Beauty and personal care · Small-town market · Washington
Salons, barbers and spas in the Shelton, WA area
The salons, barbers and spas in the Shelton, WA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 90 out of 100: Very high
Ranked #1 of 538 scored small-town markets
#1 of 10 scored small-town markets based in Washington
- Listings
- 51
- 11 chain locations (22%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $26.5M
- On personal care products and services · $1,020 a household
- Spending per listing
- $520K
- 2.5 times the U.S.
- Listings per 10k households
- 19.6
- 58% below the U.S.
- Population, 2025
- 71,165
- +7.8% since 2020
See the salons, barbers and spas around any address in the Shelton area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shelton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Shelton area has a Groundwork market score of 90 (very high): #1 of 538 scored small-town markets and #1 of 10 scored small-town markets based in Washington. That puts it in the top 10% of small-town markets for salons, barbers and spas.
Map listings as of September 2026 show 51 salons, barbers and spas in the Shelton area. Of those, 11 are chain locations, or 22%, against 15% across the U.S. Per 10,000 households, that is 19.6, 58% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Shelton area comes to about $26.5M a year: $1,020 per household, in line with the U.S. average. Spread across 51 salons, barbers and spas, that is $520K per business, 2.5 times the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Shelton area was 12 in 2023. That is one for every 2,169 households, against one for every 804 across the U.S. Population estimates show the Shelton area grew 7.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Shelton area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shelton area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 42.4 | 47.2 |
| Spending per listing | $520K | $268K | $213K |
| Households per official establishment | 2,169 | 695 | 804 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +14.1% |
| Population growth, 2020–2025 | +7.8% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,020 | $1,137 | $1,005 |
| Median household income | $83,270 | $98,141 | $80,734 |
| Groundwork market score | 90 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 41
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 128Businesses with no payroll
- Map listings, September 2026
- 5111 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Shelton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Shelton area
- Population, 2025 estimate
- 71,165+7.8% since 2020
- Households
- 26,029
- Median age
- 45.5
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 960 sq. mi.
- People per square mile
- 71
- Median household income
- $83,270+44.5% vs. 2015–2019, before inflation
- Average household income
- $100,630
- Median home value
- $411,800
- Jobs located here
- 13,833
- Daytime population
- 54,996Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shelton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Shelton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for salons, barbers and spas, numbered among those based in Washington, with the Shelton area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 90 | 51 | 19.6 | $520K | +7.8% | #1 of 538 |
| 2Port Townsend, WA | 74 | 41 | 25.1 | $393K | +2.7% | #28 of 538 |
| 3Aberdeen, WA | 72 | 96 | 31.3 | $286K | +3.0% | #43 of 538 |
| 4Pullman, WA | 67 | 39 | 20.8 | $424K | +1.5% | #69 of 538 |
| 5Centralia, WA | 66 | 113 | 34.3 | $279K | +6.7% | #81 of 538 |
| 6Oak Harbor, WA | 63 | 99 | 27.5 | $386K | −1.5% | #103 of 538 |
| 7Ellensburg, WA | 57 | 83 | 41.5 | $240K | +4.2% | #187 of 538 |
| 8Port Angeles, WA | 56 | 126 | 36.0 | $264K | +1.1% | #200 of 538 |
| 9Moses Lake, WA | 56 | 151 | 42.7 | $221K | +6.3% | #205 of 538 |
| 10Othello, WA | 46 | 30 | 47.7 | $192K | +4.3% | #328 of 538 |
Other business types in the Shelton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas90
- Hair salons91
- Barbershops96
- Nail salons93
- Spas and skin care97
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Shelton, WA area?
There are 51 salons, barbers and spas on map listings in the Shelton area as of September 2026. 11 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Official counts also show 128 one-person businesses without payroll.
How much do households in the Shelton, WA area spend on personal care products and services?
About $26.5M a year, or $1,020 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 51 salons, barbers and spas on map listings, it comes to $520K per business. It is estimated from the incomes of the 26,029 households in the Shelton area and national spending patterns by income.
How does the Shelton, WA area compare with the U.S. for salons, barbers and spas?
The Shelton area has 19.6 salons, barbers and spas per 10,000 households, 58% below the U.S. rate of 47.2. Spending per business is $520K, 2.5 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Shelton area would have about 125, against 51 on map listings. There is one business with payroll in the industry for every 2,169 households, against one for every 804 across the U.S.
How fast is the Shelton, WA area growing?
Population estimates put the Shelton area at 71,165 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 26,029 households. Median household income in the Shelton area is $83,270, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shelton area scores 90 for salons, barbers and spas (very high), #1 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shelton area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Shelton area
Screening a site or an acquisition in the Shelton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Shelton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.