Beauty and personal care · Metro area · California
Salons, barbers and spas in the Hanford-Corcoran, CA metro area
How the Hanford-Corcoran, CA metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #38 of 387 scored metro areas
#6 of 25 scored metro areas based in California
- Listings
- 159
- 24 chain locations (15%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $41.5M
- On personal care products and services · $941 a household
- Spending per listing
- $261K
- 23% above the U.S.
- Listings per 10k households
- 36.1
- 24% below the U.S.
- Population, 2025
- 154,327
- +1.0% since 2020
See the salons, barbers and spas around any address in the Hanford-Corcoran metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Hanford-Corcoran metro area is 68 (upper middle), #38 of 387 scored metro areas and #6 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for salons, barbers and spas.
Map listings as of September 2026 show 159 salons, barbers and spas in the Hanford-Corcoran metro area. 24 of them (15%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 36.1, 24% below the U.S. rate of 47.2.
Households in the Hanford-Corcoran metro area spend about $41.5M a year on personal care products and services, or $941 per household, 6% below the U.S. average. That is about $261K of household spending for each business on map listings, 23% above the U.S. figure of $213K.
In 2023, official counts showed 22 businesses with payroll in the Hanford-Corcoran metro area classed as personal care services. That is one for every 2,002 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $166K have gone to businesses classed as personal care services in the Hanford-Corcoran metro area. Population estimates put the population change in the Hanford-Corcoran metro area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%).
How the Hanford-Corcoran metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hanford-Corcoran metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.1 | 51.4 | 47.2 |
| Spending per listing | $261K | $223K | $213K |
| Households per official establishment | 2,002 | 670 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.8% | +14.1% |
| Population growth, 2020–2025 | +1.0% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $941 | $1,149 | $1,005 |
| Median household income | $70,995 | $99,122 | $80,734 |
| Groundwork market score | 68 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22
- Employees, 2023
- 101
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 403Businesses with no payroll
- Map listings, September 2026
- 15924 chain locations
- Listings at the U.S. rate for this spending
- 195The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $166K
SBA-backed loans to businesses classed as personal care services in the Hanford-Corcoran metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hanford-Corcoran metro area
- Population, 2025 estimate
- 154,327+1.0% since 2020
- Households
- 44,052
- Median age
- 32.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.0
- Land area
- 1,391 sq. mi.
- People per square mile
- 110
- Median household income
- $70,995+22.7% vs. 2015–2019, before inflation
- Average household income
- $89,359
- Median home value
- $324,300
- Jobs located here
- 45,618
- Daytime population
- 145,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hanford-Corcoran metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring metro areas in California for salons, barbers and spas, numbered among those based in California, with the Hanford-Corcoran metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 81 | 261 | 30.3 | $301K | +5.1% | #3 of 387 |
| 2Yuba City, CA | 75 | 241 | 38.9 | $256K | +3.3% | #10 of 387 |
| 3Visalia, CA | 72 | 507 | 35.4 | $269K | +2.4% | #16 of 387 |
| 4Bakersfield-Delano, CA | 71 | 1,009 | 35.4 | $268K | +2.3% | #20 of 387 |
| 5Stockton-Lodi, CA | 71 | 1,011 | 41.2 | $264K | +5.5% | #23 of 387 |
| 6Hanford-Corcoran, CA | 68 | 159 | 36.1 | $261K | +1.0% | #38 of 387 |
| 7El Centro, CA | 67 | 161 | 32.4 | $267K | +1.1% | #41 of 387 |
| 8Santa Cruz-Watsonville, CA | 59 | 437 | 45.1 | $269K | −4.7% | #92 of 387 |
| 9Fresno, CA | 59 | 1,573 | 42.5 | $231K | +3.2% | #96 of 387 |
| 10Vallejo, CA | 58 | 739 | 46.9 | $242K | +0.6% | #109 of 387 |
Other business types in the Hanford-Corcoran metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons74
- Barbershops45
- Nail salons40
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Hanford-Corcoran, CA metro area?
There are 159 salons, barbers and spas on map listings in the Hanford-Corcoran metro area as of September 2026. 24 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 22 businesses with payroll classed as personal care services in 2023. Another 403 one-person businesses have no payroll, by official counts.
How much do households in the Hanford-Corcoran, CA metro area spend on personal care products and services?
About $41.5M a year, or $941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 159 salons, barbers and spas on map listings, it comes to $261K per business. It is estimated from the incomes of the 44,052 households in the Hanford-Corcoran metro area and national spending patterns by income.
How does the Hanford-Corcoran, CA metro area compare with the U.S. for salons, barbers and spas?
The Hanford-Corcoran metro area has 36.1 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $261K, 23% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Hanford-Corcoran metro area would have about 195, against 159 on map listings. There is one business with payroll in the industry for every 2,002 households, against one for every 804 across the U.S.
How fast is the Hanford-Corcoran, CA metro area growing?
Population estimates put the Hanford-Corcoran metro area at 154,327 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 44,052 households. Median household income in the Hanford-Corcoran metro area is $70,995, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hanford-Corcoran metro area scores 68 for salons, barbers and spas (upper middle), #38 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hanford-Corcoran metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Hanford-Corcoran metro area
Screening a site or an acquisition in the Hanford-Corcoran metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.