0 | $869K | 99 | 82 |
| Home repair trades | 46 | #222 of 387 | 124 | 12.6 | $2M | 84 | 116 |
| Pet grooming and boarding | 46 | #231 of 386 | 38 | 3.9 | $2.1M | 82 | 16 |
| Home inspectors | 43 | #158 of 243 | 6 | 0.6 | Index only | 84 | 5 |
| Dry cleaners | 43 | #174 of 272 | 12 | 1.2 | $15.6M | 100 | 9 |
| Real estate | 42 | #255 of 387 | 274 | 27.9 | Index only | 112 | 149 |
| Real estate agents and brokers | 42 | #259 of 387 | 214 | 21.8 | Index only | 114 | 79 |
| HVAC and plumbing | 41 | #267 of 387 | 67 | 6.8 | $3.8M | 79 | 64 |
| Grocery stores | 40 | #258 of 387 | 58 | 5.9 | $9.9M | 106 | 44 |
| Pet businesses | 39 | #282 of 387 | 106 | 10.8 | $747K | 85 | 54 |
| Roofing and gutters | 38 | #282 of 381 | 38 | 3.9 | $6.7M | 79 | 17 |
| Landscaping and lawn care | 37 | #265 of 385 | 53 | 5.4 | $2.2M | 75 | 85 |
| Child care and preschools | 37 | #283 of 387 | 55 | 5.6 | $731K | 73 | 51 |
| Fast food and sandwich shops | 36 | #280 of 387 | 143 | 14.6 | $2.6M | 84 | 213 |
| Lawn, cleaning and pest control | 35 | #304 of 387 | 92 | 9.4 | $1.3M | 75 | 139 |
| Collision repair and body shops | 34 | #300 of 381 | 30 | 3.1 | $3M | 98 | 30 |
| Restaurants and cafes | 34 | #303 of 387 | 1,035 | 105.4 | $353K | 95 | 478 |
| Sit-down restaurants | 31 | #337 of 387 | 575 | 58.5 | $635K | 96 | 212 |
| Oil change and quick lube | 29 | #245 of 290 | 10 | 1.0 | $9M | 66 | 10 |
| Pizza | 29 | #343 of 387 | 99 | 10.1 | $3.7M | 73 | 213 |
| House cleaning | 27 | #353 of 375 | 29 | 3.0 | $4M | 63 | 49 |
| Property management | 26 | #362 of 374 | 36 | 3.7 | Index only | 66 | 47 |
| Veterinarians | 20 | #369 of 384 | 50 | 5.1 | $1.6M | 58 | 34 |
| Insurance agencies | 19 | #367 of 387 | 144 | 14.7 | $953K | 76 | 109 |
| Funeral homes | 17 | #373 of 377 | 33 | 3.4 | $341K | 50 | 16 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $133.6M | Too few | 4 |
Household spending in the Champaign-Urbana metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $90.3M | $920 | 96 |
| Gasoline and other fuels | $228.5M | $2,326 | 90 |
| Food away from home | $365.4M | $3,720 | 91 |
| Groceries | $572.4M | $5,828 | 92 |
| Personal care products and services | $92.8M | $944 | 94 |
| Child care and other personal services | $40.2M | $409 | 70 |
| Memberships, classes and admissions | $84.2M | $857 | 87 |
| Medical and dental services | $133.6M | $1,360 | 106 |
| Pets | $79.2M | $806 | 89 |
| Clothing, shoes and related services | $187.7M | $1,911 | 93 |
| Vehicle insurance | $137.2M | $1,397 | 71 |
| Home repairs, maintenance and insurance | $253.3M | $2,579 | 85 |
| Lawn care, cleaning and other household services | $116M | $1,180 | 83 |
| Rent and homeowner costs | $1.3B | $13,538 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Champaign-Urbana metro area
- Population, 2025 estimate
- 239,979+1.5% since 2020
- Households
- 98,224
- Median age
- 36.2
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.6
- Land area
- 1,921 sq. mi.
- People per square mile
- 124
- Median household income
- $65,528
- Average household income
- $92,216
- Median home value
- $201,700
- Jobs located here
- 101,931
- Daytime population
- 245,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Champaign-Urbana metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Champaign-Urbana metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Champaign-Urbana metro area 3
- Champaign County, IL208,741 people
- Piatt County, IL16,695 people
- Ford County, IL13,406 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
- Sterling, IL area54,947 people
Questions
How fast is the Champaign-Urbana, IL metro area growing?
Population estimates put the Champaign-Urbana metro area at 239,979 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 98,224 households.
How much do households in the Champaign-Urbana, IL metro area spend?
Households in the Champaign-Urbana metro area spend about $1.3B a year on rent and homeowner costs, $572.4M on groceries and $365.4M on food away from home. Relative to the U.S., household spending in the Champaign-Urbana metro area runs highest on medical and dental services (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Which business types have the highest market scores in the Champaign-Urbana, IL metro area?
Of the business types scored in the Champaign-Urbana metro area, medical and dental practices (81), primary care and pediatric clinics (80) and dentists and orthodontists (75) have the highest Groundwork market scores. For medical and dental practices, that ranks #8 of 387 scored metro areas.
How does the Champaign-Urbana, IL metro area compare with the U.S.?
Median household income in the Champaign-Urbana metro area is $65,528, 19% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (62% above the U.S. rate) and lowest for primary care and pediatric clinics (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Champaign-Urbana metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Champaign-Urbana metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Champaign-Urbana metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Champaign-Urbana metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.