Beauty and personal care · Metro area · South Dakota
Salons, barbers and spas in the Rapid City, SD metro area
How the Rapid City, SD metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #50 of 387 scored metro areas
#2 of 2 scored metro areas based in South Dakota
- Listings
- 253
- 42 chain locations (17%)
- Official establishments
- 65
- +30.0% since 2019
- Household spending a year
- $62M
- On personal care products and services · $988 a household
- Spending per listing
- $245K
- 15% above the U.S.
- Listings per 10k households
- 40.3
- 15% below the U.S.
- Population, 2025
- 156,934
- +6.2% since 2020
See the salons, barbers and spas around any address in the Rapid City metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rapid City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Rapid City metro area spend about $62M a year on personal care products and services, or $988 per household, 2% below the U.S. average. That is about $245K of household spending for each business on map listings, 15% above the U.S. figure of $213K.
There are 253 salons, barbers and spas on map listings in the Rapid City metro area as of September 2026. Chain locations make up 17% of them, against 15% across the U.S. Per 10,000 households, that is 40.3, 15% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Rapid City metro area was 65 in 2023, up 30.0% from 2019. That is one for every 966 households, against one for every 804 across the U.S. Another 504 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $2.8M have gone to businesses classed as personal care services in the Rapid City metro area.
Population estimates put the population change in the Rapid City metro area from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). For salons, barbers and spas, the Rapid City metro area has a Groundwork market score of 65 (upper middle): #50 of 387 scored metro areas and #2 of 2 scored metro areas based in South Dakota. That puts it in the top quarter of metro areas.
How the Rapid City metro area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rapid City metro area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.3 | 35.6 | 47.2 |
| Spending per listing | $245K | $276K | $213K |
| Households per official establishment | 966 | 1,153 | 804 |
| Official establishment growth, 2019–2023 | +30.0% | +12.4% | +14.1% |
| Population growth, 2020–2025 | +6.2% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $988 | $983 | $1,005 |
| Median household income | $75,255 | $75,081 | $80,734 |
| Groundwork market score | 65 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65+30.0% over the period
- Employees, 2023
- 324
- Annual payroll, 2023
- $11M
- One-person businesses, 2023
- 504Businesses with no payroll
- Map listings, September 2026
- 25342 chain locations
- Listings at the U.S. rate for this spending
- 292The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.8M
SBA-backed loans to businesses classed as personal care services in the Rapid City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rapid City metro area
- Population, 2025 estimate
- 156,934+6.2% since 2020
- Households
- 62,789
- Median age
- 41.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 7,805 sq. mi.
- People per square mile
- 20
- Median household income
- $75,255
- Average household income
- $99,099
- Median home value
- $307,700
- Jobs located here
- 69,449
- Daytime population
- 153,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rapid City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Rapid City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across South Dakota
Every South Dakota market ranked →The highest-scoring metro areas in South Dakota for salons, barbers and spas, numbered among those based in South Dakota (a market based in another state is listed without a number), with the Rapid City metro area marked.
Top metro areas in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux Falls, SD-MN | 71 | 481 | 39.3 | $264K | +9.5% | #22 of 387 |
| 2Rapid City, SD | 65 | 253 | 40.3 | $245K | +6.2% | #50 of 387 |
| Sioux City, IA-NE-SD | 56 | 237 | 42.7 | $228K | +1.0% | #134 of 387 |
Other business types in the Rapid City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons71
- Barbershops64
- Nail salons60
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Rapid City, SD metro area?
As of September 2026, map listings count 253 salons, barbers and spas in the Rapid City metro area. 42 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 65 businesses with payroll classed as personal care services in 2023, up 30.0% from 2019. Official counts list 504 one-person businesses without payroll.
How much do households in the Rapid City, SD metro area spend on personal care products and services?
About $62M a year, or $988 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 253 salons, barbers and spas on map listings, it comes to $245K per business. It is estimated from the incomes of the 62,789 households in the Rapid City metro area and national spending patterns by income.
How does the Rapid City, SD metro area compare with the U.S. for salons, barbers and spas?
The Rapid City metro area has 40.3 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $245K, 15% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Rapid City metro area would have about 292, against 253 on map listings. There is one business with payroll in the industry for every 966 households, against one for every 804 across the U.S. The official count rose 30.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Rapid City, SD metro area growing?
Population estimates put the Rapid City metro area at 156,934 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 62,789 households. The median household income in the Rapid City metro area is $75,255 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rapid City metro area scores 65 for salons, barbers and spas (upper middle), #50 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rapid City metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Rapid City metro area
Screening a site or an acquisition in the Rapid City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rapid City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.