County profile · Illinois
Woodford County, IL market data
Population, household spending and competition for 56 business types in Woodford County, each scored against other counties.
- Population, 2025
- 38,111
- −0.8% since 2020
- Households
- 14,685
- Median household income
- $91,483
- +25.7% vs. 2015–2019, before inflation
- Median home value
- $197,600
- Jobs located here
- 11,396
- Highest market score
- 79
- Dentists and orthodontists, #80 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Woodford County by name and distance, and the households and spending within reach. Or open the report at the center of Woodford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,111 people live in Woodford County, in 14,685 households. Population estimates show Woodford County declined 0.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in Woodford County is $91,483 a year, 13% above the U.S. median of $80,734. That rose 25.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Woodford County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on child care and other personal services (86).
The highest Groundwork market scores in Woodford County are for dentists and orthodontists (79); salons, barbers and spas (79); and fast food and sandwich shops (79). Woodford County ranks #80 of 1,886 scored counties for dentists and orthodontists.
Woodford County is part of the Peoria metro area. For its number of households, Woodford County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.8 times the U.S. rate) and the fewest for real estate businesses (82% below the U.S. rate).
All 56 business types in Woodford County
Highest Groundwork market score first. Each score compares Woodford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 79 | #80 of 1,886 | 8 | 5.4 | $2.8M | 290 | 7 |
| Salons, barbers and spas | 79 | #86 of 2,385 | 39 | 26.6 | $412K | 194 | 3 |
| Fast food and sandwich shops | 79 | #142 of 2,222 | 13 | 8.9 | $4.9M | 161 | 15 |
| Clothing, shoes and laundry | 76 | #201 of 2,210 | 11 | 7.5 | $2.9M | 331 | Under 3 |
| Clothing and shoe stores | 76 | #206 of 2,087 | 7 | 4.8 | $4.6M | 361 | Under 3 |
| Doctors, dentists and clinics | 75 | #215 of 2,394 | 75 | 51.1 | $304K | 199 | 10 |
| Convenience stores | 75 | #287 of 2,261 | 6 | 4.1 | $15.8M | 200 | 3 |
| Restaurants and cafes | 73 | #298 of 2,405 | 114 | 77.6 | $560K | 151 | 48 |
| Auto repair and car care | 72 | #294 of 2,401 | 47 | 32.0 | $383K | 142 | 18 |
| Grocery and convenience stores | 72 | #378 of 2,402 | 20 | 13.6 | $4.7M | 139 | 8 |
| Real estate | 70 | #199 of 2,229 | 10 | 6.8 | Index only | 514 | Under 3 |
| Auto repair shops | 70 | #330 of 2,378 | 22 | 15.0 | $818K | 184 | 15 |
| Sit-down restaurants | 70 | #365 of 2,405 | 58 | 39.5 | $1.1M | 166 | 23 |
| Real estate agents and brokers | 69 | #232 of 2,176 | 10 | 6.8 | Index only | 409 | Under 3 |
| Grocery stores | 65 | #540 of 2,070 | 9 | 6.1 | $10.5M | 113 | 5 |
| Chiropractors | 64 | #355 of 1,490 | 8 | 5.4 | $2.8M | 119 | Under 3 |
| Gas stations | 64 | #582 of 2,358 | 11 | 7.5 | $4M | 169 | 17 |
| Gyms, studios and classes | 63 | #490 of 2,088 | 21 | 14.3 | $755K | 114 | Under 3 |
| Hair salons | 63 | #541 of 2,339 | 31 | 21.1 | $518K | 120 | Under 3 |
| Car washes and detailing | 60 | #456 of 1,451 | 6 | 4.1 | $3M | 119 | 3 |
| Coffee shops and cafes | 59 | #636 of 2,063 | 11 | 7.5 | $5.8M | 157 | 10 |
| Bakeries and dessert shops | 58 | #606 of 1,889 | 11 | 7.5 | $5.8M | 140 | 10 |
| Gyms | 57 | #654 of 1,792 | 13 | 8.9 | $1.2M | 94 | Under 3 |
| Pizza | 57 | #772 of 2,090 | 19 | 12.9 | $3.4M | 66 | 15 |
| Martial arts and dance studios | 56 | #497 of 1,334 | 8 | 5.4 | $2M | 98 | Under 3 |
| Pet grooming and boarding | 51 | #704 of 1,461 | 6 | 4.1 | $2.3M | 92 | 4 |
| Veterinarians | 47 | #816 of 1,485 | 6 | 4.1 | $2.3M | 86 | 6 |
| Electricians | 46 | #681 of 1,160 | 5 | 3.4 | $8.7M | 73 | 9 |
| Pet businesses | 46 | #1,277 of 2,200 | 20 | 13.6 | $705K | 80 | 10 |
| Child care and preschools | 45 | #959 of 1,611 | 10 | 6.8 | $732K | 73 | 8 |
| Funeral homes | 39 | #1,021 of 1,472 | 9 | 6.1 | $273K | 40 | 3 |
| Home repair trades | 37 | #1,619 of 2,057 | 23 | 15.7 | $1.9M | 78 | 31 |
| HVAC and plumbing | 29 | #1,504 of 1,707 | 14 | 9.5 | $3.1M | 66 | 22 |
| Lawn, cleaning and pest control | 21 | #1,725 of 1,771 | 21 | 14.3 | $944K | 56 | 36 |
| Insurance agencies | 21 | #2,056 of 2,272 | 29 | 19.7 | $920K | 73 | 19 |
| Landscaping and lawn care | 18 | #1,460 of 1,493 | 20 | 13.6 | $991K | 34 | 28 |
| Physical therapy | Not scored | Not scored | 4 | 2.7 | $5.7M | 237 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.7 | $10.9M | 129 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.7 | $4M | 458 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.0 | $6M | 195 | 4 |
| Barbershops | Not scored | Not scored | 2 | 1.4 | $8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.4 | $11.4M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $32.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $19.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Woodford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18M | $1,225 | 128 |
| Gasoline and other fuels | $44.4M | $3,022 | 116 |
| Food away from home | $63.8M | $4,346 | 107 |
| Groceries | $94.5M | $6,437 | 102 |
| Personal care products and services | $16.1M | $1,094 | 109 |
| Child care and other personal services | $7.3M | $498 | 86 |
| Memberships, classes and admissions | $15.9M | $1,080 | 110 |
| Medical and dental services | $22.8M | $1,552 | 120 |
| Pets | $14.1M | $960 | 106 |
| Clothing, shoes and related services | $32.1M | $2,184 | 106 |
| Vehicle insurance | $26.7M | $1,816 | 93 |
| Home repairs, maintenance and insurance | $43.7M | $2,974 | 99 |
| Lawn care, cleaning and other household services | $19.8M | $1,350 | 95 |
| Rent and homeowner costs | $222.7M | $15,168 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Woodford County
- Population, 2025 estimate
- 38,111−0.8% since 2020
- Households
- 14,685
- Median age
- 41.2
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 528 sq. mi.
- People per square mile
- 73
- Median household income
- $91,483+25.7% vs. 2015–2019, before inflation
- Average household income
- $110,925
- Median home value
- $197,600
- Jobs located here
- 11,396
- Daytime population
- 31,315Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Woodford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Woodford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Tazewell County, IL130,290 people
- Peoria County, IL179,645 people
- Marshall County, IL11,647 people
- McLean County, IL171,556 people
- Putnam County, IL5,601 people
- Stark County, IL5,308 people
- Livingston County, IL35,565 people
- Bureau County, IL32,866 people
Questions
How fast is Woodford County, IL growing?
Population estimates put Woodford County at 38,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 14,685 households. Against the 2015–2019 survey, median household income rose 25.7%, before inflation.
How much do households in Woodford County, IL spend?
Households in Woodford County spend about $222.7M a year on rent and homeowner costs, $94.5M on groceries and $63.8M on food away from home. Relative to the U.S., household spending in Woodford County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on child care and other personal services (86).
Which business types have the highest market scores in Woodford County, IL?
Of the business types scored in Woodford County, dentists and orthodontists (79); salons, barbers and spas (79); and fast food and sandwich shops (79) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #80 of 1,886 scored counties.
How does Woodford County, IL compare with the U.S.?
Median household income in Woodford County is $91,483, 13% above the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $197,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.8 times the U.S. rate) and lowest for real estate businesses (82% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Woodford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Woodford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Woodford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Woodford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.