Beauty and personal care · Metro area · Montana
Salons, barbers and spas in the Helena, MT metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Helena, MT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #9 of 387 scored metro areas
#1 of 5 scored metro areas based in Montana
- Listings
- 156
- 24 chain locations (15%)
- Official establishments
- 30
- +3.5% since 2019
- Household spending a year
- $39.7M
- On personal care products and services · $1,017 a household
- Spending per listing
- $255K
- 20% above the U.S.
- Listings per 10k households
- 40.0
- 15% below the U.S.
- Population, 2025
- 97,153
- +7.7% since 2020
See the salons, barbers and spas around any address in the Helena metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Helena metro area scores 77 (high) on the Groundwork market score for salons, barbers and spas, ranking #9 of 387 scored metro areas and #1 of 5 scored metro areas based in Montana. That puts it in the top 10% of metro areas for salons, barbers and spas.
At $1,017 per household (in line with the U.S. average), households in the Helena metro area spend about $39.7M a year on personal care products and services. Spread across 156 salons, barbers and spas, that is $255K per business, 20% above the U.S. figure of $213K.
The Helena metro area has 156 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That comes to 40.0 for every 10,000 households, 15% below the U.S. rate of 47.2.
Official counts show 30 businesses with payroll classed as personal care services in the Helena metro area in 2023, up 3.5% from 2019. That is one for every 1,301 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $280K have gone to businesses classed as personal care services in the Helena metro area. Between 2020 and 2025, the population of the Helena metro area grew 7.7%, faster than the U.S. (+3.1%).
How the Helena metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Helena metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.0 | 43.4 | 47.2 |
| Spending per listing | $255K | $222K | $213K |
| Households per official establishment | 1,301 | 1,174 | 804 |
| Official establishment growth, 2019–2023 | +3.5% | +24.5% | +14.1% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $964 | $1,005 |
| Median household income | $78,528 | $72,509 | $80,734 |
| Groundwork market score | 77 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30+3.5% over the period
- Employees, 2023
- 101
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- 319Businesses with no payroll
- Map listings, September 2026
- 15624 chain locations
- Listings at the U.S. rate for this spending
- 187The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $280K
SBA-backed loans to businesses classed as personal care services in the Helena metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Helena metro area
- Population, 2025 estimate
- 97,153+7.7% since 2020
- Households
- 39,033
- Median age
- 42.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 6,308 sq. mi.
- People per square mile
- 15
- Median household income
- $78,528
- Average household income
- $105,667
- Median home value
- $401,200
- Jobs located here
- 45,504
- Daytime population
- 94,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Helena metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for salons, barbers and spas, numbered among those based in Montana, with the Helena metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 77 | 156 | 40.0 | $255K | +7.7% | #9 of 387 |
| 2Billings, MT | 55 | 380 | 48.5 | $206K | +4.8% | #145 of 387 |
| 3Bozeman, MT | 52 | 277 | 54.1 | $205K | +7.7% | #174 of 387 |
| 4Missoula, MT | 51 | 232 | 42.3 | $231K | +4.7% | #179 of 387 |
| 5Great Falls, MT | 46 | 176 | 49.4 | $187K | +0.7% | #240 of 387 |
Other business types in the Helena metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas77
- Hair salons74
- Barbershops76
- Nail salons86
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Helena, MT metro area?
Map listings as of September 2026 show 156 salons, barbers and spas in the Helena metro area. 24 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 30 businesses with payroll classed as personal care services in 2023, up 3.5% from 2019. Official counts list 319 one-person businesses without payroll.
How much do households in the Helena, MT metro area spend on personal care products and services?
About $39.7M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 156 salons, barbers and spas on map listings, it comes to $255K per business. It is estimated from the incomes of the 39,033 households in the Helena metro area and national spending patterns by income.
How does the Helena, MT metro area compare with the U.S. for salons, barbers and spas?
The Helena metro area has 40.0 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $255K, 20% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Helena metro area would have about 187, against 156 on map listings. There is one business with payroll in the industry for every 1,301 households, against one for every 804 across the U.S. The official count rose 3.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Helena, MT metro area growing?
Population estimates put the Helena metro area at 97,153 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 39,033 households. The median household income in the Helena metro area is $78,528 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Helena metro area scores 77 for salons, barbers and spas (high), #9 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Helena metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Helena metro area
Screening a site or an acquisition in the Helena metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.