Groundwork

Beauty and personal care · Metro area · Maryland

Salons, barbers and spas in the Lexington Park, MD metro area

Competitor counts, household spending and official business counts for salons, barbers and spas in the Lexington Park, MD metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #28 of 387 scored metro areas
#1 of 4 scored metro areas based in Maryland

Listings
269
49 chain locations (18%)
Official establishments
96
+33.3% since 2019
Household spending a year
$88.8M
On personal care products and services · $1,170 a household
Spending per listing
$330K
55% above the U.S.
Listings per 10k households
35.4
25% below the U.S.
Population, 2025
211,176
+2.1% since 2020

See the salons, barbers and spas around any address in the Lexington Park metro area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lexington Park metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For salons, barbers and spas, the Lexington Park metro area has a Groundwork market score of 69 (upper middle): #28 of 387 scored metro areas and #1 of 4 scored metro areas based in Maryland. That puts it in the top 10% of metro areas for salons, barbers and spas.

Household spending on personal care products and services in the Lexington Park metro area comes to about $88.8M a year: $1,170 per household, 16% above the U.S. average. Spread across 269 salons, barbers and spas, that is $330K per business, 55% above the U.S. figure of $213K.

The Lexington Park metro area has 269 salons, barbers and spas on map listings as of September 2026. Of those, 49 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 35.4, 25% below the U.S. rate of 47.2.

Official counts show 96 businesses with payroll classed as personal care services in the Lexington Park metro area in 2023, up 33.3% from 2019. That is one for every 791 households, against one for every 804 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $468K have gone to businesses classed as personal care services in the Lexington Park metro area. Population estimates show the Lexington Park metro area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Lexington Park metro area compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Lexington Park, MD metro area compared with Maryland and the U.S.
MeasureLexington Park metro areaMarylandU.S.
Listings per 10k households35.446.147.2
Spending per listing$330K$232K$213K
Households per official establishment791877804
Official establishment growth, 2019–2023+33.3%+11.5%+14.1%
Population growth, 2020–2025+2.1%+1.4%+3.1%
Spending per household on personal care products and services$1,170$1,072$1,005
Median household income$126,256$103,678$80,734
Groundwork market score6950

Official counts and lending

Businesses

Official establishments, 2019 to 2023
96+33.3% over the period
Employees, 2023
521
Annual payroll, 2023
$16.5M
One-person businesses, 2023
608Businesses with no payroll
Map listings, September 2026
26949 chain locations
Listings at the U.S. rate for this spending
418The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$468K

SBA-backed loans to businesses classed as personal care services in the Lexington Park metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lexington Park metro area

Population, 2025 estimate
211,176+2.1% since 2020
Households
75,901
Median age
39.4
Homes lived in by their owners
79%
Vehicles per household
2.2
Land area
572 sq. mi.
People per square mile
366
Median household income
$126,256
Average household income
$149,864
Median home value
$434,100
Jobs located here
57,104
Daytime population
183,305Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lexington Park metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Lexington Park metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Maryland

Every Maryland market ranked →

The highest-scoring metro areas in Maryland for salons, barbers and spas, numbered among those based in Maryland (a market based in another state is listed without a number), with the Lexington Park metro area marked.

Top metro areas in Maryland

Metro areas in Maryland ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lexington Park, MD6926935.4$330K+2.1%#28 of 387
2Hagerstown-Martinsburg, MD-WV6740934.6$263K+7.1%#43 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV6510,62244.8$265K+3.3%#48 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD5210,66843.2$250K+1.4%#169 of 387
3Baltimore-Columbia-Towson, MD505,15746.0$228K+0.4%#194 of 387
4Salisbury, MD4219940.8$217K+2.9%#276 of 387

Other business types in the Lexington Park metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Lexington Park, MD metro area?

Map listings as of September 2026 show 269 salons, barbers and spas in the Lexington Park metro area. 49 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 96 businesses with payroll classed as personal care services in 2023, up 33.3% from 2019. Official counts list 608 one-person businesses without payroll.

How much do households in the Lexington Park, MD metro area spend on personal care products and services?

About $88.8M a year, or $1,170 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 269 salons, barbers and spas on map listings, it comes to $330K per business. It is estimated from the incomes of the 75,901 households in the Lexington Park metro area and national spending patterns by income.

How does the Lexington Park, MD metro area compare with the U.S. for salons, barbers and spas?

The Lexington Park metro area has 35.4 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $330K, 55% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Lexington Park metro area would have about 418, against 269 on map listings. There is one business with payroll in the industry for every 791 households, against one for every 804 across the U.S. The official count rose 33.3% from 2019 to 2023, against +14.1% for the U.S.

How fast is the Lexington Park, MD metro area growing?

Population estimates put the Lexington Park metro area at 211,176 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 75,901 households. The median household income in the Lexington Park metro area is $126,256 a year, 56% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lexington Park metro area scores 69 for salons, barbers and spas (upper middle), #28 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lexington Park metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Lexington Park metro area

Screening a site or an acquisition in the Lexington Park metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lexington Park metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.