County profile · Illinois
Vermilion County, IL market data
How Vermilion County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 71,259
- −3.7% since 2020
- Households
- 30,084
- Median household income
- $56,877
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $97,200
- Jobs located here
- 24,379
- Highest market score
- 70
- Dentists and orthodontists, #256 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Vermilion County by name and distance, and the households and spending within reach. Or open the report at the center of Vermilion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Vermilion County has an estimated 71,259 people and 30,084 households. Population estimates put the population change in Vermilion County from 2020 to 2025 at −3.7%, against +3.1% for the U.S. Median household income in Vermilion County is $56,877, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in Vermilion County runs highest on medical and dental services (an index of 97, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (54).
Of the business types scored in Vermilion County, dentists and orthodontists (70), optometrists and eye clinics (69) and physical therapy clinics (68) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #256 of 1,886 scored counties.
Vermilion County is part of the Danville area. Against the U.S., map listings per household run highest for funeral homes (2.7 times the U.S. rate) and lowest for real estate agents and brokers (64% below the U.S. rate).
All 56 business types in Vermilion County
Highest Groundwork market score first. Each score compares Vermilion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 70 | #256 of 1,886 | 14 | 4.7 | $2.7M | 273 | 12 |
| Optometrists and eye care | 69 | #209 of 1,302 | 6 | 2.0 | $6.3M | 200 | 3 |
| Physical therapy | 68 | #253 of 1,422 | 5 | 1.7 | $7.5M | 313 | 7 |
| Spas and skin care | 59 | #546 of 1,769 | 17 | 5.7 | $1.5M | 174 | 3 |
| Primary care and pediatrics | 57 | #613 of 1,656 | 18 | 6.0 | $2.1M | 117 | 20 |
| Landscaping and lawn care | 55 | #568 of 1,493 | 9 | 3.0 | $3.6M | 124 | 9 |
| Doctors, dentists and clinics | 55 | #949 of 2,394 | 143 | 47.5 | $263K | 173 | 53 |
| Bakeries and dessert shops | 54 | #761 of 1,889 | 15 | 5.0 | $6.7M | 162 | 13 |
| Real estate agents and brokers | 54 | #812 of 2,176 | 33 | 11.0 | Index only | 211 | 6 |
| Hair salons | 54 | #953 of 2,339 | 50 | 16.6 | $519K | 121 | 9 |
| Martial arts and dance studios | 53 | #565 of 1,334 | 6 | 2.0 | $3.4M | 169 | Under 3 |
| Veterinarians | 53 | #657 of 1,485 | 8 | 2.7 | $2.7M | 99 | 5 |
| Coffee shops and cafes | 53 | #872 of 2,063 | 17 | 5.7 | $5.9M | 160 | 13 |
| Lawn, cleaning and pest control | 51 | #800 of 1,771 | 17 | 5.7 | $1.9M | 114 | 17 |
| Salons, barbers and spas | 50 | #1,164 of 2,385 | 96 | 31.9 | $270K | 127 | 14 |
| Grocery and convenience stores | 49 | #1,242 of 2,402 | 57 | 18.9 | $2.9M | 86 | 12 |
| Gyms, studios and classes | 48 | #1,152 of 2,088 | 30 | 10.0 | $683K | 103 | 8 |
| Real estate | 48 | #1,165 of 2,229 | 46 | 15.3 | Index only | 190 | 13 |
| Pet businesses | 48 | #1,195 of 2,200 | 31 | 10.3 | $697K | 79 | 5 |
| Clothing and shoe stores | 46 | #1,185 of 2,087 | 34 | 11.3 | $1.5M | 120 | 11 |
| Clothing, shoes and laundry | 46 | #1,264 of 2,210 | 44 | 14.6 | $1.2M | 134 | 14 |
| Sit-down restaurants | 43 | #1,489 of 2,405 | 140 | 46.5 | $719K | 108 | 41 |
| Nail salons | 42 | #899 of 1,328 | 12 | 4.0 | $2.2M | 129 | Under 3 |
| Tire shops | 41 | #997 of 1,530 | 12 | 4.0 | $2.3M | 92 | 5 |
| HVAC and plumbing | 41 | #1,162 of 1,707 | 17 | 5.7 | $4.2M | 88 | 17 |
| Restaurants and cafes | 41 | #1,565 of 2,405 | 265 | 88.1 | $380K | 102 | 105 |
| Child care and preschools | 40 | #1,093 of 1,611 | 11 | 3.7 | $864K | 86 | 13 |
| Grocery stores | 38 | #1,422 of 2,070 | 23 | 7.6 | $7.2M | 78 | 10 |
| Convenience stores | 38 | #1,540 of 2,261 | 25 | 8.3 | $6.7M | 85 | Under 3 |
| Gas stations | 36 | #1,737 of 2,358 | 37 | 12.3 | $1.9M | 82 | 34 |
| Auto repair shops | 36 | #1,813 of 2,378 | 71 | 23.6 | $389K | 88 | 27 |
| Chiropractors | 35 | #1,143 of 1,490 | 18 | 6.0 | $2.1M | 87 | 11 |
| Pet stores | 34 | #719 of 974 | 5 | 1.7 | $4.3M | 96 | Under 3 |
| Gyms | 34 | #1,405 of 1,792 | 21 | 7.0 | $975K | 75 | 8 |
| Property management | 33 | #743 of 910 | 10 | 3.3 | Index only | 68 | 4 |
| Collision repair and body shops | 33 | #1,048 of 1,327 | 14 | 4.7 | $2M | 64 | 6 |
| Fast food and sandwich shops | 33 | #1,743 of 2,222 | 45 | 15.0 | $2.2M | 73 | 49 |
| Home repair trades | 33 | #1,761 of 2,057 | 41 | 13.6 | $1.7M | 71 | 25 |
| Barbershops | 32 | #1,066 of 1,356 | 14 | 4.7 | $1.9M | 98 | Under 3 |
| Electricians | 30 | #991 of 1,160 | 13 | 4.3 | $5.5M | 46 | 8 |
| Pet grooming and boarding | 30 | #1,177 of 1,461 | 11 | 3.7 | $2M | 77 | Under 3 |
| Car washes and detailing | 29 | #1,238 of 1,451 | 19 | 6.3 | $1.5M | 58 | 4 |
| Auto repair and car care | 28 | #2,082 of 2,401 | 127 | 42.2 | $218K | 81 | 45 |
| Pizza | 27 | #1,872 of 2,090 | 40 | 13.3 | $2.5M | 50 | 49 |
| Insurance agencies | 24 | #1,978 of 2,272 | 44 | 14.6 | $994K | 79 | 25 |
| Funeral homes | 22 | #1,366 of 1,472 | 17 | 5.7 | $260K | 38 | 9 |
| Roofing and gutters | 20 | #1,113 of 1,177 | 11 | 3.7 | $6.5M | 76 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.3 | $8.2M | 127 | 5 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $13M | 104 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.3 | $8.2M | 80 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.0 | $17.3M | 111 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.0 | $6.8M | 168 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $13.8M | Too few | 8 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Vermilion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.6M | $918 | 96 |
| Gasoline and other fuels | $72M | $2,393 | 92 |
| Food away from home | $100.7M | $3,348 | 82 |
| Groceries | $166.4M | $5,533 | 88 |
| Personal care products and services | $25.9M | $862 | 86 |
| Child care and other personal services | $9.5M | $316 | 54 |
| Memberships, classes and admissions | $20.5M | $681 | 69 |
| Medical and dental services | $37.6M | $1,251 | 97 |
| Pets | $21.6M | $718 | 79 |
| Clothing, shoes and related services | $52M | $1,728 | 84 |
| Vehicle insurance | $43.7M | $1,453 | 74 |
| Home repairs, maintenance and insurance | $71.1M | $2,362 | 78 |
| Lawn care, cleaning and other household services | $32.6M | $1,084 | 77 |
| Rent and homeowner costs | $378.8M | $12,592 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Vermilion County
- Population, 2025 estimate
- 71,259−3.7% since 2020
- Households
- 30,084
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 898 sq. mi.
- People per square mile
- 81
- Median household income
- $56,877+22.3% vs. 2015–2019, before inflation
- Average household income
- $75,148
- Median home value
- $97,200
- Jobs located here
- 24,379
- Daytime population
- 64,835Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vermilion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Vermilion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Iroquois County, IL26,449 people
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- Coles County, IL46,777 people
Questions
How fast is Vermilion County, IL growing?
Population estimates put Vermilion County at 71,259 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 30,084 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in Vermilion County, IL spend?
Households in Vermilion County spend about $378.8M a year on rent and homeowner costs, $166.4M on groceries and $100.7M on food away from home. Set against the U.S., households in Vermilion County spend the most on medical and dental services (an index of 97, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (54).
Which business types have the highest market scores in Vermilion County, IL?
The highest Groundwork market scores in Vermilion County are for dentists and orthodontists (70), optometrists and eye clinics (69) and physical therapy clinics (68). Vermilion County ranks #256 of 1,886 scored counties for dentists and orthodontists.
How does Vermilion County, IL compare with the U.S.?
The median household income in Vermilion County is $56,877 a year, 30% below the U.S. median of $80,734. The population fell 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $97,200, against $332,700 for the U.S. For its number of households, Vermilion County has the most map listings, relative to the U.S., for funeral homes (2.7 times the U.S. rate) and the fewest for real estate agents and brokers (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Vermilion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vermilion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Vermilion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vermilion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.