Small-town market profile · Illinois
Taylorville, IL area market data
Population, household spending and competition for 56 business types in the Taylorville area, each scored against other small-town markets.
- Population, 2025
- 33,443
- −1.5% since 2020
- Households
- 13,586
- Median household income
- $62,611
- +18.5% vs. 2015–2019, before inflation
- Median home value
- $115,500
- Jobs located here
- 9,795
- Highest market score
- 77
- Dentists and orthodontists, #40 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Taylorville area by name and distance, and the households and spending within reach. Or open the report at the center of the Taylorville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,443 people live in the Taylorville area, in 13,586 households. Between 2020 and 2025, the population of the Taylorville area declined 1.5%, against +3.1% for the U.S. The median household income in the Taylorville area is $62,611 a year, 22% below the U.S. median of $80,734. That rose 18.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Taylorville area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in the Taylorville area are for dentists and orthodontists (77), medical and dental practices (76) and fast food and sandwich shops (68). The Taylorville area ranks #40 of 526 scored small-town markets for dentists and orthodontists.
The Taylorville area is made up of one county, Christian County. For its number of households, the Taylorville area has the most map listings, relative to the U.S., for pizza places (75% above the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
All 56 business types in the Taylorville area
Highest Groundwork market score first. Each score compares the Taylorville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 77 | #40 of 526 | 5 | 3.7 | $3.5M | 358 | 5 |
| Doctors, dentists and clinics | 76 | #40 of 538 | 57 | 42.0 | $309K | 202 | 17 |
| Fast food and sandwich shops | 68 | #102 of 537 | 13 | 9.6 | $3.6M | 119 | 18 |
| Bakeries and dessert shops | 61 | #130 of 507 | 8 | 5.9 | $5.9M | 143 | 5 |
| Hair salons | 60 | #154 of 538 | 27 | 19.9 | $452K | 105 | 3 |
| Clothing, shoes and laundry | 59 | #190 of 536 | 21 | 15.5 | $1.2M | 132 | 5 |
| Gyms, studios and classes | 58 | #172 of 535 | 13 | 9.6 | $774K | 117 | Under 3 |
| Salons, barbers and spas | 57 | #184 of 538 | 49 | 36.1 | $249K | 117 | 5 |
| Optometrists and eye care | 56 | #151 of 400 | 5 | 3.7 | $3.5M | 112 | 3 |
| Convenience stores | 56 | #220 of 529 | 10 | 7.4 | $7.7M | 98 | Under 3 |
| Grocery and convenience stores | 56 | #225 of 538 | 24 | 17.7 | $3.2M | 95 | 8 |
| Nail salons | 55 | #163 of 387 | 5 | 3.7 | $2.4M | 146 | Under 3 |
| Gyms | 54 | #216 of 506 | 8 | 5.9 | $1.3M | 97 | Under 3 |
| Clothing and shoe stores | 54 | #240 of 536 | 18 | 13.2 | $1.4M | 106 | 5 |
| Chiropractors | 53 | #192 of 426 | 8 | 5.9 | $2.2M | 92 | 3 |
| Auto repair shops | 52 | #263 of 538 | 33 | 24.3 | $428K | 96 | 13 |
| Restaurants and cafes | 51 | #255 of 538 | 135 | 99.4 | $351K | 95 | 49 |
| Auto repair and car care | 51 | #256 of 538 | 54 | 39.7 | $262K | 97 | 21 |
| Coffee shops and cafes | 50 | #265 of 529 | 13 | 9.6 | $3.6M | 98 | 5 |
| Real estate | 50 | #266 of 536 | 23 | 16.9 | Index only | 177 | 9 |
| Martial arts and dance studios | 49 | #199 of 378 | 5 | 3.7 | $2M | 100 | Under 3 |
| Spas and skin care | 48 | #269 of 504 | 10 | 7.4 | $1.2M | 139 | Under 3 |
| Real estate agents and brokers | 47 | #298 of 533 | 19 | 14.0 | Index only | 170 | 6 |
| Sit-down restaurants | 47 | #301 of 538 | 63 | 46.4 | $752K | 113 | 26 |
| Lawn, cleaning and pest control | 46 | #272 of 481 | 10 | 7.4 | $1.5M | 91 | 8 |
| Pet businesses | 46 | #322 of 527 | 15 | 11.0 | $678K | 77 | 6 |
| Child care and preschools | 43 | #294 of 454 | 7 | 5.2 | $652K | 65 | 5 |
| HVAC and plumbing | 42 | #309 of 476 | 8 | 5.9 | $4.2M | 88 | 11 |
| Gas stations | 42 | #351 of 536 | 16 | 11.8 | $2.3M | 95 | 22 |
| Pizza | 41 | #351 of 520 | 19 | 14.0 | $2.5M | 49 | 18 |
| Barbershops | 40 | #252 of 377 | 7 | 5.2 | $1.7M | 92 | Under 3 |
| Landscaping and lawn care | 37 | #292 of 399 | 8 | 5.9 | $1.9M | 65 | 8 |
| Car washes and detailing | 32 | #359 of 441 | 7 | 5.2 | $2M | 80 | 5 |
| Grocery stores | 32 | #413 of 506 | 11 | 8.1 | $7M | 75 | 8 |
| Veterinarians | 29 | #334 of 398 | 6 | 4.4 | $1.7M | 62 | 6 |
| Home repair trades | 29 | #476 of 526 | 20 | 14.7 | $1.7M | 69 | 22 |
| Funeral homes | 26 | #320 of 365 | 7 | 5.2 | $298K | 44 | 5 |
| Electricians | 20 | #288 of 295 | 8 | 5.9 | $4.2M | 35 | 11 |
| Insurance agencies | 18 | #500 of 537 | 24 | 17.7 | $924K | 74 | 17 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.9 | $2.5M | 100 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.9 | Index only | 79 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.9 | $8.4M | 99 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.9 | $3.5M | 141 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $7.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.5 | $8.8M | Too few | 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.5 | $8.8M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.7 | $14.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $24.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $10.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Taylorville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.1M | $1,039 | 109 |
| Gasoline and other fuels | $36.4M | $2,676 | 103 |
| Food away from home | $47.4M | $3,488 | 86 |
| Groceries | $77.1M | $5,675 | 90 |
| Personal care products and services | $12.2M | $898 | 89 |
| Child care and other personal services | $4.6M | $336 | 58 |
| Memberships, classes and admissions | $10.1M | $740 | 75 |
| Medical and dental services | $17.6M | $1,295 | 101 |
| Pets | $10.2M | $749 | 82 |
| Clothing, shoes and related services | $24.4M | $1,793 | 87 |
| Vehicle insurance | $22.2M | $1,631 | 83 |
| Home repairs, maintenance and insurance | $33.5M | $2,469 | 82 |
| Lawn care, cleaning and other household services | $15.3M | $1,128 | 80 |
| Rent and homeowner costs | $176.6M | $13,000 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Taylorville area
- Population, 2025 estimate
- 33,443−1.5% since 2020
- Households
- 13,586
- Median age
- 43.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 710 sq. mi.
- People per square mile
- 47
- Median household income
- $62,611+18.5% vs. 2015–2019, before inflation
- Average household income
- $80,611
- Median home value
- $115,500
- Jobs located here
- 9,795
- Daytime population
- 28,548Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Taylorville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Taylorville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Taylorville area 1
- Christian County, IL33,538 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Taylorville, IL area growing?
Population estimates put the Taylorville area at 33,443 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 13,586 households. Against the 2015–2019 survey, median household income rose 18.5%, before inflation.
How much do households in the Taylorville, IL area spend?
Households in the Taylorville area spend about $176.6M a year on rent and homeowner costs, $77.1M on groceries and $47.4M on food away from home. Relative to the U.S., household spending in the Taylorville area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in the Taylorville, IL area?
Of the business types scored in the Taylorville area, dentists and orthodontists (77), medical and dental practices (76) and fast food and sandwich shops (68) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #40 of 526 scored small-town markets.
How does the Taylorville, IL area compare with the U.S.?
Median household income in the Taylorville area is $62,611, 22% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $115,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (75% above the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Taylorville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Taylorville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Taylorville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Taylorville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.