Market rankings · Beauty and personal care
Top markets for nail salons
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for nail salons. The score weighs household spending per salon, households per business, population growth and spending power.
- Listings in the U.S.
- 77,706
- 21,366 chain locations (27%)
- Official establishments
- 34,417
- +23.2% since 2019
- Household spending a year
- $129.8B
- On personal care products and services
- Listings per 10k households
- 6.0
- Spending per listing: $1.7M
A site report maps the nail salons on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 77,706 nail salons on map listings in the U.S. as of September 2026. 21,366 of them (27%) are chain locations. That is 6.0 per 10,000 households.
At $1,005 per household, households in the U.S. spend about $129.8B a year on personal care products and services. Spread across 77,706 nail salons, that is $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in the U.S. was 34,417 in 2023, up 23.2% from 2019. They employ 148,059 people, with $3.9B in annual payroll. Official counts also show 295,192 one-person businesses without payroll.
The Helena, MT metro area has the highest market score for nail salons among 387 scored metro areas, at 86. In the 10 highest-scoring metro areas, the median spending per salon is 77% above the U.S. figure, and the median rate of listings per household is 40% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 18Grand Rapids-Wyoming-Kentwood, MI | 75 | 211 | 4.8 | $2.2M | +2.8% |
| 30Columbus, OH | 72 | 433 | 5.0 | $2.1M | +4.7% |
| 36Indianapolis-Carmel-Greenwood, IN | 71 | 491 | 5.8 | $1.8M | +5.4% |
| 49Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% |
| 81Minneapolis-St. Paul-Bloomington, MN-WI | 62 | 672 | 4.5 | $2.5M | +2.6% |
| 90Urban Honolulu, HI | 61 | 153 | 4.5 | $2.6M | −2.3% |
| 94Raleigh-Cary, NC | 61 | 406 | 7.1 | $1.5M | +12.6% |
| 100Detroit-Warren-Dearborn, MI | 60 | 966 | 5.5 | $1.9M | +0.1% |
| 122Austin-Round Rock-San Marcos, TX | 58 | 607 | 6.1 | $1.7M | +14.0% |
| 123Nashville-Davidson–Murfreesboro–Franklin, TN | 58 | 514 | 6.2 | $1.6M | +8.7% |
| 129Kansas City, MO-KS | 57 | 456 | 5.1 | $2.1M | +3.4% |
| 136Seattle-Tacoma-Bellevue, WA | 56 | 946 | 5.9 | $2.1M | +3.3% |
| 138Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,452 | 6.1 | $1.9M | +3.3% |
| 142Louisville/Jefferson County, KY-IN | 56 | 288 | 5.2 | $1.8M | +2.9% |
| 146Denver-Aurora-Centennial, CO | 55 | 755 | 6.2 | $1.9M | +4.1% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Helena, MT | 86 | 13 | 3.3 | $3.1M | +7.7% |
| 2Gettysburg, PA | 85 | 9 | 2.2 | $4.6M | +3.6% |
| 3Omaha, NE-IA | 82 | 180 | 4.6 | $2.3M | +4.2% |
| 4Amherst Town-Northampton, MA | 82 | 29 | 4.7 | $2.3M | +10.4% |
| 5Lewiston-Auburn, ME | 81 | 9 | 1.9 | $4.7M | +4.8% |
| 6Traverse City, MI | 81 | 23 | 3.5 | $2.9M | +2.2% |
| 7Greeley, CO | 81 | 48 | 3.9 | $2.8M | +14.2% |
| 8Logan, UT-ID | 80 | 15 | 3.0 | $3.3M | +8.8% |
| 9Bozeman, MT | 80 | 19 | 3.7 | $3M | +7.7% |
| 10Billings, MT | 79 | 29 | 3.7 | $2.7M | +4.8% |
| 11Cedar Rapids, IA | 78 | 42 | 3.7 | $2.8M | +1.0% |
| 12Twin Falls, ID | 77 | 17 | 4.0 | $2.4M | +8.1% |
| 13Ann Arbor, MI | 76 | 53 | 3.5 | $3.1M | −0.4% |
| 14Ogden, UT | 76 | 96 | 4.5 | $2.5M | +5.3% |
| 15Bend, OR | 76 | 45 | 4.3 | $2.5M | +7.0% |
| 16Albany, OR | 75 | 14 | 2.8 | $3.4M | +3.0% |
| 17Fort Wayne, IN | 75 | 76 | 4.2 | $2.3M | +3.9% |
| 18Grand Rapids-Wyoming-Kentwood, MI | 75 | 211 | 4.8 | $2.2M | +2.8% |
| 19Monroe, MI | 74 | 13 | 2.1 | $4.9M | +0.7% |
| 20Kingston, NY | 74 | 18 | 2.4 | $4.3M | +1.1% |
| 21Pocatello, ID | 74 | 10 | 3.0 | $3.1M | +4.9% |
| 22Santa Fe, NM | 74 | 24 | 3.4 | $3M | +1.2% |
| 23Wildwood-The Villages, FL | 74 | 28 | 4.0 | $2.2M | +21.1% |
| 24Corvallis, OR | 73 | 13 | 3.4 | $3M | +4.4% |
| 25Lake Havasu City-Kingman, AZ | 73 | 35 | 3.4 | $2.5M | +6.5% |
| 26Duluth, MN-WI | 72 | 22 | 1.8 | $5.3M | +0.2% |
| 27Muskegon-Norton Shores, MI | 72 | 21 | 3.1 | $2.9M | +1.8% |
| 28Missoula, MT | 72 | 22 | 4.0 | $2.4M | +4.7% |
| 29Prescott Valley-Prescott, AZ | 72 | 47 | 4.2 | $2.2M | +6.5% |
| 30Columbus, OH | 72 | 433 | 5.0 | $2.1M | +4.7% |
| 31State College, PA | 71 | 14 | 2.4 | $4.1M | −0.4% |
| 32Midland, MI | 71 | 12 | 3.4 | $3M | +0.3% |
| 33Bangor, ME | 71 | 25 | 3.8 | $2.4M | +3.8% |
| 34Reno, NV | 71 | 113 | 5.0 | $2.1M | +5.0% |
| 35Iowa City, IA | 71 | 36 | 5.0 | $2M | +4.1% |
| 36Indianapolis-Carmel-Greenwood, IN | 71 | 491 | 5.8 | $1.8M | +5.4% |
| 37Eau Claire, WI | 70 | 22 | 3.1 | $3.2M | +2.6% |
| 38Madison, WI | 70 | 157 | 5.2 | $2.1M | +4.1% |
| 39Flagstaff, AZ | 69 | 16 | 2.9 | $3.4M | −0.6% |
| 40Springfield, OH | 69 | 15 | 2.7 | $3.4M | −0.4% |
| 41Dubuque, IA | 69 | 13 | 3.2 | $3.1M | +0.1% |
| 42Green Bay, WI | 69 | 48 | 3.5 | $2.9M | +2.5% |
| 43South Bend-Mishawaka, IN-MI | 69 | 48 | 3.7 | $2.5M | +0.1% |
| 44Lansing-East Lansing, MI | 69 | 85 | 4.4 | $2.2M | +1.4% |
| 45Topeka, KS | 68 | 24 | 2.5 | $3.8M | +0.1% |
| 46Lewiston, ID-WA | 68 | 8 | 3.0 | $3.2M | +1.5% |
| 47Ames, IA | 68 | 17 | 3.4 | $2.9M | +2.2% |
| 48Jackson, MI | 68 | 22 | 3.5 | $2.7M | −0.4% |
| 49Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% |
| 50Kalamazoo-Portage, MI | 68 | 50 | 4.7 | $2.1M | +0.8% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 7 | 2.7 | $3.8M | +7.8% |
| 2Brigham City, UT-ID | 93 | 6 | 2.8 | $3.6M | +12.6% |
| 3Hemlock Farms, PA | 90 | 6 | 2.5 | $4.1M | +7.2% |
| 4Durango, CO | 88 | 6 | 2.5 | $4.3M | +2.2% |
| 5Holland, MI | 87 | 11 | 2.4 | $4.3M | +2.1% |
| 6Keene, NH | 87 | 8 | 2.6 | $3.9M | +2.3% |
| 7Lebanon-Claremont, NH-VT | 87 | 26 | 2.8 | $3.6M | +1.5% |
| 8Hilo-Kailua, HI | 85 | 29 | 3.9 | $2.6M | +4.6% |
| 9Elko, NV | 82 | 6 | 3.0 | $3.4M | +2.1% |
| 10Beaver Dam, WI | 81 | 9 | 2.5 | $3.9M | −0.3% |
| 11Marquette, MI | 80 | 6 | 2.1 | $4.3M | +2.3% |
| 12Brainerd, MN | 80 | 11 | 2.6 | $3.7M | +4.3% |
| 13Wooster, OH | 78 | 7 | 1.6 | $6.1M | −0.1% |
| 14Manitowoc, WI | 78 | 6 | 1.7 | $5.5M | +0.4% |
| 15Warsaw, IN | 78 | 9 | 2.8 | $3.5M | +0.9% |
| 16Gillette, WY | 78 | 7 | 3.9 | $2.7M | +2.1% |
| 17Sheridan, WY | 78 | 5 | 3.6 | $2.6M | +7.2% |
| 18Rifle, CO | 77 | 7 | 2.1 | $5.1M | +1.2% |
| 19Greenfield, MA | 77 | 6 | 1.9 | $5.1M | −0.3% |
| 20Kalispell, MT | 77 | 23 | 5.2 | $1.9M | +10.1% |
| 21Lake of the Woods, VA | 76 | 5 | 3.4 | $3M | +10.1% |
| 22Auburn, IN | 76 | 6 | 3.5 | $2.7M | +2.9% |
| 23Oneonta, NY | 76 | 8 | 3.4 | $2.7M | +3.8% |
| 24Burley, ID | 76 | 6 | 3.6 | $2.5M | +6.2% |
| 25Hudson, NY | 75 | 6 | 2.3 | $4.7M | −2.1% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Union County, OH | 97 | 7 | 2.9 | $4.2M | +16.5% |
| 2Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% |
| 3Oldham County, KY | 90 | 6 | 2.6 | $4.4M | +4.9% |
| 4Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% |
| 5Hancock County, IN | 90 | 13 | 3.9 | $2.9M | +13.5% |
| 6Box Elder County, UT | 88 | 6 | 3.1 | $3.3M | +12.7% |
| 7Chatham County, NC | 88 | 11 | 3.3 | $3.1M | +11.0% |
| 8Lyon County, NV | 87 | 6 | 2.5 | $3.9M | +9.5% |
| 9Mason County, WA | 87 | 7 | 2.7 | $3.8M | +7.8% |
| 10Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% |
| 11Madison County, OH | 87 | 5 | 3.2 | $3.3M | +7.1% |
| 12Orange County, NC | 87 | 18 | 3.1 | $3.3M | +6.1% |
| 13Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% |
| 14Leavenworth County, KS | 86 | 6 | 2.0 | $5.4M | +3.2% |
| 15Yuba County, CA | 86 | 6 | 2.1 | $4.6M | +8.2% |
| 16Adams County, PA | 86 | 9 | 2.2 | $4.6M | +3.6% |
| 17Pickaway County, OH | 86 | 5 | 2.3 | $4.3M | +7.4% |
| 18Pike County, PA | 85 | 6 | 2.5 | $4.1M | +7.2% |
| 19Warrick County, IN | 85 | 7 | 2.8 | $3.9M | +4.4% |
| 20Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% |
| 21Sandoval County, NM | 85 | 20 | 3.5 | $3M | +6.9% |
| 22Pinal County, AZ | 85 | 58 | 3.6 | $2.8M | +25.4% |
| 23Licking County, OH | 84 | 18 | 2.6 | $4M | +3.8% |
| 24Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% |
| 25Sarpy County, NE | 84 | 38 | 5.1 | $2.3M | +9.0% |
Scored: 387 metro areas, 387 small-town markets and 1,328 counties, each with at least 5 nail salons on map listings (counties: 10,000 people or more). Spending per listing is all household spending on personal care products and services over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
Nail salons figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Nail salons by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Decatur metro area · 59
- AlaskaTop metro area: Anchorage metro area · 59
- ArizonaTop metro area: Lake Havasu City-Kingman metro area · 73
- ArkansasTop metro area: Fayetteville-Springdale-Rogers metro area · 62
- CaliforniaTop metro area: Merced metro area · 67
- ColoradoTop metro area: Greeley metro area · 81
- ConnecticutTop metro area: Bridgeport-Stamford-Danbury metro area · 44
- DelawareTop metro area: Dover metro area · 46
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 56
- FloridaTop metro area: Wildwood-The Villages metro area · 74
- GeorgiaTop metro area: Dalton metro area · 54
- HawaiiTop metro area: Urban Honolulu metro area · 61
- IdahoTop metro area: Twin Falls metro area · 77
- IllinoisTop metro area: Champaign-Urbana metro area · 62
- IndianaTop metro area: Fort Wayne metro area · 75
- IowaTop metro area: Cedar Rapids metro area · 78
- KansasTop metro area: Topeka metro area · 68
- KentuckyTop metro area: Owensboro metro area · 59
- LouisianaTop metro area: Houma-Bayou Cane-Thibodaux metro area · 43
- MaineTop metro area: Lewiston-Auburn metro area · 81
- MarylandTop metro area: Hagerstown-Martinsburg metro area · 56
- MassachusettsTop metro area: Amherst Town-Northampton metro area · 82
- MichiganTop metro area: Traverse City metro area · 81
- MinnesotaTop metro area: Duluth metro area · 72
- MississippiTop metro area: Gulfport-Biloxi metro area · 36
- MissouriTop metro area: Columbia metro area · 67
- MontanaTop metro area: Helena metro area · 86
- NebraskaTop metro area: Omaha metro area · 82
- NevadaTop metro area: Reno metro area · 71
- New HampshireTop metro area: Manchester-Nashua metro area · 53
- New JerseyTop metro area: Trenton-Princeton metro area · 59
- New MexicoTop metro area: Santa Fe metro area · 74
- New YorkTop metro area: Kingston metro area · 74
- North CarolinaTop metro area: Durham-Chapel Hill metro area · 68
- North DakotaTop metro area: Bismarck metro area · 66
- OhioTop metro area: Columbus metro area · 72
- OklahomaTop metro area: Oklahoma City metro area · 47
- OregonTop metro area: Bend metro area · 76
- PennsylvaniaTop metro area: Gettysburg metro area · 85
- Rhode IslandTop metro area: Providence-Warwick metro area · 42
- South CarolinaTop metro area: Spartanburg metro area · 53
- South DakotaTop metro area: Sioux Falls metro area · 68
- TennesseeTop metro area: Cleveland metro area · 60
- TexasTop metro area: Sherman-Denison metro area · 60
- UtahTop metro area: Logan metro area · 80
- VermontTop metro area: Burlington-South Burlington metro area · 49
- VirginiaTop metro area: Charlottesville metro area · 62
- WashingtonTop metro area: Bremerton-Silverdale-Port Orchard metro area · 62
- West VirginiaTop metro area: Weirton-Steubenville metro area · 55
- WisconsinTop metro area: Eau Claire metro area · 70
- WyomingTop metro area: Cheyenne metro area · 58
Related business types
- Salons, barbers and spas610,374 listings
- Hair salons301,710 listings
- Barbershops68,854 listings
- Spas and skin care148,223 listings
Questions
Which metro areas have the highest market score for nail salons?
The top 5 are Helena, MT (86); Gettysburg, PA (85); Omaha, NE-IA (82); Amherst Town-Northampton, MA (82); and Lewiston-Auburn, ME (81). The score compares each of 387 scored metro areas with the others for nail salons.
How many nail salons are in the U.S.?
As of September 2026, map listings count 77,706 nail salons in the U.S. 21,366 of them (27%) are chain locations. The listings count nail salons. Official counts show 34,417 businesses with payroll classed as nail salons in 2023, up 23.2% from 2019. Another 295,192 one-person businesses have no payroll, by official counts.
How much do U.S. households spend on personal care products and services?
About $129.8B a year, or $1,005 per household. Spread across the 77,706 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.