Beauty and personal care · County · Ohio
Salons, barbers and spas in Morrow County, OH
How Morrow County, OH compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #24 of 2,385 scored counties
#1 of 88 scored counties in Ohio
- Listings
- 17
- 4 chain locations (24%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.3M
- On personal care products and services · $987 a household
- Spending per listing
- $781K
- 3.7 times the U.S.
- Listings per 10k households
- 12.6
- 73% below the U.S.
- Population, 2025
- 36,305
- +3.7% since 2020
See the salons, barbers and spas around any address in Morrow County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Morrow County is 86 (high), #24 of 2,385 scored counties and #1 of 88 scored counties in Ohio. That puts it in the top 10% of counties for salons, barbers and spas.
Households in Morrow County spend about $13.3M a year on personal care products and services, or $987 per household, 2% below the U.S. average. That works out to $781K per business, 3.7 times the U.S. figure of $213K.
There are 17 salons, barbers and spas on map listings in Morrow County as of September 2026. Of those, 4 are chain locations, or 24%, against 15% across the U.S. That comes to 12.6 for every 10,000 households, 73% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Morrow County, since they leave out counts under 3. Between 2020 and 2025, the population of Morrow County grew 3.7%, faster than the U.S. (+3.1%).
How Morrow County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morrow County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 38.5 | 47.2 |
| Spending per listing | $781K | $253K | $213K |
| Households per official establishment | n/a | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | +3.7% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $987 | $976 | $1,005 |
| Median household income | $75,283 | $71,389 | $80,734 |
| Groundwork market score | 86 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 174 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Morrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morrow County
- Population, 2025 estimate
- 36,305+3.7% since 2020
- Households
- 13,463
- Median age
- 43.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 406 sq. mi.
- People per square mile
- 87
- Median household income
- $75,283+26.6% vs. 2015–2019, before inflation
- Average household income
- $94,154
- Median home value
- $222,300
- Jobs located here
- 6,230
- Daytime population
- 27,246Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Morrow County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
Other business types in Morrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas86
- Hair salons86
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Morrow County, OH?
As of September 2026, map listings count 17 salons, barbers and spas in Morrow County. 4 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Morrow County: counts under 3 are left out. Official counts also show 93 one-person businesses without payroll.
How much do households in Morrow County, OH spend on personal care products and services?
About $13.3M a year, or $987 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 17 salons, barbers and spas on map listings, it comes to $781K per business. It is estimated from the incomes of the 13,463 households in Morrow County and national spending patterns by income.
How does Morrow County, OH compare with the U.S. for salons, barbers and spas?
Morrow County has 12.6 salons, barbers and spas per 10,000 households, 73% below the U.S. rate of 47.2. Spending per business is $781K, 3.7 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Morrow County would have about 63, against 17 on map listings.
How fast is Morrow County, OH growing?
Population estimates put Morrow County at 36,305 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 13,463 households. The median household income in Morrow County is $75,283 a year, 7% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrow County scores 86 for salons, barbers and spas (high), #24 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrow County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Morrow County
Screening a site or an acquisition in Morrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.